Create A Design That Sells Itself!

UX DESIGNTHAT CREATES A

BRANDING EXPERIENCE

FOR FINANCIAL COMPANIES

“People Ignore

Designs which Ignore

People”- Frank Chimero

Ever thought

why some

games fascinate

you?Or why you chose

an iPhone over other brands?

The science behind this pleasure is known as UX or User Experience.

Designers carefully

create the user

interface to provide

customers with the best possible user experience.

“Design is not an art. It is about crafting solutions to real

issues.”

- Mark Boulton

Let’s take a closer look at the UX design of

some popular financial

companies

Amerisave Mortgage

Financial company

The Blackstone Group

Financial company

J.P. Morgan

Financial company

Cincinnati Financial CorporationFinancial company

Loews CorporationFinancial company

Do you know

what is the

common thing in these financial firms?

They provide excellent branding

experience!

What is brand

experience? Brand experience is conceptualized as

sensations, feelings, cognitions, and

behavioral responses evoked by brand-

related stimuli that are part of a brand's design and identity, packaging, communications, and

environments.

What makes your brand distinct

from other brands?

Brand Evaluations

Brand Involvement

Brand Attachment

Customer Delight

Brand Personality

Brand experience

affects consumer

satisfaction and loyalty

both directly, and

indirectly through brand

personality associations.

If you wish to see your

brand ranking,

think of how you can

provide your users with a

distinct brand

experience.

These visual design

elements will help

you create good UX design

Stress-Free Navigational Components

Make sure your interface and

information design is there to guide

the user instead of confusing them.

Design like an

ArchitectDesign proper

information paths on your

website to satisfy user

requirements.

Think like a User

Instead of setting goals

for your company, do

it for your users.

User Functionality

Target your customers’

needs, and see if your design is technically

interactive for users.

Insights through ResearchUse techno, ethno, psychographics, or any other form of

research to get customer insights.

The critique will help you in

sketching and re-sketching which will validate your

design.

Product Design and Developme

ntThe basics to keep in mind

for development is

sketch, scribble, and prototype.

Optimize the

Interactive DesignThe science of interaction lies in engagement.

Involve your user at every

step, and talk to them.

TAKE AWAY

Enhance user satisfaction by improving the usability, accessibility,

and pleasure provided in the interaction between the user and the product to get maximum user

retention.

Evaluate the ROI

of a good user

experience and you

would know its importan

ce

Let us help you in providing your users with a better user experience

FOR FURTHER ASSISTANCE

CLICK HERE

Share Your Opinions With Us!