A Study on Brand Performance of Pepsico India

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A study on brand performance of PepsiCo India4/25/2012 11:36 AM

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1. Name: - Comment Analysis


1. Kanthasamy

2. D.Fathima

3. Divya maheshwari

4. Priyadharsini5. Venkat mahadevan

6. Ranjini

7. ramu

8. Tamilarasan.T

9. Rajalakshmi.A

10. Karthikeyan.R

Comments (10 most recent):


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2. Gender



4/73


5/73

4. Occupation



6/73

5. Marital status



7/73

6. Income level (personal):



8/73

7. Why do you drink soft drinks?



9/73

7. Why do you drink soft drinks? - Comment Analysis




10/73

8. What is the first company that comes to mind when you think of beverages?




11/73

9. what are the attributes will you consider while buying the soft drinks?

9.1 Advertisements



12/73


9.2 Brand name



13/73


9.3 Chilled



14/73


9.4 Ingredients



15/73


9.5 Nutrition Facts



16/73


9.6 Package & Product Design



17/73


9.7 Product Display at outlet



18/73


9.8 Taste & Flavors



19/73

10. Identify the brand from the design - Comment Analysis


1. Bovonto

2. dont know

3. PEPSI

4. PEPSI

5. PEPSI

6. PEPSI

7. Pepsi co

8. dont know

9. pepsi

10. Pepsi



20/73

11. Which of the following brands come under PepsiCo beverages?



21/73

12. Which of the following attributes induce you to purchase PepsiCo beverages?

12.1 Pepsi



22/73


12.2 7UP



23/73


24/73


12.4 Slice



25/73


12.5 Mountain Dew



26/73


12.6 Nimbooz



27/73


12.7 Aquafina



28/73


12.8 Gatorade


hi h f h f ll i ib i d h i b ?


29/73


12.9 Tropicana



30/73

13. What is your favorite flavor in PepsiCo beverages?


1. Mountain DewComments (10 most recent):

14 Whi h f th f ll i tt ib t d i t ith f ll i b d ?


31/73

14. Which of the following attributes do you associate with following brands?

14.1 Pepsi




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14.2 7up




33/73


14.3 Mirinda


14 Which of the following attributes do you associate with following brands?


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14.4 Slice




35/73


14.5 Mountain Dew




36/73


14.6 Nimbooz




37/73


14.7 Gatorade




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14.8 Tropicana




39/73


14.9 Aquafina


15 Please rank your favorite soft drink brand


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15. Please rank your favorite soft drink brand...

15.1 Pepsi




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15.2 7up




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15.3 Mirinda




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15.4 Slice




44/73


15.5 Mountain Dew




45/73


15.6 Nimbooz




46/73


15.7 Tropicana




47/73

y

15.8 Gatorade




48/73

y

15.9 Aquafina



49/73

16. Do you prefer to wear T-shirt or Cap with Pepsi Co product logo?


17. What is the secondary choice for you, when the following Pepsis beverage not available?


50/73

y y g p g

17.1 Pepsi




51/73

17.2 7up




52/73

17.3 Mirinda




53/73

17.4 Slice




54/73

17.5 Dew




55/73

17.6 Nimbooz




56/73

17.7 Tropicana




57/73

17.8 Gatorade




58/73

17.9 Aquafina




59/73

17. What is the secondary choice for you, when the following Pepsi s beverage not available?

- Comments (10 most recent)


1. -

2. I NEED MANGO TASTE SO SOME TIMES I CHOOSE OTHER DRINKS

18. Where do you see the Pepsis advertisement more frequently?

llb d


60/73

18.1 Billboards



18 2 M i


61/73

18.2 Magazines



18 3 R di


62/73

18.3 Radio



18 4 TV


63/73

18.4 TV



18 5 N


64/73

18.5 Newspapers



18 6 O li


65/73

18.6 Online



18 7 Social Websites


66/73

18.7 Social Websites



18 8 Retailer shops


67/73

18.8 Retailer shops



18 9 Public transportation


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18.9 Public transportation


18. Where do you see the Pepsis advertisement more frequently? - Comments (10 most


69/73

recent)


1. Restaurants

2. Live games

3. -

4. games

5. CRICKET STADIUMS,ETC

19 Could you please select your favorite flavor which is not available in PepsiCo?


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19. Could you please select your favorite flavor which is not available in PepsiCo?


1. Pulpy OrangeComments (10 most recent):

20 Do you prefer Pepsi products for kids?


71/73

20. Do you prefer Pepsi products for kids?


1. cause Health problem

2. Miranda

3. ORANGE

4. MIRANDA

5. Mango

6. Mango

7. silce,mazza

8. Chemicals

9. slice

10. Aquafina


21 Do you feel any health problem or side effects while consuming Pepsi products?


72/73

21. Do you feel any health problem or side effects while consuming Pepsi products?


1. Dirty bottle

2. I saw some insects inside mirinda pet

3. Mirinda(some warm inside) Vomiting

4. Not sure, But read more which prevent to drink more


22 How would you rate Pepsi as Product?


73/73

22. How would you rate Pepsi as Product?


A Study on Brand Performance of Pepsico India

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