A STORY OF GROWTH LED BY THE CLUBS

2000/01 2014/15

184

1,920

ACCUMULATED AUDIENCE (M)

2000/01 2014/15

360

22,659

BROADCASTING TIME (HOURS)

+1043 % +6294 %

46M

Euroleague Basketball Digital Visits

7.3M

2000/01 2014/15

+630 %

3,565

8,129

Euroleague Average In-Arena Attendance

2000/01 2014/15

+228 %

2014/15 2000/01

24 Clubs

151 – 167 Games

24 Clubs

246 – 254 Games

+80 Games per

season

+15 significant

Technical Rules changes applied

• More Spectacular Games • More Dynamic • More Drama • Better Product

2000/01

2014/15 2000/01

32 NEW ARENAS

MADRID 2015 BOLOGNA 2002

Attendance 12,987 Journalists on site 699 Partners & VIPs 1,805 Accreditations 1,930

Attendance 7,878 Journalists on site 228 Partners & VIPs 180 Accreditations 242

+925 % (Revenue)

: THE FINAL FOUR

2000/01 2014/15

75

Broadcasters

2000/01 2014/15

18

202

Territories

+500 % +1122 %

+1750 % (Revenue)

TURKISH AIRLINES: 2010-2020

A GAME CHANGER IN MARKETING THE LEAGUE

TURKISH AIRLINES: 2010-2020

WIDENING THE WORLD OF BASKETBALL Click PLAY to see the full recap

14 COUNTRIES

32 CLUBS

10,000+ PEOPLE REACHED

Broadcast

95 %

2015

REVENUE

2000 REVENUE

Sponsorship & Advertising

12 % Broadcast & Digital

+360 %

35 %

53%

Other

Sponsorship & Advertising

5%

DECISION MAKERS Our Shareholders – Clubs &

Leagues

31 General Assemblies

24 Working Groups

120+ Formal Decisions

36 Executive Boards

2015-18 The Growth Continues

2012/13 2013/14 2014/15 2015/16 2016/17 2017/18

SEASON TO SEASON ECONOMIC CLUB DISTRIBUTION

Distribution 2012-15

Distribution 2015-18

47.3%

Growth Catalysts

o Broadcasting, Digital & Streaming

o Sponsorship & Advertising

o New Markets & Events

THANK YOU!