A Strategic Approach to Managing Product Recalls
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Transcript of A Strategic Approach to Managing Product Recalls
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A Strategic Approach to Managing Product Recalls
Group 2Josyula KrishnaGaurav Kalelkar
Karni GautamSumedh ShendeRishiraj Sisodiya
Sriram TE
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Product Recalls
• Increasing– 1988, 221 recalls & 8 million products– 1993, 367 recalls & 28 million products
• Companies are not prepared because –– Don’t recognize the impact of recall– Issue of time– No plan / temporary plans for recall management
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Framework to manage Product Recalls
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Framework – Contd.
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LearningSuccessful Product Recall Management Companies
Non – Successful Product Recall Management Companies
Saturn and Intuit Intel
Quick public confession of mistakes by managers
Reacted tactically
Made immediate amends & appropriate corrections
Focussed on technical aspects and did not take immediate steps
Focussed on long term marketing implications
Did not cater to the customer’s claims
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Insights• Channel distribution plays a major role in
Product Recall – Exclusive – most easy to recall– Intensive – somewhat easier– Extensive – difficult
• Social media can play vital role in product recall – especially in customer communication
• Product identification with proper bar codes helps in product tractability which in turn facilitates the recall
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Thank You