EXHIBITOR PROSPECTUS 1

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PHOENIX

NCBA Trade Show

E hibitorPRospectus

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2 EXHIBITOR PROSPECTUS

Ge eralinformation

The 2018 NCBA Trade Show will be held in conjunction with the Cattle Industry Convention January 31 - February 2, 2018 at the Phoenix Convention Center, Phoenix, Arizona.

MARK YOUR CALENDARNCBA TRADE SHOW DATES & LOCATION: January 31 - February 2, 2018Phoenix Convention Center - Phoenix, Arizona

SHOW HOURS:Wednesday, January 31. .......4:00pm - 8:00pm • Welcome Reception

Thursday, February 1 .......................... 9:00am - 6:00pm • Show Open

Friday, February 2 ............................... 9:00am - 5:00pm • Show Open

MOVE IN:Sunday, January 281:00pm - 5:00pm • Oversized Equipment/Trailers ONLYMonday, January 298:00am - 12:00pm • Oversized Equipment/Trailers ONLY 1:00pm - 7:00pm • General Exhibitor Move-in (including squeeze chutes)Tuesday, January 308:00am - 7:00pm • General Exhibitor Move inWednesday, January 318:00am - 2:00pm • Last Minute Move-in

MOVE OUT:Friday, February 2 ........................................... 5:00pm - 10:00pm

Saturday, February 3 .......................................8:00pm - 12:00pm

IMPORTANT DATES TO REMEMBERSeptember 18, 2017 ...........Exhibitor Housing & Registration Open

November 1, 2017 ...... Beef Resource Guide Company Listings Due

January 3, 2018.................Exhibitor Housing & Registration Closes

PURPOSE OF THE CATTLE INDUSTRY CONVENTION & NCBA TRADE SHOWTo provide an opportunity for the beef industry & NCBA members to set policy, provide educational and informational sessions: host the largest industry trade show, social events and networking.

The NCBA Trade Show is the leading, most prestigious show the cattle industry. If you are in this business then this is one show you can’t afford to miss.

Each year over 7,000 cattlemen gather together for this important event. The annual event is the largest cattle industry event in the country and this year’s convention and trade show offers more education, entertainment and excitement than ever.

ACCOLADESThe NCBA Trade Show has been recognized by the Trade Show industry for the fastest growing show in Net Square Feet of Exhibit Space, Number of Exhibiting Companies and Total Attendance.

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EXHIBITOR PROSPECTUS 3

EXHIBIT BOOTH CONSTRUCTIONExhibit booths are constructed of pipe and drape and are not equipped with tables or chairs. Hard wall exhibit booths and furnishings can be rented at your expense from the official service contractor. Booth carpet is NOT included in your rental fee. Floor covering in your booth space is required. Carpeting can be ordered from Freeman Decorating.

YOUR BOOTH SPACE INCLUDES:• 4 complimentary registrations per 10x10 space• Discounted meal function tickets• 7”x44” identification booth sign with company name and

booth number• 8’ back drape with 3’ draped side rails• Aisle carpet (Please note your space does NOT include booth

carpeting)• General Security

ADDITIONAL BENEFITS YOU WILL RECEIVE:• FREE 50-word product/service description and logo in the

Beef Resource Guide, the official Cattle Industry Convention & NCBA Trade Show program

• FREE company listing and hyperlink on beefusa.org• Sponsorship Opportunities

PAYMENT DEADLINES:Full booth rental amount is due September 1, 2017Booth space reservations and contracts will be received after the September 1 deadline; however, a full payment must accompany the space contract.Payments should be made payable to:

NCBA9110 E. Nichols Ave. Suite 300Centennial, CO 80112Phone 303-694-0305Fax: 720-259-1409lliddicoat@beef.org

DISCOUNTS• Multiple Booth Discounts - Four or more 10x10 in-line

booths save $100 per booth.• Retail Area – 50% discount• Affiliate, Universities, Non-Profit & Government Agencies –

50% discount• No discounts on Island (Premium) Space

CANCELLATION & REFUND POLICYNotice of cancellation must be given to NCBA in writing. Cancellation by an exhibitor of any portion of exhibit space reserved results in the following: Prior to October 1, 2017 exhibitors will receive a 50% refund. Cancel on October 1 or after, all money paid will be forfeited. No refunds will be made after this date.

• Animal Health Products

• Animal Identification • Associations/

Organizations/Government

• Breeders/Ranches/Feedlots/Marketers

• Computer/Software Packages

• Consulting Services • Equipment/Trailers/

Watering • Feed/Feed Additives &

Accessories • Fencing Equipment &

Accessories

• Finance/Insurance/Real Estate

• Hay Equipment & Accessories

• Herd Management/Chutes/Scales

• Information/Education • Publications/Media/

Broadcast Media • Retail/Art/Furniture/

Accessories • Seed Products/Weed/

Pest Control/Herbicide • Structures/Buildings • Veterinary/Breeding • Genetics/DNA • Processor/Packer

EXHIBIT SPACE RATESOne booth (10’x10’)$20 per square foot or $2,000 per 10x10 space.

Corner booth locations are an additional $250 (corner fees added after discounts have been applied.)

PREMIUM SPACEExhibitors creating premier exhibit space (island) locations will pay a premium percentage in addition to the booth space investment fee incurred.Premier Exhibit Space Investment:

20x20 $9,20020x30 $13,30020x40 $17,40020x50 $21,50030x40 $25,60030x50 $31,75040x40 $33,80040x50 $42,00050x50 $55,250

WHO SHOULD EXHIBIT? The NCBA trade show attracts over 300 companies providing all types of products and services and the latest in technology to the cattle industry. Some of the products and services displayed at the NCBA Trade Show include:

HOW TO RESERVE YOUR SPACE• Online at www.beefusa.org• Email the completed contract to:

lliddicoat@beef.org

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4 EXHIBITOR PROSPECTUS

F CTS & FIGUrES

ATTE

NDEE

BY

JOB

TITL

E/FU

NCTI

ON

1% Dairy/Veal Owner/Employee

1% Ranch/Feedlot Employee

11% Spouse/Family Member

12% Feedlot Owner/Manager

26% Other

49% Ranch Owner/Manager

WHO ATTENDS

46% Cow-Calf/Seedstock

22% Other15% Feedlot/Farmer/Feeder

7% Stocker/Backgrounder

5% Vet/Consultant1% Retail/Packer

1% Dairy

TYPE

OF

ATTE

NDEE

MaleFemale

72% 28%

GENDER

72%of attendees say they are likely to purchase & support from sponsoring and exhibiting companies

AVERAGE AGE:46

AGEUNDER 40:

19%

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EXHIBITOR PROSPECTUS 5

Attendees plan to purchase the following in the next 12 months:

AI Equipment .................... 6%

ATV/Utility vehicle .........17%

Chutes or scales ..............17%

Computer ......................... 6%

Computer software/Technology ...................... 15%Dewormer ........................ 17%

Electronic ID tags ...........13%

Feed or forage ................. 16%

Feed supplements or additives ........................... 24%Fencing supplies .............21%

Financial or consulting services .........4%Genetics, tracking tools .10%

Hay baling equipment ...6%

Health insurance .............2%

Life insurance .................. 2%

Livestock handling equipment ....................... 16%Livestock insurance ........3%

Livestock trailer .............. 5%

Livestock watering tanks or system ......................... 13%Mixers/Feeders ................ 6%

Pest control ...................... 10%

Pickup truck ..................... 10%

Property insurance .........3%

Satellite Dish ................... 1%

Seed .................................. 7%

Steel farm building .........5%

Swather / Mowing equipment ....................... 2%Tractor ............................... 5%

Vaccines ........................... 35%

Western Apparel .............18%

Wheel loader/Payloader 2%

9.5Average

number of hours spent at exhibits

51% of attendees plan to buy products or services exhibited at the show within the next 12 months

82% of attendees play a role in their company’s purchasing decisions

50%of attendees come to evaluate and compare

products for future purchase

81%of attendees come to see new products

ATTENDANCE BY YEAR/CITY:2012 Nashville - 7,947

2013 Tampa - 6,141

2014 Nashville - 7,968

2015 San Antonio - 8,388

2016 San Diego - 6,665

2017 Nashville - 7,800 (estimated)

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6 EXHIBITOR PROSPECTUS

spon orshipopportunities

Make the most out of your exhibiting experience at the 2018 NCBA Trade Show, take advantage of these exclusive opportunities to reach over 7,000 cattle industry attendees available only to NCBA Trade Show Exhibitors.

MARKETING OPPORTUNITIESAccess to pre-registration attendee list for pre-show marketingAccess to registration attendee lists for follow-up promotionsDiscount Promo CodesAccess to marketing

SPONSORSHIP OPPORTUNITIESDid you know that 89% of convention attendees said that the NCBA Trade Show is the most important show they attend all year? Get the most out of your investment and increase your exposure by becoming an event sponsor today!To request information and receive a sponsorship brochure with 2017 opportunities, please contact:

Jill DeLucerojdelucero@beef.org303-850-3321

Beka Wallbwall@beef.org303-850-3345

Nichole Bechtelnbechtel@beef.org503-756-1538

Becca Brownrbrown@beef.org303-850-3377

PREVIOUSexhibitors

#44 FarmsAABS GlobalADM Alliance NutritionAg 1 SourceAgAmerica LendingAGCO CorporationAgri LabsAgriClear, Inc.Agricultural Engineering AssociatesAgri-King, Inc.Agri-Pro EnterprisesAgVet Associates for Apex ValvesAllflex USA, Inc.Alltech, Inc.AmeriAg, LLCAmerican Akaushi AssociationAmerican Angus Assn/Certified Angus BeefAmerican Cattlemen MagazineAmerican Galloway Breeders Assn.American Hereford Assn/Certified Hereford Beef LLCAmerican Quarter Horse AssociationAmerican Shorthorn AssociationAmerican Simmental Assoc.American Wagyu AssociationAmerican-International Charolais AssociationAnimal Care Equipment & ServicesAnimal Health InternationalAnimat, Inc.Arm & Hammer Animal NutritionArtex ManufacturingAutomatic Equipment Co.Mfg.Avery Weigh-TronixBBarenbrug USABayer Animal HealthBCF TechnologyBeef Improvement FederationBeef MagazineBeef TodayBeefmaster Breeders UnitedBeekeeping InsuranceBig Bend TrailersBig Dog SolarBimedaBio S.I. TechnologyBird Gard Guaranteed Bird ControlBoehringer Ingelheim Vetmedica, Inc.Bowman Mfg. Inc.Braunvieh Assoc of AmericaCCal Poly State UniversityCalf NewsCargill/VigortoneCASE IHCatalina’s Originals

FUTURE DATES/LOCATIONSJanuary 30-February 1, 2019

New Orleans, Louisiana

February 5-7, 2020San Antonio, Texas

February 3-5, 2021Nashville, Tennessee

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EXHIBITOR PROSPECTUS 7

Caterpillar, Inc.Cattle Stats, LLCCattleFaxCattlehedging.comCattlesoft Inc./CattleMax SoftwareCattleXpert Management Software, LLCCaviness Beef PackersCentral Life SciencesCentral States TestingCIH - Commodity & Ingredient Hedging, LLCCleanfix North America Ltd.C-Lock Inc.CME GroupCollege of the SequoiasColorado State UniversityCommodity Specialists CompanyConnor AgriscienceControl Solutions - MartinsCow Sense SoftwareCutco CutleryDDaniels ManufacturingDATAMARS Inc.Deer Valley FarmDenise Rich ArtDermac - Touch of MinkDiamond VDiane Keltner SculptureDigi-Star LLCDodge Manufacturing CoDouble D Cattle MatsDouble S Liquid Feed Services, Inc.Dow AgroSciencesDrovers/CattleNetworkDTN/The Progressive FarmerDuPont PioneerDurvetEE.I. Medical ImagingEasyFix Rubber Products North AmericaElancoEquipment Wholesalers, LLCEstrotectExmark ManufacturingFFarm CreditFeed-Lot MagazineFerrell-RossFilson Livestock EquipmentFive Star Children’s BooksFL Emmert CompanyFort Supply Technologies LLCFurst-McNess CompanyGGallagher/MiracoGardiner Angus RanchGenex Cooperative, Inc.Giant Rubber Water TanksGold Standard LabsGravely, an Ariens CompanyGreeley Hat WorksGrowSafe SystemsHH J BakerHall and HallHanson Silo CompanyHarsh International, Inc.Hay & Forage GrowerHerdsman Brand

High Plains JournalHillco Technologies, Inc.Hilliard LyonsHi-Plains Systems, IncHoop Beef System, LLCHose Solutions Inc.IIDEXX Laboratories, Inc.ImmuCell CorporationImmvac, Inc.Infinite Trading Inc.Inosol Co. LLCInt’l Brangus Breeders AssociationIowa Beef SystemsISL Animal HealthITS GlobalJJMB North AmericaJohn DeereJoplin Regional Stockyards, Inc.KKansas Regenerative Medicine CenterKansas State UniversityKawasakiKent Nutrition GroupKentucky Cattlemen’s Assn/KY Dept of AGKerndt Livestock ProductsKeystone Steel and WireKIFCO, Inc.King Ranch Institute for Ranch ManagementKirby Mfg. Inc.K-Line Irrigation North AmericaKnipe Land CompanyKrone North AmericaKuhn North America, Inc.Kunafin “The Insectary”LLa Belle ColostrumLaird ManufacturingLallemand Animal NutritionLegacy Land AuctionsLife ProductsLincoln Agribusiness ServicesLiquitube Marketing IntlLonestar Livestock Equipment Co. Inc.MMerck Animal HealthMerial, Ltd.Micro TechnologiesMicronutrientsMid-America Feed YardMidcontinent Livestock SupplementsMix 30-AgridyneMoly Manufacturing, Inc.Monty’s Plant & Soil ProductsMorton Buildings, Inc.MultiMin USA, Inc.NNascoNashville Convention & Visitors CorpNational Assoc. of Farm BroadcastingNational Grazing Lands CoalitionNational Purchasing PartnersNCBA BoothNebraska Department of AgricultureNeogen CorporationNetPro New Generation Supplements

New Holland AgricultureNewport LaboratoriesNexus Ag MarketingNorbrook, Inc.Nova Microbial TechnologiesNovus InternationalNuTech Biosciences, Inc.Nutra BlendOOklahoma Cattlemen’s AssociationOptima Scale Manufacturing, Inc.Oregon Clover & Orchardgrass CommissionOregon Ryegrass and Tall Fescue CommissionsOtto Trading, Inc.Oxford Cattle CompanyPParker McCrory MfgPearson Livestock Equipment Co.Phibro Animal Health CorporationPhileo Lesaffre Animal CarePISA AgropecuariaPneu-Dart, Inc.Powder RiverPride of the FarmPriefert Ranch EquipmentPro Earth Animal HealthProgressive CattlemanProtect the HarvestPurina Animal Nutrition LLCQQuality Liquid Feeds, Inc.Quantified AgRR&R Machine WorksRabo AgriFinanceRAM TrucksRamaekers NutritionRanchmateReproScanRFD-TVRice Lake Weighing SystemsRide TV / CarbonTV.comRidley Block OperationsRitchey Livestock IDRitchie IndustriesRoper/Stetson Apparel & FootwearRoto-Mix, LLCRubes CartoonsSSand County FoundationSanta Gertrudis Breeders Int’lSapi, LLCSarTec CorporationSCCL (Saskatoon Colostrum)Scott Land Company, LLCSidump’r TrailerSilveus Insurance Group, Inc.Sioux Steel CompanySiremaster (Ultra-ICE)SmithCo Side-Dump TrailersSSG Fusion Ltd.STgeneticsStone ManufacturingStronghold Manufacturing, LLCSummit Livestock FacilitiesSun PumpsSuperior LivestockSupreme International

SweetPro FeedsTTAGSMYTH LLCTandem Products/Tenderfoot Div.Tarter Farm & Ranch EquipmentTe Pari Products Ltd.TechMix, LLCTerritorial MagazineTexas A&M UniversityTexas Tech UniversityThe Cattleman’s Resource, Inc.The Hartford Livestock DepartmentThe National Hay AssociationThe Nelson Paint Co.The Oaks Farms, LLCThe University of TennesseeThomas Angus RanchTop Third Ag MarketingTru-Test GroupTurnkey Computer Systems, LLCTwin Mountain Fence Co.UU.S. Commodity Futures Trading CommissionU.S. Fish & Wildlife ServiceU.S. Meat Export FederationU.S. Premium BeefUncommon USA FlagpolesUniv of WY & Sustainable Rangelands RoundtableUniversity of ArizonaUniversity of California - DavisUniversity of Nebraska LincolnUpsi-Daisy Cow LiftersUSDA - NRCSUSDA (NRCS)USDA AMS/NASSUSDA Farm Service AgencyVValley Vet SupplyVan Beek Natural ScienceVerdesian Life SciencesVetericynVibration TechnologiesViewtrak Technologies Inc.Vintage SculptureVirginia Dept of Ag/Virginia Cattlemen’s AssnVitaFerm Sure ChampVitalix, Inc.VMRD Inc.WWatson Float ValvesWest Point DesignWestway Feed ProductsWilson Trailer CompanyWorking Ranch MagazineWulf CattleWW Livestock SystemsXXL CatlinYYamahaYellowstone Boys & Girls RanchY-Tex CorporationZZinpro Performance MineralsZoetisTo view a complete list of current exhibitors visit www.beefusa.org

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www.BeefUSA.org#BEEFMEET

CONTACTLorie LiddicoatAssociate Director, Trade ShowP: 303-850-3330F: 303-720-259-1409lliddicoat@beef.org

Jessica BradburyManager, Meetings and EventsP: 303-850-3360jbradbury@beef.org

9110 E Nichols Ave, Suite 300Centennial, CO 80112

Cattle IndustryConvention NCBA Trade Show&

2018

January 31-February 2, 2018 | Phoenix, Arizona

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