A study to analyse the effectiveness of multimedia and text-only e-mail communications and discover...

8/9/2019 A study to analyse the effectiveness of multimedia and text-only e-mail communications and discover whether con

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YS_COES IO[SMJMILSO

Io{smjmoc sals samy {otg{s my t{otl{oc klyoc ge sao cmyyo{slsmge t{gnois

ueco{sl`oe k} YLIAME LXLYSAM ueco{ sao lkbo humcleio gj

T{gj% !C{%- Emfmya Hutsl !Jliubs} Humco- me tl{smlb jubjmbbfoes gj

sao {o|um{ofoes jg{ lxl{c gj coh{oo gj FKL!H-" ;441& WWWWWWWWWWWWWWWWWWW

Ymhelsu{o Ymhelsu{o Ymhelsu{o

Yliame Lxlysam C{% Emfmya Hutsl T{gj% !C{%- [%T% Ymeha

Ysucoes Jliubs} Humco Cm{oisg{" LKY

YLIAME LXLYSAM" LFMS] K_YMEOYY YIAGGB


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JLI_BS] H_MCO IO[SMJMILSO

Samy my sg io{smj} sals samy {otg{s my t{otl{oc ueco{ f} humcleio * my klyoc ge

Cmyyo{slsmge [otg{s ueco{slòe k} YLIAME LXLYSAM FKL !H-" 3SA

Yofoyso{ ge sao sgtmi L Ysuc} sg Lelb}~o sao Ojjoismzoeoyy gj Fubsmfocml

lec Soqs&geb} O&flmb Igffuemilsmgey * Cmyigzo{ xaosao{ Igeyufo{y

Lssmsucoy sgxl{cy O&flmb [ojbois saom{ Koalzmg{%

Samy t{gnois my t{otl{oc me sao tl{smlb jubjmbbfoes gj Flyso{ gj Kuymeoyy

Lcfmemys{lsmge !Fl{òsmeh * MS- sg ko lxl{coc k} Lfms} _emzo{yms}" _ssl{

T{lcoya%

Sg sao koys gj f} ègxbocho" samy tmoio gj xg{` my g{mhmelb lec eg tl{s gj

samy {otg{s aly kooe yukfmssoc k} sao ysucoes sg le} gsao{ meysmsuso'uemzo{yms}

ol{bmo{%

Clso WWWWWWWWWWWWWWWWWW

C{% Emfmya HutslJliubs} HumcoLyys% T{gjoyyg{LKY

YLIAME LXLYSAM" LFMS] K_YMEOYY YIAGGB ;


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LI@EGXBOCHOFOESY

Samy Cmyyo{slsmge xgubc egs alzo igfo sg j{umsmge xmsagus sao aobt"

xmssmehb} g{ uexmssmehb}" gjl h{ols fle}togtbosgg eufo{guy sgfoesmge%

Samy yoismge t{gzmcoy l tblsjg{f sg {oighem~o lec liègxbocho sagyo

jg{suelso oeguha sg yt{meh sg fmec%

F} cmyyo{slsmge humco Lyys% T{gj% !C{%- Emfmya Hutsl yagubc ko

igffoecoc jg{ sao humcleio" yuttg{s" lec xolbsa gj mcoly ao t{gzmcoc meg{co{ sg yoo samy xg{` igftbosoc%

M xgubc bmò sg oqt{oyy f} h{lsmsuco sg F{% Lfms Y{mzlyslzl" !Y{%

Ygjsxl{o Cozobgto{" SIY" EGMCL- lec F{% Tuyatoec{l Ymeha !T{gnois

Flelho{" Meso{eos Fl{òsmeh" M&]ghm" Hu{hlge- jg{ yukyo|uoes aobt xmsa

sao |uoysmgeelm{o coymhey lec ygfo soiaemilb lyymysleio jg{ samy ysuc}%

Lbb sao ueelfoc togtbo xag `mecb} {oytgecoc sg sao \uoysmgeelm{o" M lf

mecoksoc sg }gu%

YLIAME LXLYSAM" LFMS] K_YMEOYY YIAGGB 9


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Jmelbb}" f} jlfmb} jg{ t{gzmcmeh aobt" lczmio" lec fgsmzlsmge xaoe ms xly

{o|um{oc%



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SLKBO GJ IGESOES

Yb% Aolcy Eg% Gj Tlhoy

< Smsbo tlho; Ysucoesy io{smjmilso Sgslb bme`y ibmi`oc jg{ fubsmfocml ilftlmhe%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%t%3?

Jmhu{o 9> Gtoey" Kgueioy * _egtoeoc eufko{y jg{ soqs ilftlmhe%%t%3:

Jmhu{o 3> Sgslb bme`y ibmi`oc jg{ soqs ilftlmhe

%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%t%38

Jmhu{o ?> Igftl{myge%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%t%31

Jmhu{o :> \ [oytgecoes hoeco{% %t%? \; [oytgecoes lho%%t%?9

Jmhu{o 1> \9> [oytgecoesy oflmb ygjsxl{ot%?9

Jmhu{o => \9!l-> [oytgecoesy k{gxyo{ klyoc oflmb iagmiot%?3Jmhu{o \3> J{o|uoei} {oytgecoesy iaoi` oflmbt%??%Jmhu{o [oytgecoesy t{ojo{oeio gj oflmb jg{flst%??

Jmhu{o Ibmi` sa{guha igftl{oc sg t{ojo{{oc jg{fls%%%%t%?8

Jmhu{o \?!l-> [olygey jg{ iaggymeh fubsmfocml oflmbt%?1%Jmhu{o \?!k-> [olygey jg{ iaggymeh soqs geb} oflmbt%?=

Jmhu{o \:> [oytgecoesy t{ojo{{oc a}to{&bme` jg{fls%t%:4

Jmhu{o \8> {oytgecoesy t{ojjo{oc j{o|uoei} jg{ oflmb igffuemilsmge%t%: Koalzmg{ sgxl{cy uexlesoc igffo{imlb oflmb igffuemilsmge% t%:;

Jmhu{o Gtoe * _eyukyi{mko To{ioeslho igftl{myget%:9

Jmhu{o \1!l-> sao {olyge {oytgecoesy hlzo jg{ egs iaggymeh sg ueyukyi{mko% t%:9

Jmhu{o ;4> Hoeco{ Zy T{ojo{{oc oflmb jg{fls%t%:?



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Jmhu{o ; Lho Zy T{ojo{{oc oflmb jg{fls / k} lho%%t%::

Jmhu{o ;;> Lho Zy T{ojo{{oc oflmb jg{fls j{o|uoei} k} lho%t%:8

YLIAME LXLYSAM" LFMS] K_YMEOYY YIAGGB =


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BMYS GJ LTTOECMIOY

Lttoecmq NlmbFlmb Fubsmfocml Jg{fls %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%t% 89

Lttoecmq ;> NlmbFlmb Soqs&geb} Jg{fls %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%t% 83

Lttoecmq 9> NlmbFlmb \uoysmgeelm{o%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%t% 8?&88

Lttoecmq 3> Iam Y|ul{oc Soys Slkbo %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%t% 81

Bmys gj Lkk{ozmlsmgey * Cojmemsmgey

Ibmi`&sa{guha {lso & Sao eufko{ gj a}to{bme`y liioyyoc j{gf l ilftlmhe

O&flmb & Obois{gemi Flmb

ASFB & A}to{ Soqs Fl{`&ut Blehulho

MTS & Meso{lismzo T{gytois Sl{hosmeh !igftle}- MYT

& Meso{eos Yo{zmio T{gzmco{

Bme`!y- & A}to{bme` !Fosagc gj elzmhlsmeh sg igesoes-

FMFO & Fubsmtu{tgyo Meso{eos Flmb Oqsoeymgey

Gtoe&{lso & Sao eufko{ gj o&flmby gtoeoc k} {oimtmoesy

Ytlf &_eygbmimsoc Igffo{imlb O&flmb



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Y]EGTYMY

Soiaegbghmilb cozobgtfoesy alzo hmzoe {myo sg l hbgklb eosxg{` gj igftuso{ylec yo{zo{y lbbgxmeh msy uyo{y sg igffuemilso xmsa olia gsao{ xmsagus

hogh{ltami g{ smfo igeys{lmesy% Sao fgystgtubl{" lec oyslkbmyaoc" focmuf gj

igffuemilsmge me samy hbgklb eosxg{` my o&flmb lec ms my sals igffuemilsmge

xamiaxmbbkoyi{usmem~oc me samy ysuc}% Me msy ol{b} cl}y o&flmb xly igeys{lmeoc

sg tblme soqs foyylhoy% Lczleioy me ygjsxl{olecmeso{eost{gsgigby alzo oelkboc

saofocmuf sg il{{} ljl{{miao{yukyosgj mejg{flsmge meibucmeh"kusegs bmfmsoc

sg"igbgu{mejg{flsmge" mflhoy leczl{mocs}tojlioy%Samy eoxk{oocgjfubsmfocml

o&flmb" jlimbmslsock} ASFB" aly tgbl{m~oc gtmemge% T{gtgeoesy bluc sao eox

coymhe iltlkmbmsmoy flco tgyymkbo xambys ls sao ylfo smfo cos{lisg{y blfoes sao

yu{jomsgj{oeco{meh myyuoy" meigftlsmkmbms} lec k{g`oe bme`y sao} l{huo tblhuo sao

jg{fls%

Me samy igesoqs" sao gknoismzoy gj sao {oyol{ia xo{o sxg&jgbc% Sao jm{ys xly sg

mcoesmj} sao jg{fls gj o&flmb sals xly fgys ojjoismzo% Sao yoigec xly sg

cmyigzo{ xaosao{{oimtmoesylssmsucoysgxl{co&flmbjg{fls{ojboisocsao koalzmg{

gkyo{zoc me {oblsmge sg sao jm{ys gknoismzo% Me g{co{ sg igecuis sao ysuc} sa{oo

fosagcygj{oyol{ia xo{o usmbm~oc% Coy` {oyol{iat{gzmcoc clsl jg{ igftl{myge

lec iges{lys" leoqto{mfoes xly igecuisoc sggkslmefos{miyjg{sao ojjoismzoeoyy

gj olia jg{fls gj o&flmb% Jmelbb}" l |uoysmgeelm{o xly yoes sg sao ylfo

ylftbo uyoc me sao oqto{mfoes sg coso{fmeo xaosao{ saom{ lssmsucoy sgxl{c o&

flmbig{{oblsoc xmsa sao gkyo{zoc koalzmg{%

Sao ysuc} jguec sals o&flmb gtoe lec ibmi`&sa{guha {lsoy kgsa t{gzmcoc

ymhemjmiles ozmcoeio sg yagx sals fubsmfocml o&flmb xly me jlis fg{o ojjoismzo

sale soqs&geb}% Saoyo jmecmehy xo{o kli`oc ut k} yslsmysmilb lelb}ymy sals

yagxoc sals saot{gklkmbms} gj sao {oyubsy komeh ymhemjmiles xly oqs{ofob}



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amha% Me lccmsmge sg sao jmecmehy j{gf sao oqto{mfoes sao |uoysmgeelm{o

{oytgeyoy yuhhoysoc sals sao{o my l ys{geh ig{{oblsmge kosxooe saolssmsucoy gj

{oimtmoesy lec saom{ koalzmgu{% [oytgecoesy t{ojo{{oc fubsmfocmlgzo{soqs&geb}

k}l{lsmggj9>


13/100

IALTSO[&M

MES[GC_ISMGE



14/100

KLI@H[G_EC

Sao Hbgklb [olia {oyol{ia lhoei} !;443- oysmflsoc sals k} sao }ol{ ;44=

sao{o xgubc ko gzo{ ; kmbbmge uyo{y gj sao meso{eos hbgklbb}% Geb} Iamel aly ;=1

Fmbbmge meso{eos uyo{y% Xambys ms mftgyymkbo sg t{gzmco s{ub} liiu{lso eufko{y

samy ysmbb {ot{oyoesy l flyymzo tgsoesmlb lucmoeio jg{ fl{`osmeh foyylhoy" lec

koiluyo sao meso{eos s{leyioecy sao bmfmslsmgey gj smfo lec ytlio samy lucmoeio ile

ko {oliaoc lbfgys meyslesleoguyb}% O&flmb my geo gj sao fgys oyslkbmyaoc

fosagcy gj igffuemilsmge uyoc gebmeo" liig{cmeh sg MTS" ==/ gj igeyufo{yuyo sao meso{eos jg{ oflmb xamia fuys tblio sao focmuf ly l geo gj jox

igffuemilsmge fosagcy xmsa yuia l bl{ho {olia%

Sao eufko{ gj meso{eos uyo{y xg{bcxmco my oqtoisoc sg sguia ;%; kmbbmge

k} ;4


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Lymle igeyufo{y foley sals Lymle fl{`osy xmbb {ot{oyoes l jl{ h{olso{ to{ioeslho gj

sao sgslb me ;4


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H[LTA 9> Xg{bc Meso{eos _yo{y k} Xg{bc [ohmgey


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YMHEMJMILEIO GJ SAO YS_C]

Samy {oyol{ia" me le lssofts sg t{gzmco oftm{milb ozmcoeio ge samy myyuo"uyoy le oqto{mfoes" lec |uoysmgeelm{o sg cmyigzo{ xals jg{fls gj o&flmb my

fgys ojjoismzo" lec xaosao{ igeyufo{y lssmsucoy sgxl{c o&flmb fl{ osmeh

{ojbois saom{ koalzmgu{ me {oytgeyo sg ms% Sao lmf gj sao {oyol{ia saoe my sg

t{gzmco sao fl{òso{ xmsa |ulesmjmlkbo ozmcoeio sals ile ko uyoc sg l{huo me

jlzgu{ gj omsao{ ltt{glia% Sao {oblsmzob} {oioes cozobgtfoes gj oflmb" me

tl{smiubl{ fubsmfocml klyoc oflmb jlimbmslsoc k} ASFB" ly l fl{òsmeh sggb

ubsmflsob} {oys{misy sao tggb gj t{ozmguy lilcofmi {oyol{ia me sao jmobc% Samy ysuc}igeio{ey msyobj xmsa sao ojjoismzoeoyy gj sxg k{glc ilsohg{moy gj oflmb

igffuemilsmge" sals gj h{ltamilbb} {mia fubsmfocml oflmb lec sals gj soqs&geb}

oflmb% Ms my to{alty sg ko oqtoisoc sals sao flng{ms} gj mejg{flsmge lzlmblkbo

{ohl{cmeh oflmb lec oflmb fl{òsmeh my klyoc ge sao xg{bc xmco xok {lsao{ sale

me kgg`y lec ngu{elby" lec ms my s{uo sg yl} sals sao{o my l bl{ho lfgues gj

yuknoismzo lec leoicgslb ozmcoeio sals ile ko jguec yuttg{smeh sao a}tgsaoymy

sals omsao{ s}to gj oflmb my fg{o ojjoismzo sale sao gsao{%

Ygfo yuttg{soc jlisy lec jmhu{oy lkgus o flmb fl{òsmeh>

Hglby jg{ oflmb fl{òso{y yamjsoc ybmhasb} me ;441% =4/ gj fl{òso{y

yu{zo}oc igeymco{oc h{gxmeh saom{ oflmb bmysy ly l t{mg{ms}% 1?/ igeymco{oc

mesoh{lsmeh oflmb xmsa gsao{ fl{òsmeh lec mft{gzmeh cobmzo{lkmbms} l

t{mg{ms}% ?4/igeymco{oc Xok ;%4" ygimlb focml lec fgkmbo fl{òsmeh l

t{mg{ms}%

Oflmb lc ytoecmeh xmbb nuft sg #:88 fmbbmge me ;4


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Fl{òso{y sobb uy sals sao} oeng} le [GM !{osu{e ge mezoysfoes- sals my sxg sg

sa{oo smfoy amhao{ xmsa oflmb sale ms my xmsa le} gsao{ jg{f gj cm{ois

fl{òsmeh%

Albj gj {oytgecoesy sg l ;441 yu{zo} ylmc sao} alecbo saom{ cm{ois {oytgeyo

fl{òsmeh meso{elbb}" xambo 98/ igecuisoc ms saguha l igfkmelsmge gj

lhoei} lec meso{elbb}%

;9/ {otg{soc saom{ kuchos xgubc mei{olyo k}


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Clsl j{gf sao Nutmso{ [oyol{ia Oigegfmi Cgxesu{e Gebmeo Igeyufo{

Yu{zo}" \3 ;441" mecmilsoy sals oflmb my {oymbmoes me samy {oioyymge ly sao

ialeeob ysmbb meytm{oc 3 Meso{eos _yo{y to{


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K} {ohmge" 3;/ gj sao xg{bc(y Meso{eos uyo{y l{o klyoc me Lyml" ;3/ me Ou{gto"


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[OZMOX GJ T[OZMG_Y [OYOL[IA YS_CMOY

Samy bmso{lsu{o {ozmox xmbb t{gzmco le gknoismzo zmox gj sao flso{mlb

lzlmblkbo uymeh" xao{o ltt{gt{mlso xok&klyoc lec t{mes&klyoc flso{mlb% Sao

bmso{lsu{o {ozmox xmbb ko yohfoesoc mesg jgu{ bghmilb yoismgey% Sao jm{ys yoismge

xmbb jgiuy ge oflmb fl{òsmeh" imsmeh xg{` j{gf jmhu{oy lec igftlemoy xobb&

{ohl{coc me sao mecuys{} lbgehymco fg{o leoicgslb ozmcoeio% Sao yoigec yoismge

xmbb ko fg{o oftm{milb me elsu{o lcc{oyymeh t{ozmguy ysucmoy lec {oyol{ia

yuttg{smeh sao ilyo jg{ omsao{ jg{fls% Sao sam{c yoismge xmbb cmyiuyy {obozlessaog{} {oblsmeh t{mfl{mb} sg sao igftgymsmge gj igffuemilsmgey% Sao jmelb yoismge xmbb

c{lx igeibuymgey j{gf sao {oyol{ia t{oyoesoc%

O&FLMB FL[@OSMEH

O&flmb

Sao lmf gj samy yoismge my sg cojmeo oflmb fl{òsmeh lec hmzo le ueco{yslecmeh gj

sao mftg{sleio gj oflmb lec xa} ms my le mftg{sles obofoes gj l fl{òsmeh fmq%Liig{cmeh sg sao Gqjg{c Lfo{mile Cmismgel{} o&flmb yslecy jg{ +foyylhoy

cmys{mkusoc k} obois{gemi foley j{gf geo igftuso{ uyo{ sg geo g{ fg{o

{oimtmoesy zml l eosxg{`%+ Sao meso{eos" me msy iu{{oes jg{f" xly egs l t{o{o|umymso

jg{ o&flmb% Mecooc" sao jm{ys i{uco jg{f gj o&flmb xly yoes k} [l} Sgfbmeyge gj

L[TLEOS me


24/100

mft{oyymzo {olcmeh lec io{slmeb} yuhhoys sals o&flmb aly koigfo le mes{meymi

tl{s gj fle} togtboy bmzoy% Liig{cmeh sg Foyylhmeh Gebmeo o&flmb my sao

jlysoys&h{gxmeh igffuemilsmgey soiaegbgh} me amysg{}% J{gf geb} ; fmbbmge o&

flmb liiguesy me


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_smbmyoc ly l fl{òsmeh sggb oflmb aly kgsa lczleslhoy lec

cmylczleslhoy% Sao ò } lczleslhoy gj oflmb fl{òsmeh l{o sxg&jgbc lec

mes{meymilbb} bmeòc% Sao jm{ys my bgx igysy lec sao yoigec my sao lkmbms} sg usmbmyo l

cmhmslb xg{`&jbgx%

Clzo Ialjjo} !;44:- oysmflsoy sals +iu{{oesb}" o&flmb igysy {leho j{gf #? sg #8

to{ saguylec igftl{oc sg #?44 sg #844 to{ saguylec jg{ cm{ois flmb%+ Mj o&flmb

igysy nuys


26/100

flmb lczo{smyofoes jg{flsy k} oFl{òso{ !;44;- cmyigzo{oc sals l yslhho{meh

:;/ gj {oytgecoesy t{ojo{{oc soqs oflmb foyylhoy " xmsa geb} 9?/ jlzgu{meh

ASFB% Saoyo {oyubsy yuttg{soc jmecmehy j{gf legsao{ oFl{òso{ {otg{s il{{moc

gus me ;44< lyyoyymeh {oytgeyo {lsoy sg o&flmb fl{òsmeh ilftlmhey% Ms jguec sals

soqs oflmb oeng}oc le


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fos{mi ialehoy ymhemjmilesb}" sao{o(y ymftb} eg ygbmc kuymeoyy ilyo jg{ cuftmeh

ASFB%+

Clsl j{gf CgukboIbmi` !;44?- oiagoy sao zmoxy hmzoe me sao t{oiocmeh

tl{lh{lta% Cmyiuyymeh oflmb jg{fls s{oecy sao {otg{s x{msoy +ASFB xly" k} jl{"

sao fgys tgtubl{ oflmb jg{fls me \< ;44? xmsa :3%9/ gj o&flmby komeh yoes me

samy jg{fls% Samy xly jgbbgxoc k} Fubsm&tl{s %%% ls ;4%=/ lec Soqs ls


28/100

igftgymsmge ygjsxl{o lec {olco{y sao koys jg{fls sg uyo my kgsa% _ymeh ygfosameh

ilbboc l fubsm&FMFO foyylho" ms my tgyymkbo sg yoec kgsa ASFB lec soqs me sao

ylfo igffuemilsmge% Mj l {olco{ ileegs {olc sao ASFB ig{{oisb} ms ile

coh{lco h{liojubb} cgxe sg sao soqs zo{ymge meibucoc" g{ lbso{elsmzob} sao

{olco{ ile ko t{gh{lffoc sg yagx geb} sao soqs&klyoc zo{ymge xaoe

lzlmblkbo !Ialjjo}"

;44:-% Sg yuttg{s sao tgmes G(Bol{} t{gzmcoy jmhu{oy j{gf l H{gutFos{miy {otg{s

ge uem|uo ibmi`&sa{guha j{gf l bmys ym~o gj


29/100

cgfmeles xok kleeo{ lczo{sy" kus jgiuymeh ge ibmi`&sa{guha&{lso" Kleeo{Smty

cmyigzo{oc sals soqs cgfmeles kleeo{y to{jg{foc kosso{ sale saom{ mflho

cgfmeles igueso{tl{sy% Me sao igesoqs gj oflmb fl{ osmeh saoyo jmecmehy

yuhhoys sals sao hglb gj olia oflmb igffuemilsmge yagubc ko {ojboisoc me

sao jg{flssmeh uyoc" xmsa sao ltt{gt{mlso jg{flssmeh usmbmyoc cotoecmeh ge xaosao{

sao oflmb xly coymheoc sg ko l +ilbb sg lismge+ g{ mejg{flsmzo% Sao jgbbgxmeh

slkbo yuffl{m~oy saoyo jmecmehy%

Slkbo ;> Ojjoismzoeoyy gj Mflho * Soqs cgfmeles xok kleeo{ lcy

OJJOISMZOEOYY

LSS[MK_SO K[LEC

[OMEJG[IOFOES

IBMI@ SA[G_HA

MFLHO CGFMELES MEI[OLYO COI[OLYO

SOQS CGFMELES COI[OLYO MEI[OLYO

Ygu{io> Tl{`" F%A%" ;44;Ms yagubc ko {o&mso{lsoc sals sao jmecmehy me sao ysucmoy t{oiocmeh samy tl{lh{lta t{gzmco

clsl klyoc ge sao gkyo{zlsmge gj kleeo{ lczo{sy" egs oflmb% Ms my egs saoe yu{t{mymeh sals

{oyol{ia ge sao jlisg{y ljjoismeh ibmi`&sa{guha&{lso me o&flmb fl{òsmeh !Iamssoecoe" B% *

[ossmo" [%"

;44;- t{gcuioc iges{lcmisg{} {oyubsy% Igftl{meh ibmi`&sa{guha {lso sg i{olsmzo

mejg{flsmge sao} egsoc sals +sao eufko{ gj mflhoy my boyy me sao bgxo{ {oytgecmeh h{gut"

yuhhoysmeh sals sao fg{o igbgu{jub lec lss{lismzo o&flmby hoeo{lso h{olso{ {oytgeyo%+

Mj saoyo {oyubsy l{o igeymco{oc {ot{oyoeslsmzo sao} t{gzmco l ys{geh l{hufoes sals

egs geb} l{o igeyufo{y {oiotsmzo sg ASFB oflmb" kus uymeh ASFB sg t{gzmco igbgu{

lec mflhoy lisulbb} mft{gzoy to{jg{fleio%

O}os{li` MMM !;443- ueco{sgg` {oyol{ia ysuc}meh sao {oilbb gj mejg{flsmge t{oyoesoc me soqs

zy% fubsmfocml jg{fls% Lbsaguha samy ysuc} cmc egs folyu{o agx ojjoismzo olia jg{fls

xly ls obmimsmeh l ta}ymilb {oytgeyo !ibmi`&sa{guha-" ms my mftg{sles sg {ofofko{ egs

lbb oflmb fl{òsmeh ojjg{sy l{o jg{ sals tu{tgyo% Liig{cmeh sg sao MTS Oflmb Fl{òsmeh

;=


30/100

Yu{zo} !;443-"

8?/ gj fl{`oso{y uyo oflmb jg{ iuysgfo{ {osoesmge"


31/100

YIGTO LEC GKNOISMZOY

YIGTOSg oqtbg{o sao tgsoesmlb gj ASFB *Soqs geb} oflmb uyo{y li{gyy sao {ohmge me lho h{gut

gj ;4 &94 }ol{y%

GKNOISMZO

Sg coso{fmeo mj sao{o my |ulesmjmlkbo cmjjo{oeio me ojjoismzoeoyy gkslmeoc k}

usmbmymeh omsao{ fubsmfocml !ASFB- g{ soqs&geb} oflmb igffuemilsmgey%

Sg mcoesmj} mj l ylftbo h{guty lssmsucoy sgxl{c fubsmfocml !ASFB- lec soqs o&flmb flsiaoc saom{ lismgey xaoe t{oyoesoc xmsa omsao{ s}to

A]TGSAOYMY

+Sao{o my eg cmjjo{oeio me ojjoismzoeoyy kosxooe ASFB lec soqs&geb} oflmb+

BMFMSLSMGEY

Sao{o xo{o sa{oo gkzmguy bmfmslsmge me sao coymhe gj sao oqto{mfoes" geo meao{oes

sg sao {oyol{ia fosagcgbgh} lec sao gsao{ sxg ytoimjmi sg samy ysuc}%

Sao meao{oes bmfmslsmge gj le oqto{mfoes my sals ms cgoy egs jmec gus xa} sao

{oyubsy alzo alttoeoc" me gsao{ xg{cy" ms my cmjjmiubs sg oqs{ltgblso folemeh j{gf

|ulesmjmoc clsl% Samy bmfmslsmge xly k{mchoc sa{guha sao uyo gj s{mlehublsmge

!cmyiuyyoc lkgzo-%

Sao yoigec mfmslsmge xly l tu{ob} cgxe sg sao soiaegbgh} lzlmblkbo% Sao soqs&geb}zo{ymge gj sao o&flmb alc sg ko yoes me ASFB jg{fls% Ms my mftgyymkbo sg folyu{o

gtoe {lsoy jg{ soqs o&flmb koiluyo me g{co{ jg{ sao folyu{ofoes sg sl`o tblio l

sme} mezmymkbo mflho aly sg ko {o|uoysoc j{gf sao agys yo{zo{" lec samy jolsu{o my

lzlmblkbo geb} me ASFB !Tlsso{yge" ;448-%

Sao jmelb bmfmslsmge my l bmfmslsmge gj jg{fls% Ms xly mftgyymkbo jg{ kgsa zo{ymgey

gj o&flmb sg ko s{ub} mcoesmilb me ozo{}sameh oqiots jg{fls cuo sg igeys{lmesy xmsa

9


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soqs&geb} jg{flssmeh% Igft{gfmyoy alc sg ko flco" t{ocgfmelsob} cuo sg sao bli`

gj yuttg{s jg{ igbufey% Sao bme`y cgxe sao bojs alec ymco gj sao fubsmfocml o& flmb

!lttoecmq


33/100

IALTSO[ MMO&FLMB FL[@OSMEH

MEC_YS[]

99


34/100

AMYSG[] GJ O&FLMB FL[@OSMEH

Oflmb my t{gklkb} l eoioyyms} sg }gu" kus sao{o xly l smfo xaoe sao{o xly eg oflmb,

Sgcl} oflmb my igeymco{oc sao kli`kgeo gj lbb cmhmslb igffuemilsmgey% Nuys bm`o sao

t{mesmeh t{oyy ?44 }ol{y kojg{o ms" oflmb my le ojjoismzo lec ojjmimoes foley gj flyy

cmys{mkusmge% Oflmb lbyg t{gzmcoy le oly} xl} sg igecuis to{ygelb geo&ge&geo

cmlbghuo%

Oflmb my l xl} gj yoecmeh foyylhoy g{ clsl sg gsao{ togtbo foley gj igftuso{y

igeeoisoc sghosao{ me l eosxg{`% Oflmb lisulbb} t{oclsoy sao Meso{eos" lec xly jm{ys

uyoc ly l xl} jg{ uyo{y gj sao ylfo igftuso{ sg bolzo foyylhoy jg{ olia gsao{ lbb sao

xl} kli` me


35/100

Cm{ois fl{òsmeh aly bgeh tbl}oc le mesoh{lb tl{s me fl{òsmeh ilftlmhey" kus sao

amha igys foles sals geb} bl{ho igftlemoy xo{o lkbo sg tu{yuo samy% Agxozo{" xmsa

sao h{gxsa gj sao Meso{eos" lec sao uyo gjoflmb sg fl{òs cm{oisb} sg igeyufo{y"

fl{òso{y alzo jguec saoyo igysy c{gttmeh" lec sao ojjoismzoeoyy mei{olymeh% Sals my

sao kg{e gjcm{ois oflmb fl{òsmeh

O&flmb fl{òsmeh my l jg{f gj cm{ois fl{ osmeh xamia uyoy obois{gemi flmb ly l

foley gj igffuemilsmeh igffo{imlb g{ juec{lmymeh foyylhoy sg le lucmoeio% Me msy

k{glcoys yoeyo" ozo{} o&flmb yoes sg l tgsoesmlb g{ iu{{oes iuysgfo{ igubc ko

igeymco{oc o&flmb fl{òsmeh% Agxozo{" sao so{f my uyulbb} uyoc sg {ojo{ sg>

yoecmeh o&flmby xmsa sao tu{tgyo gj oealeimeh sao {oblsmgeyamt gj l

fo{iales xmsa msy iu{{oes g{ t{ozmguy iuysgfo{y lec sg oeigu{lho iuysgfo{

bg}lbs} lec {otols kuymeoyy"

yoecmeh o&flmby xmsa sao tu{tgyo gj li|um{meh eox iuysgfo{y g{

igezmeimeh iu{{oes iuysgfo{y sg tu{ialyo ygfosameh mffocmlsob}"

lccmeh lczo{smyofoesy sg o&flmby yoes k} gsao{ igftlemoy sg saom{

iuysgfo{y" lec

yoecmeh o&flmby gzo{ sao Meso{eos" ly o&flmb cmc lec cgoy oqmys gusymco sao

Meso{eos !o%h%" eosxg{` o&flmb lec JMCG-%

[oyol{iao{y oysmflso sals _emsoc Yslsoy jm{fy lbgeo ytoes _Y#344 fmbbmge ge o&flmb

fl{òsmeh me ;44:%

Sao{o l{o lczleslhoy lec cmylczleslhoy sg uymeh s{lcmsmgelb lczo{smymeh flmb me

igftl{myge sg o&flmb%

IGFTL[MYGE SG S[LCMSMGELBFLMB

Lczleslhoy

O&flmb fl{òsmeh !ge sao Meso{eos- my tgtubl{ xmsa igftlemoy jg{ yozo{lb {olygey>

9?
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36/100

L flmbmeh bmys t{gzmcoy sao lkmbms} sg cmys{mkuso mejg{flsmge sg l xmco {leho

gj ytoimjmi" tgsoesmlb iuysgfo{y ls l {oblsmzob} bgx igys%

Igftl{oc sg gsao{ focml mezoysfoesy yuia ly cm{ois flmb g{

t{mesoc eoxybosso{y" o&flmb my boyy oqtoeymzo%

Le oqlis {osu{e ge mezoysfoes ile ko s{liòc !+s{li` sg klyòs+- lec aly

t{gzoe sg ko amha xaoe cgeo t{gto{b}% O&flmb fl{òsmeh my gjsoe {otg{soc

ly yoigec geb} sg yol{ia fl{òsmehly sao fgys ojjoismzo gebmeo fl{òsmeh

slismi%

Sao cobmzo{} smfo jg{ le o&flmb foyylho my yag{s !m%o%" yoigecy g{ fmeusoy-

ly igftl{oc sg l flmboc lczo{smyofoes !m%o%" geo g{ fg{o cl}y-%

Le lczo{smyo{ my lkbo sg +tuya+ sao foyylho sg msy lucmoeio" ly gttgyoc

sg xokymso&klyoc lczo{smymeh" xamia {obmoy ge l iuysgfo{ sg zmyms sals

xokymso%

O&flmb foyylhoy l{o oly} sg s{li`% Le lczo{smyo{ ile s{li` uyo{y zml lusg

{oytgeco{y" xok kuhy" kgueio foyylhoy" ueyukyi{mko {o|uoysy" {olc{oiomtsy" ibmi`&sa{guhay" osi% Saoyo foialemyfy ile ko uyoc sg

folyu{o gtoe {lsoy" tgymsmzo g{ eohlsmzo {oytgeyoy" lec sg ig{{oblso ylboy

xmsa fl{òsmeh%

Lczo{smyo{y ile hoeo{lso {otols kuymeoyy ljjg{clkb} lec lusgflsmilbb}%

Lczo{smyo{y ile {olia yukyslesmlb eufko{y gj o&flmb yukyi{mko{y xag alzo

gtsoc me !m%o%" igeyoesoc- sg {oiomzo o&flmb igffuemilsmgey ge yuknoisy gj

meso{oys sg saof%

Gzo{ albj gj Meso{eos uyo{y iaoi` g{ yoec o&flmb ge l s}tmilb cl}%P9V

Ytoimjmi s}toy gj meso{lismge xmsa foyylhoy ile s{mhho{ !


37/100

O&flmb fl{`osmeh my tlto{&j{oo !m%o%" +h{ooe+-%

S{li`meh lec {oytgeyo fos{miy oelkboy suemeh lec gtsmfmylsmge gj sao O&flmb fl{ osmeh ialeeob k} l t{gioyy gj soysmeh cmjjo{oes zl{mlesy lec

ilbiublsmge gj yslsmysmilbb} ymhemjmiles {oyubsy%

O&flmb my tgtubl{ xmsa cmhmslb fl{`oso{y" {mymeh le oysmflsoc


38/100

ygfo Meso{eos gto{lsg{y igeymco{ sg ko ytlffmeh" yuia ly sao yoecmeh gj +gts&gus+

ueygbmimsoc igffo{imlb o&flmb% Sam{c" sao yaoo{ zgbufo gj ytlf aly boc ygfo uyo{y

sg fmyslò bohmsmflso igffo{imlb o&flmb jg{ ytlf% Samy ymsulsmge l{myoy xaoe l uyo{

{oiomzoy o&flmb j{gf l flmbmeh bmys sg xamia ao'yao yukyi{mkoy% Lccmsmgelb igejuymge

l{myoy xaoe kgsa bohmsmflso lec ytlf foyylhoy alzo l ymfmbl{ lttol{leio" ly xaoe

foyylhoy meibuco ASFB lec h{ltamiy%

Geo ojjoismzo soiaem|uo uyoc k} oyslkbmyaoc oflmb fl{òsmeh igftlemoy my sg {o|um{o

xals my ègxe ly sao +cgukbo gts&me+ fosagc gj {o|um{meh l tgsoesmlb {oimtmoes sg

fleulbb} igejm{f saom{ {o|uoys jg{ mejg{flsmge k} ibmi`meh l uem|uo bme` xamiameibucoy l uem|uo mcoesmjmilsmge igco sg igejm{f sals sao gxeo{ gj sao {oimtmoes oflmb

lcc{oyy aly mecooc {o|uoysoc sao mejg{flsmge% [oytgeymkbo o&flmb fl{òsmeh lec

lusg{oytgeco{ igftlemoy uyo samy cgukbo gts&me fosagc sg igejm{f olia {o|uoys

kojg{o le} mejg{flsmge my yoes gus%

L {otg{s myyuoc k} sao o&flmb yo{zmioy igftle} [osu{e Tlsa" ly gj fmc&;441 o&flmb

cobmzo{lkmbms} my ysmbb le myyuo jg{ bohmsmflso fl{òso{y% Liig{cmeh sg sao {otg{s"

bohmsmflso o&flmb yo{zo{y lzo{lhoc l cobmzo{} {lso gj ?:/0 sxoes} to{ioes gj sao

foyylhoy xo{o {onoisoc" lec omhas to{ioes xo{o jmbso{oc%P?V

Cuo sg sao zgbufo gj ytlf o&flmb ge sao Meso{eos" ytlf jmbso{y l{o oyyoesmlb sg fgys

uyo{y% Ygfo fl{òso{y {otg{s sals bohmsmflso igffo{imlb o&flmb foyylhoy j{o|uoesb}

hos iluhas lec amccoe k} jmbso{y0 agxozo{" ms my ygfoxals boyy igffge jg{ o&flmb

uyo{y sg igftblme sals ytlf jmbso{y kbgi` bohmsmflso flmb%

Igftlemoy igeymco{meh sao uyo gj le o&flmb fl{òsmeh t{gh{lf fuys flò yu{o sals

saom{ t{gh{lf cgoy egs zmgblso ytlf blxy yuia ly sao _emsoc Yslsoy( Iges{gbbmeh sao

Lyylubs gj Ege&Ygbmimsoc Tg{egh{lta} lec Fl{òsmeh Lis !ILE&YTLF-" sao

Ou{gtole T{mzli} lec Obois{gemi Igffuemilsmgey [ohublsmgey ;449" g{ saom{ Meso{eos

yo{zmio t{gzmco{(y liiotslkbo uyo tgbmi}% Ozoe mj l igftle} lcao{oy sg sao lttbmilkbo

91


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blxy" ms ile ko kbli`bmysoc !o%h%" ge YTOXY- mj Meso{eos o&flmb lcfmemys{lsg{y

coso{fmeo sals sao igftle} my yoecmeh ytlf%

O&FLMB FL[@OSMEH IGFTLEMOY

oFlho O&Fl{òsmeh & Yo{zmioy meibuco focml tbleemeh lec ku}meh" gebmeo tukbmims}

lec focml {oblsmgey" igesoes cozobgtfoes" lec yol{ia oehmeo gtsmfm~lsmge%

asst>''xxx%oflho&ofl{òsmeh%igf'

Lismy ofl{òsmeh & Le o&fl{òsmeh igftle} sals gjjo{y cm{ois gts&me oflmbfl{òsmeh ilftlmhey" yol{ia oehmeo {le`mehy" oflmb eoxybosso{y" xokymso coymhe" lec

gtsmfm~lsmge%

asst>''xxx%lismy&ofl{òsmeh%igf'

ofl{òsmeh Lyygimlsmge & T{gjoyymgelb lyygimlsmge jg{ igftlemoy lec mecmzmculby

mezgbzoc me sao t{lismio gj o&fl{òsmeh lec sao mesoh{lsmge gj ge lec gjj&bmeo

fl{òsmeh%

asst>''xxx%ofl{òsmehlyygimlsmge%igfofl{òsmeh Leyxo{y & Samy ofl{òsmeh igftle} t{gzmcoy l clslklyo gj ofl{òsmeh

|uoysmgey lec leyxo{y" tbuy j{oo xokymso t{gfgsmge sggby%

asst>''xxx%ofl{òsmehleyxo{y%igf

Yozmysl ofl{òsmeh Soiaegbgh} & Samy igftle} cgoy flelhmeh lec tukbmyameh gj

oflmb&klyoc igffuemilsmgey%

asst>''xxx%yozmysl%igf

Igxobb ofl{òsmeh BBI & Iuysgfm~oc lec t{o&cozobgtoc igesoes flelhofoesy}ysofy & gjjo{ coymhe" cozobgtfoes" s{lmemeh" agysmeh lec flelhofoes yo{zmioy

l{guec sao IFY me omsao{ l agysoc g{ yobj&agysoc oezm{gefoes%

asst>''xxx%s{leyioecxoksoia%igf

ofl{òsmeh Ygbusmgey & Samy ofl{òsmeh igftle} t{gzmcoy yo{zmioy jg{ xokymso

gtsmfm~lsmge" tl}&to{&ibmi` yos&ut lec flelhofoes" lec bme` tgtubl{ms} ygbmimslsmge

9=
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igeyubslesy%

asst>''xxx%o&fl{òsmeh&ygbusmgey%eos'

Hbgklb OFl{òsmeh Ygbusmgey & TTI igeyubsles {ozmox" mft{gzo lcxg{cy ilftlmhe

lec lelb}yo tl} to{ ibmi` t{gkbofy%

asst>''xxx%hbgklb&ofl{òsmeh&ygbusmgey%igf'

Ighmso OFl{òsmeh & Xokymso lec h{ltami coymhe igftle}%

asst>''xxx%ighemso%ig%~l

Ilslb}ys ofl{òsmeh & Ljjmbmlso t{gh{lf flelhofoes lec yuto{ ljjmbmlso {oi{umsmeh%

asst>''xxx%ilslb}ysofl{òsmeh%igf

IJ Foyylhmeh Igftle}" Mei% & Ofl{òsmeh ilftlmhey uymeh amha mftlis oflmb

fl{òsmeh soiaem|uoy" iuysgfo{ t{gjmbmeh" lec clsl s{li`meh%

asst>''xxx%ijfoyylhmeh%igf

Kbuo{gi` Ygbusmgey & Gjjo{y iuysgfm~oc oigffo{io ygbusmgey lec zl{mguy

ofl{òsmeh yo{zmioy%

asst>''xxx%kbuo{gi`ygbusmgey%igf

[lisg{ Fl{òsmeh & L jubb yo{zmio Lczo{smymeh Lhoei} me sao Kl} L{ol" yo{zmimehgeb} amha soia ibmoesy% L{oly gj oqto{smyo meibuco Bolc Hoeo{lsmge" ofl{òsmeh lec

T{mes Lczo{smyofoesy%

asst>''xxx%{olis{%igf

Ytg{h & T{gzmcoy igftboso ozoes lec fofko{ {ohmys{lsmge ygbusmgey" meibucmeh

cgelsmge igbboismge" mezmslsmgey" i{ocms&il{c t{gioyymeh" iuysgf {otg{smeh" klcho

t{mesmeh" lec ofl{òsmeh sggby%

asst>''xxx%ytg{h%igfofl{òsmeh Susg{mlby & L{smiboy lec bme`y ge xokymso i{olsmge" ofl{òsmeh lec

yol{ia oehmeo t{gfgsmge%

asst>''xxx%flmbxg{`~%igf'susg{mlby%asf

Zleiguzo{ ofl{òsmeh


41/100

igeslis mejg{flsmge%

asst>''xxx%ofl{òsmeh''xxx%fl{òsygjs%igf'

Oqtbg{o Igffo{io & Le gebmeo ofl{òsmeh igftle} sals agysy le gebmeo

lttbmilsmge jg{ cozobgtmeh" s{li`meh" flelhmeh oflmb fl{òsmeh ilftlmhey%

asst>''xxx%oqtbg{oigffo{io%igf

I}ko{yo{z" Mei% & Ygjsxl{o cozobgto{ sals yuttbmoy oI[F ygjsxl{o" meibucmeh

Yo{zmio [o|uoys Flelhofoes" ofl{òsmeh" lec igbblkg{lsmge flelhofoes ygbusmgey%asst>''xxx%i}ko{yo{z%igf

Sao Clsl Ku{olu & Le ge bmeo ofl{òsmeh ku{olu gjjo{meh gts&me bmysy" foyylho

cobmzo{} lec s{li`meh%

asst>''xxx%clslku{olu%ig%u`

3


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\um{` Ofl{òsmeh & T{gzmcoy oflmb fl{òsmeh" zm{lb fl{òsmeh" yol{ia oehmeo

gtsmfm~lsmge lec coymhe lec cozobgtfoes gj }gu{ xokymso%

asst>''xxx%|um{`%km~'

Samy iu{{oes bmys gjofl{`

3;
http://www.quirk.biz/http://www.quirk.biz/


43/100

IALTSO[&MMM

[OYOL[IAFOSAGCGBGH]

39


44/100

[OYOL[IA COYMHE

Samy cmyyo{slsmge soysy sao a}tgsaoymy +Sao{o my eg cmjjo{oeio me ojjoismzoeoyy

kosxooe fubsmfocml lec soqs&geb} oflmb%+ Geb} geo s}to gj t{mfl{} {oyol{ia xly

uyoc" m%o% l |uoysmgeelm{o% L |uoysmgeelm{o xly uyoc sg lyyoyy xaosao{ sao

folyu{oc {oyubsy {ojboisoc saom{ saguhas t{gioyy % Sagyo tl{smimtlesy xag sgg`

tl{s me sao |uoysmgeelm{o {oflmeoc lege}fguy% _tge sao igeibuymge gj sao

t{mfl{} {oyol{ia" sao clsl igubc ko i{gyy&lelb}yoc lec tlsso{ey" s{oecy lec gsao{

igeibuymgey igubc ko c{lxe j{gf sao {oyubsy%

Sao cmyyo{slsmge my k{g`oe cgxe mesg jmzo k{glc yoismge" kohmeemeh xmsa l {ozmox

gj iu{{oes bmso{lsu{o me sao yuknois l{ol% Samy my jgbbgxoc k} sao [oyol{ia

\uoysmgey lec [oyol{ia Fosagcgbgh} ialtso{y sals cojmeo sao l{ol gj

{oyol{ia lec agx sao {oyol{ia xmbb ko igecuisoc%

[OYOL[IA IGEYMCO[LSMGEY

\ulesmslsmzo zy% \ulbmslsmzo

L tgymsmzmys g{ yimoesmjmi ltt{glia sg {oyol{ia lyyo{sy sals {olbms} my yslkbo

lec fl} ko gkyo{zoc gknoismzob} samy ltt{glia my me iges{lys sg le meso{t{osmzmys

gusbgg` xamia t{gtgyoy sals +geb} sa{guha sao yuknoismzo meso{t{oslsmge gj lec

meso{zoesmge me {olbms} ile sals {olbms} ko jubb} ueco{ysggc+ !Clzmyge"


45/100

S{mlehublsmge

S{mlehublsmge mcoesmjmoy sao t{gioyy gj uymeh fubsmtbo jg{fy {oyol{ia me g{co{ sg

hos sxg g{ fg{o zmoxtgmesy ge sgtmi komeh ysucmoc" usmbmymeh samy soiaem|uo

t{ozoesy legflbguy {oyubsy j{gf geo yos gj clsl kmlymeh sao gzo{lbb jmecmehy% Samy

ysuc} aly uyoc sa{oo ygu{ioy gj clsl jg{ lelb}ymy% Coy` {oyol{ia igecuisoc t{mg{ sg

sao t{mfl{} {oyol{ia ueol{saoc le lkuecleio gj fos{miy cm{oisb} {oblsoc sg sao

yuknois sgtmi% Samy {oyol{ia xly saoe yuttbofoesoc k} |ulesmjmlkbo t{mfl{}

{oyol{ia me sao jg{f gj le oqto{mfoes lec l yu{zo}%

[OYOL[IA FOSAGCY

Oqto{mfoes

Sao gknoismzo gj sao oqto{mfoes uyoc jg{ sao ysuc} xly sg cmyigzo{ xaosao{

sao{o my l folyu{lkbo cmjjo{oeio me ojjoismzoeoyy kosxooe fubsmfocml ASFB oflmb

lec soqs&geb} oflmb% Me g{co{ jg{ samy sg ko liamozoc" le oflmb igffuemilsmge

jg{flssoc me kgsa ASFB lec soqs xly t{gtgyoc% Sao ylftbo xly ytbms me albj xmsa

olia albj {oiomzmeh geo jg{fls gj oflmb% Sao ojjoismzoeoyy gj olia jg{fls gj oflmb

xgubc ko lyyoyyoc ge sxg i{mso{ml% Sao jm{ys my gtoe {lso" sao eufko{ gj uem|uo

gtoey j{gf sao ylftbo% Sao yoigec i{mso{ml my ibmi`&sa{guha" agx fle} togtbo"

ljso{ gtoemeh sao oflmb" ubsmflsob} xoes ge sg ibmi` geo gj sao oeibgyoc bme`y%

T[GIOYY

Me g{co{ jg{ sao oqto{mfoes sg ko jubb} {olbmyoc l yos gj zl{mlkboy jm{ys alc sg ko

cojmeoc% Samy yoismge xmbb colb xmsa olia gj saoyo zl{mlkboy me su{e xamia" me su{e"

xmbb coyi{mko sao t{gioyy ueco{sl`oe sg igftboso sao oqto{mfoes%

YlftboSg il{{} gus l bmzo oqto{mfoes uymeh o&flmb" M alzo iagyoe fgys gj sao T%H% ysucoes

lec ygfo gj sao xg{`meh igutboy% M alzo iagyoe samy s}to gj ylftbo koiluyo sao{o

3?


46/100

yagubc ko l amha bozob gj lxl{oeoyy lfgehys saoyo togtbo xamia io{slmeb} aobty me

sao xg{` hos cgeo me t{gto{ fleeo{% M tmi`oc saof lbb {lecgfb} jg{ yu{zo}

tu{tgyo% Sao sgslb eufko{y gj ylftboy l{o


47/100

|ulesmjmoc clsl% Samy bmfmslsmge xly k{mchoc sa{guha sao uyo gj s{mlehublsmge

!cmyiuyyoc lkgzo-% Sao yoigec bmfmslsmge xly l tu{ob} cgxe sg sao soiaegbgh}

lzlmblkbo% Sao soqs&geb} zo{ymge gj sao o&flmb alc sg ko yoes me ASFB jg{fls% Ms my

mftgyymkbo sg folyu{o gtoe {lsoy jg{ soqs o&flmb koiluyo me g{co{ jg{ sao

folyu{ofoes sg slò tblio l sme} mezmymkbo mflho aly sg ko {o|uoysoc j{gf sao agys

yo{zo{" lec samy jolsu{o my lzlmblkbo geb} me ASFB% Sao jmelb bmfmslsmge my l

bmfmslsmge gj jg{fls% Ms xly mftgyymkbo jg{ kgsa zo{ymgey gj o&flmb sg ko s{ub}

mcoesmilb me ozo{}sameh oqiots jg{fls cuo sg igeys{lmesy xmsa soqs&geb} jg{flssmeh%

Igft{gfmyoy alc sg ko flco" t{ocgfmelsob} cuo sg sao bli` gj yuttg{s jg{

igbufey%

Yu{zo}

Sao gknoismzo gj sao yu{zo} |uoysmgeelm{o xly sg ozlbulso sxg samehy% Sao jm{ys"

xaosao{ g{ egs sao {oimtmoesy zmoxy ge o&flmb jg{fls {ojboisoc sao lismgey sao} alcslòe xaoe {oiomzmeh sao soys ilftlmhe% Lec yoigec" sg mcoesmj} mj sao{o xo{o

le} gsao{ ymhemjmiles tlsso{ey g{ s{oecy sals igubc ko oqs{ltgblsoc j{gf sao

leyxo{y hmzoe% Saoyo igubc alzo meibucoc zl{mlkboy yuia ly hoeco{ lec o&flmb

t{gzmco{%

T{gioyy

Sao jgbbgxmeh yoismge xmbb gusbmeo sao t{gioyyoy ueco{slòe sg oelkbo sao

|uoysmgeelm{o sg ko il{{moc gus% Me ymfmbl{ im{iufysleioy sg sao oqto{mfoes sao{o

xo{o l eufko{ gj zl{mlkboy sals eoococ sg lcc{oyyoc lec l eufko{ gj igft{gfmyoy

sals eoococ sg ko flco%

Ylftbo

Me g{co{ jg{ sao ylftbo uyoc jg{ sao |uoysmgeelm{o sg t{gzmco folemehjub

38


48/100

{oyubsy ms xly mfto{lsmzo sals sao {oimtmoesy xo{o sao ylfo geoy xag alc {oiomzoc

sao oflmb ilftlmhe% Sao |uoysmgeelm{o xly yoes k} o&flmb mezmslsmge sg


49/100

|uoysmge%

Sao flng{ bmfmslsmge gj sao yu{zo} xly sao ylftbo uyoc lec sao

igeyo|uoeioy l{mymeh cm{oisb} j{gf samy coimymge% Me g{co{ sg cmyigzo{ l yos gj

ymhemjmiles {oyubsy ms xly eoioyyl{} sg uyo sao ylfo ylftbo h{gut jg{ sao

oqto{mfoes lec yu{zo}% Cuo sg sao {ofgso elsu{o gj sao ylftbo sao geb} zmlkbo

fosagc gj {oliameh saof xly sg uyo o&flmb% Samy me su{e foles sals sao

|uoysmgeelm{o koilfo zubeo{lkbo sg sao ylfo t{gkbofy sals jlioc sao o&flmb

ilftlmhe% Mecooc" sao ylfo fos{miy uyoc sg lelb}yo sao ojjoismzoeoyy gj sao o&

flmb oqto{mfoes !gtoe& {lso lec ibmi`&sa{guha {lso- xgubc ko ymhemjmiles jlisg{y

me sao {oytgeyo {lso jg{ sao yu{zo} +Bgx {oytgeyo my sao iu{yo gj yslsmysmilb

lelb}ymy+ lec ms ile +c{lflsmilbb} bgxo{ igejmcoeio me sao {oyubsy%+ Me g{co{

sg lmc {oytgeyo {lsoy jg{ sao |uoysmgeelm{o sxg soiaem|uoy xo{o uyoc% Sao

jm{ys xly sg tblio le l{smibo me sao o&flmb ilftlmhe gusbmemeh Nlmby mesoesmge

sg igecuis l yu{zo}% Tl{smimtlesy xag {olc sao o&flmb xgubc sao{o&jg{o ko

oqtoismeh sao |uoysmgeelm{o% Sao yoigec soiaem|uo xly sg t{gzmco sao

{oimtmoes xmsa le meioesmzo sg igftboso sao yu{zo}%

3=


50/100

IALTSO[&MZ

LELB]YMY GJ CLSL

Fubsmfocml

Fos{miy jg{ Fubsmfocml Ilftlmhe

Jmhu{o Gtoey" Kgueioy * _egtoeoc eufko{y jg{ fubsmfocml ilftlmhe

?4


51/100

Yoes sg 19 {oimtmoesy

Cobmzo{oc 8= !=?%


52/100

Jmhu{o ;> Sgslb bme`y ibmi`oc jg{ fubsmfocml ilftlmhe

Jmhu{o ; yagx sao sgslb" egs uem|uo" ibmi`y ge a}to{bme`y j{gf sao fubsmfocml ilftlmhe%1

cmjjo{oes bme`y xo{o liioyyoc l sgslb gj ;1 smfoy%

?;


53/100

Soqs&geb}

Fos{miy jg{ Soqs&geb} Ilftlmhe

Jmhu{o 9> Gtoey" Kgueioy * _egtoeoc eufko{y jg{ soqs ilftlmhe

Yoes sg 19 {oimtmoesy

Cobmzo{oc 8? !=4%9:/-

Sgslb Gtoey 9;

_em|uo Gtoeoc ;8 !9;%?9/-

Ibmi`y ? !


54/100

Kgueioc 1 !=%:3/-

Sgslb _egtoeoc ?: !:8%38/-

Jmhu{o 3> Sgslb bme`y ibmi`oc jg{ soqs ilftlmhe

Jmhu{o 3 yagx sao sgslb" egs uem|uo" ibmi`y ge a}to{bme y j{gf sao soqs&geb}

ilftlmhe% 9 cmjjo{oes bme`y xo{o liioyyoc l sgslb gj ? smfoy% Ymhemjmilesb} boyy sale

sao fubsmfocml ilftlmhe%

?3


55/100

Oqto{mfoes Lelb}ymy

jmhu{o ?> Igftl{mygey

??


56/100

Sao{o my eg ymhemjmiles cmjjo{oeio me sao cobmzo{} {lso kosxooe sao sxg

ilftlmhey% Samy yuhhoysy sals ygfo soiaegbghmilb myyuoy yuia ly MYT mflho

kbgi`meh alzo egs cm{oisb} ljjoisoc sao {oyubsy% Sao ylfo igeibuymge ile ko

c{lxe jg{ sao +uem|uo gtoey+ eufko{y xamia yagx sals lbsaguha sao{o my l

coibmemeh s{oec jg{ gtoe {lsoy" samy aly egs mejbuoeioc sao {oyubsy% Sao

sxg fgys ymhemjmiles igftl{mygey l{o sao +uem|uo gtoey+ lec sao +ibmi`&

sa{guhay+% Kgsa i{mso{ml yagx sao fgys cmytl{lso {oyubsy kosxooe sao sxg

ilftlmhey% _ymeh nuys sao clsl j{gf sao slkbo saoyo sxg {oyubsy ys{gehb} yuhhoys

sals sao eubb&a}tgsaoymy yagubc ko lklecgeoc me jlzgu{ gj coibl{meh ASFB fg{o

ojjoismzo%

Iam Y|ul{oc

Sao Iam Y|ul{oc lelb}ymy my uyoc +sg soys xaosao{ sao eufko{ gj mecmzmculby

me cmjjo{oes ilsohg{moy jms l eubb a}tgsaoymy+ Sao {oyubs" ljso{ komeh igftl{oc sg l

slkbo gj zlbuoy jg{ Iam Y|ul{oc" mecmilsoy sao t{gklkmbms} sals sao

gkyo{zlsmgey {oig{coc me le oqto{mfoes l{o ymhemjmiles% Mj sao{o my l yslsmysmilbb}

ymhemjmiles cmjjo{oeio kosxooe sao gkyo{zoc eufko{y lec sao oysmflsoc

eufko{y" samy soys t{gzmcoy sao {oyol{iao{ xmsa yuttg{smeh ozmcoeio sg {onois

sao eubb a}tgsaoymy% Igezo{yob}" l Iam y|ul{oc zlbuo sals my boyy sale sao slkublsoc

zlbuo jg{ Iam y|ul{oc hmzoy sao {oyol{iao{ eg {olyge sg {onois sao eubb

a}tgsaoymy% Ly l jmelb egso" +Xaoe sao{o l{o geb} sxg ilsohg{moy !o%h%

flbo'joflbo- g{" fg{o ig{{oisb}" xaoe sao{o my geb} geo coh{oo gj j{oocgf" sao

i; soys yagubc egs" ys{misb}" ko uyoc% Sao{o alzo kooe zl{mguy lssoftsy sg ig{{oissamy cojmimoei}" kus sao ymftboys my sg lttb} ]lsoy ig{{oismge sg gu{ clsl%+ Ms my

oeguha jg{ samy ysuc} sg oqt{oyy sals samy cojmimoei} aly kooe egsoc" lec sao ]lsoy

ig{{oismge aly kooe cub} lttbmoc% Sa{oo Iam Y|ul{oc lelb}ymy xmbb ko t{oyoesoc me

samy yoismge xmsa liigftle}meh oqtblelsmge% Olia gj sao sa{oo slkboy {ot{oyoesy

geo gj sao fos{miy oqs{lisoc j{gf sao o&flmb ilftlmhe sals ile ko uyoc sg lyyoyy

ojjoismzoeoyy%

?:


57/100

Slkbo 9> _em|uo O&flmb Gtoey Iam Y|ul{oc Jmhu{oy

Xaoe sao Iam Y|ul{oc Zlbuo gj


58/100

Me sao ilyo gj _em|uo Ibmi`y sao Iam Y|ul{oc zlbuo gj 3%4? ls < coh{oo gj j{oocgf

foley sals xo ile yl} xmsa l =?/ t{gklkmbms} sals samy {oyubs my l ymhemjmiles

cotl{su{o j{gf sao eubb a}tgsaoymy% !Egso> sao zlbuoy uyoc {ot{oyoes sao eufko{

gj uem|uo {oimtmoesy xag ibmi`oc ge l fmemfuf gj geo bme`" egs sao sgslb eufko{ gj

bme`y ibmi`oc%-

Slkbo ?> Sgslb O&flmb Gtoey Iam Y|ul{oc Jmhu{oy

Sao jmelb slkbo yagxy l Iam y|ul{oc lelb}ymy jg{ sao sgslb eufko{ gj smfoy sao

o&flmb xly gtoeoc {lsao{ sale nuys sao uem|uo gtoe zlbuoy% Sao Iam y|ul{oc zlbuo

?1


59/100

gj ;%31 lbgeh xmsa \ [oytgecoes Hoeco{

?=


60/100

Hoeco{ Lelb}ymy

Slkbo :> Yu{zo} & Hoeco{ Iam Y|ul{oc

Sao {oyubsy yagx sals sao{o my l ymhemjmilesb} amhao{ t{gtg{smge gj flbo {oytgecoesy

sg joflbo" lec sals samy my ymhemjmiles% Sao zlbuo gj 9%4? hmzoy l =4&=?/ t{gklkmbms}

gj ymhemjmileio% Sao{o l{o l eufko{ gj {olygey samy igubc ko% Sao jm{ys tgyymkmbms} my

jg{ sao NlmbFlmb bmys sg ko hoeco{ kmlyoc% Hoeco{ yslsmysmiy jg{ sao xagbo ylftbo

h{gut xo{o uelzlmblkbo sg soys samy saog{}% Sao yoigec tgyymkmbms} my sals flboy

xo{o fg{o bm`ob} sg {oytgec sg sao |uoysmgeelm{o sao{o&k} kmlymeh sao {oyubsy% Sao

jmelb oqtblelsmge my sals sao ylftbo ym~o lec {oyubsles {oytgeyo {lso xo{o sgg

:4


61/100

bgx jg{ sao hoeco{ ylftbo sg ozoe gus% Xalsozo{ sao {olyge" samy jmecmeh xmbb

kmly jmecmehy c{lxe j{gf sao |uoysmgeelm{o%

Jmhu{o 8> \;> [oytgecoes Lho

Lho Lelb}ymy

Sao `o} jmecmeh sals sxg sam{cy gj {oytgecoesy l{o kosxooe sao lhoy gj


62/100


63/100

K{gxyo{ klyoc o&flmb lelb}ymy

Sagyo uyo{y xag yoboisoc k{gxyo{&klyoc o&flmb me sao t{ozmguy |uoysmge xo{o

ly`oc sg ibl{mj} saom{ iagmio% Gzo{ :4/ iagyo Agsflmb xamia my ymhemjmilesb} amha%

Ly l igftl{myge" 34/ gj saom{ soys bmys oflmb lcc{oyyoy xo{o Agsflmb g{ FYE% Ms my

io{slmeb} tgyymkbo jg{ sao iagmio gj o&flmb t{gzmco{ sg ljjois le o&flmb

ilftlmhe" me tl{smiubl{ l ilftlmhe usmbmymeh ASFB igco% L ymbzo{TGT !;44?-

{otg{s yuhhoysy sals 34/ gj o&flmby igeslme fmyymeh g{ kbgi`oc mflhoy lec samy

xgubc eohlsmzob} mftlis l fubsmfocml ilftlmhe% Me sao yigto gj samy {oyol{ia

sao{o my egs oeguha ozmcoeio sg jg{f l igeibuymge ly sg xaosao{ sao iagmio gj o&

flmb t{gzmco{ cm{oisb} ljjoisy ilftlmhe fos{miy%

Jmhu{o \3> J{o|uoei} {oytgecoesy iaoi` o&flmb

:9


64/100

J{o|uoei} {oytgecoesy iaoi` o&flmb lelb}ymy

Saoyo {oyubsy yagx sals iaoi`meh o&flmb ozo{}cl} aly kooe yoboisoc k} ibgyo sg


65/100

O&flmb jg{fls lelb}ymy

Slkbo 8> Yu{zo} & Fubsmfocml zy Soqs Iam Y|ul{oc

Sao Iam Y|ul{oc slkbo lkgzo uyoy sao eufko{y gj {oytgecoesy j{gf sao

|uoysmgeelm{o xag yoboisoc l t{ojo{oeio jg{ omsao{ fubsmfocml !ASFB- o&flmb

lec soqs&geb}% Sao oqtoisoc eufko{y l{o" me samy ilyo" co{mzoc j{gf sao eubb

:?


66/100

a}tgsaoymy" lyyufmeh eg cmjjo{oeio kosxooe sao sxg jg{flsy gj o&flmb% Sao Iam

y|ul{oc zlbuo gj 3%8: my zo{} amha ymhemj}meh l =?&==/ t{gklkmbms} sals samy my lymhemjmiles {oyubs% Ms my meso{oysmeh sals samy {oyubs my yg cmysmeismzo j{gf sao +sgslb

gtoey+ eufko{y {oig{coc me sao oqto{mfoes% Mj samy {oyubs" ge msy gxe" my bme`oc kli`

sg sao yoigec {oyol{ia lmf !1%;-" xo ile yoo sals sao{o my l cmytl{ms}% Sao

ylftbo iblmf sg t{ojo{ fubsmfocml k} l {lsmg gj 9>


67/100

Sao t{ozmguy yoismge yagxy sals sao{o my l ymhemjmiles cmjjo{oeio kosxooe {oimtmoesy

t{ojo{{oc jg{fls gj o&flmb lec sao eubb&a}tgsaoymy sals yslsoy sao{o xmbb ko eg cmjjo{oeio me ojjoismzoeoyy kosxooe sao sxg% Me g{co{ sg jubjmb sao

{oyol{ia lmfy ms my eoioyyl{} sg {otols sao Iam Y|ul{oc lelb}ymy uymeh

oysmflsoc jmhu{oy ilbiublsoc j{gf sao eufko{y gkyo{zoc me sao oqto{mfoes%

Me samy xl} xo ile gkyo{zo xaosao{ sao{o my l ymhemjmiles cmjjo{oeio kosxooe

sao lismgey lec lssmsucoy gj sao ylftbo h{gut% Slkbo = uyoy oqtoisoc eufko{y

co{mzoc j{gf sao {lsmg gj uem|uo gtoey gkyo{zoc me sao oqto{mfoes%

Slkbo 1> Yu{zo} & [ozmyoc Fubsmfocml zy Soqs Iam Y|ul{oc

Xo ile yoo sals sao{o my ysmbb l cmjjo{oeio kosxooe sao gkyo{zoc eufko{y

lec sao {ozmyoc oqtoisoc eufko{y saguha egs ly ozmcoes% L Iam y|ul{oc zlbuo

gj ;%3; yuhhoysy l 8?&=4/ t{gklkmbms} sals sao {oyubs my ymhemjmiles%

Jmhu{o \?l> [olygey jg{ iaggymeh fubsmfocml o&flmb

:8


68/100

[olygey jg{ iaggymeh fubsmfocml o&flmb lelb}ymy

Sao {oytgeyoy sg samy jgbbgx ut |uoysmge l{o cmys{mkusoc {oblsmzob} ozoeb} li{gyy

sao leyxo{y% Sl`oe me igesoqs xmsa sao {oimtmoesy t{ojo{{oc iagmio gj o&flmb

jg{fls saoyo jmhu{oy yuhhoys sals +sao fg{o igbgu{jub lec lss{lismzo o&flmby

hoeo{lso h{olso{ {oytgeyo%+ Samy jlisg{ igubc alzo kooe sao c{mzo{ koamec sao

ibmi`& sa{guha ojjoismzoeoyy gj sao fubsmfocml ilftlmhe komeh c{lflsmilbb} amhao{

sale sals jg{ sao soqs&geb} foyylho%

Jmhu{o \?k> [olygey jg{ iaggymeh soqs&geb} o&flmb

:1


69/100

[olygey jg{ iaggymeh soqs&geb} o&flmb lelb}ymy

Sao eufko{ gj {oytgeyoy {oig{coc jg{ l t{ojo{oeio jg{ soqs&geb} o&flmb my

sgg bgx sg oqs{ltgblso le} ymhemjmiles jmecmehy j{gf samy jgbbgx ut |uoysmge% Gj

sao leyxo{y {oiomzoc sao t{ocgfmeles {olyge jg{ iaggymeh soqs&geb} o&flmb xly sg

egs ko cmys{lisoc k} sao igbgu{ lec mflhoy igeslmeoc me l fubsmfocml ltt{glia%

Samy my to{alty cuo sg sao |ulesms} gj o&flmby {oiomzoc olia xoo`" ?3 & =9 ge

lzo{lho" bmfmsmeh sao smfo ygfo uyo{y jobb sao} ile ytoec {olcmeh olia geo%

Agxozo{" sg {omso{lso sao ol{bmo{ tgmes" sao{o l{o egs oeguha {oytgeyoy sg fl`o

igejmcoes lyyo{smgey lec sao lkgzo lelb}ymy my igenoisu{o geb}%

:=


70/100

Jmhu{o \:> [oytgecoes(y t{ojo{{oc a}to{&bme` jg{fls

[oytgecoesy t{ojo{{oc a}to{&bme` jg{fls lelb}ymy

Sao {oyubsy yagx sals {oytgecoesy xo{o ytbms kosxooe t{ojo{{meh bme`y sg ko yagxe

me jubb" lec ofkoccoc me l xg{c g{ ta{lyo% Saoyo {oyubsy l{o ybmhasb}

iges{lcmisg{} sg kgsa sao gkyo{zlsmgey sl`oe me sao oqto{mfoes lec sao

{oytgeyoy hmzoe sauy jl{ me sao |uoysmgeelm{o% Geo xgubc oqtois sao {oyubsy jg{

+ofkoccoc me l xg{c g{ ta{lyo+ lec +ofkoccoc me le mflho+ sg ko

ymhemjmilesb} h{olso{ sale +bme` yagxe me jubb+ xamia xgubc saoe ig{{oblso xmsa sao

t{ojo{oeio yagxe k} {oytgecoesy sg fubsmfocml o&flmb lec sao amhao{ ibmi`&

sa{guha eufko{y gkyo{zoc me sao oqto{mfoes% Samy my egs sao ilyo yuhhoysmeh geo

gj sxg tgyymkbo iluyoy% Jm{ysb} sagyo {oytgecoesy cmc egs jubb} ueco{yslec sao

|uoysmge ymhemj}meh le melco|uli} me sao tmbgsmeh gj sao |uoysmgeelm{o% G{" sao

yoigec tgyymkmbms} my sals sao{o my l cmjjo{oeio kosxooe sao ylftbo h{guty lismgey

lec saom{ lssmsuco sgxl{cy samy |uoysmge% Ju{sao{ {oyol{ia xgubc ko eoococ sg

jubb} lyyoyy sao mejbuoeio sao jg{fls gj l a}to{bme` aly ge ojjoismzoeoyy ly ms

jlbby nuys gusymco gj sao yigto gj samy ysuc}%

84


71/100

Jmhu{o \8> [oytgecoes(y t{ojo{{oc j{o|uoei} jg{ o&flmb igffuemilsmgey

T{ojo{{oc j{o|uoei} jg{ o&flmb igffuemilsmgey lelb}ymy

Sao {oyubsy yagx l ibol{ t{ojo{oeio me sao ylftbo h{gut jg{ fgesab} o&flmb

igffuemilsmgey%% [oytgeyo {lsoy soec sg c{gt cuo sg l amha j{o|uoei} gj o&flmb

foyylhoy xamia ile leeg} {oimtmoesy% Samy my cojmemsob} le l{ol sals" hmzoe sao

smfo lec {oygu{ioy" xgubc ko koeojmimlb sg ysuc} fg{o ibgyob}% O&flmb my yg oly} sg

8


72/100

jmbso{ lec coboso sals le} lismgey bolcmeh sg sao cmyoej{leiamyofoes gj iuysgfo{y

igubc ko igysb}%

Jmhu{o \1> Koalzmgu{ sgxl{cy uexlesoc igffo{imlb o&flmb igffuemilsmge

KOALZMG_[ SGXL[CY _EXLESOC IGFFO[IMLB O&

FLMB IGFF_EMILSMGE LELB]YMY

Samy blys |uoysmge" lec sao jgbbgx&ut xao{o lttbmilkbo" t{mfl{mb} {oblso sg sao

jg{flssmeh gj jusu{o NlmbFlmb ilftlmhey% Sao{o my geo mftg{sles gkyo{zlsmge sals

8;


73/100

ile ko flco sals aly sao tgsoesmlb sg mftlis to{jg{fleio fos{miy% Gzo{ ?4/ gj

{oytgecoesy cmc egs yobois ueyukyi{mko ly sao gtsmge sao} xgubc sl`o mj sao} egbgeho{ xmyaoc sg {oiomzo foyylhoy% Samy my ymhemjmiles koiluyo olia xgubc

iblyymj} ly l cobmzo{oc foyylho ozoe saguha ms xo{o uebm`ob} sg ko {olc" lec

sauy xgubc bgxo{ sao gtoe {lso liig{cmehb}% Mj xo tbgs sao jmhu{oy jg{ sao sxg

ilftlmhey !gtoe / j{gf cobmzo{oc- eoqs sg sao t{gnoisoc ueyukyi{mko {lso j{gf

sao slkbo lkgzo sao{o my l ymhemjmiles {oblsmgeyamt kosxooe sao sxg" me

tl{smiubl{ xmsa sao fubsmfocml ilftlmhe%

Jmhu{o Gtoe * _eyukyi{mko To{ioeslhoy igftl{myge

Ms my egs me sao {ofms gj samy ysuc} sg oqtbg{o samy me cotsa lbsaguha ygfo

mecmilsg{y fl} ko jguec me sao eoqs yoismge" saoyo jmecmehy yagubc ko

89


74/100

gkyo{zoc ly ysmfublsmge jg{ {oyol{ia jgiuymeh ygbob} ge samy jlisg{%

Jmhu{o \1l> Sao {olygey {oytgecoesy hlzo jg{ egs iaggymeh sg ueyukyi{mko

Sao {olygey {oytgecoesy hlzo jg{ egs iaggymeh sgueyukyi{mkolelb}ymy

Sao jmelb |uoysmge me sao yu{zo} xly l jgbbgx ut sg sao t{ozmguy |uoysmge jg{

sagyo togtbo xag iagyo geo gj sao gtsmge sals xly egs +ueyukyi{mko%+ Sao ozoe

yt{olc gj leyxo{y yuhhoysy sals sao{o my egs l uelemfguy {olyge xa} togtbo

iaggyo egs sg ueyukyi{mko hmzoe sao iagmio% Sao leyxo{y hmzoe k} sao {oytgecoesy

me samy yoismge" igubc" igfkmeoc xmsa sao clsl j{gf sao blys yoismge ko uyoc ly l

ysl{smeh tgmes jg{ fg{o jgiuyoc {oyol{ia%

Yu{zo} Lelb}ymy

83


75/100

Igftl{mygey

Sao `o} |uoysmge me sao yu{zo} sals {oblsoy sg sao a}tgsaoymy my sao |uoysmge

sals ly`y sao {oytgecoes +xamia jg{fls o&flmb igffuemilsmgey sao} xgubc

t{ojo{ sg {oiomzo%+ Sao |uoysmgeelm{o {oyol{ia fosagc t{gzmcoc oqs{l

zl{mlkboy sals ile ko uyoc sg lelb}yo samy |uoysmge me fg{o cotsa% Samy yoismge

xmbb igftl{o sxg yosy gj clsl ls l smfo me le lssofts sg cmyigzo{ s{oecy g{ c{lx

igeibuymgey sals sao t{ozmguy lelb}ymy aly kooe uelkbo sg t{gzmco%

Hoeco{ Zy% O&Flmb Jg{fls

Slkbo => Hoeco{ zy T{ojo{{oc O&Flmb Jg{fls

Sao slkbo lkgzo igftl{oy hoeco{ sg t{ojo{{oc o&flmb jg{fls% Ms xly egsoc sals

sao{o my l hoeco{ kmly me sao ylftbo% Sao slkbo yagxy sals 8;%89/ gj {oytgecoesy

xo{o flbo% Sao slkbo lbyg yagxy eg ymhemjmiles cmjjo{oeio kosxooe sao hoeco{y

xmsa {ohl{cy sg o& flmb jg{fls t{ojo{oeio% L amhao{ to{ioeslho gj joflboy

t{ojo{{oc fubsmfocml" kus sao ylftbo ym~o my sgg yflbb sg mejo{ le}sameh gj zlbuo

j{gf samy% Sao flbo ylftbo my bl{ho{ lec sao 9>< {lsmg me jlzgu{ gj fubsmfocml

ys{gehb} yuhhoysy sals flboy t{ojo{ sao jg{fls" agxozo{" samy ileegs ko lyyufoc

jg{ joflboy% Ly egsoc me sao [oyol{ia Fosagcy ialtso{ sao meao{oes jblx me sao

{oyol{ia my sao ylftbo ym~o uyoc jg{ sao |uoysmgeelm{o" lec me g{co{ sg hos le

liiu{lso jmecmeh jg{ joflboy ju{sao{ {oyol{ia my {o|um{oc xmsa l ymhemjmilesb} bl{ho{

8?


76/100

ylftbo ym~o% Xmsa samy bmfmslsmge me fmec" ms my ysmbb zlbulkbo sg zmyulbmyo sao clsl"

ibol{b} yagxmeh l ig{{oblsmge kosxooe sao sxg hoeco{y {oytgeyoyJmhu{o ;4> Hoeco{ zy T{ojo{{oc O&Flmb Jg{fls

Lho Zy% O&Flmb Jg{fls

Samy yoismge xmbb lyyoyy xals ojjois" mj le}" lho aly utge o&flmb jg{fls t{ojo{oeio%

Slkbo Lho zy T{ojo{{oc O&Flmb Jg{fls

8:


77/100

Sao fgys ymhemjmiles jmecmeh sals ile ko c{lxe j{gf sao slkbo my sals

:1%


78/100

Jmhu{o ;;> Lho zy T{ojo{{oc O&Flmb Jg{fls J{o|uoei} k} Lho

Jmhu{o ;< mbbuys{lsoy sao to{ioeslhoy gj olia h{gut sals yoboisoc l t{ojo{oeio jg{

olia jg{fls gj o&flmb% Saoyo {oyubsy yagubc ko zmoxoc xmsa ilusmge" lec me

{oblsmge sg Jmhu{o ;; xamia yagxy sao eufko{ gj {oytgecoesy xag leyxo{oc me

olia yoismge% Sao sa{oo igbufey coegsmeh


79/100

IALTSO[&Z

Y_FFL[] LECIGEIB_YMGE


80/100

@o} Igeibuymgey

Oqto{mfoes

Samy yoismge coslmby sao igeibuymgey sals ile ko c{lxe j{gf sao {oyol{ia

oqto{mfoes% Sao} l{o t{oyoesoc me yuia l xl} sg kumbc l igezmeimeh l{hufoes

xmsa {oytois sg sao eubb a}tgsaoymy gusbmeoc me sao [oyol{ia \uoysmgey yoismge ly

sao jgbbgxmeh0

+Sao{o my eg cmjjo{oeio me ojjoismzoeoyy kosxooe ASFB lec soqs&geb} oflmb+%

Gtoe [lso

Sao +uem|uo gtoey+ gkyo{zoc jg{ olia jg{fls gj o&flmb lttol{ sg ibol{b} jlzgu{

sao ASFB ilftlmhe" l {oyubs sals" zmoxoc lbgeo" bolcy sg sao igeibuymge sals sao

eubb a}tgsaoymy fl}ko mezlbmc% Ju{sao{" yslsmysmilb lelb}ymy uymeh sao Iam Y|ul{oc

fosagc {ozolboc l t{gklkmbms} gj boyy sale 84/ sals samy jmecmeh xly

ymhemjmiles lec yg ilys ygfo cguks ge sao t{ozmguy jmecmeh% Sao{o my l amha

t{gklkmbms} sals sao jmecmehy xo{o gkslmeoc sa{guha ialeio meysolc gj mecmilsmeh l

s{oec" lec sao{ojg{o samy ysuc} yuhhoysy sals sao clsl j{gf +uem|uo gtoey+ my egs

igeibuymzo oeguha sg cmyt{gzo sao a}tgsaoymy" kus cgoy yuhhoys sao{o fl} ko

ygfo h{guecy jg{ samy sg giiu{%

Sao eoqs igeibuymge sals ile ko flco my oqs{ltgblsoc j{gf sao

+sgslb o&flmb gtoey+ fos{mi% _eyu{t{mymehb} sao jmhu{oy yagx l ys{geh ig{{oblsmge

sg sao +uem|uo gtoey+ jmhu{oy mecmilsmeh l ymhemjmiles s{oec me jlzgu{ gj ASFB o&

flmb% Sao yslsmysmilb lelb}ymy jg{ saoyo eufko{y t{gcuioc l =4&=?/ t{gklkmbms} sals

sao {oyubs my ymhemjmiles lec yg xo ile igejmcoesb} lyyo{s sals sao +sgslb gtoey+

jmhu{oy hmzo l ys{geh mecmilsmge sals ASFB my fg{o ojjoismzo% Mj samy lyyo{smge my

lyyoyyoc lbgeh ymco sao igeibuymge gusbmeoc me sao t{oiocmeh tl{lh{lta saoe sao{o

my egx tbluymkbo ozmcoeio me tblio sg igeibuco sals ASFB my mecooc fg{o ojjoismzo

{oeco{meh sao eubb a}tgsaoymy mezlbmc%Sao{o my le meao{oes t{gkbof xmsa kgsa igeibuymgey c{lxe yg


81/100

jl{" sao} kgsa {ob} ge gtoe {lsoy%

Ibmi`&sa{guha [lso

Ibmi`&sa{guha ly l folyu{o gj ojjoismzoeoyy my ymhemjmilesb} fg{o liiu{lso koiluyo

l {oimtmoes aly sg gtoe" cmhoys" lec {oytgec sg le o&flmb jg{ l folyu{ofoes sg

sl`o tblio% Sao jmhu{oy uyoc sg lelb}yo samy jlisg{ xo{o sao eufko{ gj uem|uo

{oimtmoesy xag ibmi`oc ge l fmemfuf gj geo bme`% Samy fosagc sao{ojg{o

t{gcuioc {oyubsy sals yagxoc jg{ agx fle} uem|uo {oimtmoesy sao o&flmb

ilftlmhey alc ojjoisoc l {oytgeyo% Sao ibmi`&sa{guha eufko{y {oig{coc l{o

igftobbmeh me saom{ gxe {mhas%


82/100

fubsmfocml g{ soqs&geb} o&flmb% Sao {oyubsy xo{o cojmemsmzo lec yagxoc l ys{geh t{ojo{oeio jg{ Fubsmfocml o&flmb% Sao Iam Y|ul{oc lelb}ymy igejm{fy samy lec

yg samy ysuc} igeibucoy sals sao {oimtmoesy lssmsuco sgxl{c o&flmb jg{fls my me

liig{c xmsa saom{ koalzmgu{%

Jmelbb}" sao {oyubsy j{gf sao |uoysmgeelm{o yagxmeh hoeco{ lec o&flmb jg{fls

t{ojo{oeio xo{o i{gyy&slkublsoc sg coso{fmeo mj sao{o xo{o le} ig{{oblsmge% Samy

ysuc} igeibucoy sals hoeco{ lttol{y egs sg ko le myyuo

\ulbmj}meh Yslsofoes

Samy ysuc} aly igeibucoc sals ASFB o&flmb my fg{o ojjoismzo ls obmimsmeh l

{oytgeyo" {ohl{cboyy gj {oimtmoes" sale soqs&geb} o&flmb% Sao eubb a}tgsaoymy

t{gtgyoc me sao [oyol{ia \uoysmgey yagubc ko {onoisoc lec {otblioc xmsa l

a}tgsaoymy yslsmeh +ASFB o&flmb my fg{o ojjoismzo sale soqs&geb} o&flmb+%

BmfmslsmgeyBmfmslsmgey lesmimtlsoc t{mg{ sg sao {oyol{ia komeh igecuisoc alzo kooe igzo{oc me

sao [oyol{ia Fosagcgbgh} Ialtso{ lec xmbb egs lbb ko {otolsoc ao{o%

Agxozo{" l eufko{ gj bmfmslsmgey xo{o mcoesmjmoc cu{meh lec tgys sao

{oyol{ia komeh igecuisoc lec sao} xmbb ko meibucoc me samy yoismge% Sao jm{ys

bmfmslsmge xly li`egxbochoc ol{bmo{ me sao ysuc}" lec ms my le mftg{sles geo% Sao

ylftbo ym~o jg{ |uoysmgeelm{o xly zo{} bgx lec ly l igeyo|uoeio samy jlisg{ my

bm`ob} sg alzo iluyoc hoeco{ kmly lec lho kmly me sao {oyubsy%

Ju{sao{ [oyol{ia

Sao{o my l fubsmsuco gj zl{mlkboy sals igubc ko uyoc ly sao klymy jg{

ju{sao{ {oyol{ia" xmsa fle} amhabmhasoc me sao |uoysmgeelm{o jmecmehy% Sao

jgbbgxmeh slkbo gusbmeoy l eufko{ gj l{oly xao{o" hmzoe sao smfo lec {oygu{ioy"

ju{sao{ {oyol{ia igubc alzo kooe uyoc sg gkslme fg{o igeibuymzo jmecmehy%

Slkbo


83/100

LTTOECMIOY


84/100


85/100


86/100

Lttoecmq ;> NlmbFlmb Soqs&geb} Jg{fls

1:


87/10018


88/100

Lttoecmq 9> \uoysmgeelm{o


89/100


90/100

k- Xoo`b}

i- Km&Xoo`b}

c- Fgesab}o- \ul{so{b}

j- Gsao{WWWWWWWWWWWWWWWWW


91/100

Lttoecmq 3> Iam Y|ul{oc Soys Slkbo

=


92/100=;


93/100

Ygu{io> Lcltsoc j{gf !Colige" N%" e%c-

KMKBMGH[LTA]Meso{eos>

m% CgukboIbmi`" Gebmeo k{lec Ojjoismzoeoyy Ysuc}"

asst>''xxx%cgukboibmi`%igf'uy'ègxbochoWioes{lb'cgiufoesy'[OY

OL[IA'ciWgebmeoWk{lecmehW4'

'ofol%cgukboibmi`%igf'XOKWLCFME'cgiufoesy'

ciW\;W4?/;4OFOL/;4oflmb/;4s{oec/;4{otg{s%tcj

mz% Obois{gemi Soboh{lta'Ghmbz} * Flsao{" ''xxx%mesobbm|uoys%igf'{oygu{ioy'

xamsotlto{y'meso{lczo{s%tcj

z% Oflmbioeso{" Ile }gu{ iuysgfo{y {olc }gu{ oflmb eoxybosso{y7

asst>''xxx%oflmbioeso{u`%igf'flqoeoxy'

asfbWoflmbWibmoesWigftlslkmbms}%tcj

zm% oFl{òso{" [oytgeyo [lsoy gj _Y O&Flmb Fl{òsmeh Ilftlmhey"

k} Ilftlmhe Jg{fls"

;44< !ly l / gj {oytgecoesy-" asst>''xxx%ofl{òso{%igf

zmm% oFl{òso{" _Y Meso{eos _yo{ Lssmsucoy sgxl{c Igffo{imlb O&Flmb

Jg{flsy" ;44< !ly l

/ gj {oytgecoesy-" asst>''xxx%ofl{òso{%igf

zmmm% oFl{òso{" Igeyufo{y T{ojo{{oc O&Flmb Lczo{smyofoes Jg{flsy

=9


94/100

Xg{bcxmco" ;44; !ly l / gj {oytgecoesy {oiomzmeh igffo{imlb o&

flmb-" asst>''xxx%ofl{òso{%igf

mq% O}os{li` MMM" [oilbb gj Mejg{flsmge T{oyoesoc me Soqs zy%

Fubsmfocml Jg{fls"

asst>''xxx%tg}eso{oqs{l%g{h'o}os{li`;443'fubsmfocml{oilbb%asf

q% Fl{òsmehYao{tl% Oflmb Koeiafl{` Humco% ;441%

xxx%fl{òsmehyao{tl%igf%

qm% oFl{òso{% Ygimlb Focml lec O&Flmb Ytoecmeh sg

[myo% xxx%ofl{òso{%igf%

qmm% Cm{ois Fl{òsmeh Lyygimlsmge% Sao Mesoh{lsoc Fl{òsmeh Focml

Fmq% ;441% xxx%sao&cfl%g{h%

qmmm% Jg{{oyso{ [oyol{ia% _Y Oflmb Fl{òsmeh Zgbufo Jg{oilys ;44= sg

;4


95/100

qqmmm% Jg{{oyso{ [oyol{ia% Sao Yslso gj [oslmbmeh Gebmeo ;44=>

Fl{`osmeh ? Nueo ;44=% xxx%jg{{oyso{%igf%

=?


96/100


97/100

Tbleemeh * yiaocubmeh gj t{ozoesmzo flmesoeleio%

Oqoiusmeh fgesab} yiaocubo gj tbleoc t{ozoesmzo flmesoeleio%

[otlm{meh" flmeslme * igbblkg{lsmge gj focmilb o|umtfoesy%

Oeyu{meh flmeslmemeh gj gtsmfuf ysgi` gj ytl{oy sg {ocuiok{ol`cgxe%

Lucmsmeh t{gioyyoy liig{cmeh sg MYG {oblsoc sg sao cobmzo{} gjfocmilb hlyoy%

Flmeslmemeh t{gjoyymgelb cozobgtfoes sa{guha lssoecmeh yofmel{y"

xg{`yagty%

Liamozofoesy

Yuffo{ Meso{eyamt T{gnois yoboisoc ly lfgehys sao koyst{gnois me sao igbboho%

T{gnoisy _eco{sl`oe

FKL !Fl{`osmeh * MS-" Jmelb ]ol{ j{gf LFMS] K_YMEOYY YIAGGB" LFMS]

_EMZO[YMS]

Yuffo{ Meso{eyamt T{gnois>

Sg Lelb}~o igftosmsmge Cgfmelsmeh Kle`y ge [oslmbmeh gjS{lisg{y * sl`meh Bozo{lhoy j{gf lelb}ymy

G{hlem~lsmge> Flamec{l * Flamec{l Bsc%

Cu{lsmge> 41 xoo`y

=8


98/100

Gknoismzo gj sao ysuc}> Sg mcoesmj} sao gttg{suems} me {oslmbmeh gj

s{lisg{y xmsa

kle`y

;% Smsbo> L coslmboc lelb}ymy ge sao fl{òsmeh ys{lsoh} gj KMH KL^LL[

9% Smsbo> Sg ysuc} * lelb}~o Iuysgfo{ To{iotsmge lkgus fubsmtboqoy meBuiègx

K%Soia !Kmgfocmilb Oehmeoo{meh-"

T{gnois _eco{slòe

Foyylho Cosoismge Y}ysof jg{ Ytooiaboyy Tl{lb}smiTlsmoesy

Cu{lsmge> 4; fgesay

;% Smsbo> Mecuys{mlb S{lmemeh

G{hlem~lsmge> Flq Agytmslb" Egmcl !Flq Aolbsail{o Tzs% Bsc%-

Cu{lsmge> 43 fgesay

Gknoismzo> Sg hos jlfmbml{ xmsa sao flmesoeleio t{gioyy gj focmilb

o|umtfoesy liig{cmeh sg MYG T[GIOYYOY%

[OBOZOES Y@MBBY

=1


99/100

YMQ YMHFL !H{ooe Kobs- io{smjmilsmge

Hggc igftuso{ !FY gjjmio" meso{eos" ygjsxl{oy- egxbocho

Cgeo lilcofmi t{gnois ly l h{gut bolco{

Alzmeh hggc meso{to{ygelb y`mbby

Lssoecoc Elsmgelb lec Meso{elsmgelb Igejo{oeioy

OQS[L&I_[[MI_BL[ LISMZMSMOY>

Lismzo fofko{ gj G{hlem~meh Igffmssoo jg{ Lfms}y Leeulb Jueismge

YLFLE]LZ 4=%

_eco{xoes geo xoo` FMBMSL[] S[LMEMEH me Fleoyl{" Hu{hlge%

Lismzob} tl{smimtlsmeh cu{meh Lcfmyymgey ly Zgbuesoo{%

TO[YGELB COSLMBY

Jlsao{y Elfo F{% [% T% Lxlysam

Km{sa Clso 4


100/100

A study to analyse the effectiveness of multimedia and text-only e-mail communications and discover...

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Transcript of A study to analyse the effectiveness of multimedia and text-only e-mail communications and discover...