A Study on Impact of Advertising in B2B

8/11/2019 A Study on Impact of Advertising in B2B

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A study on Impact of Advertising in B2Bmarketing

OJT title: preparing prospective customers database making sales calls

Presented by:

K.SURESH

22-079


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CONTENTS

Introduction Industry Profile

Company Profile

Objectives

Scope & limitations

methodology

Review of Literature

Data analysis

Findings & suggestions

Learnings


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INTRODUCTION

The project undertaken on Impact of Advertising In B2B marketing is to know abeffectiveness of the advertising in B2B Marketing.

This study reveals which promotional media is effecting more on business and howeffecting.

This gives me immense experience and exposure towards how B2B business using tools to improve their business.


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INDUSTRY PROFILE

Todays world is more or less an Internet world, where people spend most of theiinternet.

When internet is concerned, the Web Development through internet comes into dWeb development is a broad term for work involved in developing a web site.

It include web design, web content development, client liaison, web server, and netconfiguration & e-commerce development.


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The Rise & Journey of Web Development in India:It was in 1991, when the first website was developed in India. Since then, the web dindustry has never looked back. Intelligence combined with determination, form the web industry.

There has been an amazing increase in the extension to the basic web production inyears. Use of still graphics, animated graphics, has increased remarkably. Web has binteresting with the arrival of 3D technology of VRML(Virtual Reality Mark up Lan


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COMPANY PROFILE

Webkuteer Internet Pvt Ltd. is a technology support providing highly scalable web sinnovative approaches and advanced methodologies.

The company focuses in developing products and providing end to end solutions in wapplication engineering.

It concentrate on web strategy consulting analysis and web design with seamless int

It works with clients in a variety of industries on a wide range of web solutions, suchinformation architecture, creative web design, web analytics, web usability, web stramarketing, database development, search engine marketing, ecommerce solutions, comanagement systems, web hosting, domain name registrations, mobile application dand many more.


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Mission

We endeavor to maximize value for our customers by offering efficient and cost esolutions for business promotion, process support and transaction accomplishment.

Vision

We strive to become an integral part of every organizations business promotion p

Parent Company

Sai Bhavana Chit funds Ltd.


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Services Offered

Custom Software

Network Solutions

Mobile Applications

Web Applications

E-Commerce Solutions

Marketing solutions


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objectivesTo study Effectiveness of an advertising in B2B marketing, and to understand whicheffecting more.

To understand the selling activity and working climate


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ScopeIn recent years web design companies have been facing growing competition. Manyare providing different types of packages in website designing and trying to grab theEven individuals are becoming competitors to the companies as they are designing developing websites at home in low cost so that they became threat to the industry


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LimitationsThe present study was not out of limitations. I have faced some obstacles at the timethis report. But as an intern it was a great opportunity for me to know the sales activmarketing strategy. Some constraints are as follow-

One of the major limitations is the shortage of time. Since the officials had no enrespond toward my query but they had tried their best to help me to provide info

Because of the limitations of various sources of information the report doesn't cimportant information and data. So, I was incapable to provide valuable informa

The main constraints of the study are inadequate access of information, which hthe scope of analysis required for the study.


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methodologyData for the study:

Primary data:

It has been collected by a structured questionnaire and also through observations and interv

Secondary data:

It was collected through different company broachers and manuals of the company

Sampling techniques : The technique used is convenient sampling

Sample size :I have collected data of 110 members out of which I found 10 are incomplete dbe used for analysis so I analyzed data of 100 respondents.

Statistical tools:Many statistical tools like Pie charts, Bar graphs, and excel.


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Age vs impact of advertisement

0

5

10

15

20

25

30

35

40

25-35 years 35-45years above 45 years Below 25 years


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Form of add vs its impact

0

5

10

15

20

25

30

A moving

action

oriented ad

A picture

depicting a

story

Just the

printed words

word with

sound

Words with a

visual

Words with

sound

Desi

Inte

Posi

Reca


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Does advertisement has an impact on yourbuying?

16%

84%

Total


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Which media gets your attention?

Total

print

radio

television

word of mouth

print 23 2

Radio 8

Television 57 5

word of mouth 12


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How does an advertisement affect you?

19, 19%

44, 44%

20, 20%

17, 17%

Total

Desire t

Interest

Positive

Recall


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How long does the impact of an advertisement loyou?

14%

13%

22%17%

34%

Total

Few

Mor

One

One

One


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Does advertisement urge you to try a new b

17%

83%

Total

How often do you buy the same product as


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How often do you buy the same product as see in the add?

0

10

20

30

40

50

60

Always Most of the time Never Some time

Total


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What is the reason for preferring a particula


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What is the reason for preferring a particulabrand?

29%

16%

9%

36%

10%

Total

design of produ

price range

product range

qualitywidth and depth


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Findings and suggestionsAdvertising has an impact in B2B marketing.

Advertising plays a major role in enhancing business.

Television is the most preferred media for catching most of the people attention

Advertisements mainly generates interest in the customers and leaves a positive imp

As advertisements enhancing the business and generating interest with leaving positiimpression I would suggest that every business should use advertisements for promo

products and services.


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LEARNINGSGained real life exposure in dealing with customers and got a clear idea about mar

sales strategy as well as promoting brand.


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A Study on Impact of Advertising in B2B

Documents

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