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Moderandi Inc. 11260 N. 92 nd St. Ste 1066 Scottsdale, Arizona 85260

P (480) 2199695 http://consultants.marketingmo.com

Licensing Program

Introduction............................................................................................................................. 2 What You Receive.................................................................................................................... 4 How it Works........................................................................................................................... 5 Training & Support ..................................................................................................................7 Benefits..................................................................................................................................... 8 Value Proposition for Your Clients ........................................................................................ 9 Keys to Your Success............................................................................................................. 10 License Fees............................................................................................................................ 11 Our Story.................................................................................................................................13

http://consultants.marketingmo.com/

The Consulting M.O. License Program page 2 of 13

Introduction

If you're currently delivering marketing, sales, management or technology services to clients, the Consulting M.O. can help you expand your services, extend your engagements and grow your practice.

The Consulting M.O. is a license to the proprietary Marketing M.O. Strategic Marketing Methodology. The license enables you to deliver this methodology to your clients and make it your own. You gain the tools, best practices and training materials to become a longterm trusted advisor to your clients.

The program includes

A comprehensive set of consulting tools Guided best practices in 29 strategic sales & marketing subjects Training as needed Marketing collateral

This program isn’t a franchise – it’s a licensing opportunity that gives you complete control to build your business and deliver professional services on your own terms. You gain

Access to a franchiselike infrastructure of knowledge, materials and training to execute projects consistently.

A brand name, operating systems, marketing clout, educational tools, technology and ongoing support.

The M.O. licensing opportunity is a businesstobusiness services model, which means

Incorporate into an existing business or start one from scratch No retail hours Lower initial investment Use the M.O. brand, your own brand, or both No royalty fees High repeat business Business built on relationships, not location Freedom to brand & operate your business as desired Draw on your existing expertise and supplement with the M.O.


With the Consulting M.O. license and tools, your ideal clients are

Smalltomidsize companies from <$1 million in revenue up to about $250 million, depending on industry and pain

Selling a product or service to other businesses (B2B) In any industry

The M.O. methodology focuses on businesstobusiness sales & marketing, but many of the principles can be applied to consumer marketing as well.

Ideal licensees can be

Aspiring entrepreneurs who are looking for a new business opportunity Marketing consultants with expertise in a specific function Business consultants Sales coaches Advertising agencies Graphic design firms Marketing communications firms Web design/development firms CRM integrators Event planners Direct mail firms Telemarketing firms Search engine marketing firms PR firms Freelance writers

If you’re already in business, the Consulting M.O. gives you the resources to maximize the value of your current relationships, gain new clients and improve your marketing:

1. Grow your sales & profits 2. Standardize the way you deliver services 3. Grow the value of your business 4. Have more fun

And if you’re looking for a new business, this program gives you

1. The ability to deliver highquality professional marketing services within a short timeframe 2. A methodology to market your new business 3. Complete control over your business and how it operates 4. Training & support to continually improve your expertise 5. A system to differentiate your business from your competitors


What You Receive

The M.O. helps you deliver a broader range of strategic marketing services to clients. If you’re new to the field, the M.O. helps you learn as you go. And if you’re an expert in a particular area, it helps you expand your expertise so you can offer a wider range of services.

As a Consulting M.O. licensee, you receive:

1. Access to the Marketing M.O.’s patent pending system and guided best practices.

2. Training to use the system to build your own business (as needed).

3. Training to implement the system for your clients (as needed).

4. Ongoing support programs to improve your sales & marketing expertise & results.

5. A brand name that you can use in marketing your business.

6. Marketing materials that you can use to market your business and communicate with customers:

The Marketing M.O. website, blog, & newsletters “The Strategic Marketing Process,” a 96page PDF and printed book The Marketing M.O. Map to show your methodology & approach Sales literature that you can customize


How it Works

There are two ways you’ll use the Consulting M.O.: to deliver services to clients and to market your business.

1. DELIVER SERVICES

Does an existing client have an unmet need? Use the Consulting M.O. to determine which service to deliver. Then use the M.O.’s materials to execute the specific marketing programs in the project.

2. MARKET YOUR BUSINESS

You can use the Consulting M.O. to accelerate marketing for your service business. It gives you the tools to:

Develop your marketing strategies Create the tools & processes you’ll need to sell & service clients Launch campaigns to generate & retain customers

HOW IT WORKS

The M.O. has two key pieces:

1. Webbased software that delivers quick and easy plans for hundreds of different client challenges. Use it to define client needs and scope of work, or use it as a sales tool to win the business. For example, there are plans for:

Taking a product to market Naming a company Optimizing a web site for search engines Running a public relations campaign Establishing better marketing metrics

You can access the software from the client area of www.ConsultingMO.com.

2. Downloadable, formatted, guided best practices that help you with specific tasks in your project.


There are 1,200 pages of formatted and programmedMicrosoft Word and Excel documents with guided questions and calculations. You’ll be able to download these materials and use them to consistently work through each aspect of a client project – even if you’ve never done it before.

The Consulting M.O. website includes a sample exercise for each of the 29 subjects covered in the system. You can print them by choosing a subject from the interactive map at

http://consultants.marketingmo.com/mo/marketing_templates.aspx

http://consultants.marketingmo.com/mo/marketing_templates.aspx


Training & Support If you’d like help launching new services with your Consulting M.O. license, we can take you through a fivestep training program. First we’ll help you use the M.O. to extend your services to existing clients; then we’ll help you use it to bring in new clients and expand your business.

Step 1: Product intro Learn about all of the features of your M.O. how to run projects, how to use the best practices, and how they all work together.

Step 2: Company Profile We’ll work with you to understand your market segments, your clients & their needs, the services you offer and the marketing strategies you use.

Step 3: Service & Subject Profile In this phase we’ll help you look at each client and the specific services they may need to solve their problems. We’ll also identify your comfort level in the 29 different marketing subjects covered in the M.O.

Step 4: Service Walkthrough We’ll use the information from steps 1 and 2 to take you through a client project from start to finish. You’ll see how to use the M.O. to identify problems, develop a project plan, learn the subject matter, pitch the project, execute and report on your results.

Step 5: Results & Measurement Once you’ve worked with the M.O., we’ll review the results and help you identify next steps with your client. We’ll also make sure you’re ready to use theM.O. for additional clients.

Step 6: Your Marketing Strategy Now that you’re offering more services, you can reach out to the market with a new message. We’ll help you incorporate the M.O. into your own sales & marketing efforts, generating qualified leads and closing new deals.

ONGOING TRAINING & SUPPORT

Once you’re up and running, you’ll be able to access a wide range of training & support:

Free webinars on very specific topics Access to a certified consultant message board system to share ideas, get feedback and ask

questions (coming in 2007) Education & howtos through our ongoing weblog and newsletters


Benefits With your Consulting M.O. license, you’ll be able to access the Marketing M.O.’s tools, methodology, software, resources and support. You can promote your affiliation with the M.O. or build your own brand and just use the M.O.’s tools as needed. You’re free to operate your business as you see fit.

BENEFITS FOR AN EXISTING BUSINESS OWNER

Add a “M.O. Certified” designation to your existing brand and service offerings Increase your revenue per client by adding new services Augment your existing methodology Use the Consulting M.O. to train your employees or learn new services faster than otherwise Scale your business by hiring junior team members to execute with the help of the M.O’s

guided materials Raise your profile and gain new clients Process and methodology is transferable to your employees and a potential buyer

SALES & MARKETING PROFESSIONALS

Work for yourself – earn what you’re worth Expand you expertise quickly Build a business and have others learn/work Leverage the “Consulting M.O. Certified” brand or build your own Use the M.O. to help you market yourself and stand out among your competitors

ENTREPRENEUR LOOKING FOR A FRANCHISE

Flexibility Low startup costs High impact Work from home Professional services Scalable service business High revenue per client No inventory Leverage your education Use the M.O. brand or build your own Product helps you market yourself


Value Proposition for Your Clients

What does your Consulting M.O. license mean for your clients?

Defined methodology Your competitors may just ask your clients to rely on their expertise; you offer expertise AND a systematic, defined methodology that you can actually share with the client.

Strategy comes first The Project Wizard gives you a comprehensive strategy for solving a client’s problem. Then, drawing from 29 different sales & marketing subjects, you’ll be able to recommend & execute a more thorough solution – and that solution is designed to solve a very specific problem.

Complete alignment Your clients will understand exactly how you plan to approach the project and the steps that you plan to go through. You can gain agreement upfront so that you & your client are completely aligned in the scope of the project.

Proven best practices You’re accessing proven businesstobusiness best practices that are continually updated to include new technologies and programs. Your competitors can only rely on their own expertise.

Measurable return Using the M.O. system, you’ll also be focusing on creating tangible, measurable goals so that you can share specific results with your clients.


Keys to Your Success

What are the key factors for your success?

Willingness to learn The M.O. covers 29 sales & marketing subjects – more material than many people learn in an entire career. To be successful, you should WANT to continue learning and adding more subjects to your arsenal.

You should also be willing to devote the time to go through projects that will be challenging at first but will become far easier with experience.

Ability to establish client relationships

You’ll have complete control over the way you build your business. And building a client base is your first objective.

The Consulting M.O. will give you tools to help you launch your business. For example, you can run projects to help you

Position & name your company Price your services Create your sales literature & website Recruit Launch campaigns to generate qualified leads Move prospects through the sales process and close Retain your clients

But in the end, you’ll need the drive & ability to establish & maintain strong relationships with your clients.

Dedication Launching a successful service business is never easy. When you’re working for clients, your mission is to help them become more successful – and that takes dedication.

It also takes dedication to build your expertise in new areas – it’s more challenging in the beginning. Fortunately, the Consulting M.O. helps reduce that learning curve so you can learn by doing using industry best practices.


License Fees Now is a great time to become a Consulting M.O. licensee.

Since we’re still in our beta launch, you are able to gain access to our entire license program at a steeply discounted price. Right now we’re gathering feedback from users and tweaking the final delivery of the methodology: the delivery of the software, exercises, materials and methodology, preparing for our final release. You’ll receive all subsequent versions of the methodology and your current entry price.

While our final fees aren’t yet established, other license opportunities with products of this quality can run from $25,000 to $50,000.

Initial Consultation and Value Determination: N/C

We’ll work with you to determine 1) whether you’re a good fit for the Certification Program and 2) how you can integrate it into an existing business OR what it would take to launch if you’re starting a new business.

Unlimited Access License: $2,499

This onetime fee gives you complete access to the software, methodology, best practices and tools. You won’t have to pay any additional fees, and will receive updated versions at no cost.

We’ll also ship you a presentation kit that includes a custom presentation binder, the Marketing M.O. – The Strategic Marketing Process guidebook, the Marketing M.O. map and other tools to help you start learning & promote your certification.

The license fee gives you the right to promote your Marketing M.O. Certification and use the system to 1) build your business and 2) deliver services to clients.

You & your team will have unlimited access to the webenabled software and the guided best practices – more than 1,200 pages of formatted materials that you can customize as desired.

Your license also provides unlimited access to our ongoing training & support forums to help continually raise your comfort level & expertise in new subjects.

Training: $2,350

We’ll take you through our fivestep process to help you begin delivering your new service offerings. You’ll work directly with one or more of our product authors/developers.

This step can take anywhere from 2 to 8 weeks, depending on your schedule.


Marketing M.O. Professional Consultation: Priced per project

If you need even more assistance & expertise for a particular project, you can hire the Marketing M.O. team. Whether you just want feedback on a specific strategy or you need help launching an entire campaign, the Marketing M.O. team can help.

Any project will be quoted on a perproject basis.


Our Story

Like the old proverb says, give a man a fish and he eats for a night. Teach a man to fish and he eats for a lifetime.

We know what it’s like to build a services firm because we’ve done it ourselves.

In fact, we turned our internal methodology into a product so we could make a greater impact by reaching more people.

It took four years and thousands of hours to develop the Consulting M.O. It’s a platform that includes software and content that consultants can use to deliver highvalue marketing and sales services across their entire client base.

We understand its value because we’ve used these practices for years. We’ve worked in a lot of industries professional services, software, hardware, internet, healthcare, advertising, biotech, energy, industrial supplies, IT, call centers, construction, retail, entertainment, even professional sports.

We appreciate the opportunity to share the Consulting M.O. with you and to help you to make it your own. And we look forward to hearing about your success.

The Consulting M.O. was created by Moderandi Inc.

WE INVITE YOU TO CONTACT US TODAY: Moderandi, Inc.

11260 N. 92 nd St. Ste 1066 Scottsdale, Arizona 85260

(480) 2199695 http://consultants.marketingmo.com

http://www.consultingmo.com/

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