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A STUDY ON EMPLOYEE MOTIVATION IN TVS, KOLLAMBYANJU LEKSHMI P.S.ASWATHY HARISOORYA S.VRINDA M.

INTRODUCTIONMotivation is an important tool in the hands of the manager for inspiring the work force and making them to do work with enthusiasm and willingness. It an important function of the management to motivate the people working in the organization to perform the work assigned to them effectively and efficiently. The management has to understand the Human behavior if it has to provide maximum motivation to the personnel. Motivation is something that moves a person into action and continues him in the course of action enthusiastically. The role of Motivation is to develop and intensify the desire in every member of organization to work effectively and efficiently in his position.

The main aim of this study is to find out the employee motivation in TVS, Kollam as motivation is an important factor which increases the desire willingness and enthusiasm in workers, to apply their great potentialities for the achievement of common goals.

This study helps to know the importance of motivation in an organization. This study also throw lights on the different kinds of motivational techniques provided by the company, the attitude of the employees regarding the supervision ,the factors that influence the motivation of the employees and this study also gives suggestions to improve of the motivation level of the employees.STATEMENT OF THE PROBLEMOBJECTIVESTo know about the importance of the motivation.To know the motivational level of employees.To know about the different motivational techniques provided by the company to the employees.To be aware of the different factors influencing the motivation of employees. To study the effectiveness of motivation at TVS, Kollam.To assess the overall performance of motivated employees.

SCOPE OF THE STUDYThis study is conducted for employees working in T V Sundram Iyengar & Sons Pvt Ltd (Mahindra dealer), Kollam for a period of 3 weeks. Through this study an effort has been made to know that the employees are satisfied with the motivational techniques and also find out the drawbacks and existing needs of the employees in the organization. And also an effort has been made to know the employees are satisfied with the motivational techniques provided there and thus to see whether a healthy relationship is maintained between the employees themselves and between the management of Mahindra Motors.

RESEARCH METHEDOLOGYResearch is a systematic method of finding a solution to problem. Research methodology refers to the method of gathering data through extensive interviewing and other methods. The data collected were analyzed within the parameter of evolution model to prepare the final report. This chapter briefs the methodology employed for the research.

RESEARCH DESIGNThe research design used in this study is descriptiveRESEARCH APPROACH

Research approach is a survey method and is conducted by meeting each and every respondent and collecting data from them. Data were collected through a well-structured questionnaire.RESEARCH INSTRUMENTData relevant for the project is collected through a detailed well-structured questionnaire contains 22 questions.RESEARCH PERIOD

The time for doing this research was three weeks from 15th December 2014 to 3rd January 2015. DATA SOURCE PRIMARY DATA SECONDARY DATASAMPLE UNITFor this study the sample unit was the employees of TVS, Kollam. SAMPLE SIZEThis refers to the number of items to be selected from the universe to constitute a sample. Here the sample consists of 60 employees out of 145 from TVS, Kollam.SAMPLING PROCEDUREData have been collected through simple random sampling. Under this sampling every member of the organisation has an equal chance of being selected and the selection of any individual does not influence the selection of any other. The selection is purely depends on chance.LIMITATIONS OF THE STUDYThe personal interviews result much delay in the collection of data as the investigator had to respond their wins and fences to get the right data. There are possibility of personal bias from part of employees with respect to their organization and it is also one of the limitation that researcher are confronted.The time factor is limited.

ANALYSIS & INTERPRETATIONS OF DATATOOLSTABULATIONPERCENTAGE ANALYSISBAR DIAGRAMPIE DIAGRAM

Percentage Analysis No. of ObservationPERCENTAGE = x 100 Total No. of observation Are you aware about the term motivation?Interpretation: -

From the above table and figure it is clear that 100% of the respondents are aware about the term motivation.Aware about the term motivation

Rate your level of satisfaction with the working condition in this organization.Interpretation: -

From the above table and figure it is clear that 17% of the respondents are highly satisfied with the working conditions of the organization. About 61% is satisfied with the working conditions of the company. 17% have neutral satisfaction. 5% is dissatisfied and none of them is highly dissatisfied with the working conditions in this organization.Satisfaction with the working conditions of the organization

Communication among the employees and management.Interpretation: -

From the above table and figure it is clear that 42% of the respondents have very good communication among employees and management. 47% have good communication and 11% of respondents have average communication among the employees and management.Communication among employees and management

Rate the satisfaction about the training program of the company.Interpretation: -

From the above table and figure it is clear that 13% of the employees were highly satisfied with the training programmes of the company. 82% of the employees were satisfied with the training programmes of the company. 3% of employees are dissatisfied and 2% have no opinion.Satisfaction about the training programme of the company

Which type of motivation technique do you like most?Interpretation: -

From the above table and figure shows that 35% of employees have financially liked motivation technique and 37% have non financial techniques are liked. 8% of employees have none of these and 20% have others.Most liked motivation technique

Motivation can increase the morale of the employees.Interpretation: -

From the above table and figure, 10% of the respondents strongly agree that the motivation can highly increase the morale of the employees. 67% of the respondents agree, 15% of the respondents neither agree nor disagree, 5% of the respondents disagree and 3% of respondents strongly disagree to the statement.Motivation can increase the morale of employees

Leadership can motivate the employees.Interpretation: -

From the above table and figure it is clear that 25% of the respondents are strongly agree and 65% are agree with leadership can motivate the employees. 7% of the respondents have neither agree and 3% of the respondents disagree with the statement.Leadership can motivate the employees

Motivation helps in increasing efficiency. Interpretation: -

About 33% of the respondents were strongly agreed that the motivation helps in increasing the efficiency of the employees. 55% of respondents agreed with them and 8% have neither agree nor disagree and 2% of the respondents have disagree and 2% have strongly disagree. Motivation helps in increasing efficiency

You get proper appreciation or recognition for a job well done.Interpretation: -

From the above table and figure it is clear that 25% of respondents are strongly agree with the appreciation and recognition for job well done. 63% of respondents are agree and 2% are neither agree nor disagree. 3% are disagree and 7% of respondents are strongly agree with the statement.Appreciation and recognition for job well done

Attractive motivational techniques can reduce the absenteeism of employees.Interpretation: -

The table and figure shows that 15% of the respondents strongly agree that motivational techniques reduces the absenteeism of the employees. Also 73% of them agree with this statement. But 8% of the respondents were neither agree nor disagree and 3% of the respondents were disagree with this statement. Impact of motivational technique in avoid absenteeism of employees

Motivational techniques help to achieve the organization goal at a great extent.Interpretation: -

About 20% and 70% of the respondents have strongly agree and agree with the impact of motivational techniques in achieving organizational goal. 7% have neither agree nor disagree and 3% have disagree with the statement.Impact of motivational techniques in achieving organizational goal

Management policies can motivate the employees. Interpretation: -

From the above table and figure it is clear that 17% of respondents are strongly agree with management policies motivated the employees and 70% of the respondents are agree and 13% of the respondents are neither agree nor disagree with the statement.Policies of management motivated the employees

Performance of the company and its goodwill motivate the employees.

Interpretation: -

From the above table and figure it is clear that 12% of the respondents are highly motivated by companies performance and goodwill. 82% is motivated with the statement. 3% of the respondents de motivated and 3% have no opinion about the statement.Performance of the company and its goodwill motivate the employees

You are satisfied with the wage structure of the company.Interpretation: -

From the above table and figure it is clear that 15% of the respondents highly satisfied and 57% are satisfied with the wage structure of the company. 13% respondents have no opinion and 7% are dissatisfied and 8% are highly dissatisfied with the wage structure of the company.Satisfaction with wage structure of the company

There is exist a good relationship with co-workers.Interpretation: -

From the above table and figure it is clear that 42% have strongly agree with the relationship with co-workers and 55% agree with them. 1% of the respondents are disagree and 3% of the respondents have strongly disagree with the statement.Relationship with co-workers

Working hours of the company is good.Interpretation: -

From the above table and figure it is clear that 27% of the respondents are highly satisfied with the working hours of the company and 65% of the respondents are satisfied with the working hours of the company. 3% of the respondents have no opinion. 2% of the respondents dissatisfied and 3% are highly dissatisfied with the working hours of the company.Satisfaction with working hours of the company

You get freedom for giving your opinion in taking decisions.Interpretation: -

From the above table and figure it is clear that 20% of the respondents are strongly agree and 68% are agree with their freedom to take decisions. 7% of the respondents are disagree and 5% of the respondents are strongly disagree with the statement.Freedom for giving opinion in taking decisions

Opinion about the promotional activities in the organization.Interpretation: -

From the above table and figure it is clear that 49% of the respondents have the opinion very good for the promotional activities in the organization. 26% have the opinion of good, 12% have opinion of average and 13% have the opinion of poor.Promotional activities in the organization

Company offer job security to your job.Interpretation: -

From the above table and figure it is clear that 20% of the respondents are strongly agree with job security offer by the company. 57% are agree and 5% are neither agree nor disagree and 8% of the respondents are disagree. 10% are strongly disagree with the statement.Satisfaction with job security

Involvement of management in solving employees conflict.Interpretation: -

From the above table and figure it is clear that 13% of the respondents are highly satisfied with the management involvement in solving employee conflict. 68% are satisfied. 3% have no opinion. 8% each is highly dissatisfied and dissatisfied. Involvement of management in solving employees conflict

There exists a good grievance redressal procedure.Interpretation: -

From the above table and figure it is clear that 67% of the respondents are strongly agree with grievance redressal procedure. 17% are agree and 8% are disagree.FINDINGS, SUGGESTIONS AND CONCLUSION

FINDINGS All the employees of the TVS company were aware about employee motivation.Majority of the employees are satisfied with the working condition of the organization.Most of the employees have opinion that communication among employees and management is very good.Most of the employees are satisfied with the training program of the company.Majority of the employees want the non financial motivation technique.

It is find that motivation can increase the morale of employees .Most of the employees agree with the statement leadership can motivate the employees.Majority of the employees agree with motivation increase their efficiency.Majority of the employees says that there exist appreciation and recognition for job well done.More than half of the employees agree with motivational technique avoid absenteeism of employees.

Most of the employees agree with motivational technique help in achieving organizational goal.It is revealed that management policies can motivate the employees.Companies performance and its goodwill motivate the employees.Majority of the employees is satisfied with the wage structure of the company .There exist a good relationship with co-workers.Most of the employees are satisfied with the working hours of the company.More than half of the employees agree that they get freedom for giving opinion in taking decision.Most of the employees have very good opinion about promotional activities adopted by the organization.Majority of the employees are agree that they have job security for their job. Most of the employees satisfied with the involvement of management in solving employee conflict.It is revealed that there exist a good grievance redressal system.

SUGGESTIONS The suggestions for the findings from the study are follows:-

Provide appropriate training by appointing efficient trainersNonfinancialincentiveplansshouldalsobeimplemented;itwas the most preferred promotional technique by the employees.It will be better to provide more promotional activities for encouraging the employees to perform efficiently in job, Skills of the employees should be appreciated.The firm may take steps for the identification of employees talent and its promotion, this increase the efficiency of employees. Necessary changes may be made in grievance redressal system. Some of the employees are not satisfied with it.Provide opportunities to learn and grow.CONCLUSIONThe motivational strategies used in TVS are very good. The employees are found to be motivated and they are happy with the pay structure, benefits, work hours, freedom to work etc. The organization has to be appreciated for keeping the employee highly motivated and thereby helping them to meet personal as well as organizational goals.

The study was conducted overall employees and collected information through structured questionnaire. The study helped to findings which were related with employee motivationalprograms which are provided in the organization. The organization can still concentrate on specific areas which are evolved from this study in order to make the motivational programs more effective. THANK YOU