a snapshot of

Instagramin the Philippines

A research by Jason Cruz for jsncruz.com and MRM Worldwide

Manila

Instagram is a popular social platform in the Philippines.

How

is it being used?

Light

Medium

Heavy

Very Heavy

0 5 10 15 20 25 30 35 40 45

# of Instagram Users

Instagram is mostly used between only 1-4 times a week.

Light user (1-4); Medium (5-7); heavy (8-14); very heavy (more than 2x daily) - Instagram usage per week.

What do Filipinos

photograph with Instagram?

84.8%use Instagram to take photographs of

travel/scenery

and food

67.7% photograph

themselves

51.5% 49.5% 48.5% 47.5%

Photos of Objects, Printed Materials, Pets/Animals, and Clothes each make up around

1/2of all Instagram usage

15.2%use Instagram for breaking news

Instagram users are mostly

WOMEN65.7%

26.3% 8.0%

Age Spread of Users

13-17 18-24 25-34 35-45 45+

9/10

of Instagram users are

under 35

41.4% of Filipino Instagram users are students

52.6% are income earners

Series1

24.20% 23.20%

37.40%

Top 3 Gadgets of Instagram Users in the Philippines

Filipinos love to share their Instagram photos

8 out of every 10 Filipinos share Instagram photos on Twitter

72.7%

of Instagram users share photos on

Facebook

28.3%The percentage of Instagram photos shared on Tumblr

Methodology:Survey of one hundred (100) random Instagram users in the Philippines.Survey conducted via Survey Monkey.

© Jason Cruz 2013 for jsncruz.com and MRM Worldwide Manila

Image references:• Creative Commons: Caros’ Lines, Nikitab, eddi_07, SoulRiser, Ari Helminen, Captain

Kobold, Carbon NYC, Jon Wick, Alamos Basement• cmp.com• guardian.co.uk• teramoney.com• ubergizmo.com• The Noun Project: Blake Thompson, Kathryn Matuszak, Adam Mullin, Dmitry Sychkov,

Chiara Cozzolino, Simon Child• Iconspedia - iconspedia.com/icon/retro-instagram-rounded-icon-37752.html