A THIRD PARTY MONITORING ACROSS THE CITIES FOR THE CAMPAIGNS AS SOON AS THEY ARE ACTIVATED AND THE COMPETITIVE INTELLIGENCE REPORTING (CIR), BY REPORTING

IN REAL TIME DIGITALLY THROUGH CUSTOMIZED FORMAT THROUGH WEB-BASED APPLICATION IN HIGHLY SECURED ENVIRONMENT WITH ARCHIEVED IN EXCLUSIVE FOLDERS AT FTP

SERVERS MADE ACCESSIBLE ANYWHERE, ANYTIME THROUGH

PROTECTED LOGIN PASSWORD

Competitive Intelligence Reporting (CIR)

The data across all the sites in each of the 40 cities will be gathered on weekly for Metro Cities and Fortnightly/FORTNIGHTLY for other cities from the respective centres.

After due verification, scrutiny, data-entry and processing of the data the same will be available by 10th of every month for the previous month.

Competitive Intelligence Reporting (CIR) Once the data is ready in our Website, subscriber can

login with exclusive passwords and analyse the data on the following specs:

Monthwise-Weekwise (periodical frequencywise selection criteria)

Zonewise – Statewise – Citywise (geographical selection criteria)

Mediatypewise Industrywise, Category-groupwise, Categorywise,

Brandwise, Captionwise (competitive brand specs)

Each and every site retrieved for information will bear the photograph of the particular time.

Customised Real Time Campaign Monitoring

This module is developed to achieve a real time, online, status tracking report of any campaign from anywhere anytime.

The entire logistics involved in the deliverance is digitally managed.

The centric ,non-linear process flow saves lot of precious time in accessing the data in real time

Archive of the campaign monitoring reports for specified time

RELATIVE ADVANTAGES CUSTOMISED EXCLUSIVE SOFTWARE BASED ELIMINATION OF MANUAL PROCESSES HIEGHTENED EFFICIENCY TIMELY REPORTING FASTER ACCESSIBILITY CLOSEST ACCESSIBILITY REPORTS IN SECURED ENVIRONMENT ARCHIVED DATA FOR FUTURE REFERENCE

ZONE STATE CITY FREQUENCY ZONE STATE CITY FREQUENCYEAST WEST BENGAL KOLKATTA WEEKLY NORTH DELHI DELHI WEEKLY SILIGURI FORTNIGHTLY DELHI NCR WEEKLYWEST GOA GOA FORTNIGHTLY HARYANA ROHTAK FORTNIGHTLY

GUJARAT BARODA FORTNIGHTLY HIMACHAL PRADESH SHIMLA FORTNIGHTLY

AHMEDABAD FORTNIGHTLY JAMMU JAMMU FORTNIGHTLY SURAT FORTNIGHTLY PUNJAB LUDHIANA FORTNIGHTLY

MADHYA PRADESH BHOPAL FORTNIGHTLY AMRITSAR FORTNIGHTLY

INDORE FORTNIGHTLY JALANDHAR FORTNIGHTLY

MAHARASHTRA NAGPUR FORTNIGHTLY RAJASTHAN JAIPUR FORTNIGHTLY

PUNE WEEKLY JODHPUR FORTNIGHTLY

MUMBAI WEEKLY UDAIPUR FORTNIGHTLY

SOUTH ANDHRA PRADESH HYDERABAD WEEKLY UNION TERRITORY CHANDIGARH FORTNIGHTLY

VIJAYAWADA FORTNIGHTLY UTTAR PRADESH LUCKNOW FORTNIGHTLY

VIZAG FORTNIGHTLY KANPUR FORTNIGHTLY KARNATAKA BANGALORE WEEKLY AGRA FORTNIGHTLY MANGALORE FORTNIGHTLY MEERUT FORTNIGHTLY KERALA KOCHI FORTNIGHTLY BIHAR PATNA FORTNIGHTLY

TRIVANDRUM FORTNIGHTLY NORTH-EAST ASSAM GUWAHATI FORTNIGHTLY

TAMIL NADU CHENNAI WEEKLY

MADURAI FORTNIGHTLY

SCOPE OF OPERATION ON FIELD

Team 63 Cities Covered

Mega metros, Metros, Mini Metros, ‘A’ cities 39 Media Type

Billboards, Bus Shelters, Cantilevers, Gantries, Neon Signs, Utilities, Railway Safety Panels (RSP), Unipoles, Railway Panels,

Audit Frequencies Weekly Audit , Fortnightly Audit, FORTNIGHTLY Audit

DATA CENTRE Team 15 Extensive database covers

Industries 14Category Groups 97Category 452Brands 23346Sub Brands 50757

Services & Key Clients

Generic services : Weekly audited Competitive Intelligence Reporting (CIR) (reports of all the sites in 8 Mega Metro and Metro cities. FORTNIGHTLY audited CIR reports of all the sites in 31 Cities.

Ogilvy AOR (O & M and Wall Street) For CIR as well as exclusive campaign monitoring.

Portland India Outdoor For CIR as well as exclusive campaign monitoring.

Madison (Platinum & Moms) OAP SELVEL PUBLICITY

For exclusive campaign monitoring Integrid Media

For CIR at Mumbai and Kolkatta. Pioneer Publicity Laqshya Media Brand Connect Communications Green line

Services & Key Clients

Value added Services : Campaign monitoring, Census data of all the sites, Tracking activations.

Census data for Mumbai city to Percept.

Census data to MRUC for IOS survey

Tracked activational promo of Clinic All Clear and Lifebuoy Active over 4 Metros for Unilever.

Tracked Road show activity for the serial Mahabharat for 15 North Indian cities on behalf of INX Network (channel 9X).

Way ahead plan

GGM (Gui Guided Monitoring) Geo mapping of every site with Lat lang coordinate Tag every site with RFIDs Automated tracing of every campaign using RFIDs through

GPRS system Transit Media Monitoring Metro Rail Branding Monitoring Mall Brandings, Activations Monitoring

Why TOM?‘TIME’ has been a pioneer in Media

tracking, be it TV or Radio or OOH. Tracking, monitoring, generating CIR analysis has been our core activities, applying the prevailing state -of – Art technology at every phase.

With more than a decade old experience in handling the challenging on field oriented task, we could scale the height of covering 39 cities across the country with 70 plus strong dedicated team.

Goal “To provide an integrated and one-stop solution for the entire OOH

Tr(sp)end Tracking extending across all segments.”

To achieve this goal the scope of operations and the infrastructure are to be re-engineered with the association of most acclaimed Industry leader.

MISSION Sustainability Evolving Incorporating latest Technology Effective association with the acclaimed Industry leader Good Client Profile