A Social Engagement -...
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![Page 1: A Social Engagement - az370354.vo.msecnd.netaz370354.vo.msecnd.net/whitepapers/Hitachi-Social-Marketing... · Digital Marketing Manager to ... Buzz Volume 2,625 1,313 At/ontic Ocean](https://reader031.fdocuments.in/reader031/viewer/2022022515/5af88d947f8b9a8d1c91a87c/html5/thumbnails/1.jpg)
© Hitachi, Ltd. 2015. All rights reserved.
A Social Engagement
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3
May ‘15
>7x Lead
MSG
200,000
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The CMO instructs his
Digital Marketing Manager to
investigate customers’ reaction
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Products
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Products
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Our tool starts crawling the web and analyzing sentiment across the defined sources
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The TOOL will now start crawling
across the defined channels across
the web
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© Hitachi, Ltd. 2015. All rights reserved. 13
CMO Dashboard
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© Hitachi, Ltd. 2015. All rights reserved. 14
CMO Dashboard – Drill Down
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© Hitachi, Ltd. 2015. All rights reserved. 15
CMO Dashboard – Drill Down
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The digital marketing manager
shares his findings with the CMO
The CMO analyzes the Customer Posts and
requests his team to launch a Social Media
Campaign to address the Negative publicity
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And now let us have a look at the sentiment after
some time…
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