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A STUDY ON IFB INDUSTRIES

M.SHYAM SUNDAR

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INTRODUCTION

Originally known as Indian fine blanks

limited.

Started in India in 1974 Collaboration with hienrich schemed ag of

switzerland .

Engineering divisions at Calcutta andBangalore

Products include strip loaders

,straighteners,motorss for white goods etc.

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Vision of ifb

Ifb will be synonymous with innovation and

technology in its chosen field of business.

Ifb will excel in quality and services to be in

consonance with global standards.

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Mission of ifb

Continuously maximizing the shareholders

growth by manufacturing and marketing best

quality products that go into daily life .

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Value system in ifb

Ifb is one of the most admired and trusted

brands in home appliances.

The focus on customers has earned thecompany a dominant market share inwashing machine business.

The company has a culture that supportsenduring values of integrity ,respect,team

work,diversity etc

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Market segmentation

Demographic: income and occupation

geographic: tier 1 and 2 cities

Psychographic: lifestyle and personality

Behavioural:value and benefit

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Various products at ifb

Washing machines

Dryer

Microwave oven Chimneys for kitchen

Dish washer

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Features of ifb

The company complies with various policies

like hr policy, environmental policy, quality

policy etc. The quality system of the company is

certified by iso 9001:2000 certification

R &d team is equipped with the latest CADstations for 3d modeling and stress analysis

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Swot analysis

Strength

:market share in washing machines

:brand image :variety of products

Weakness

:competitors provide similar products :lack of awareness of other products

:high cost

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Opportunities

:increase in purchasing power

:can explore other markets

Threats

:price war with other competitors :competition between Indian and foreign

brands

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