A screen is not a screen
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David Kleeman's Dust or Magic 2010 Slides
Transcript of A screen is not a screen
“Picky Teacher” Wardrobe Mistress
Duck Duck Moose Field Tester
Me
SCREEN = SCREEN SCREEN ≠ SCREEN
Gratifications, not platforms
Device-shifted TV viewing
No transitive property of screens
Media add, not displace, suggesting platforms serve unique functions
Context ≥ content
SCREEN = SCREEN SCREEN ≠ SCREEN
Perception that screen time displaces more valued activities
“In My Day…”
Context ≥ content.
Development Interfaces and child development
Screens offer different levels and types of parental control
Most research is on a specific medium.
SCREEN = SCREEN SCREEN ≠ SCREEN
‘360 Commissioning’ Pressure
Growing focus on “transmedia”
Democratic access vs Gatekeepers
Different economic models