A Study of Customer Perception Towards Reebok Shoes –A Special Reference to Bhilai city

“A Study of Customer Perception Towards Reebok Shoes –A Special Reference to Bhilai city”

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1. What Is PERCEPTION?

Perception is a process by which individuals organize and interpret their

sensory impressions in order to give meaning to their environment. However, what

one perceives can be substantially different from objective reality. It need not be, but

there is often disagreement. For example, it’s possible that all employees in a firm

may view it as a great place to work- favorable working conditions, interesting job

assignments, good pay, an understanding and responsible management – but , as

most of us know, it’s very unusual to find such agreement.

FACTORS THAT INFLUENCE PERCEPTION:

A number of factors operate to shape & sometimes distort perception. These

factors can reside in the perceiver, in the object or target being perceived, or in the

context of the situation on which the perception is made.

a) Factors in the perceiver –

Attitudes

Motives

Interests

Experience

Expectations

b) Factors in the situation –

Time

Work setting

Social setting

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c) Factors in the target –

Novelty

Motion

Sounds

Size

Background

Proximity

Similarity

2. CUSTOMER BEHAVIOUR

Behavior is a mirror in which everyone shows his or her image.

Behavior is a process of responding to stimuli. Consumer behavior is to do with the

activities of individuals in obtaining and using the goods and services. It

encompasses the decision making process that precedes and determines purchases. In

the words Prof. C.G. Walter and Prof. G.W. Paul it is “ The process whereby

individuals decide whether, what, when, where, how and from whom to purchase

goods and services”.

Consumer or Customer behavior is all the psychological, social and physical

behavior of potential customers as they become aware of evaluate, purchase, consume

and tell others the products or services.

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3. FACTORS INFLUENCING CONSUMER BEHAVIOUR

3.1. Social and Cultural Influences

Culture is learned behavior that has been passed down over time, reinforced in

our daily lives through the family unit and through education and religious institutions.

Culture influences, therefore, are powerful ones and if the company does not

understands the culture in which the particular market operates it cannot hope to

develop products and market them successfully.

It is important to recognize that culture although immensely powerful is not

fixed forever. Change in culture tends to be slow and not fully assimilated until a

generation or more has passed.

3.2 Specific social influences

3.2.1 Social class

This is the most prominent social influence. Traditionally, one of the chief

determinants of social class was income. Since pay structures have altered a great deal

in terms of the lower C2, D, and E categories moving more towards levels previously

enjoyed by higher A, B and C1 categories over the past 30 years or so, classification

of consumers on the basis of lifestyle is becoming more meaning today.

3.2.1 Reference groups

This can be described as group of people whose standards of conducts of mould an

individual’s dispositions, beliefs and values. This group can be small or large.

Reference groups can range from the immediate family to the place of work. They can

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also be found in a person’s social life. An individual is unlikely to deviate too far

from the behavioral norms led down by the members of a club or hobby group.

Reference group, but it does state that individualism cannot exist within a group, but it

does suggest that even rigid independent thinkers will at least be aware of what is

considered ‘normal’ within a group.

3.2.3. Motivation

Marketers are interested in motivation when it relates to purchasing behaviour.

This behaviour relates to the motive for wishing to posses the goods or services in

question, and it has been termed ‘goal-related behaviour’. It can, therefore, be seen

that a number of motives might be at play when making a purchaser decision – some

motives stronger than others – and the final decision might be a compromise solution.

4. CUSTOMER SATISFACTION

The liberalization and globalization of Indian economy has taken place almost

a decade ago, the focus point in any organization is “Customer satisfaction”. The phase

such as “Customer is king in our business”, “service to customer is service to god” are

no more a myth but turned out to be a reality. Customer satisfaction is the base of any

business expansion because of the stiff competition prevalent in the market.

Whether the buyer is satisfied after the purchase depends on the offer’s

performance in relation to the buyer’s expectation. In general; satisfaction is a person’s

feeling of pleasure or disappointment resulting from comparing a product’s perceived

performance ( or outcome) in relation to his or her expectation.

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As this definition makes clear, satisfaction is a function of perceived

performance and expectation. If the performance falls short of expectations, the

customer is dissatisfied. If the performance matches the expectations the customer is

satisfied.

4.1 Perception

Unlike motivation that requires a reaction to a stimulus, perception relates to

the meaning that is assigned to that stimulus as marketers are interested in how buyers

perceive and react to products in relation to such matters as quality, aesthetics, price

and image, since products not only exist in partial terms but also how they are

perceived by consumers in relation need satisfaction. This perception by buyers is

affected by the nature of the product itself, by the circumstances of the individual

buyer and by the buyer’s innate situation in terms of how ready they are to make the

purchase in terms of needing it at a particular point of time.

4.2 Attitude

Our strongest basic attitudes are implanted in our formative years and these

come largely from the influence of our close family group and other social interaction.

More refined attitude develops later. In marketing terms, the sum total of our attitudes

can be regarded as a set of cognitions that a potential buyer has in relation to a

potential purchase or purchasing environment. This is why certain stores or

companies go out of their way to engender favorable attitude and it is why

manufacturer seek to induce loyalty towards their particular brand or product.

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4.3 Learning

In the context of marketing, learning is a result of information received

through advertising or other publicity or through some reference group or other. In

order to have an effect on motives or attitudes, marketing effort should associate the

product with positive drives and reinforcing messages.

5 LITERATURE RIVIEW

Supplier information, according to the Reebok website as of May 2007:

"Footwear Reebok uses footwear factories in 14 countries. Most factories making

Reebok footwear are based in Asia—primarily China (accounting for 51% of total

footwear production), Indonesia (21%), Vietnam (17%) and Thailand (7%). Production is

consolidated, with 88% of Reebok footwear manufactured in 11 factories, employing

over 75,000 workers."

"Apparel Reebok has factories in 45 countries. The process of purchasing products from

suppliers is organized by region. Most (52%) of Reebok's apparel sold in the US is

produced in Asia, with the rest coming from countries in the Caribbean, North America,

Africa and the Middle East. Apparel sold in Europe is typically sourced from Asia and

Europe. Apparel sold in the Asia Pacific region is typically produced by Asian-based

manufacturers.

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MouthShut Product Rating

Recommended by 52% members

Durability:

Comfort:

Shoe Weight:

Range:

(Reviews are sorted as per Date)

Reebok Reviews

Product Rating Review DateReviewRating

Product Rating:

Durability:

Comfort:

Shoe Weight:

Range:

Member's Recommendation: No

Reebok work shoes By: dabumrush | Oct 04, 2008 07:48 PM

I bought 2 pairs of reebok black ws work shoes from a reebok outlet 8 months ago. I am a ups driver and do lots of walking. First of all the shoes are comfortable but thats it. After 3 weeks the bottom... Read complete review | Read 791 times | Comments (0)

Not Rated

Product Rating:

Durability:

Comfort:

Shoe Weight:

Range:


reebok : UnKnowledgeable Sales Persons By: srikanth131 | Aug 12, 2008 04:17 PM

I have been Buying Rebook apparels for some time now, However I had never got a Reebok Shoe Till Date. I went to a Reebok Showroom in Kormangala (Asha Complex , HGRetail) and there was... Read complete review | Read 802 times | Comments (0)

Somewhat Useful

Product Rating: Rbk experience (a positive one) By: livewireonfire | Jun 25, 2008 06:21 PM

Very

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http://www.mouthshut.com/user/livewireonfire.html

http://www.mouthshut.com/review/Reebok-145568-1.html

http://www.mouthshut.com/comment/readcomment.php?rid=148452



http://www.mouthshut.com/user/srikanth131.html





http://www.mouthshut.com/user/dabumrush.html


http://www.mouthshut.com/product-reviews/Reebok-925004865.html


Durability:

Comfort:

Shoe Weight:

Range:

Member's Recommendation: Yes

A Prologue----------------I read few comments here regarding Rbk shoes, and most had to say bad things about them only. But I am using a pair of Reebok jogging shoes for the last 9-10 months without... Read complete review | Read 1353 times | Comments (3)

Useful

Product Rating:

Durability:

Comfort:

Shoe Weight:

Range:


just brand no quality . bad coustomer care . By: nmachine87 | Jan 10, 2008 09:10 AM

i bought a pair of reebok shoes worth 3500 inr feeling that thety will last for years . but to my shock the sole started coming off in a month. i took then to show room where they took 20 days to get it... Read complete review | Read 525 times | Comments (1)

Useful

Product Rating:

Durability:

Comfort:

Shoe Weight:

Range:

Defective shoes of Reebok and non responsive condu By: maninderjit | Aug 08, 2007 03:18 PM

I had purchased Reebok brand shoes from authorized shop of the company in Delhi on 06.04.2007. I found that stitch thread around eye hold was coming loose. On pointing this out the company through... Read complete review | Read 954 times | Comments (1)

Useful

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http://www.mouthshut.com/user/maninderjit.html







http://www.mouthshut.com/user/nmachine87.html







6 OBJECTIVE OF THE STUDY

To find out the awareness regarding Reebok shoes.

To find out the most important source through which customers came to know about

Reebok shoes.

To find out the factors influencing the purchase of Reebok shoes.

To find out the factors influencing the purchase of branded shoes.

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Research Methodology

Methodology is the way to systematically solve the research problem. Research methodology

just dose not deals with research methods but also consider the logic behind the methods. It

may be understood as a science of studying how research is done scientifically and

systematically. In studying research problem along with the logic behind them it is necessary

for the researcher to know the research methods, techniques. He must also clearly understand

the producer would apply to the problem given to him. All this means that it is necessary for

the researcher to design methodology from problem to problem.

Research methodology may be summarized in the following steps –

1. Defining the research objective.

2. Preparing the research design.

3. Implementation of the research design.

1. Research design

A complete enumeration of the items in the population is known as census enquiry. It can be

presumed that in such as enquiry when all items are covered, no elements of change are left

and highest accuracy is obtained. However this type of inquiry involves a great deal of time,

money and energy.

In sample survey we select only few items from the total population. Results are sufficiency

accurate and much lesser time; energy and money is spending in field studies. Hence, it was

decided to opt for sample survey.

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2. Data collection

There are two types of data collection

2.1 Primary data collection –

Questionnaire had been prepared to get the response of the people as per guided

by the organizational guide. To provide the best end results without any kind of

biasness, which can give a brief idea about sampling and would be beneficial for

making inferences for tabulations and calculations with research instruments? I made

a survey through questionnaire as prepared by me.

2.2 Secondary data collection –

Secondary data collected by authorized dealer, magazine, internet, pamphlets, etc.

3. Sampling plan

Sampling plan consists of sampling unit, sampling size and sampling procedure

therefore it is necessary to find out sampling plan if population is 100.

Sample Plan Consists of:

Sample Plan

Sampling Design : Simple Random Design

Sample Size : 100

Sample Location : Bhilai

Descriptive Research design.

TOOLS AND TECHNIQUE OF DATA COLLECTIONRCET , BHILAI 13


Data is collected by the help of questionnaire. It was collected in all the hours of the day.

And for the analysis the data “PERCENTAGE METHOD” has been used.

4. Limitation

The marketing researcher has to face certain difficulties while he carries out the

research work. He knows the limitation beforehand, uncontrollable and others are

controllable. Some important limitations, which are faced by researchers as follows:

4.1 Sample size: Due to vast area the consumers sample size restricted to 100 only.

4.2 Limitation of response: The response given to the researchers were not always

accurate since satisfaction is qualitative indicator the respondents regarding their

understanding of satisfaction

4.3 Limitation of bias: Generally respondents are based to the question raised, thus

the result of research will have error and the very purpose of marketing research is

lost. Therefore took utmost care while dealing with respondents.

4.4 Limitation of human behavior: Marketing researches studies the behavior who

are rational. Very often, they do not express their feeling correctly what they

think. In such cases their habitual, practice, preferences cannot be assessed

correctly.

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Headquarters: 1895 JW Foster Blvd. Canton, MA 02021 781 401-5000

Employees: 9,100

CEO: Paul Fireman

Subsidiary of Adidas

Website: http://www.reebok.com

Career Page

Reebok is a leading worldwide designer, marketer and distributor of sports, fitness and casual

footwear, apparel and equipment.

A subsidiary of Germany's Adidas Group, the company operates under the Reebok, CCM,

Jofa, and Koho brands.

Reebok was acquired by German athletic apparel company Adidas in 2006 for $3.8 billion.

History

Reebok's origins go back to 1895 when Joseph William Foster made running shoes with

spikes in them. He formed a company called J.W. Foster and Sons which made shoes for top

runners. The family-owned business made the shoes for athletes in the 1924 Summer

Olympics.

In 1958, two of the founder's grandsons started a companion company that came to be known

as Reebok, named for an African gazelle.

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http://www.reebok.com/


In 1979, Paul Fireman, a partner in an outdoor sporting goods distributorship, spotted Reebok

shoes at an international trade show. He negotiated for the North American distribution

license and introduced three running shoes in the U.S. that year. At $60, they were the most

expensive running shoes on the market.

By 1981, Reebok's sales exceeded $1.5 million, but a dramatic move was planned for the

next year. In 1982, Reebok introduced the first athletic shoe designed especially for women;

a shoe for a hot new fitness exercise called aerobic dance. The shoe was called the Freestyle,

and with it Reebok anticipated and encouraged three major trends that transformed the

athletic footwear industry: the aerobic exercise movement, the influx of women into sports

and exercise and the acceptance of well-designed athletic footwear by adults for street and

casual wear.

Reebok went public in 1985.

Reebok acquired the Hockey Company, a maker of hockey equipment and clothing, in 2004.

1890-1930's

J.W. Foster and Spikes of Fire

Reebok's United Kingdom-based ancestor company was founded for one of the best reasons

possible: athletes wanted to run faster. So, in the 1890s, Joseph William Foster made some of

the first known running shoes with spikes in them. By 1895, he was in business making shoes

by hand for top runners; and before long his fledgling company, J.W. Foster and Sons,

developed an international clientele of distinguished athletes. The family-owned business

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proudly made the running shoes worn in the 1924 Summer Games by the athletes celebrated

in the film "Chariots of Fire."

1950-1980

A Gazelle Named Reebok, A Company on the Move

In 1958, two of the founder's grandsons started a companion company that came to be known

as Reebok, named for an African gazelle. In 1979, Paul Fireman, a partner in an outdoor

sporting goods distributorship, spotted Reebok shoes at an international trade show. He

negotiated for the North American distribution license and introduced three running shoes in

the U.S. that year. At $60, they were the most expensive running shoes on the market.

1980's

By 1981, Reebok's sales exceeded $1.5 million, but a dramatic move was planned for

the next year. In 1982, Reebok introduced the first athletic shoe designed especially for

women; a shoe for a hot new fitness exercise called aerobic dance. The shoe was called the

Freestyle™, and with it Reebok anticipated and encouraged three major trends that

transformed the athletic footwear industry: the aerobic exercise movement, the influx of

women into sports and exercise and the acceptance of well-designed athletic footwear by

adults for street and casual wear. Explosive growth followed, which Reebok fueled with new

product categories, making Reebok an industry leader.

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In the midst of surging sales in 1985, Reebok completed its initial public offering (stock

symbol is NYSE: RBK). A year later, Reebok made its first strategic acquisition, The

Rockport Company. Rockport was a pioneer in using advanced materials and technologies in

traditional shoes and the first company to engineer walking comfort in all types of dress and

casual shoes. In the late 1980s, Reebok began an aggressive expansion into overseas markets

and Reebok products are now available in more than 170 countries and are sold through a

network of independent and Reebok-owned distributors.

Creating innovative products that generate excitement in the marketplace has been a central

corporate strategy ever since Reebok introduced the Freestyle. In the late 1980s, a

particularly productive period began with The Pump® technology and continues today, with

breakthrough concepts and technologies for numerous sports and fitness activities.

1990's

In 1992, Reebok began a transition from a company identified principally with fitness and

exercise to one equally involved in sports by creating several new footwear and apparel

products for football, baseball, soccer, track and field and other sports. That same year,

Reebok began its partnership with golfer Greg Norman, resulting in the creation of The Greg

Norman Collection.

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In the late 1990s, Reebok made a strategic commitment to align its brand with a select few of

the world’s most talented, exciting and cutting-edge athletes. Since then, the company has

focused on those athletes who represent the top echelon of sports and fitness.

2000

In 2000, Reebok and the National Football League announced an exclusive partnership that

serves as a foundation of the NFL’s consumer products business. The NFL granted a long-

term exclusive license to Reebok beginning in the 2002 NFL season to manufacture, market

and sell NFL licensed merchandise for all 32 NFL teams. The license includes on-field

uniforms, sideline apparel, practice apparel and an NFL-branded footwear and apparel

collection.

2001

In 2001, Reebok formed a long-term strategic partnership with the National

Basketball Association under which Reebok designs, manufactures, sells and markets

licensed merchandise for the NBA, the Women’s National Basketball Association (WNBA)

and the National Basketball Development League (NBDL), the NBA’s minor league. Reebok

secured the exclusive rights to supply and market all on-court apparel, including uniforms,

shooting shirts, warm-ups, authentic and replica jerseys and practice gear for all NBA,

WNBA and NBDL teams. Reebok also had exclusive rights, with limited exceptions, to

design, manufacture, market and sell headwear, T-shirts, fleece and other apparel products for

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all teams in most channels of distributions. In 2006, Reebok transferred the NBA rights to the

adidas Brand.

2002

In 2002, Reebok launched Rbk – a collection of street-inspired footwear and apparel

hook-ups designed for the young man and woman who demand and expect the style of their

gear to reflect the attitude of their lives: cool and edgy, authentic and aspirational. Inspired by

street fashion, Rbk’s marketing is culturally relevant as well. With many of the industry’s

most marketable and valuable sports assets on its roster, Reebok rolled-out an integrated

marketing campaign that fused together sports, music, technology and entertainment, and was

designed to connect the Reebok Brand to millions of new consumers around the world. The

global marketing campaign was launched in early 2002 and featured select Reebok athletes

paired with some of the music industry’s most successful hip-hop and rap artists. Reebok

tapped into something the industry had not yet seen, and became a pioneer in the fusion of

sports, music and technology.

2003

2003 was a landmark year for Rbk. Reebok formed an unprecedented partnership with rap

musician Jay-Z, which included the design and marketing of the "S. Carter Collection by

Rbk," which launched in April. With the partnership, Jay-Z became the first non-athlete to

have a signature athletic footwear collection. The launch of Jay Z’s first shoe was extremely

successful around the world. Later that year, Reebok teamed up with another superstar of the

rap world, 50 Cent. The result was the equally successful “G Unit Collection by Rbk.”

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2004

In 2004, Reebok became the world’s leading producer of hockey apparel and equipment with

its acquisition of The Hockey Company. The Hockey Company’s brands, CCM, Koho and

Jofa, are among the most respected in the sport.

Reebok has a long-term licensing agreement with the National Hockey League, under which

the company serves as the supplier of authentic “on-ice” game jerseys to all 30 NHL teams. It

also has the exclusive worldwide rights to manufacture and market authentic, replica and

practice jerseys using the names and logos of the NHL and its teams. Reebok also has

exclusive agreements with the Canadian Hockey League, the American Hockey League and

the East Coast Hockey League.

2005

In early 2005, Reebok launched Rbk Hockey, a new and innovative line of ultra-high

performance hockey equipment, sticks and skates and signed hockey phenom Sidney Crosby,

who has lived up to his billing as the league’s next great player. In two short years, Rbk

Hockey has become one of the most visible and in-demand hockey brands on the market.

In 2005, Reebok launched its largest global integrated marketing and advertising campaign in

nearly a decade. "I Am What I Am" is a multi-faceted campaign which links all of the brand's

marketing and advertising efforts under the "I Am What I Am" umbrella. The campaign

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encourages young people to embrace their own individuality by celebrating their

contemporary heroes. Celebrities featured in the campaign include music icons Jay-Z, Daddy

Yankee and 50 Cent; top athletes Allen Iverson, Donovan McNabb, Curt Schilling, Kelly

Holmes, Iker Casillas and Yao Ming; screen stars Lucy Liu, John Leguizamo and Christina

Ricci; and skateboarder Stevie Williams.

2006

In January 2006, adidas-Salomon AG acquired Reebok, forever altering the worldwide

sporting goods industry landscape. Shortly after the close of the acquisition, Reebok

Chairman and CEO Paul Fireman announced he was leaving the company to pursue other

interests, and Paul Harrington was named President and CEO of the Reebok brand. Today,

the adidas Group, which includes the adidas, Reebok, TaylorMade-adidas Golf and Rockport

brands is a global leader in the sporting goods industry and offers a broad portfolio of

products. Products from the adidas Group are available in virtually every country of the

world. Activities of the company and its more than 80 subsidiaries are directed from the

Group's headquarters in Herzogenaurach, Germany.

2007-2008

Reebok launched Run Easy, one of the most comprehensive running campaigns in the

brand’s history. The goal of the campaign was to inspire consumers around the world to

fulfill their potential and celebrate their individuality. The message of the campaign was that

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while many other brands speak about the "blood, sweat and tears" of running, Reebok

celebrated the camaraderie, joy and fun of running – Run Easy

In addition, Reebok's partnership with the National Hockey League took center stage

with the unveiling the Rbk Edge Uniform System, a complete, team-wide redesign and re-

engineering of the NHL uniform, and the opening of the NHL Powered by Rbk retail store in

New York City.

Reebok also launched its "There are Two People in Everyone" marketing campaign for the

second half of 2007 in select regions. The global marketing campaign highlights Reebok’s

unique brand point of view of celebrating the individual’s balance between sport and life. The

campaign, featuring international sport stars such as Allen Iverson, Yao Ming, MS Dohni and

Nicole Vaidisova, declared that there is more to an athlete than his or her sport.

Recent news

In August 2005, one of the company's largest rivals, Adidas, announced that it would acquire

Reebok for $3.8 billion. The deal was completed in January 2006.

On March 23, 2006, Reebok recalled 300,000 charm bracelets that contained extremely high

levels of lead. The bracelet has a heart pendant at the end that is printed with the name

"Reebok." It allegedly caused the lead poisoning death of a 4-year-old child who swallowed

it. [5]

In October 2006 Reebok launches its first blog, I am what I am in Spanish.

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http://www.iawia.es/

http://en.wikipedia.org/wiki/Lead_poisoning

http://en.wikipedia.org/wiki/Lead

http://en.wikipedia.org/wiki/Adidas


In November 2006, the National Basketball Association and Women's National Basketball

Association switched from Reebok to Adidas branding on authentic and replica jerseys

because that brand is better known outside North America and the UK.

In late 2006, a court case began between Liverpool FC, the winners of the 2005 UEFA

Champions League while wearing Reebok's kit, and Reebok. Reebok claimed that Liverpool

cost them £7m because of a delay in confirming the renewal of the Carlsberg sponsorship

deal, which meant a delay in releasing the away shirt for 2005/06 (the last that Reebok would

make for them) [6] The kit that was eventually released was very similar to the away kit for

2003/04, and this is more likely the cause of any loss of revenue, as the kit was still released

in adequate time for the new season. Liverpool subsequently switched to Adidas for their

official kit following Adidas' acquisition of Reebok.

For the 2007/08 season, the National Hockey League introduced a new uniform system

league-wide, designed and manufactured by Reebok and called Reebok Edge. The new

uniforms include new fabrics which are said to repel water and sweat more effectively. Most

players have avoided comment, but some have commented that the Edge system's improved

water repelling abilities leads to gloves and skates becoming saturated and uncomfortable

during play.

In June 2007, Reebok announced Scarlett Johansson on its array of brand ambassadors.

Johansson promotes the Scarlett 'Hearts' Rbk" collection, a 'fashion-forward, athletic-inspired'

footwear targeted at the Indian market.

In July 2007, Reebok launched its Lifestyle Footwear Collection in association with Daddy

Yankee's new album for those who love to fuse music with fashion. In December 2007,

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http://en.wikipedia.org/wiki/Daddy_Yankee

http://en.wikipedia.org/wiki/Daddy_Yankee

http://en.wikipedia.org/wiki/Scarlett_Johansson

http://en.wikipedia.org/wiki/Reebok_Edge

http://en.wikipedia.org/wiki/National_Hockey_League

http://en.wikipedia.org/wiki/Carlsberg

http://en.wikipedia.org/wiki/UEFA_Champions_League

http://en.wikipedia.org/wiki/UEFA_Champions_League

http://en.wikipedia.org/wiki/Liverpool_FC

http://en.wikipedia.org/wiki/Women's_National_Basketball_Association

http://en.wikipedia.org/wiki/Women's_National_Basketball_Association

http://en.wikipedia.org/wiki/National_Basketball_Association


Reebok launched the GOAL Collection of football gear on the sidelines of the release of

Indian football movie Dhan Dhana Dhan Goal.

For the 2008/09 season, Reebok created the Reebok Edge 2 uniform system, which addresses

the problem of saturation for the National Hockey League's players. The League adopted the

jersey and now all teams sport the new style for both their home and away jerseys.

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http://en.wikipedia.org/wiki/National_Hockey_League

http://en.wikipedia.org/wiki/Dhan_Dhana_Dhan_Goal


1. SEX. RCET , BHILAI 27


1. Age

Age No . of respondent

>19 year 15

20-29 year 70

30-39 year 10

40 year < 5

Age

Interpretation

Majority of the respondent i.e. 20-29 year70%

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2. Monthly income

Monthly income No. of respondent

>5,000 5

5,001-10,000 20

10.001-15,000 60

Above 15,001 15

Monthly income

Interpretation

Majority of income group is the 10,001-15,000, 60%

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3. Gender

GENDER NO. OF RESPONDENTS PERCENTAGE

MALE 72 72%

FEMALE 28 28%

graph

Interpretation:-

Majority of the respondent’s i.e., 72% are males.

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4. MARITAL STATUS

MARITAL STATUS NO. OF RESPONDENTS PERCENTAGE

UNMARRIED 76 76%

MARRIED 24 24%

MARITAL STATUS

Interpretation:-

Majority of the respondent’s i.e., 76% are Unmarried.

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5. EMPLOYMENT STATUS

EMPLOYMENT STATUS NO. OF RESPONDENTS

PERCENTAGE

STUDENT 45 45%

BUSINESS 11 11%

EMPLOYED 35 35%

UNEMPLOYED 9 9%

EMPLOYMENT STATUS

Interpretation:-

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Majority of the respondent’s i.e. 45% are Student.

6. NATURE OF FAMILY

NATURE OF FAMILY NO. OF RESPONDENTS PERCENTAGE

NUCLEAR FAMILY 56 56%

JOINT FAMILY 44 44%

NATURE OF FAMILY

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Interpretation:-

Majority of the respondents i.e., 56% have nuclear family.

7. Awareness of the people about Reebok Shoes.

Awareness

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Awareness No. Of respondents Percentage

Yes 89 89%

No 11 11%


Interpretation:-

Majority of the respondent’s i.e., 89% are aware about Reebok shoes.

8. Sources of information

SOURCES NO. OF RESPONDENT

PERCENTAGE

ADVERTISMENT 20 22 %

COMPANY OUTLET 17 18%

RELATIVE 11 12%

FRIENDS 68 74%

OTHERS 10 11%

01020304050607080

no.of responden

t

advertismentneighbourrelativefriends others

sources

source of information

no. of respondent

percentage

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Interpretation:-

Majority of the respondents i.e. 74% have acquired the information

Regarding the Reebok shoes is from friends.

9. Influencing Factors

Factors No.Of respondents

Percentage

Quality 52 23%

Durability 15 7%

Price 68 30%

Brand Name 42 18%

Reference opinion 38 15%

Others 15 7%

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Influencing Factors

22%

7%

29%

18%

17%

7%

Quality

Durability

Price

Brand Name

Referenceopinion

Others

Interpretation:

Price is the main influencing factor followed by quality & brand name.

10. Branded shoes respondent

Response No. of respondents

Yes 85

No 15

Graph

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Interpretation

Majority respondents have a branded shoes i.g. -85%

11. Purchase shoes

By purchase No. of respondents

By cash 89

By gofts 11

Graph

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Interpretation

Majority of source of purchasing is the by cash i.g.- 89%

12. Quality of the shoes

Response No. of respondents

Excellent 83

Good 10

Satisfactory 7

poor 0

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Graph

Interpretation

Majority is the Excellence i.g. – 83%

13. Response to suggest purchase this brand

response No. of respondents

Yes 80

No 20

Graph

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Interpretation

Majority of response is the Yes 80%

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1. Finding and conclusion

1. Majority of the customers i.e.(89%) are aware about Reebok shoes.

2. Friends i.e.(74%)is the most important source through which

customers came to know about Reebok shoes.

3. Price i.e.(30%) & quality i.e.(23%)are the factors which influence the

customers to purchase Reebok shoes.

4. Reebok i.e.(76%) is the most preferred brand of sports shoes in Bhilai

city city

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FINDING

AND CONCLUSION


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1. SUGGESTIONS AND RECOMMEDATION

There are still efforts are needed to make people aware about Reebok shoes.

Reebok Company must provide after sale service to their customers.

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SUGGESTION

AND RECOMMEDATION


Companies shall introduce or increase the range of their product in respect of price so

that a lower middle class people may also afford to have Reebok shoes.

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1. BIBLIOGRAPHY

Marketing Management - Philip Kotler

Research Methodology - C.R.Kothari

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BIBLIOGRAPHY


2. WEBLIOGRAPHY

www.kicksneakershoes.com

http://www.mouthshut.com/review/old-recent-reviews.php

http://www.reebok.com

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http://www.reebok.com/

http://www.mouthshut.com/review/old-recent-reviews.php

http://www.kicksneakershoes.com/reebok/history-of-reebok


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Questionnaires

Dear Sir/Madam,

We are conducting a survey entitled ““A Study of Customer Perception Towards Reebok Shoes –A Special Reference to Bhilai city” which is part of my academic curriculum. I need your help in this study. Kindly provide me your valuable opinion by filling this questionnaire. The information obtained by this questionnaire will be kept strictly confidential and will be used for academic purpose.

Gajendra narsingh MBA-2nd Sem.

1. Age

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ANNEXURE


i. >20 year [ ] ii. 21-29 year [ ]

iii. 30-39 year [ ] iv. 40 year < [ ]

2. Gender

i. Male [ ] ii. Female [ ]

3. Marital Status: ii. Married [ ] ii. Unmarried [ ]

4. Nature of familyi. Nuclear family [ ] ii. Joint family [ ]

5. Educational Qualification: i. HSC [ ] ii. Graduate [ ]

iii.Post Graduate [ ] iv Others (Specify)_____________.

6. Employment Status:i. Employed [ ] ii. Business [ ]iii. Unemployed [ ] IV. Student [ ]

v. other (specify) ………………………………………………………………………………

7. Monthly Income:i. >5,000 [ ] ii. 5,000 – 10,000 [ ]Iii. 10,000 – 15,000 [ ] iv. 15,000 < [ ]

8. Are you aware about Branded shoes?

i. Yes [ ] ii. No [ ]

9. If Yes, What are the brands?

i. Adidas [ ] ii. Reebok [ ]

ii. Nike [ ] iv. Lee Cooper [ ]

v. Others (Specify)___________________

10. What are the sources through which you came to know about Branded Shoes?

i. Advertisement [ ] ii. Company Outlet [ ]

iii. Relatives [ ] iv. Friends [ ]

v. Other (Specify)____________________.

11. Do you have Branded Shoe?

i. Yes [ ] ii. No [ ]

a. If Yes, When did you purchase it?

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Specify _______________________________________.

b. Which brand of Shoe do you have?

Specify _______________________________________.

12. How did you Purchase the Shoe?

i. By Cash [ ] ii. By Gift [ ]

iii Others (Specify)___________

13. What are the factors that influence you to purchase Branded Shoe?

i. Quality of service [ ] ii.Durability [ ]

iii. Price [ ] iv. Brand Name [ ]

v. Others (Specify)_____________

14. What do you think about the quality of your shoe?

i. Excellent [ ] ii. Good [ ] iii. Satisfactory [ ] IV Poor [ ]

15. Would you suggest others to purchase the brand of Shoe which you have purchased?

i. Yes [ ] ii. No [ ]

16. What features do you think should be added for further improvement in Reebok Shoe? __________________________________________________________________

Place :

Date: (Signature)

Brand ambassador of Reebok shoes

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A Study of Customer Perception Towards Reebok Shoes –A Special Reference to Bhilai city

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