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A successful institutional framework for traffic safety prevention in Colombia ‐ Road safety...
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Movilidad Segura F.J.F. A successful institutional framework for traffic safety prevention in Colombia ‐
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By Francisco Fernandez, Former Director, Road Prevention Fund (Bogota, Colombia)
Transcript of A successful institutional framework for traffic safety prevention in Colombia ‐ Road safety...
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A successful institutional framework for traffic safety prevention in Colombia ‐
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Road safety diagnosis in Colombia
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Road safety statistics in Colombia
1995 2007 %
Population
38.881.250
43.926,0
34 12,97%
Vehicles
2.206.319
4.951.22
5 124,41%
Accidents 179.820
186.362 3,64%
Deaths
7.874 **4.975 -36,82%
Injuries
52.547 34.889 -33,60%Sources: FPV, INML y CF – DANE - Mintransporte
** Without indirect deaths counting
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Road safety statistics in Colombia
36,8%
** Without indirect deaths countingSources: INML y CF
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Road safety statistics in Colombia
69,9% reduction
Sources: INML y CF - Mintransporte
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Risks
Sources: Mintransporte
More high risk vehicles on the road
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Road safety statistics in Colombia
Sources: INML y CF
Deaths by actor
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Road safety statistics in Colombia
69,23% reduction
Sources: INML y CF – Mintransporte
Fatalities rate per 10.000 motorcycles
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Risks
Motorcycles are dangerous
A motorcycle driver is 7,8 times more exposed to die in a traffic accident than a car driver.
Each year, the number of motorcycles sold doubles the number of all other kinds of vehicles
Sources: FPV
Motorcycles
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Risks Driving courses
There is not a mandatory driving examination
Just 14% of motorcycles had taken driven courses.
Sources: FPV
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Risks
Alcohol
Sources: FPV, INML y CF
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Risks
Zigzag
Sources: FPV
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Risks Distractions
Sources: FPV Survey: 3650
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Risks
33,6% of road accidents fatalities are pedestrians
22,5% of pedestrians fatalities are by motorcycles
24,7% of them do not cross roads near the corners
18,4% do not use pedestrian bridges.
Pedestrians
Sources: FPV, INML y CF
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Risks
Sources: FPV
Motorcycles VS Transmilenio
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The Road Prevention Fund
The Road Prevention Fund (RPF) was created by the law 100/93. According to this law, the insurance companies have to provide 3% of their income to the RPF. (About US$ 10 million per year)
The RPF is a private, non profit entity, managed by Colombian insurance companies who operate the SOAT.
The objective of the RPF is to make road safety campaigns, in order to prevent road accidents.
All the programs and activities of the RPF are coordinated with public offices responsible of road safety.
The RPF is operated by a thrust.
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F.J.F.The RPF has been the engine behind the road safety success in Colombia
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The Road Prevention Fund
Regional
Risk factors
Organization
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Components of RPF campaigns
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Campaigns stages
Campaigns have been changing according to the way people behaves
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Campaign examples
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Alcohol campaigns One million tests campaign
Objective: Generate a social mobilization for people to reject drivers that have consumed alcohol. People must know drinking and driving may not be done at the same time, and that the probability to get caught in doing so is big.
Project: Generate social awareness on drivers under the influence of alcohol by promoting a massive alcohol testing all over the country.
Execution: The RPF bought 10000 alcohol testers and gave them to each traffic police officer in the country. Besides this enforcement, the campaign had also strong media presence, free press, street activities, speeches at universities and schools, legal activities and several alliances. The RPF wanted everybody to know and to talk about the campaign.
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Alcohol campaigns
All this components together are stronger than if they work alone
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Alcohol campaigns
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Alcohol campaigns Results
From July to November 2008, 2´064.664 alcohol tests were done all over the country.
23.815 of the tests (1,15%) were positive. They got a fine (US$200), their vehicles went to a public garage, and their license was suspended.
The average number of positive tests dropped from 1,67% to 0,84%.
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Alcohol campaigns
Week
1,67
The alcohol limit in Colombia is 0,04 BAC
Sources: FPV
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Social awareness campaign Wherever there was a
fatal accident, a black star was painted.
More than 15.000 stars were drawn all over the country
Strong media campaigns
Free press Statistics Road activities Enforcement Alliances
Black stars campaign
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Social awareness campaign
Sources: FPV
What do you do when you watch the campaign?
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Social awareness campaignHow had your preventive behaviors changed?
Sources: FPV
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Social awareness campaign
This campaign was used by other countries like Ecuador, Peru, Panama, etc.
International publicity awards (FIAP)
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Results
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Results
Sources: FPV, INML y CF
In 10 years, more than 36.000 lives have been saved
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Results
Reduction of 50%
Sources: FPV, INML y CF
