A Scented Pen for portable scent branding and...

A Scented Pen for portable scent branding and marketing

Scented Pen for marketing

A unique ball point pen that combines the power of scent marketing with traditional imprint marketing to deliver 100 times more advertising power.

Annual Sales Forecast for USA * Innovation Status Idea

Sales & MarketingSupport Level

Conservative80% oddsof selling

Most Likely50% oddsof selling

Aggressive20% oddsof selling

DevelopmentStatus

ProprietaryProtection Status

ConceptScore

Ultra Low $6 $820,000 $4.1 M 5 of 5

Shipping & Selling 5 of 5

Granted Patent Claims 52

29 isAverage

Low Support $9.8 M $21.0 M $40.5 M

Medium Support $79.8 M $142.2 M $241.7 M

High Support $220.6 M $386.5 M $639.8 M Remaining Time & Cost to First Sale

Ultra High $407.9 M $707.7 M $1.2 B < 6 months < $10k

A Scented Pen for portable scent branding and marketing - Scented Pen for marketing

Final Decision Maker: Marketing Departments

The Scented Pen is a patented product that uses fragrance embedded into the grip of the pen and your advertising logo or brand name printed on the side of it to create a unique and memorable experience for the user. After your customer experiences the Scented Pen for the first time the fragrance alone will evoke the pleasing memory of your company. If you are in the chocolate industry wouldn't you want the customer to think of you first when they smell chocolate? The fresh smellof clean linen reminding them of your laundry or cleaning service? You have 100 times more receptors in your nose then in your eyes, that's 100 times more advertising power at no additional cost. That means that every $1.00 you spend on a Scented Pen is actually giving you $100.00 worth of marketing power. We are the only company that manufactures and sells the scented grip pen and the product has been well received by our customers. It is currently being repurchased by the thousands by a well known National Hotel Chain to increase brand awareness with the guests that stay in their rooms. Some of our pens are more than 6 years old and still have the same refreshing fragrance as the day they were manufactured.

$0.70 for 1 plastic pen Seeking: Research, Purchase, Distribution, Manufacturing/ R&D

Email Inventor(s)

Link to WebsiteWith More Info

Link toYouTube Video

Inventor(s) Open toConsulting Requests

Agree to useFair Contract

* Consumption sales forecast. Does not include "Random" events or �Inventory Fill�. Forecast is for Year 1 for Large or Year 2 for Small Companies. Forecast should be read as ...�With Low marketing support there is an 80% odds of achieving sales of at least...

Listing #: USA.75.063009.005 of 5 Date Posted: 2009-07-01

©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

http://www.planeteureka.org/marketplace/concepts/respond.php?id=1675



http://www.scentedpens.com











Report Assumptions and Inventor(s) Commentary

Inventor(s) Assumptions "Most Likely"

Estimate Confidence Inventor(s) CommentaryData Source or Basis for Assumptions

# of Possible Final Decision Makers 4,000,000 70% Using the 2006 census information there are 7,601,160 business in the US.

Revenue per First Purchase $700.00 70% Speaking to current distributors in the market this is based on what they normally sell quantities of non- scented pens.

% that will Repeat 80% 80% This is based off of current sales to clients.

Number of Annual Repeats 2 80% Based on current purchasing cycle we have seen so far.

Revenue per Repeat Purchase $900.00 80% Customers usually buy in the same quantities as the first purchase.

Reseller (Trade) Margin 40% 70% Based on current industry numbers.

Producer Profit (EBITD) 30% 70% Based on our current profit margins.

Innovation Status

Development Status 5 of 5 Shipping & Selling Product is currently in the market and selling.

Cost to First Sale (remaining) < $10k 90% Product is already in market.

Time to First Sale (remaining) < 6 months 90% Product is already in market.

Confidence in Concept Claims made in description 90% The product is in the market place and performs as we claim.

Proprietary Protection Status 5 of 5 Granted Patent Claims The patent has been granted and is a utility patent and is not imitable.

Concept Score & Diagnostics

Merwyn Concept ScoreWith Confidence Bands

Pessimistic80% oddsof at Least

Most Likely50% oddsof at Least

Optimistic20% oddsof at Least

38%

52%

64%

Concept Diagnostics Red Yellow Green

Percentile Group Bottom 40% Middle 40% Top 20%

Overt Benefit

Reason to Believe

Dramatic Difference

Listing #: USA.75.063009.005 of 5 Date Posted: 2009-07-01©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911


Inventor Commentary & Alternative Development Scenarios

Inventor(s) Sales Goals

Minimum Goal $0.8 M Current GOAL $2 M

Brass barreled pens with fragrant grip and

advertising logo for Scented Pens

Inventor(s) Commentary: Our final decision maker is anyone that wants to advertise or utilize scent marketing. This could include businesses, fund raiser or new product launches just to name a few. Westin Hotels currently purchases thousands of pens from us. The pen is the #2 promotional product sold totaling $2.02 Billion a year in sales. The fragrance industry is a $20 Billion dollar a year market. Pens are everywhere, however this one is unique and will stand out and so will the company name imprinted on it.

CURRENT SALES FORECAST





Ultra Low $6 $820,000 $4.1 M

Low Support $9.8 M $21.0 M $40.5 M


High Support $220.6 M $386.5 M $639.8 M

Ultra High $407.9 M $707.7 M $1.2 B

If MARKETING CONCEPT Improved(Increase Concept Score by +20 Points)





Ultra Low $8 $1.2 M $5.8 M

Low Support $13.8 M $29.4 M $55.5 M


High Support $311.3 M $541.8 M $877.3 M

Ultra High $578.3 M $996.1 M $1.6 B

If PRODUCT/ SERVICE Improved(Increase Repeat Rate & Number of Repeats by 30% and Revenue Per

Purchase 20%)





Ultra Low $10 $1.3 M $7.0 M

Low Support $15.8 M $34.6 M $69.8 M


High Support $356.1 M $646.4 M $1.1 B

Ultra High $659.9 M $1.2 B $2.0 B

If MARKETING CONCEPT and PRODUCT/ SERVICE Improved (Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and

Revenue per purchase 20%)





Ultra Low $13 $1.9 M $9.6 M

Low Support $22.9 M $50.0 M $96.7 M


High Support $492.4 M $891.7 M $1.5 B

Ultra High $921.5 M $1.7 B $2.8 B



Additional Details

Fair Market Royalty (%)

Conservative - 80% OddsRoyalty Percentage

Most Likely - 50% OddsRoyalty Percentage

Aggressive - 20% OddsRoyalty Percentage

At CURRENT State & Status 5.3% 6.6% 8%

Sales & Marketing Support LevelAnnual Inventor Royalty Revenue 3 Year Value

to InventorIf 50% Odds80% Odds 50% Odds 20% Odds

Ultra Low Support $25,000 $63,000 $120,000 $190,000

Low Support $400,000 $820,000 $1.3 M $2.5 M

Medium Support $2.9 M $5.4 M $8.4 M $16.2 M

High Support $8.1 M $14.6 M $22.3 M $43.8 M

Ultra High Support $15.0 M $26.9 M $40.9 M $80.7 M

Sales & Marketing Support Level Assumptions


Sample Numbers% Aware x

% Distribution(Aware &

Able)

InventorEstimateof Odds

% Distribution % Awareness

Ultra Low Support(Word of Mouth) 5% 3% 0.2% 90%

Low Support(Small Company) 20% 10% 2% 80%

Medium Support(Medium Sized Company) 50% 25% 13% 70%

High Support(Large Company) 75% 45% 34% 40%

Ultra High Support(Mega or Niche) 90% 70% 63% 10%

Graph of EQUIVALENT (Awareness x Distribution) Combinations

NAICS Industry Codes

For This Invention

42412 - Stationery and Office Supplies Merchant Wholesalers

45321 - Office Supplies and Stationery Stores

45322 - Gift, Novelty, and Souvenir Stores

54186 - Direct Mail Advertising

54187 - Advertising Material Distribution Services

Patent Numbers that apply to this Product/ Service

6899486

Inventor(s) PEDIGREE

Years EXPERIENCE in related industry 14

GRANTED Patents 1

Licensing Deals SIGNED 2

Innovations that have SHIPPED 2

For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/ xxx,xxx", Non provisional application "12/ xxx,xxx", Design patent application "29/ xxx,xxx" CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor- supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results. Listing #: USA.75.063009.005 of 5 Date Posted: 2009-07-01



Additional Forecasts for Other Countries

Annual Sales - Probability Forecast - for Canada





Ultra Low $1 $91,000 $460,000

Low Support $1.1 M $2.3 M $4.5 M


High Support $24.4 M $42.8 M $70.9 M

Ultra High $45.2 M $78.4 M $127.7 M Assumptions: exchange rate of $1.00 US = $1.01083 CAN; population of 33,390,141

Annual Sales - Probability Forecast - for United Kingdom





Ultra Low £1 £83,000 £410,000

Low Support £980,000 £2.1 M £4.1 M

Medium Support £8.0 M £14.3 M £24.3 M

High Support £22.2 M £38.9 M £64.4 M

Ultra High £41.0 M £71.2 M £115.9 M Assumptions: exchange rate of $1.00 US = £0.50458 UK; population of 60,776,238


A Scented Pen for portable scent branding and...

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