A tool for assessing feasibility and impact potential of Rare project plans BRAVO: Barrier Removal...

A tool for assessing feasibility and impact potential of Rare project plans

BRAVO: Barrier Removal Assessment and Viability Overview

PRIDE Campaign: SAN QUINTIN.

Economics Technical Cultural/Political Impact & Metrics

BRAVO: Executive Brief

What?:

To remove the barrier of lack of local social support to create a Natural Protected Area (NPA) in San Quintín,

we will implement the strategy to: “Promote and increase social participation in the conservation of the natural

attributes of San Quintín through the creation of a local environmentalist group”.

The local environmental group will carry out different activities to promote conservation of the natural attributes of the Valley

and Bay of San Quintín, as well as to recruit friends to increase the environmentalist group, such as:

1. Workshops, lectures, talks to inform the community about the importance of the natural attributes of San

Quintín.

2. Support people and local opinion leaders to strengthen the environmental culture in the San Quintín

community and promote the natural treasures of San Quintín.

3. Form a group of volunteers-citizens interested in the environment and the natural resources of the Valley

and Bay of San Quintín that can participate in activities about the conservation of the natural heritage of

San Quintín.

4. Carry out ecological brigades.

The environmentalist group will receive strategic information regarding NPA in Mexico that highlights their importance to

achieve development. During this process, we will identify conservation leaders and people that support a NPA in San

Quintín. To achieve the previous we will:

1. Carry out meetings and talks with neighbors and users of NPA with successful cases of development.

2. Visit, camp, meet and do talks in NPA.

Inform about the benefits of a NPA as a development strategy through brochures, posters, radio

programs, newspaper articles, TV programs, etc.

3. Collect signatures to create a NPA.

BRAVO

Scores

Viability Score: 3.11

Impact Score: 3.16

Confidential

Copyright © 2008 Monitor Company Group, L.P. — Confidential — XXXCAS-COD-Prez-Date-CTL 3

Who?:

Our target audience will be adult men and women, young people and local social groups with the support of newspapers, local radio stations,

academic institutions, Government institutions and local leaders.

The civil associations directly involved in the project are Audubon, Pro Esteros, A.C., Pronatura, Rare, Terra Peninsular, A.C. and The Nature

Conservancy. These associations will provide personnel, financing resources and experience.

The existing social groups in San Quintín that attend to other causes within the San Quintín community can provide TV and Radio spots and

space in the local newspaper; as well as volunteers for the environmentalist group.

Activities and achievements of the environmental group will be promoted through the media and will attract more public interested in participating.

Government institutions will provide certainty and support to carry out activities programmed by the environmentalist group.

Academic institutions will provide relevant information, certainty and credibility as well as support projects and educational and promotional

activities. .

Local leaders will play a key role by moving people and inducing acceptance of the environmentalist group by the community, as well as recruiting

volunteers.


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How?:

We have contacts with a group of young environmentalists and adult local leaders interested in the environment.

We will seek the support of academic and Government institutions, media, social groups and young volunteers to carry out actions-activities

(lectures, talks, forum, festivals, radio and TV programs, contests, newspaper articles, etc.) focused on highlighting the ecological value of San

Quintín and the importance of conserving its natural attributes. Through these events we will collect information about the attendees to invite them

to take part of a group of citizens that can carry out conservation actions. The first active year of the environmental group will happen during the

Pride Campaign’s framework. Leaders will be identified during the Pride Campaign that can manage and give continuity to activities of the

environmental-conservationist group with the goal of having an autonomous group. The different coalition associations (Pro Esteros, A.C., The

Nature Conservancy, Terra Peninsular y Pronatura) will be able to carry out support and collaboration activities with the environmentalist-

conservationist local group to strengthen it and promote continuity of the process of changing the desired behavior.

We will start activities to promote the NPA with the key stakeholders of the coalition and the Pride Campaign when we think appropriate (January-

March 2010) and in close coordination with the process of creating the NPA by providing information of NPA in Mexico and success stories of

community development in NPA, directed at first to the environmentalist group and later on to all the San Quintín community.


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When?

The pride campaign will begin during July, 2009 with the goal of achieving the consolidation of a local environmental group (July 2010) as well as

having a list of citizens interested in the natural environmental protection and the natural resources of the Valley and Bay of San Quintín.

We currently have the support of 5 high school students and have the goal of interesting young people between 25-30 years old as well as adults

to form part of the environmentalist group during the months of July, August, September and October so that by mid November, 2009 we can

have a local heterogeneous environmentalist-conservationist group and a group of environmentalist citizens that can regularly take part of

conservation activities.

We hope to have a list of people willing to sign a petition to declare San Quintín as a NPA by mid May, 2010.


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CriteriaExplanation

Score

Co

sts

Preliminary projected costs

THE MAIN COSTS WILL BE RELATED TO PRODUCTION OF MATERIALS SUCH AS T-SHIRTS, CAPS, STICKERS, ETC. THAT CAN CONTRIBUTE IDENTITY TO THE GROUP AS WELL AS HAVE PRESENCE IN SAN QUINTIN COMMUNITY.

OTHER COSTOS WILL BE THE PROMOTION OF ACTIVITIES OF THE ENVIRONMENTALIST GROUP AS WELL AS ACHIEVEMENTS. HOWEVER, PLANNING ACTIVITIES OF THE PRIDE CAMPAIGN IN SAN QUINTIN HAS ALLOWED FOR A RELATIONSHIP WITH THE LOCAL PRESS AND LOCAL RADIO.

WE ALREADY HAVE RARE´s CONTRIBUTION TO DEVELOP THE MATERIALS AS WELL AS TO COVER PROMOTION ACTIVITIES.

A RELEVANT COST WILL BE PAYING FOR THE RENT OF A PLACE WHERE THE GROUP CAN OPERATE AS WELL AS COSTS OF OPERATION (FUEL, TELEPHONE, ELECTRICITY, INTERNET, RUNNING WATER) AND OFFICE SUPPLIES.

VOLUNTEERS WILL CONFORM THE ENVIRONMENTALIST GROUP.

WE ESTIMATE A TOTAL COST OF APPROXIMATELY $25,000 DOLLARS IN TWO YEARS.

Predictability of cost burden COSTS RELATED TO THE PRODUCTION OF MATERIALS AND OPERATION ARE PREDICTIBLE AND MANAGABLE. 4.0

Cost of changed behavior (i.e. by the target audience).

THE ENVIRONMENTALIST GROUP WILL BE FORMED BY ADULTS (18YEARS OLD +) CONSIDERING THAT PEOPLE OVER 18 YEARS OLD REPRESENT 49% OF THE TOTAL POPULATION OF THE REGION, OUR TARGET AUDIENCE ARE 47,530 PEOPLE. WE WILL BE SPENDING 0.53 DOLLARS PER PERSON. $0.5

Average Score 4.0

Drafting Guidelines

Economics BRAVO (1 of 3)

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BRAVO Drafting Guidelines

Economics (2 of 3)

Criteria Explanation Score

Reven

ues

Description of revenue streams

Fundraising total: $ 30,000 Sources: Audubon Society, PRONATURA, TERRA PENINSULAR AND THE NATURE CONSERVANCY

Earned income total: $ 30,000 Sources: Audubon Society, PRONATURA, TERRA PENINSULAR AND THE NATURE CONSERVANCY

Percentage of total cost available

THE ASSOCIATIONS THAT WILL DONATE FUNDS ARE STRONGLY ENGAGED (Audubon Society, PRONATURA, TERRA PENINSULAR AND THE NATURE CONSERVANCY)

75%-100% OF THE FUNDS ARE CURRENTLY AVAILABLE.4.0

Likelihood of fundraising success

THE LIKELIHOOD OF RAISING THE FUNDS IS VERY HIGH, MOST OF THEM WHERE ALREADY RAISED.4.0

Fundraising timing

THE ESTIMATED TIME TO RAISE FUNDS THAT ARE STILL NOT AVAILABLE IS A MAXIMUM OF 4 MONTHS.

Funding Alignment

FUNDING TIMELINE IS WELL-ALIGNED WITH PROJECT TIMELINE4.0

Sustainable Funding

FUNDING SOURCE IS VERY SUSTAINABLE4.0

Inco

me

/cos

ts

Difference between income and costs

THERE ARE NO REVENUES. WE CURRENTLY HAVE ENOUGH FUNDING TO COVER THE ESTIMATED COSTS

0.0

Average Score 4

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Economics (2 of 3)


Inco

me S

ub

stitu

tion

(if ap

plicab

le)

New income source relative to old income

1 = Income source is reduced by 20% or more; 4 = Income source is increased by 20% or more

(Use 1-4 scale) If income substitution is a key barrier, and barrier removal involves providing an alternative form of income for community members, indicate whether or not the alternative income will exceed former source of income. Provide details on new income source and programs, infrastructure, and support that need to be in place to help secure alternative income source.

NA

New income source sustainability

1 = New income source is unsustainable; 4 = Income source is highly sustainable

(Use 1-4 scale) Describe details around the dependability of the alternative income and its sustainability in the long term. Provide details on the needed support, structures, organizations needed in order to increase probability of sustainable income from alternative income source.

NA

Average Score

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Tech

no

log

y

Attainability & Availability

SPECIFIC TECHNOLOGY NOT REQUIRED. N/A

Technology assistance SPECIFIC TECHNOLOGY NOT REQUIRED. N/A

Appropriate for circumstances

SPECIFIC TECHNOLOGY NOT REQUIRED. N/A

Average Score


Technical (1 of 2)

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Cap

acity

/Org

anizatio

nal ab

ility

Barrier Removal Partner Support

1 = BR Partner does not exist or is not willing to support the project; 4 = There exists a willing Barrier Removal PartnerDURING THE PLANNING ACTIVITIES OF THE CAMPAIGN WE IDENTIFIED PEOPLE THAT ARE WILLING TO COLABORATE. WE HAVE: SARAHI, HIGH SCHOOL STUDENT THAT LEADS A COMMUNICATIONS AND ENVIRONMENTAL GROUP IN HER SCHOOL; ESPERANZA, DJ IN THE XEQIN RADIO STATION. SARAHI AND ESPERANZA WILL BE OUR PARTNERS WITHOUT A DOUBT.

2

Barrier removal partner’s ability to drive change

1 = BR Partner lacks a track record of driving behavior; 4 = BR partner has a proven track record of driving behaviorSARAHI SHOWS GREAT CAPACITY TO MOTIVATE AND LEAD HER CLASSMATES. SHE HAS A GOOD RECORD OF EXPERIENCE AS PROMOTER.

ESPERANZA HAS GREAT CAPACITY TO TALK PEOPLE INTO TOPICS, AS A LEADER AND MOTIVATES PEOPLE. WE DON´T HAVE INFORMATION ABOUT HER RECORD REGARDING GROUP FORMATION ABILITIES.

2

Budget planning and cost efficient execution

1 = BR Partner has not demonstrated sufficient budget planning skills and cost efficient execution of plans; 4 = BR Partner has proven proficiency in budget planning and cost efficient execution of past plans

WE DON´´T HAVE ENOUGH INFORMATION TO THIS RESPECT. HOWEVER, WE DO PERCIEVE ABILITY IN THE PROBABLE PARTNERS.

1

Average Score 1.66

Oth

er Partn

ers

Other critical partners

1 = Other partners do not exist or will not be impactful 4 = Other partners are available and capable of assistanceTHE DIRECTOR OF THE VOLCANES NEWSPAPER AND COORDINATOR OF THE SAN QUINTIN BAY GROUP HAS FORMED SEVERAL GROUPS IN SAN QUINTIN.

THE PRESIDENTO OF THE PROMUNICIPALIZACIÓN COMMITTEE, WHO OFFERED TO INTRODUCE US TO DIFFERENT GROUPS OF SAN QUINTIN TO GIVE INFORMATION ABOUT OUR PROJECT AND ATTRACT PEOPLE THAT MAY BE INTERESTED IN TAKING PART OF IT.

4.0

Average Score 4.0


Technical (2 of 2)

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Co

mm

un

ity Lead

ership

Leaders and influencers in the community

1 = Dearth of strong leaders and influencers in the community; 4 = Visible leaders with clout to drive behaviorTHERE ARE INFLUENCING LEADERS WILLING TO ADDRESS ENVIRONMENTAL PROBLEMS IN SAN QUINTIN AND WILLING TO

SUPPORT THE CREATION OF AN ENVIRONMENTALIST GROUP: PRESIDENT OF THE PROMUNICIPALIZACION COMMITTEE, DIRECTOR OF VOLCANES NEWSPAPER, DIRECTOR OR REGIONAL DEVELOPMENT OF IMIP, TOURISM STATE DEPUTY.

3

Leadership willingness to endorse

1 = Unwilling to get on board with project; 4 = Firm commitment from leadership to help drive change effortsLOCAL LEADERS ARE INTERESTED IN PROMOTING AN ENVIRONMENTALIST GROUP. WE HAVE SHARED ONLY BRIEFLY WITH

STAKEHOLDERS, HOWEVER, THEY SHOW GREAT INTEREST IN SOLVING THE ENVIRONMENTAL PROBLEMS OF THEIR COMMUNITY, SUPPORT HOWEVER THEY CAN AND PROMOTE AN ENVIRONMENTALIST GROUP.

3

Average Score 3


Cultural/Political (1 of 2)

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Po

litical env

iron

me

nt

Current legislative and legal landscape

1 = Legislative and legal restrictions will hamper efforts; 4 = Legislative and legal framework will aid program

THE LEGAL SCHEMES AKNOWLEDGES SAN QUINTIN’S ECOLOGICAL IMPORTANCE AND DUE TO THE CURRENT DEGRADATON, THEY ALSO REINFORCE THE NEED FOR ENVIRONMETALIST GROUPS IN THE SITE.

THERE IS A LEGAL FRAMEWORK FOR THE CREATION OF NPA AND THE REQUIRED TECHNICAL STUDY THAT JUSTIFIES THE DECLARATION.

4.0

Ability to drive legislative change

1 = Lack of knowledge regarding political environment and unclear timeframe for advocacy; 4 = Depth of political knowledge and ability to push for appropriate changes within a given timeframeWE DO NOT THINK IT WILL BE NECESSARY TO DRIVE LEGISLATIVE CHANGES TO CREATE AN ENVIRONMENTALIST GROUP IN SAN QUINTIN. HOWEVER, THE PROJECT HAS PEOPLE WITH EXPERIENCE IN ENVIRONMENTAL POLICY THAT COULD PROMOTE LEGAL CHANGE.

N/A

Average Score 4.0

Valu

es and

No

rms

Assessment of norms

1 = Plan is unconcerned with political and cultural norms 4 = Plan assesses and takes into account the values and norms governing the political and cultural environmentMOST OF THE ASSOCIATIONS INVOLVED IN BARRIER REMOVAL HAVE WORKED IN THE AREA FOR AT LEAST FIVE YEARS, THIS HAS ALLOWED US TO GET CLOSE TO KEY STAKEHOLDERS AND HAS GIVEN US PROFOUND KNOWLEDGE ABOUT THE SOCIAL, ECONOMICAL AND ENVIRONMENTAL ASPECTS OF THE COMMUNITY. THIS KNOWLEDGE HAS GROWN WITH THE PRIDE CAMPAIGN PLANNING ACTIVITIES.

THE AGRICULTURE INDUSTRY IS THE MAIN LABOR PROVIDER AND A STRONG OPOSER TO THE CREATION OF A NPA.

1

Ability to address normative obstacles

1 = Normative obstacles are too formidable to be overcome; 4 = Obstacles are manageable and a clear tack to address them is employedTHE NORMATIVE SOCIAL ASPECT THAT COULD BECOME AN OBSTACLE IS THE STRONG INCLINATION TOWARDS AGRICULTURE AND THE INFLUENCE THAT AGRICULTURE BUSINESSMEN HAVE OVER THE COMMUNITY. THESE BUSINESSMEN ARE ALSO PART OF THE MAYORITY OF SOCIAL LOCAL GROUPS. HOWEVER, WE THINK THE SITUATION CAN BE MANAGED ANDTHAT IT IS POSSIBLE TO FORM A SOLID ENVIRONMENTALIST GROUP THAT CAN BE KEPT AWAY FROM THE BUISNESSMEN INTERESTS.

2

Average Score 1.5


Cultural/Political (2 of 2)

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Co

nservatio

n im

pac

t

Likelihood of conservation impact

1 = Conservation impact is unlikely to be achieved;

4 = Conservation impact is very likely to be realizedTHE LIKELIHOOD OF ACHIEVING IMPACT IN THE MEDIUM AND LONG TERMS IS MEDIUM HIGH (IN TWO OR THREE YEARS). THE LIKELIHOOD OF ACHIEVING IMPACT DURING THE IMPLEMENTATION OF THE CAMPAIGN IS LOWER.

3.0

Impact sustainability

1 = The conservation impact goal is unlikely to be sustained in the long-term; 4 = The impact goal should be viable in the long-term

THE SUSTAINABILITY OF CONSERVATION IMPACT IS VERY PROBABLE. 4.0

Average Score 3.5


Impact and Metrics (1 of 2)

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Criteria ExplanationScore

Tip

pin

g P

oin

ts

2º Tipping point FORMACION DE UN GRUPO AMBIENTALISTA LOCAL. DESDE EL PRIMER DIA QUE INICIAMOS EL CONTACTO CON PERSONAS CONSIDERAMOS SERIAN DE GRAN AYUDA PARA NUESTRO PROYECTO, ESTAS HAN RESPONDIDO BIEN. ACTUALMENTE SE MATIENE CONTACTO CON UN GRUPO DE 5 ESTUDIANTES DE PREPARATORIA QUE VISUALIZAMOS SERA LA SEMILLA DE UN GRUPO IMPORTANTE DE MAS JOVENES Y POSTERIORMENTE ADULTOS.

CREACION DEL PADRON DE CIUDADANOS AMBIENTALISTAS. EL OBJETIVO ES CONTAR CON UN PADRON DE CIUDADANOS QUE PARTICIPEN FRECUENTEMENTE EN ACTIVIDADES DE CONSERVACION Y EN SU MOMENTO ESTEN DISPUESTOS A FIRMAR EN APOYO DE UN ANP EN SAN QUINTIN.

RECAUDACION DE FIRMAS EN APOYO AL AREA NATURAL ROTEGIDA. ES EL PUNTO MAS CRITICO YA QUE DADAS LAS CONDICIONES SOCIALES ACTUALES PREVEMOS UN APOYO BAJO PARA EL ANP EN EL CORTO PLAZO. SIN EMBARGO CONFIAMOS EN QUE LA CAMPAÑA MOTIVARA UN CAMBIO EN LA PERCEPCION DE LAS ANP Y MAS PERSONAS ESTEN DISPUESTAS A FIRMAR EN POYO AL ANP.

4.0

3rd Tipping point

4º Tipping point

3.0

2.0

Average Score 3

Param

eters

Measurable outcomes

1 = The program lacks clear metrics or are difficult to measure; 4 = The program has established clear, measureable metricsWE HAVE CLEAR AND EASILY MEASURABLE PARAMETERS:

A)CREATION OF 1 LOCAL ENVIRONMENTALIST GROUP

B)PERCENTAGE OF THE POPULATION IN THE VALLEY AND BAY OF SAN QUINTIN THAT SUPPORTS THE CREATION OF A NATURAL PROTECTED AREA.

C)NUMBER OF SIGNATURES THAT SUPPORT THE PETITION TO DECLARE A NATURAL PROTECTED AREA.

3

Average Score 3


Impact and Metrics (2 of 2)

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Category Subcategory ScoreAverage Score

by CategoryFeasib

ility

Economics

Cost 4.0

4.0 Revenues 4.0

Income substitution Na

Technical

Technology Na2.83

Capacity/Organizational ability 1.66

Other partners 4.0

Cultural / Political

Community leadership 3

2.5 Political Environment 4.0

Cultural Norms 1.5

Viability Score 3.11Imp

act Impact and Metrics

Conservation Impact 3.5

3.16 Tipping points 3

Parameters3

Impact Score 3.16

Barrier Removal Assessment and Viability Overview (BRAVO)/Composit Score

Enter average scores in the right hand column. Then take the feasibility score and enter it into Miradi and the Impact score and enter it into Miradi. Where either score is

below X for either feasibly or impact, consider the strategy to be inappropriate and assess the need to conduct a second BRAVO that reviews a different strategy.

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Risk Factors

Risk Factors Consequence Mitigation Strategies

AGRICULTURE BUSINESSMEN FEEL THEY CAN BE NEGATIVELY AFFECTED BY THE FORMATION OF AN ENVIRONMENTALIS GROUP.

.

REPRESENTATIVES FROM GOVERNMENT AGENCIES PERCEIVE THEY ARE BEING ATTAKED AND BESPEAKED, ETC, REGARDING THEIR RESPONSIBILITY AS PUBLIC SERVERS TO PROTECT THE NATURAL ENVIRONMET, NORM ENFORCING AND NATURAL RESOURCES USE.

THE FORMATION OF THE ENVIRONMENTALIST GROUP IS PERCEIVED AS A POLITICAL MOVEMENT.

THERE IS NO IMPORTANT SUPPORT FOR THE CREATION OF THE NPA.

RESISTENCE FROM LOCALS TO SIGN THE PETITION IN FAVOR OF A NPA.

INFLUENCING LOCAL GROUPS ARE AGAINST THE CREATION OF A LOCAL ENVIRONMENTALIST GROUP.

GOVERNMENT INSTITUTIONS RESIST THE CREATION OF AN ENVIRONMENTALIST GROUP.

RESISTENCIA A LA CREACION DEL GRUPO AMBIENTALISTA LOCAL POR PARTE DE LA COMUNIDAD Y GRUPOS SOCIALES IMPORTANTES.

THE ENVIRONMENTALIST GROUP IS NOT INFLUENCING THE IMPORTANT SOCIAL GROUPS IN THE SAN QUINTIN COMMUNITY.

THE NPA IS NOT DECLARED. THE ENVIRONMENTAL PROBLEMS CONTINUE.

CONANP PERCEIVES LITTLE SUPPORT FOR THE CREATION OF A NPA.

COOPERATION, MANAGEMENT, COLABORATION, STAYING IN TOUCH WITH BUISNESSMEN FROM THE AGRICULTURE SECTOR.

COOPERATION, MANAGEMENT, COLABORATION, STAYING IN TOUCH, ETC WITH GOVERNMENT INSTITUTIONS, ESPECIALLY WITH THE ONES RESPONSIBLE FOR THE PROTECTION OF THE ENVIRONMENT AND NATURAL RESOURCES.

THE ENVIRONMENTALIST GROUP HAS A PHILOSOPHY THAT IS FREE OF POLITICAL INTERESTS, HAVING THE ONLY GOAL OF IMPROVING THE ENVIRONMENTAL CONDITIONS OF THE VALLEY AND BAY OF SAN QUINTIN.

INFORM AND DEBUNK NPA, HIGHLIGHTING THEIR BENEFITS AS A DEVELOPMENT STRATEGY.

LOBBYING IN FAVOR OF THE BENEFITS OF NPA THROUGH THE ENVIRONMENTALIST GROUP.

List any risk factors, consequences and mitigation strategies that may need to be adopted.

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Authors y Approvals

List BRAVO authors and their affiliations C.EDUARDO PALACIOS, PRONATURA.

C. LAURA MARTINEZ RIOS DEL RIO, PRO ESTEROS, A.C. C. JUAN MANUEL GARCIA CAUDILLO, TERRA PENINSULAR.

C. ISABEL GRANILLO, THE NATURE CONSERVANCY. C. GABRIEL CAMACHO JIMENEZ, COORDINADOR DE CAMPAÑA PRIDE, SAN QUINTIN.

OSWALDO CONTRERAS, RARE CRISTINA GIL, RARE

A tool for assessing feasibility and impact potential of Rare project plans BRAVO: Barrier Removal...

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