A tourism village is a village area which have some special characteristics of a place as tourism object. In this area, the traditions and culture of local community are still pure. A tourism village is also coloured by some supporting factors, such as local cuisine/food, agriculture system and social system. Besides, pure nature and environment are added points for a tourism village.Good facilities to provide a village becoming a tourism object are also important. These facilities make visitors who come to a tourism village enjoy their vacation. So, all tourism villages are completed by many supporting facilities, such as transportation, telecommunication, medical, and accommodation facilities. The accommodations in tourism village are special. Visitors can spend the nights using homes stay provided in the village. It gives visitors a memorable moment because they can feel a purely village atmosphere.

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1. 1. Definition That part of tourism which is based on activities of agrarians with touristic side activities and of entrepreneurs in the rural areas with tourist side activities, and the use of this supply by recreationists and tourists. 2

2. 2. Classification of Rural Tourism Rural Tourism is classified into four types: ● Agritourism [agrotourism] ● Cultural tourism [heritage tourism] ● Ecotourism ● Active tourism [sports and adventure tourism] 3

3. 3. Need For Rural Tourism • Generating income and jobs • Exchange between rural and urban areas • Multiplier effect through small scale direct investments • Strengthening local and regional structures by creating networks • Stimulating physical infrastructural developments • Enlarging diversity of economic developments • Awareness of values of an area [landscape, nature, culture, and its economic potential] 4

4. 4. Features of Rural Tourism Seasonality Fragmentation External markets needed Co-operation needed between internal and external markets Role of women Economic role: side income for farmers and other entrepreneurs in the rural area 5

5. 5. Elements of the Rural Tourism Product Accommodation Attractions Supply of activities [e.g. horse riding] Events [e.g. farmers’ fairs] Service [restaurant; hospitality] Transport [infrastructure; e.g. rail service] Sustaining services [explaining touristic routes] 6

6. 6. 5 A’s of Rural Tourism Holiday Network 7 Accommodati on Access Facilities Available Services Amenities Activities Caravan sites Airport Bank Scenery Attractions Camp Sites Rail Service Taxis Landscapes Pubs Hostels Bus Car hire Lakes Visitor Farms Small Hotels Booking and reservation Shops Mountains Fishing Self Catering Website facilities Restaurants Forest Walks B & B Boat hire Rivers

7. 7. Challenges & Considerations of Rural Tourism Perception of the region & its countryside The draw of honey pots Information scarcity Management & Conservation Lack of cooperation & cohesion Lack of funding Sustainability & manpower Poor understanding of market needs Difficult to attain high quality of service Expensive to access markets Cultural differences between hosts / guests 8