A Study of Brand Awareness and Preference of GODREJ Office a by SAURABH

8/3/2019 A Study of Brand Awareness and Preference of GODREJ Office a by SAURABH

1/94

Summer Training Research Project ReportOn

A study on Brand awareness and consumerpreference of GODREJ office automation

Product

Submitted in partial fulfilment of the requirement of

Master of Business Administration,

Mahamaya Technical University, Noida, GB Nagar (UP)

Faculty Guide: Submitted By:

Name - Mr. Subhash Kumar Name Saurabh Kumar

MBA Faculty Enrolment No. 1015070094

CET-IILM-AHL

Session- 2011-12

Department of MBA CET-IILM-AHL

IILM Academy of Higher Learning

College of Engineering & Technology

Greater Noida (U.P)

[1]


2/94

DECLARATION

I Saurabh kumar declare that the project entitled A study on Brand

awareness and consumer preference of GODREJ office

automation Product is my original work being submitted to the

MAHAMAYA.TECHNICAL UNIVERSITY for the partial fulfilment of the requirement for

the degree of the Master of Business Administration is my own endeavours and it has not

being submitted earlier to any institute/university for any degree.

PLACE: GR NOIDA NAME- SAURABH KUMAR

DATE: ROLL NO-1015070094

[2]


3/94

ACKNOWLEDGEMENT

I sincerely thank to Mr Nitesh ( Marketing Manager)who initiated us to do this project and

without the help of whom this project would not have been possible and Dr Atul

Jain(H.O.D-M.B.A) and Mr. Subhash Kumar( Faculty-M.B.A) for guiding me to complete

the project.

We also thank our institution CET-IILM-AHL, to provide all the facilities and infrastructure

which was a great support in completion of our project.

In the end we thank all our friends, both within the group and outside, for all the effort and

cooperation they have showed in helping us to make project Successful.

THANKING YOU

SAURABH KUMAR

ROLL NO. 1015070094

[3]


4/94

PREFACE

The aim of every firm today is earning profit by satisfying its customers.

The latest management policy starts with the desire of consumer and end with the satisfaction

of consumer. Cut through out and turbulent competition in automation product in the market

has prompted me to take up the present study.

It is the performance of a company which makes its growth; if the performance matches the

expectation the end user is satisfied.

An attempt has been made by this project to know that up to what extent Godrej and BoyceMfg. Co. Ltd has its impact in the market.

(SAURABH KUMAR)

Roll No.1015070094

[4]


5/94

Index

Sl.no. Topics Page

Number To From

Institutes certificate

Companys certificate

Acknowledgement 4

Preface 5

1 Introduction 7 11

About the topic 9

Objective of the study 10

Methods employed 11

2 Industry Profile 12 18

3 Company Profile 19 35

Product profile 36 72

Perception 73 74

4Financial analysis of the company 75 79

5 Data analysis 80 100

7 Findings 101 103

8 Conclusions 104 106

9 Suggestion 107 108

10 Limitation of the study 109 111

11 Appendices 112 117

1. Questionnaires12 Bibliography 118 119

[5]


6/94

[6]


7/94

INTRODUCTION

We believe that the prime goal of the project is to know market and customer perception

towards the product and service and to find out the weak sides of the product and services

and work upon it to make it a strong contender in the market.

In an age of rapidly-changing technological developments, global competition, generic

marketing strategies & the proliferation of parity products, it is not sufficient for any product

to only rely on the services they are offering but building their credibility is equally

important..

Therefore the following points make this project important not only for GODREJ PRIMA

but also for customers-

First of all for me it was a first lifetime experience which resulted as an eye-opener,

& taught me all the benefits as well as hardships that are faced by customers.

The project helped in discovering some important insights, which were the core

reasons for lacking behind of GODREJ PRIMA

It helped in educating the customers the benefits they would achieve from this

company product.

It helped godrej prima in creating a new trend in the market. It helped godrej prima to

get a continuous market feedback.

It helped godrej prima to know its weak point and a solution to remove it.

It helped godrej prima to know the present market condition.

[7]


8/94

About the topic

This project is undertaken for the partial fulfilment of MBA course from DEPARTMENT

OF BUSINESS ADMINISTRATION.

Someone has rightly said, Practical knowledge is far better than a classroom teaching.

I would like to thank my college authorities for providing me the opportunity to work with

one of the most prestigious organization this project is undertaken to study the brand

perception of Godrej office handling products among companies, institutions and dealers. I

have been given the object to know the awareness of office automation product in the market.

Response rate expected by them in terms of improvement and betterment of office handling

product. The perception of customers is the main source of improvement for any product.

Moreover the market conditions being faced by them which in turn results in their Sales and

credibility.

The opinion of customers is very valuable for any product because it gives them the scope to

improve and make themselves a better one. Brand perception will give a clear idea of the

positives and negatives which they have in mind regarding Godrej; this will help to work

upon the weak areas of the product to make it a good one so that it can give tough

competition to its rivals.

NOIDA and GAZIABAD city is a hub of around more than 12.5 crore people. Moreover

there are around 1600 retailers in both the city. Therefore to establish a name between so

many people is not an easy task & the most convenient way is knowing about the product

from various customer category, getting there perception and analysing it to the need of

product. So, Godrej (Prima Division) gave me this project to find out the present position of

their products market.

[8]


9/94

OBJECTIVE OF THE STUDY:-

Broad Objective

To determine the present awareness in market about the companys product.

To know whether the customer are satisfied from the Godrej Prima product

and prefer it over other competitors.

To find out the attribute which are considered important by the customers

while purchasing a office automation product.

To determine the position of Godrej Prima product in the present competitive

scenario.

[9]


10/94

METHODS EMPLOYED

A) Research Design: A descriptive approach has been adopted in the study. The

data has been generated through extensive study method. Sufficient time was given to

each doctor.

B) Data collection method :

1. Primary data: primary data is collected through interview and questionnaire.

2. Secondary data: The secondary data was collected from the Godrej Prima office,

NOIDA.

C) SAMPILING DESIGN:

Sampling type: Convenient Sampling

Sample unit: Companies, Institutions and Dealers

Sample size: sample size was 100

Contact Method: Personal Interview

Research approach: Market Survey

Research type: Descriptive

Scope: NOIDA and GAZIABAD

[10]


11/94

D) DATA ANALYSIS- Questionnaire has been compiled personally using qualitative

& quantitative method & consists of close ended questions.

[11]


12/94

Industry profile

The global projection technology is passing through an exciting time. It was not so in the

recent past. Now, there had been an array of pretty familiar players in the market, each

touting the specific performance advantages provided by their much-vaunted products.

However, with the arrival of liquid crystal display (LCD) and DLP (Digital Light Processing)

during the 90s, the projector landscape has witnessed momentous changes which are truly

mind-boggling.

It can be said with certitude that the projector market space is one of the fastest growing

segments in the technology industry worldwide. According to Mountain View, a California-

based market research firm, Pacific Media Associates, a leader in demand-side marketing

information on large-screen displays, the worldwide projector market grew by 19 per cent

from 2004Q1 to 2005Q1.

Of late, projectors have entered the mainstream. Prices on every technology, from plasma

and LCD monitors to front and rear projectors have come down. This has seen an increase in

the sales volumes of the projectors.

As India is one of the fastest growing economies in the world, it is obvious that the country

cannot remain untouched by this euphoria in the projector scenario. The second most

populous nation, the country is one of the biggest marketplaces and is on the minds of many

projector manufacturers. As per the industry estimates, the market for projectors grew by

over 30% on a year-on-year basis.

Over the past couple of years, projectors have made major strides in both projection quality[12]


13/94

and to add innovative features that go a long way in making the task of making a presentation

simple.

There are many types of projectors serving different purposes LCD projectors, home

theatre projectors, video projectors, film projectors and multimedia projectors, to name a few.

While multimedia and digital projectors with high resolution are perfectly suited for

PowerPoint presentations, a home theatre projector provides you the comfort of a real theatre

experience in your own home. Last but not the least, a good projector is incomplete without a

good screen. In order to experience a unique viewing experience, it is necessary to have both

of them.

Among the established manufactures of projector equipments, in Focus, Acer, Epson, Canon,

Sharp, Epson, HP and NEC find a special mention. Each of them offers different sorts of

projectors with interesting and useful features. These projectors take the viewing experience

to an entirely new level.

In India, the total sales of projectors are expected to reach 40,000 units in 2000. This includes

business and home projectors. DLP is almost 45 per cent of the total market. The Indian

market has been growing at about 3040 per cent per year and we expect this growth to

continue for the next two years.

The proliferation of projectors in recent years in India is now a reality. These days, no

business presentation is complete without the use of the product. Digital projectors are

making their presence felt in the university and college lecture halls, and are moving into

smaller classrooms. Schools as well as government agencies are also adopting projectors at a

steady rate.

Picture quality has been constantly improving even as projectors get smaller and more

portable. Consequently, the market for projectors has opened up tremendously here in India.

Earlier restricted only to large corporate, projectors are now within the reach of small and

medium enterprises as well. Specific segments like education have also been responsible for[13]


14/94

driving the rapid growth in India. Home theatre projectors are also opening up as a market

and are now ready to be tapped.

There is still a fairly low concentration of trademarks in Indias projector market, and market

shares are well dispersed.The projector market remains a highly fragmented market with

2030 players operating in it.

These days, the consumer is spoilt for choices while buying projectors. The presence in the

market of a wide number of models rich in features has contributed to this phenomenon. So,

the customers have to make sure what features they simply must have. It makes an easy

buying and equips the consumers with the satisfaction of getting the projector that will most

likely meet their requirements. While projectors can be pricey, there are options that are

relatively inexpensive. However, if you do not compromise with quality, then be prepared to

spend a little extra.

So, it can be safely said that when it comes to finding the right projector, prior homework is

an absolute must. Purchasing a projector should not be taken lightly. So, knowing the

requirements should be given paramount importance.

The projector market is dominated by two prominent technologies: LCD and DLP. And the

war between the two continues. Now, the obvious question arises: which one is better?

A proprietary technology developed by Texas Instruments, DLP works quite differently than

LCD. However, it must be said that both technologies have advantages, and both have their

own share of weaknesses. Neither of them can claim to be perfect for everything. In this

technological war, the consumer is the clear winner. Apart from these two, some companies

including JVC and Hitachi are also developing a third light engine technology called LCOS

(liquid crystal on silicon) which has been used in manufacturing some very outstanding home

theatre projectors. Notwithstanding the competition among the three technologies, their

effective differences are increasingly becoming less significant to the average home theatre

viewer.

[14]


15/94

The Indian market, LCD based projector still holds the lead over DLP technology. When it

comes to giving presentations, LCD projectors make a good choice. Be it a business meeting

or an academic programme, these projectors top the popularity chart. Being less expensive

than the DLP projectors gives it that crucial edge. However, if brightness is taken into

consideration, DLP fits the bill.

If the consumer is to use a projector as a mobile unit, LCD is more suitable. However, if one

is looking for a quality projector, DLP is the answer.

LCoS projectors are characterized by high resolution, though with a low contrast. More

pricey than LCD or DLP models, they are generally larger in size and manufactured by a

small number of manufacturers.

A report by the Pacific Media Associates suggests that projectors are moving out of the

boardrooms and into living rooms. The Indian market is no exception to this rule. As a mater

of fact, the home entertainment segment is also showing signs of growth.

Home theatre projectors are opening up as a market and are now ready to be tapped.

In India, there is also a market scope for sectors other than the emerging ones like home,

SOHO and education. Entertainment, advertising in public places like railway platform and

bus stand, training is a few other important areas. Entertainment is a big industry. The high-

end multimedia projectors are being used in cinema theatres in the metros as well as large

video theatres in villages. The hotels and pubs are using these projectors to give its customers

a unique experience in ambience as well as entertainment.

Corporate, BPOs and government are buying projectors much more aggressively.

The emerging middle class in India is also contributing to the growth of the projector

business in India. With falling prices and quest for better lifestyles, people now look for

having their own home theatre systems. So, the home market is also growing equally well,

but still this is a small part of the overall market. This is in contrast to Plasma/LCD displays,[15]


16/94

where now consumer market is the driving force.

Education segment is currently one of the bigger buyers for projectors and we expect this

segment to drive the future growth. The total education infrastructure in India is very big and

some states like Tamil Nadu have taken steps in this direction.

It was not so long ago that projectors were sold by the audio-video resellers. However, this

product category is becoming increasingly attractive to VARs. New entry-level models are

entering the market and with low prices. The projectors are chartering into to ever-larger

markets.

As the digital projector market is hit by a plethora of new products at regular intervals and

prices continue to fall, resellers should thoroughly aim to know the nitty-gritty of these

feature-packed projectors. Integrating them into their customers networks should be the

prime consideration for the resellers.

Projector vendors in India are vigorously engaged in the partner engagement process.

While growth in conference room projectors remains strong, there is a major trend, which is

represented by the rising use of projectors for home theatres this has resulted from low

prices. The advertisement has also played a significant role in increasing awareness and

adoption in the consumer market.

Of late, fierce competition among projector vendors has become characteristic of the Indian

market. A technological battle is being fought among projector vendors. The reason for this

is simple. The emergence of low-cost and high- performance projectors is driving the market.

The leading manufacturers are always on the alert to come to terms with the newer, high-

performance and low-priced products to remain competitive. What is of paramount

importance to them is the right understanding of the requirements of the specific users.

The market in India will continue to grow rapidly. Data projectors will become de rigueur in

every office conference room. Projectors will increasingly also enter the home as a preferred[16]


17/94

cinema viewing experience. Prices will come down further and the quality of picture will get

better even as projectors get smaller.

The amazing pace with which the Indian digital projector industry has evolved from a nascent,niche industry to its current state of early maturity is truly mind-boggling. The outlook for the

projector market in India continues to be good. The products are moving towards

systemization and planning. The application region of projectors is set to widen in the near

future, thanks to the development of the product. Projectors are showing signs of gradual

migration from business use to home applications. It can also be said with definiteness that the

Indian projector market will keep its development momentum at a good speed.

BenQ achieved No.1 position in the projector market in India, according to the Photo

Marketing Association Q3 report 2008. BenQ has acquired 16 % of the market share in

Indian projector market and has become the most preferred projector brand in India. BenQs

strong performance in India is driven by booming demand for BenQs short-throw projectors

MP512ST, MP522ST and MP771 models.

[17]


18/94

[18]


19/94

COMPANY PROFILE

GODREJ

Godrej and Boyce Mfg. Co. Ltd

TYPE: PUBLIC-PRIVATE (SHARE NOT LISTED

ON ANY STOCK EXCHANGE)

FOUNDED: 7th MAY 1897

HEADQUARTERS: MUMBAI

KEY PEOPLE: J.N.GODREJ (Chairman&M.D.)

INDUSTRY: GROUP OF INDUSTRIES

PRODUCT: CONSUMER AND INDUSTRIAL

MARKET CAPITAL: Rs50.8bn; US$1.1bn

EMPLOYEES: 10200(including 2000 insales & service)

SALES: 33,588,275,000

REVENUE: 25Cr

WEBSITE: www.godrej.com

[19]
http://www.godrej.com/http://www.godrej.com/


20/94

J. N. GODREJ

Chairmans Message:-

The corporate landscape is undergoing several sweeping changes and Indian companies

across sectors have begun to pursue growth both within the country as well as overseas.Today, as India competes in an increasingly globalized economy, the Godrej Group is

ready to play a major role in the Indian growth story.

GODREJ is today one of the largest engineering and consumer products company in the

country having varied interests from engineering to personal care products. We are also one

of the most respected corporate houses known for our philanthropy and initiation of labour

reforms besides being recognized for our values of fair, transparent and ethical dealings.

From high tech engineering solutions to world-class consumer products, we are an integral

part of the lives of millions of Indians. Setting quality benchmarks and redefining customer

satisfaction, as we enrich lives across boundaries. We are today one of the largest

engineering and consumer products company in the country having varied interests from

engineering to personal care products. We are also one of the most respected corporate

houses known for our philanthropy and initiation of labour reforms besides being recognizedfor our values of fair, transparent and ethical dealings.

At Godrej, we have always successfully competed with MNCs in India and abroad and kept

the spirit of enterprise alive. This has been possible for various important reasons. TheGodrej name is synonymous with trust. It is a well-documented fact that trust lowers

transaction costs, corruption, and bureaucracy. Thus, trust is a source of significant

competitive advantage to us.

[20]


21/94

I firmly believe that our highest standards of corporate governance, modern

management and use of cutting edge technology and long-term, performance-focused

strategies will be the key drivers in future year

HISTORY

Ardeshir Godrej (1868-1936) was the first Indian manufacturer to displace well

entrenched foreign brands from the market. The word GODREJ, etched into the metal of his

locks, became a symbol of self-reliance for the generations that followed.

With each new product Ardeshir changed perceptions of industry in India. He

produced the first finest security equipment, and stunned the world by creating soap from

vegetable oils. What started as a dream had become a movement, but it was left to another

man to carry it forward.

On 7th May, 1897, Ardershir Godrej gave up law and took up lock making. Godrej

and Boyce Mfg. Co. Ltd., was established at Lalbaug, Mumbai. This was the holding

company of the Godrej Group. On 3rd March, 1932, it was incorporated with limited

liability. Even though Boyce was a business partner for a limited period only, his name was

retained for legal purposes. To know more about Godrej & Boyce Mfg. Co. Ltd.

The Godrej Name displaced well established foreign brands from the Indian market. The

name 'Godrej' engraved into the shiny metal of the Godrej Locks came to be known as a

symbol of self reliance, trust-worthiness, assertiveness and progressiveness for a new

generation of Indians.

Ardeshir Godrej's relentless quest of self-reliance made him explore newer avenues of

opportunities. Manufacturing Soap was one of them. In the year 1918, Godrej Soaps Limited

came into being. In 1920, he revolutionized the Soap industry by manufacturing the first

toilet soap purely from vegetable oils. Before that, animal fat was used in soap manufacture.

[21]


22/94

For his achievement, Ardeshir Godrej was bestowed with praises from India and from

foreign lands too.

His brother Pirojsha Godrej carried Ardeshir's dream forward, leading Godrej towards

becoming a vibrant, multi-business enterprise. Pirojsha laid the foundation for the sprawling

industrial garden township (ISO 14001- certified) now called Pirojshanagar in the suburbs of

Mumbai. Godrej touches the lives of millions of Indians every day. To them, it is a symbol of

enduring ideals in a changing world.

In April 2001, Godrej Industries was formed the consumer products division of Godrej

Soaps Limited was de-merged to form Godrej Consumer Products Limited. In the same year,

Godrej Soaps was renamed Godrej Industries Limited. Godrej Industries expanded its

portfolio of products. It added a slew of investments to its associate companies, while re-in

forcing its existing businesses that include oleo chemicals, veg oils and medical diagnostic

equipments.

Corporate Timeline:-

1897 - Godrej & Boyce Mfg. Co. Ltd. was established.

1918 - Godrej Soaps Limited was incorporated.

1971- Godrej Agrovet Limited began as an Animal Feeds division of Godrej Soaps.

1974 - Veg oils division in Wadala, Mumbai was acquired.

[22]


23/94

1990 - Godrej Properties Limited, another subsidiary, was established.

1991 - Foods business started. Godrej Agrovet Limited was incorporated.

1994 - Transelektra Domestic Products was acquired.

1995 - Transelektra forged a strategic alliance with Sara Lee USA.

1999 - Transelektra was named Godrej Sara Lee Limited.

2001 - Godrej Consumer Products was formed as a result of the demerger of Godrej

Soaps Limited. Godrej Soaps was renamed Godrej Industries Limited.

2002 - Godrej Tea Limited was set up.

2003 - We entered the BPO solutions and services space with Godrej Global

Solutions Limited.

2004 - Godrej HiCare Limited was set up to provide a Safe Healthy Environment to

customers by providing professional pest management services.

2006 - The foods business was merged with Godrej Tea and Godrej Tea was

renamed Godrej Beverages & Foods Limited.

2007 - GodrejBeverages & Foods Limited formed a JV with The Hershey

Company of North America and the company was renamed Godrej Hershey Foods

& Beverages Limited.

[23]


24/94

[24]

Milestones

As they say no guts, no glory. But at Godrej, we must say it has been a glorious 106 years of

being the face of Indian industry. We have always set the trends, always defined the market

place and always achieved our glory. Here is a quick preview of the various milestones we

have crossed in the past 106 years.

1952 - Year of Inception as the Machine Tool Division, of Godrej & Boyce Mfg.

Co. Ltd.

1952 - Commenced manufacture of Presses, Shears and Press Brakes, to mainly cater

to Indian industries. 2002 - Evolves into Precision Engineering Systems Division for

making complex equipment for Nuclear Plants

2002 - Diversified from machine tool business, and marked the evolution of

"Precision Engineering Systems" Division.

2002 - Commenced manufacture of sophisticated, mission critical Equipments and

Systems, of high complexity, for Nuclear Power Plants.

2003 - Executes India's first order for manufacture and supply of umbilical fuelling &

separation mechanism for PSLV / GSLV, for Indian Space Research Organization

(ISRO).


25/94

BenQ MP 522 ST

Features:

Short throw lens (Ratio 0.9)

XGA Native resolution

2000 ANSI lumens

4000 hours lamp life.

3D colour management

Wall colour correction

Standy D-Sub output

Baud rate change

5W speaker x 1

Presentation timer

Quick auto search

Quick cooling

Security password

Resolution reminder

Panel key lock

Power saving Auto Off

Power on/off tone

11 sets of picture mode

[25]


26/94

BenQ MP 512 ST

Features:

Short throw lens (Ratio 0.9)

HDMI connector x 1

5W speaker x 2

SVGA Native resolution

2200 ANSI lumens

2500:1 high contrast ratio

4000 hours lamp life


Wall colour correction Standy D-Sub output

Baud rate change

Presentation timer

Quick auto search

Quick cooling

Security password

Resolution reminder

[26]


27/94

Panel key lock


Power on/off tone


BenQ MP 522

Features:

XGA Native resolution

2000 ANSI lumens

4000 hours lamp life



Standy D-Sub output

Baud rate change

5W speaker x 1 Presentation timer

Quick auto search

Quick cooling

Security password

Resolution reminder

Panel key lock


[27]


28/94

Power on/off tone


BenQ MP 512

Features:

SVGA Native resolution

2200 ANSI lumens


4000 hours lamp life.

3D colourmanagement


Standy D-Sub output

Baud rate change

Presentation timer

Quick auto search

Quick cooling

Security password

Resolution reminder

Panel key lock


Power on/off tone


[28]
http://www.godrej.com/GodrejNew/GodrejHome/OurCompanies/GNB/http://www.godrejcp.com/http://www.godrejinds.com/http://www.geometricglobal.com/http://www.godrejinfotech.com/http://www.godrejagrovet.com/http://www.godrejagrovet.com/http://www.godrej.com/GodrejNew/GodrejHome/OurCompanies/GNB/http://www.godrejcp.com/http://www.godrejinds.com/http://www.geometricglobal.com/http://www.godrejinfotech.com/http://www.godrejagrovet.com/http://www.godrejsaralee.com/http://www.godrejhicare.com/


29/94

BenQ SP 831

Features:

10- Bit colour.

Chroma & Luma transition enhancement

Independent colour management

Noise reduction

Detail enhancement

WXGA (1280 X 768)

4000 ANSI Lumens

Split screen

Digital Zoom

Offline Cooling

2D keystone

100M Signal shuttle

Various inputs

[29]
http://www.godrej.com/GodrejNew/GodrejHome/OurCompanies/#%23http://www.godrejefacec.com/http://www.godrejproperties.com/http://www.godrej.com/GodrejNew/GodrejHome/OurCompanies/#%23


30/94

BenQ SP 830

Features:

10- Bit colour.

Chroma & Luma transition enhancement


Noise reduction

Detail enhancement

WXGA (1280 X 768)

2500 ANSI Lumens

Split screen

Digital Zoom

Offline Cooling

2D keystone

100M Signal shuttle

Various inputs

BenQ SP 920

[30]


31/94

Features:

Brightness 6000 ANSI Lumens

DLP Technology by Texas Instruments

2000:1 Contrast Ratio

Dual Lamp Control Design

UNISHAPE Superior Image Projection

Brilliant Colour Technology

Independent 3D Colour Management

Split Screen

XGA (1280 X 768)

BenQ SP 870

Features:

The brightest projector with 5000 ANSI Lumens

Advanced Brilliant Colour Technology.

Better colour management for better personal viewing


[31]


32/94

Lamp Care

Panel Key lock

Presentation Timer

Quick Auto search

Multi function interface

Full function remote control

BenQ SP 820

Features:

Extra bright projection lamp 4000 ANSI lm

High contrast ratio of 2000:1

Enhanced colour wheel design


Power on/off tone

Transparent OSD Menu

Convenient hand grip

Five application modes

Convenient foot adjustment

Top access lamp door

Full function remote with Laser pointer

BenQ MP 722

[32]


33/94

Features:

3000 Lumens

High contrast ratio of 2000:1

Advanced Brilliant Colour Technology.



Top access lamp door

Security password

Detachable keypad

4000 lamp hours

Presentation timer

11 sets application mode Quick auto search

Power on/off tone

Panel key lock

BenQ MP 624

Features:

[33]


34/94


Advanced BrilliantColor Technology.

2500 lm brightness

Blank ECO mode

Quick auto search

Time controller

Presentation timer

High altitude mode

HDTV compatible

Resolution reminder

Macintosh compatible

11 sets of picture modes


Auto phase adjustment

Quick start guide

VIDEO DISPLAY SOLUTION:-

Tablet Monitors 17'

Features

Display screen is anti-scratch protective glasses.

[34]


35/94

Electromagnetic Handwriting Tablet

Resolution: SXGA (1280 X 1024) pixels

Number of colours 16.2 (RGB 6-bit +FRC)

Brightness- 220 (cd/m)

Data report rate: 200 reports/per second

Plasma 42" HD

Features

42 wide screen


Smooth, crisp motion images

Faithful colours

4096 gradation steps

1,00,000 hours long service life

100% lead and mercury free

Advanced multi screen capability

Wireless presentation board Portrait zoom

Power on delay function

Seam Hides video off mode

Multi AI control function

Display ID control function

Remote system monitoring

Enhanced screen saver function

[35]


36/94

Plasma 50" HD

Features

50 wide screen



Faithful colours





Wireless presentation board

Portrait zoom







Plasma 58" HD

[36]


37/94

Features

58 wide screen



Faithful colours






Portrait zoom

Power on delay function Seam Hides video off mode





Plasma 50" FULL HD

[37]


38/94

Features

50 Full HD



Faithful colours






Portrait zoom

Power on delay function Seam Hides video off mode





Plasma 65" FULL HD

[38]


39/94

Features

65 full HD



Faithful colours






Portrait zoom







Plasma 103" FULL HD

Features

[39]


40/94

103 full HD



Faithful colours






Portrait zoom







ELECTRONIC COPY BOARDS:-

UB 5310 Panaboards

[40]


41/94

Discover unlimited opportunities with our plug and play capabilities. Godrej brings to

you the UB Series of panaboards. Enhanced with USB technology for easy-operation

and maximum performance and loaded with several features.

Effortless file management process utilizing the exclusive Panasonic Document

Management System software.

Ability to save critical notes to a file for easy archiving and distribution.

Impressive compact design includes wall-mounts or can be used with optional floor

stand.

Large, two-screen writing surface and printing capabilities.

The thermal UB-5310 system includes security features, which are essential in

confidential environments. Furthermore, all models come complete with TWAIN and

Printer Drivers.

UB 5315 Panaboards



and maximum performance. And loaded with several features.

Effortless file management process utilizing the exclusive Panasonic Document

Management System software. Ability to save critical notes to a file for easy archiving and distribution.


stand.


The UB-5315 series features extended wide-size panels to fit more information.

Furthermore, all models come complete with TWAIN and Printer Drivers.

[41]


42/94

UB 5815 Panaboards



and maximum performance. And loaded with several features.

Effortless file management process utilizing the exclusive Panasonic DocumentManagement System software.

Ability to save critical notes to a file for easy archiving and distribution.


stand.


The UB-5815 series features extended wide-size panels to fit more information.

Furthermore, all models come complete with TWAIN and Printer Drivers.

[42]


43/94

UB 8325 Panaboard

The UB 8325 can support your needs by opening your meetings and presentations to your

business colleagues at locations around the world, thereby offering a cost effective global

teleconference solution. By also serving as a projector screen, you can project images from

your computer onto the board and control your applications for Windows. So whether your

requirements call for training, global teleconferencing, or affordable brainstorming, the UB

8325 offers you the ideal solution.

Ideal for

[43]


44/94

Meetings

Scheduling

Training

Brainstorming

Real-Time communication

Creative Presentations

UB T780 Panaboard

Features:

Multi-functional electronic pen

Easy push-and-press button

Board designed for extra durability and reduced glare

Easy operation of PC software

Screen keyboard

Video data support

[44]


45/94

UB T760 Panaboard

Features:

Multi-functional electronic pen

Easy push-and-press button

Board designed for extra durability and reduced glare

Easy operation of PC software

Screen keyboard

Video data support

[45]


46/94

Ub 2315 C Panaboards

Features

Colour Scanning Capability

SD Memory Card & USB Flash Memory

2-Panel Steel Whiteboard

Colour LCD for Easy Operation

Running Scanner Type

Panasonic Document Management System Software

Ub 2815 C Panaboard

[46]


47/94

Features and Benefits

Colour Scanning System

SD Memory Card/USB Flash Memory Storage

Colour Output with Recommended Colour Ink-Jet Printer

USB PC Interface with Panasonic Document Management Software

Automatic Date & Time

Integrated Audio Visual Solutions

As an Integrated Solution provider we offer the most appropriate technologies for various A

V application be it for boards rooms, home theatre or any other premises wide

implementation. Our design and implementation engineers would ensure that technology

works seamlessly to provide absolute comfort for users. Our post sale team would help train

you in the usage of the product, get the maximum return on investment and peace of mind

over a long time.

Our experience and expertise has been recognized by many Corporate, Educational

institutions, Government establishment, IT companies etc and we have executed projects

from small conference rooms to large turnkey solutions.

Our tie up with internationally renowned companies such as Panasonic, Tandberg, BenQ,Polycom, Creston, Extron, Harmon pro etc., helps us bring you high quality products that

form the part of the solution.

[47]


48/94

Our services include

1. Pre-Project Consulting

Our team will conduct a formal need analysis to understand your requirement. The goal here

isn't to decide on specific AV components, but rather to talk about all the ways in which you

would like to use the room when it's finished. Once the needs analysis is complete, the

project moves to the initial design phase.

2. Project Planning and Documentation

After the broad parameters of the project are agreed upon, design engineers are brought in for

the full-scale design effort. Our engineers develop detailed layouts for the AV equipment and

wiring.

If you decide to upgrade the facility with new AV equipment in the future, a good set ofengineering documents will provide a road map for any future additions and go a long way

toward keeping the cost down.

At this stage, we will customarily present a detailed cost analysis for the project.

3. Installation and Programming

We make sure that the project has been engineered correctly and that all the majorcomponents are in working order before they're transported to your facility. We would also

programmed the systems where required.

4. Final testing and Handover

we make sure that the project has been engineered correctly and that all the major

components are in working order before they're transported to your facility. We would also

programmers the systems where required[48]


49/94

PERCEPTION

What is Perception:-

Perception is the process by which individuals organize and interpret their sensory

impressions in order to give meaning to their environment

The world as it is perceived is the world that is behaviourally important. However,

what one perceives can be substantially from objective reality. There need not be, but there is

often, disagreement.

In raw words, perception is the verdict of people toward any particular thing or person and it

completely depends upon the persons personal opinion. It varies from person to person for

the same thing or the person.

Factors Influencing Perception:-

A number of factors operate to shape and sometimes distort perception. These factors can

reside in the perceiver, in the object or target being perceived, or in the context of the

situation in which the perception is made.

In the following diagram, all the factors and sub-factors which are responsible for influencing

perception are shown:

[49]


50/94

Need for knowing perception:-

To know what people think about the product or service provided by the company.

To understand the factors that may positively affect the sale of product.

To find out the ways to enhance the sales of the product.

It is the way to find out what people looking for about the particular product.

Knowing perception of people increases in production & consequently generates

more employment.

It is very economical way to enhance the sales of the company.

[50]


51/94

[51]


52/94

Financial analysis of the company

Major Companies, Lines of Business and Annual Sales (including

Excise Duty)

For the Fiscal Year ended December 31, 2007 / March 31, 2008

Rupees

(in

millions)

US $

(in

millions)

1 Godrej & Boyce Mfg. Co. Ltd. 37,556 780.1

2 GODREJ INDUSTRIES LTD. (59%)(Listed on the Stock

Exchange)Industrial Chemicals: Fatty Alcohol, Fatty Acids, Glycerine and

Surfactants

Others: Estate Management, Finance & Investments, and Edible

Oils.

7,960 165.3

3 GODREJ INFOTECH LTD. (52%)

InfoTech Services, ERP Practice and Software Development

(ISO-9001, SEI-CMM Level

345 7.2

4 GODREJ (MALAYSIA) SDN. BHD., Malaysia (83%)

Steel Furniture and Equipment

77 1.6

5 GODREJ (SINGAPORE) PTE. LTD., Singapore (59%)

Steel Furniture and Equipment165 3.4

6GODREJ AGROVET LTD. (75% held by Godrej Industries Ltd.)

and its subsidiaries

Animal Feeds, Agri-Inputs, Oil Palm, Processed Poultry Products

and Rural Retailing

12,047 250.2

7 GODREJ PROPERTIES LTD. (81% held by Godrej Industries 1,965 40.8

[52]

Business Profile of Godrej Companies:-


53/94

Ltd.)

Real Estate and Property Development

8 GODREJ INTERNATIONAL LTD., Isle of Man (100% held by

Godrej Industries Ltd.)

International Trading

4,821 100.1

9 GODREJ CONSUMER PRODUCTS LTD. (59%) and its

subsidiaries

(Listed on the Stock Exchange)

Personal and Household Care Products (Soaps, Detergents, Hair

Colour and Toiletries)

11,330 235.3

10 GODREJ SARA LEE LTD. (49%) and its

subsidiaries

(A Joint Venture with Sara Lee Corp., USA)

Household Insecticides

7,042 146.3

11 GEOMETRIC LTD. (27%) and its subsidiaries

(Listed on the Stock Exchange)

Engineering Services (ISO-9001), PLM technologies and

solutions, Software services (SEI-CMM Level 5)

4,858 100.9

12 GODREJ EFACEC AUTOMATION & ROBOTICS

LTD. (50%)

(A Joint Venture with Efacec Automacao e Robotica S.A.,

Portugal)

Automated Storage and Retrieval Systems, and Automated

Warehousing Solutions

157 3.3

[53]


54/94

13 GODREJ HERSHEY LTD. (43%)

Processed Foods and Beverages, Edible Oils and Vanaspati

1,756 36.5

14 MERCURY MFG. CO. LTD., SEZ, Chennai (50%)

Steel Furniture and Office Equipment

224 4.7

15 GODREJ & KHIMJI (MIDDLE EAST) LLC., Oman

(49%)

Steel Furniture and Office Equipment

202 4.2

16 GODREJ (VIETNAM) CO. LTD., Vietnam (100%)

Steel Furniture and Office Equipment151 3.1

TOTAL 90,658 1,883.0

Employees:-

10,200 (including 2,000 in Sales and Service)

Sales - Subsidiaries and Affiliates:-

The Company is one of the largest privately-held diversified industrial corporations in

India. The combined Sales (including Excise Duty) of the Company, its subsidiaries and

affiliates, during the Fiscal Year ended March 31, 2008, were about Rs. 90,000 million (US$

1,900 million).

[54]


55/94

Sales (Unconsolidated):-

Sales including Excise Duty (Fiscal Year 2007-08): Rs. 37,556 million (US$ 780

million).

[55]


56/94

DATA ANALYSIS

GENERAL :-

Have you heard the name of GODREJ?

[56]


57/94

INFERENCE:

Most of the respondents answered in positive that is 97% respondents know the

Godrej very well.

While 3% respondents dont hear the Godrej name basically they are from remote

areas.

[57]


58/94

GODREJ is known for which of its product?

[58]


59/94

INFERENCE:

In a survey 49% respondents know the Godrej for its Refrigerator.

While 29% known Godrej for its Almirah.

15% respondents say they know Godrej for its AC.

5% respondents say they know Godrej for its Type writer.

Only 2% respondents know Godrej for its Conferencing Solution.

Do you know GODREJ is also deals in projectors, plasma display and

conferencing products?

[59]


60/94

INFERENCE:

In a survey most of the people didnt know that Godrej deals in projectors, plasma

display and conferencing products that are 91% respondents dont know.

While 9% respondents said they know this bring some relief in survey.

[60]


61/94

Do you know that GODREJ has tie up with Panasonic and BENQ for projectors?

INFERENCE:

This question also brings some shocking data that is 94% respondents dont

know that GODREJ has tie up with Panasonic and BENQ for projectors.

[61]


62/94

In survey 6% respondents also met who know this fact.

FOR COMPANY:-

Are you using projectors, plasma display or conferencing products?

[62]


63/94

INFERENCE:

In a survey of company, mostly company said that they are using projectors, plasma

display or conferencing products that are 89% respondents are using.

But in a survey there are 11% respondents which are not using these products. They

are generally small companies.

[63]


64/94

Which brand you are using?

INFERENCE:

In a survey the brand which are used for the projectors is said to be SHARP

that is 24% respondents using projector of this company.

While PANASONIC brand is mostly used for plasma display.

[64]


65/94

In a survey only 4% respondents are found which are using GODREJ PRIMA

products for conferencing solution.

Do you have a intent to try GODREJ PRIMA products in future?

INFERENCE:

23% respondents said that they have a intention to use Godrej prima products in

future.

In a survey most of the respondents are in dilemma that they may be used Godrej

products in future and that is 67% respondents say that.

[65]


66/94

While 10% respondents answered in negative.

FOR DEALER:-

Do you deal in office automation?

INFERENCE:

In a survey78% dealers answered in positive.While 22% respondents said that they are not

dealing in office automation.

[66]


67/94

According to you in the field of projectors, plasma display etc. which is the leading

brand?

[67]


68/94

INFERENCE:

In a survey dealers said that in field of projectors BENQ is highly demanded that is

20% respondents goes in favour of it, while in a field of plasma display SANSUI is

highly demanded that is it got 22% respondents favour due to its low cost and goodpicture quality.

In a survey of dealers in conferencing solution products the GODREJ PRIMA has

only get 3% respondents in its favour.

Are you satisfied with the selling of GODREJ products?

INFERENCE:

In this question 93% respondents said YES.

While there are also 7% respondents who said that they are not satisfying in dealing

with Godrej products.

[68]


69/94

Are the GODREJ product and services competitive?

INFERENCE:

76% respondents said YES to this question due to its goodwill in the market.

While 24% respondents said that Godrej services are remain no longer competitive.

[69]


70/94

Are you able to get extra premium due GODREJ association?

INFERENCE:

97% respondents said that YES they are getting extra premium in selling Godrej

products due to its market image.[70]


71/94

3% respondents answered in negative.

FOR INSTITUTE:-

Are you using projectors, plasma display in your institute?

[71]


72/94

INFERENCE:

In a survey of the Institutions 98% respondents answered in positive.

While there are also 2% institutions not using any of the products in there Institute.

Which brand you are using?

[72]


73/94

INFERENCE:

In this question 25% respondents said they are using SHARPs projectors while 19%

respondents said they are using SAMSUNG PLASMA display.

[73]


74/94

Do you want to change your brand near in future?

INFERENCE:

In survey 43% respondents answered in positive while 42% respondents are satisfied

with their present brand and products.

There are also 15% respondents who may change their brand and products near in

future.

[74]


75/94

Do you have a intent to try GODREJ PRIMA products?

INFERENCE:

While answering this question 37% respondents are eager to try Godrej products,

while 21% respondents show no interest in Godrej products

There are also 42% respondents who may try Godrej products near in future.

[75]


76/94

FINDINGS

[76]


77/94

After completing the survey and analyzing the responses of the persons contacted. We came

across the following facts: -

A large number of Government & Private Company and Institution are using

office automation products and are unknown about Godrej products.

Majority of the respondents in the survey were found reluctant about giving

details to us.

Existing customers of Godrej are satisfied with the performance of products

and after sales services.

Customer think that brand name of the company can influence their purchase

decision.

Company and Institution are very much using office automation products and

used only established brands products.

Mostly Respondents were not much aware about brands available in the

market for office automation products.

Respondents think that advertisement of such products should be done on

large scale for prevailing awareness.

Population are increasing day by day of office automation users but the

information available of such products are negligible in market.

[77]


78/94

After hearing Godrej name in office automation many peoples show their

intention for using its products.

Due to great goodwill of Godrej, many peoples show their intention tochange their brand.

[78]


79/94

CONCLUSION

[79]


80/94

At the time of survey it was found that some of the Company and Institution using these

office automation products and some are not. All the Company and Institution who are using

any type of office automation products, they all are really appreciate the GODREJ officeautomation products and implemented in their places. I felt so wonderful to see the brand

loyalty of the customer towards the product of GODREJ PRIMA.

GODREJ office automation products were related to the upper segment. We found most of

the customers who purchase this office automation products were highly satisfied with the

performance of the product as well as services which are providing by the company. We

found only few complaints regarding GODREJ PRIMA because the company is careful

about their commitment; we also found that the company got tremendous response from the

customer side.

The demand of the office automation products is booming after the rise in the technology

and rise in the standard of the society.

After completion of analysis we come on conclusion that maximum respondents wants to

secure their self from the various threats. On the basis of respondents I found that only

manpower is not sufficient to prevent any kind of threats, so most of the respondents like to

use both manpower and security equipment to secure their self. Most of hospital, religious &

residential places still using both kinds of security measure against various threats.

Majority of the respondents (91%) didnt no that Godrej also deals in office automation

products and (94%) didnt no that Godrej has tie up with PANASONIC and BENQ

companies.

While many of the Companies and Institutions show their interest in Godrej office

automation products and said they can use its product near in future.

[80]


81/94

In survey with dealers, they have some problems due to Godrej miser nature about giving

scheme and organising promotional campaigns. They also not offer any incentives to dealers

and customer but then also dealers loyalty towards godrej brand is appreciable.

When I asked to the respondents that what else to do for making famous Godrej in field of

office automation products many said that advertisement should be done on high scale and

high budget advertising should be done. Awareness camp should be organised for making

aware about their products and new technology. Representatives should be sent to particular

companies and institution for making information about their products available.

If we talk about others brand then in projectors BENQ is achieving top position in India due

to its efficiency and technology and SANSUI, SAMSUNG and PANASONIC is almost same

in plasma display field. SANSUI is due to its low cost and good technology while others two

are due to their brand image and high technology.

The project has been successfully completed and it is helped us to understand the mindset of

the respondents and the ways that an organization should follow to always retain their

customers.

This project can help the organization to get clear insight about the customer taste and

preferences. Thus helping the organization to exist successfully in the business environment.

[81]


82/94

SUGGESTIONS

[82]


83/94

Godrej should develop new strategies and services for enhancing its image

among the customers.

Godrej should introduce various promotional schemes for longer duration so

that it may at least come into the notice of the customers.

Godrej should go for extensive consumer survey responses to know the

perception and awareness about its product.

Proper advertising should be done and lower the price will also attracted the

customer.

Company should highlight the features and specification of the products.

Company should do the high level advertising.

Exciting offer should be given to customers and good incentive should be

given to dealers.

Promotional campaigns should be organised time to time and representatives

should be sent to particulars companies and institutions.

[83]


84/94

LIMITATIONS

[84]


85/94

Every study conducted might have certain shortcomings and unfortunately my case may also

be a similar one. Few errors might have crept despite of my best efforts to avoid them but it

is expected that still my study and findings are very much relevant.

My market research also suffered from several limitations during the survey and followings

were the limitations which limited my study:-

The survey was only confined to Noida and Ghaziabad city only.

Unwillingness on the part of the respondent due to which it becomes a tough job to

get the questionnaires filled.

Biased information by the dealers as they did not disclosed the actual facts.

Few respondents were not confident while responding to some of the questions

specifically it concern with the services, said they dont know about the services

provided by the company.

As my study involved the market research using questionnaires, view expressed.

By the respondent are confined to the element of the questionnaires only.

Communication errors in the form of misinterpretation between the respondent and

me may have also crept and thus might have added a very slight inaccuracy in the

result.

Time limit is one of the major limiting factors of the study as the survey was very

much time consuming as it was person to person interview.

While doing the survey many consumer and dealers were not cooperative .they were

not ready to devote some time for filling the questionnaire.

[85]


86/94

During survey many respondent kept the questionnaire with them for long, as a result

the analysis work got delayed.

There was no literature as well as no material available related to my study so it took

time to go around and collect relevant information from the respondent.

Some of the questionnaire were incomplete or were not properly filled so it was

difficult to analyze them.

Sample size is not too large to know the perception of the consumer or the exact

present market scenario.

Large number of problems due to insufficient money.

The respondents are apprehensive about such surveys.

Environmental condition like Temp-400 - 450 C were also not friendly. Scorching heat

kept on decreasing my enthusiasm towards my work.

I had no previous experience of such type of study therefore at the starting of my

study I faced numerous problems.

It is very big problems for me that respondent are having various brands therefore it is

not easy to analyse the data by providing special references to Godrej.

I found less number of dealers of Godrej in Noida therefore I faced difficulty to find

out the results.

[86]


87/94

Appendices

[87]


88/94

QUESTIONAIRE:-FOR COMPANY

Q1. May I know your name?

___________________

Q2. Have you heard the name of GODREJ?

( ) YES ( ) NO

Q3. GODREJ is known for which of its product?

____________________

Q4. Do you know GODREJ is also deals in projectors, plasma display and

conferencing products

( ) YES ( ) NO

Q5. Do you know that GODREJ has tie up with Panasonic for projectors?

( ) YES ( ) NO

Q7. Are you using projectors, plasma display and conferencing products?

( ) YES ( ) NO

If yes

Q8. Which brand you are using?

______________________

Q9. Do you have intent to change brand near in future?

( ) YES ( ) NO

Q10. Do you have a intent to try GODREJ PRIMA products in future?

( ) YES ( ) NO

If no

Q8. In near future do you have a plan for using these products?[88]


89/94

( ) YES ( ) NO

Q9. Do you have a intent to try GODREJ PRIMA products?

( ) YES ( ) NO

YOURS SUGGESTION, QUERY OR ADVICE PLEASE:

__________________________________________________

__________________________________________________

__________________________________________________

__________________________________________________

QUESTIONAIRE:-FOR DEALER


___________________

Q2. Have you heard the name of GODREJ?( ) YES ( ) NO


____________________



( ) YES ( ) NO


( ) YES ( ) NO

Q6. Do you deal in office automation?

( ) YES ( ) NO

[89]


90/94

If yes

Q7. According to you in the field of projectors, plasma display etc. which is the leading

brand?

_____________________

Q8. Are you satisfied with the selling of GODREJ products?

( ) YES ( ) NO

Q9. Are the GODREJ product and services competitive?

( ) YES ( ) NO

Q10. Are you able to get extra premium due GODREJ association?

( ) YES ( ) NO

If no

Q7.Do you have a intent to associate with GODREJ PRIMA?

( ) YES ( ) NO

Q8. Do you have prospect buyers?

( ) YES ( ) NO


__________________________________________________

__________________________________________________

__________________________________________________

__________________________________________________

QUESTIONAIRE:-FOR INSTITUTE


___________________

[90]


91/94

Q2. Have you heard the name of GODREJ?

( ) YES ( ) NO


____________________



( ) YES ( ) NO


( ) YES ( ) NO

Q7. Are you using projectors, plasma display in your institute?

( ) YES ( ) NO

If yes

Q8. Which brand you are using?

__________________

Q9. Do you want to change your brand near in future?

( ) YES ( ) NO

Q10. Do you have a intent to try GODREJ PRIMA products?

( ) YES ( ) NO

If no

Q8. In near future you have a plan for using these products?

( ) YES ( ) NO

[91]


92/94

Q9. Do you have intent to try GODREJ PRIMA products?

( ) YES ( ) NO


__________________________________________________

__________________________________________________

__________________________________________________

[92]


93/94

BIBLIOGRAPHY

[93]


94/94

BOOKS:-

C K Kothari:- RESEARCH METHODOLOGY (New age international publisher second

edition, 2004)

Beri.G.C:- MARKETING RESEARCH(Tata MC Graw Hills, 4th edition)

Kotler Philip: - MARKETING management (Pearson education 12th edition

GODREJ-A Hundred Year By B K Karanjia

WEBSITES

www.godrej.com

www.varindia.com
http://www.godrej.com/http://www.varindia.com/http://www.godrej.com/http://www.varindia.com/http://www.ficci.com/

A Study of Brand Awareness and Preference of GODREJ Office a by SAURABH

Documents

Transcript of A Study of Brand Awareness and Preference of GODREJ Office a by SAURABH