to Digital Incenti ve Platf orms

A special supplement to

the 2015 guide

Featuring in-depth profi les from leading companies, including:

• HelloWorld• PrizeLogic• SavingStar

• Shelfb ucks• Snipp Interacti ve

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Create Unforgettable Brand Interactions

If it's time to deepen consumer engagement and accelerate sales, it's time for us to talk. Make an impact and motivate specific behavior at home, at the shelf, or on the go with a proven combination of marketing strategy and native technology. Your brand, for the win.

In-store image recognition game - mobile and online

Community engagement contest and recipe upload

KRAFT ACTIVATIONS

Live event sponsorship;text photos to Jumbotron and sweepstakes

CONSUMERS WIN

BRANDS WIN

• Loyalty points

• Advergames

• Rebates

• Contests, challenges and quizzes

• Experiences

• Chances to win

• Coupons/offers

• VIP content

• Build a database

• Increase sales

• Encourage advocacyand loyalty

• Drive in-store and online traffic

• Create a dialogue

• Engage in market

The Guide to Digital Incentive Platforms • 2015

CREATE UNFORGETTABLE BRAND INTERACTIONSIf it’s time to deepen consumer engagement and accelerate sales, it’s time for us to talk. Make an impact and motivate specific behavior at home, at the shelf, or on the go with a proven combination of marketing strategy and native technology. Your brand, for the win.

AT-A-GLANCEWHO WE AREHelloWorld is a digital marketing solutions company working with the world’s leading brands. The company offers a powerful combination of native platform technol-ogy and marketing strategy, creating brand-consumer interactions through promotional campaigns, loyalty programs, and mobile messaging.

EXPERTISEA powerhouse of 400 experts, with 4 times more experience, HelloWorld is the fast lane to real business results. From a promotion in 5 days to massive-scale custom campaigns, our marketing solutions change the way brands interacts with consumers.

PRODUCTS & SERVICES• Sweepstakes & contests• Loyalty programs• Mobile messaging• Custom analytics• Strategy & creative• Legal & prize fulfillment

CONTACTTEL: 248.543.6800 Jen Gray, SVP, Brand, Marketing & Creative Services

Jen.Gray@HelloWorld.com

HELLOWORLD.COM

MAJOR CLIENTS• Coca-Cola• Johnson & Johnson• Kraft• Microsoft• Procter & Gamble• The Gap

CONSUMERS WIN

• Loyalty points• Advergames• Rebates• Contests, challenges

and quizzes• Experiences• Chances to win• Coupons/offers• VIP content

BRANDS WIN

• Build a database• Increase sales• Encourage advocacy

and loyalty• Drive in-store and

online traffic• Create a dialogue• Engage in market

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Digital Marketing Solutions for the World’s Best Brands

See the Impact—Text CASE STUDY to 30364Msg & Data rates may apply. Reply STOP to quit or HELP for help. 2 msgs/query. Terms and privacy policy at www.helloworld.com.

PROMOTIONS LOYALTY MOBILE MESSAGING

ANALYTICS

Whether it’s promotions to spark interest, loyalty programs to retain and reward, or mobile messaging to continue the

conversation, create a compelling reason to engage.

Is your brand giving consumers the time of their lives? The brands that do always win.

WIN YOU

WIN

THEY

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The Guide to Digital Incentive Platforms • 2015

DIGITAL PROMOTIONS & INCENTIVIZED ENGAGEMENTCPG & RETAIL IS OUR SWEETSPOT• Sweepstakes & Instant Wins• User-Generated Contests • Real-Time Giveaways (Fire Drills) • Loyalty (short, medium, long-term)• Loyalty Card Integration

• Collect to Get/Gift with Purchase• Code-Based• API Integrations – 3rd party apps, mobile

apps, websites… if there is an API, we can work it!

• Receipt Recognition (NEW)

• Custom Games• eCommerce• Trivia & Gamification• Hashtag Promotions/Social Aggregation• SMS Text-Based Solutions

AT-A-GLANCEWHO WE AREPrizeLogic is the largest independent promotion marketing technology company. Trusted by many Fortune 100 companies, our stress-tested promotions engine offers a wide range of options for sweepstakes, instant wins, user-generated contests, loyalty programs, custom games, social aggregation tools, and ecommerce.

MAJOR CLIENTS• Pepsi • Frito Lay • Dollar General• QVC• Disney

• General Mills• MillerCoors• Subway• 7-Eleven• eBay

CONTACTTEL: 888.795.6442

Keith Simmons, CEO ksimmons@prizelogic.com John Vail, CMO jvail@prizelogic.com

PRIZELOGIC.COM

KEY EXECUTIVESChris Cubba, SVP, NortheastGary Shuman, SVP, Mideast Aaron Lobliner, SVP, MidwestKaiser Yang, SVP, West

INDUSTRIES SERVED• CPG• Retail• QSR & Casual Dine

• Entertainment• Financial• Automotive

OUR COMMITMENT TO EXCELLENCEOur mission is to be the most trusted and innovative partner in the creation of results-driven promotions designed for the Omni-channel digitial world. We earn the trust of our clients every day.

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The Guide to Digital Incentive Platforms • 2015

MOBILE & WEB LOYALTY PROMOTIONS – REVOLUTIONIZING THE INDUSTRY

UNIQUE ANALYTICS – CREATE THE RIGHT OFFER & MEASURE IMPACT

SavingStar’s paperless mobile and web grocery promoti ons enable today’s tech-savvy shoppers to redeem single and multi -transacti on off ers without the hassle of clipping or printi ng paper coupons. Our unique One or Many promoti ons encourage loyalty by rewarding shoppers for multi ple-item purchases over one or many shopping trips at one or many retailers, for example, “Save $5 when you spend $30 over two months on SC Johnson products.” One or Many typically increases sales 100-200%+ during the course of a multi -month promoti on and 10-50% in the months following. Shoppers are only rewarded aft er reaching the required purchase threshold, resulti ng in a cost-per-unit-moved lower than alternati ve promoti ons such as printable or FSI. According to our clients, One or Many promoti ons have the best ROI in the industry. With our added feature called Boost, brands can now incenti vize engagement by rewarding shoppers who buy specifi c products, watch your video, or share their email address.

SavingStar has a unique, household-level view of what consumers purchase across retailers they shop – down to the UPC level. By analyzing actual shopping behavior from SavingStar’s exclusive digital network of 90 loyalty card-linked banners, SavingStar will design the right off er to drive sales and loyalty for your brand both during and aft er the promoti on. When the promoti on ends, we’ll issue a full report on its success, including pre and post promoti on share shift s, overall category shift s, new buyers, items purchased, and more.

AT-A-GLANCEWHO WE ARESavingStar is the leading provider of fully paperless, mobile/web promoti ons and digital loyalty/CRM soluti ons that reward for brand purchases. SavingStar grocery off ers – both single and multi -transacti on – are redeemable nati onwide through linked loyalty cards and receipt submission.

EXPERTISESavingStar customizes paperless promoti ons to drive brand loyalty, with industry-leading back-end analyti cs. With our nati onal network of 90 grocery retailers enabling shoppers to link off ers to their loyalty cards, SavingStar craft s digital promoti ons and loyalty programs that deliver best-in-class ROI.

PRODUCTS & SERVICES• Paperless, nati onal CPG promoti ons reaching

millions of shoppers through SavingStar’s publishing network

• Unique, multi -transacti on One or Many loyalty promoti ons

• Industry-leading analyti cs • Opti onal Boost functi onality to increase

brand engagement • Broad suite of customizable CRM and loyalty

soluti ons

CONTACTTEL: 800.618.3893 ext. 986 Tom MurrayEVP, Sales

info@savingstar.com

SAVINGSTAR.COM

INDUSTRIES SERVED• CPGs• Retailers (supermarkets, drug, mass, club,

dollar and convenience stores)

EXCLUSIVE CRM AND LOYALTY SOLUTIONSSavingStar’s custom CRM promoti ons moti vate shoppers to raise their spending level over their typical purchase behavior and are designed to increase loyalty over an enti re year or more. In additi on, our exclusive technology can be white-labeled for large brands looking to modernize their loyalty eff orts with mobile/web soluti ons easier for shoppers to use and less costly than traditi onal programs such as on-pack codes.

KEY EXECUTIVESDavid Rochon, CEOMichael Libenson, PresidentTom Murray, EVP, SalesPer Jensen, VP, Analyti cs & Insights

MAJOR CLIENTS• General Mills• Procter & Gamble• Unilever• Kellogg• SC Johnson

• Heinz / Kraft • Henkel• Clorox• Campbell’s

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REAL VOLUME, EXCEPTIONAL ROISavingStar Mobile & Loyalty Promotions Backed by the Best Data in the Industry

Exclusive Mobile & Loyalty Solutions

10 Months Pre-Promotion

3 Months During Promotion

8 Months Post-Promotion

PROMOTEDBRAND

44%COMPETITORA

COMPE-TITOR

B

PROMOTEDBRAND

77%

PROMOTEDBRAND

59%

A

B

A

B

Unique One or Many paperless loyalty promotions help grow your brand’s share 20-40 points during the offer period and 5-10 points in the months following.

Exclusive SavingStar analytics reveal share of requirements, products purchased, % new shoppers, category growth, and more.

SavingStar Delivers Growth

PRE DURING

1.1

3.2

TRIPS UP 190%

PRE DURING

$5.15

$8.50

SPEND/TRIP UP 65% 41% NEW BUYERS

EXISTINGBUYERS

NEWBUYERS

41%59%

Tom MurrayEVP, Salesinfo@SavingStar.com800.618.3893 ext. 986

NOTE: Actual results, brands masked

Category +154% Category +15%

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The Guide to Digital Incentive Platforms • 2015

AT-A-GLANCE

DELIVERING DIGITAL CAPABILITIES TO TRADITIONAL POP MATERIALS

TRANSFORMING THE RETAIL AND CPG INDUSTRY

Smart Displays and Smart Signage create a digital in-store platform that positively impacts sales and the shopper experience by leveraging existing POP merchandising processes. Shelfbucks delivers detailed execution data while providing a real time view of shopper behavior including traffic, dwell time and conversion rates. In addition, the Shelfbucks platform allows shoppers to easily opt-in to receive coupons, products reviews and other content to create an interactive and measurable experience.

LEVERAGE EXISTING POP MERCHANDISING AND A SHOPPER OPT-IN EXPERIENCEPrevious attempts to engage a shopper with digital content at the point of purchase have failed for one of two reasons: Too expensive or complex for the retailer and CPG to implement or too complicated for the consumer to use. The Shelfbucks solution eliminates both barriers with a cost effective platform that fits into current merchandising processes. Instead of spamming shoppers with push messages, shoppers opt-in to engage with POP displays to get personalized content and offers from the retailer’s mobile app.

Just as the web transformed our business a few decades ago, Shelfbucks is providing a unique technology platform that is poised to transform the in-store shopping experience. We provide your shoppers with the ability to easily opt-in to receive coupons, product reviews and other content to create an interactive and measurable experience at the point of purchase. In a recent INC article, regarding beacon technology and the Shelfbucks’ solution, Bill Carmody was quoted as saying, “While there are many disruptive technologies out there, there is usually only one in a generation that transforms about every industry…To say that retail is being transformed by beacons in an understatement.”

WHO WE AREShelfbucks is the leading Smart POP platform, allowing CPGs and retailers to measure in-store execution and shopper behavior. Additionally, shoppers can engage with POP merchandising to receive personalized offers and content via the retailer’s mobile app – ultimately driving increased sales!

KEY EXECUTIVESErik McMillan, Founder and CEOBill Martin, Chairman of the Board George Garrick, Board MemberCatherine Lindner, Chief Merchant Officer

PRODUCTS & SERVICES• Measurement – Measure execution, shopper behavior

including traffic, dwell time and conversion rates by campaign, store and other key metrics.

• Awareness – Deliver targeted proximity messaging to attract attention to your shopper marketing program.

• Engagement – Convert shoppers at the point of purchase by allowing them to opt-in to receive personalized content and offers through the convenience of their smartphones via Smart POP displays.

CONTACTTEL: 512.782.4200

sales@shelfbucks.com

SHELFBUCKS.COM

“Incorporating Shelfbucks technology into POP displays and signage provides CPG manufacturers and retailers with millions of new, real-time data points for measuring and analyzing in-store merchandising performance. Now, brands can finally bring the full power of digital marketing to shoppers at the critical point of the purchase decision.”

Will Phillips, Director of Retail Insights & Innovation, Menasha

AWARD WINNING INDUSTRY RECOGNITIONWashington Post, “Top Tech at NRF 2015”CNBC, “Top 5 to Watch for Retail Investors in 2015”RIS News, “One of Top 10 Takeaways” at NRF 2015DEMO God Award, 2013

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The Guide to Digital Incentive Platforms • 2015

ENGAGE CUSTOMERS. DRIVE SALES. BUILD LOYALTY. ANALYZE, REPEAT.Snipp’s solutions are focused on enabling brands to drive purchase, increase loyalty and build customer engagement. Our solutions include loyalty, rebates, receipt-processing, promotions, and data analytics. Our strength lies in marrying world-class shopper marketing technology with deep analytics and superior service.

BRAND LOYALTY Our enterprise-strength, cloud-based

loyalty platform is tailor-made for brands looking to build deeper relationships with their customers. It is pre-integrat-ed with our receipt-processing solu-tion, enabling multi-channel brands to incentivize purchases easily. It also sup-

ports real-time transaction processing, provides incentives for brand engage-

ment and social media interactions as well as purchases, has extensive reward options

and provides a white-labeled app as well as APIs for deep integrations.

SMARTER REBATESThere’s really no other way to describe our rebates solution. It is entirely digital and mobile-based, without the hassle of having to photocopy and mail-in your receipt. It provides greater transparency to customers while providing brands with much more data. It’s also more cost-effective for both parties. And rebates are processed in 48 hours instead of six weeks. Like we said: smarter.

REVOLUTIONARY RECEIPT PROCESSINGWe don’t usually rely on hyperbole, but sometimes the shoe actually does fit. Snipp was one of the pioneers of receipt processing – and we have executed more such programs than anyone else. For multi-channel brands looking to do promotions tied to purchase, Snipp is your answer. Our platform is stress-tested, robust, scalable, cost-effective and flexible enough to meet all your needs. Its also app-free, provides basket-level analytics, is retailer independent and can process receipts in real-time. No hyperbole here.

ANALYTICS TO ACT ONBig Data is only as useful as its interpretation. We collect a lot of data across all our programs, but what we provide our clients is actionable information. We have access to basket level data on what consumers purchase, demographic data on who they are, and geographic data on where they live and shop. We marry it all together to create analyses like customer segmentations, churn models, predictive behavior and much more.

AT-A-GLANCEWHO WE ARESnipp’s marketing technology platform enables brands to drive increased sales, deeper customer engagement and richer understanding of consumer behavior. Our solutions include loyalty, rebates, receipt-processing, promotions, and data analytics. We have executed hundreds of pro-grams for some of the largest and most beloved brands.

EXPERTISESnipp’s strength lies in marrying world-class shopper marketing technology with deep analytics and superior service.

• Superior receipt-processing• Brand loyalty• Revolutionary rebates

PRODUCTS & SERVICES• Loyalty Platform • Receipt Processing• Shopper Marketing Promotions & Contests• Rebate Programs• Digital Rewards• Data Mining & Analytics

CONTACTTEL: 1.888.99.SNIPP David HargreavesChief Customer Officersales@snipp.com

SNIPP.COM

INDUSTRIES SERVED• CPG• Quick Service Restaurants• Health & Beauty• Food & Beverage (incl. Alcohol)• Retail• Lifestyle• Automobile• Media & Communications• Public Utilities & Services

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www.snipp.com sales@snipp.com 1.888.99.SNIPP (1.888.99.76477)

We marry world-class shopper marketing solutions with deep analytics and superior service.

We do.”“

PROMOTIONS REBATES INSIGHTLOYALTYRECEIPT PROCESSING

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Contact Chuck Bolkcom at the Path to Purchase Insti tute at cbolkcom@p2pi.org or (773) 992-4420 for more informati on.

Shopper Marketi ng TeamsOctober 2015

Don’t miss these other Industry Guides appearing only in Shopper Marketi ng magazine in 2015.

Retailer & Shopper InsightsNovember 2015

Shopper Marketi ng Teams

PrintersAugust 2015

Shopper Marketi ng AgenciesSeptember 2015

Data ProvidersDecember 2015

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