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A True Transformational Leader Howard Schultz of Starbucks Co. “Care more than others think wise....
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Transcript of A True Transformational Leader Howard Schultz of Starbucks Co. “Care more than others think wise....
A True Transformational Leader
Howard Schultzof Starbucks Co.
“Care more than others think wise. Dream more
than others think practical. Expect more
than others think possible.”
-Howard Schultz
Transformational Leadership Qualities Leads by example Shares risks with followers Emphasizes values and reinforces them
with symbolic actions Provides supportive climate Highlights positive outcomes Encourages innovation and creativity Enforces fair workload distribution
Howard & The Four I’s- 1. Idealized Influence- He “walks the talk.” He acts in accord with Starbuck’s beliefs and values every
day. “To walk the talk all the time, you have the focus on the small things.”
- 2. Inspirational Motivation- He made Starbucks’ Mission Statement… “To inspire and
nurture the human spirit--one person, on cup, and one neighborhood at a time.”
He believes that by empowering his employees, he will get the most out of them. “Giving people freedom in their work will get the best results.”
Howard & The Four I’s Cont.- 3. Intellectual Stimulation- Starbucks appreciates feedback from the employees and
they felt empowered and encouraged. Starbucks one of the most thriving innovations came from
the employees “Frappuccino” a popular cold coffee.
- 4. Individualized Consideration- Starbucks developed “Working Solution” in order to help its
employees for their personal needs by providing them with assistance when required.
Starbucks implemented a new training program recently for all class of employees
Video on Howard’s Success http://www.youtube.com/watch?v=
mDOz2HL7W5U