A Report on The DevelopmentThe Design and Technical Development Workshop
Transcript of A Report on The DevelopmentThe Design and Technical Development Workshop
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A Report onA Report onThe Design and Technical DevelopmentThe Design and Technical Development
WorkshopWorkshop
( AHVY )( AHVY )
In Staple Embroidery CraftIn Staple Embroidery Craft
From 06From 06thth September 2012 20September 2012 20thth
September , 2012September , 2012
At Venue- lahorie Check,BudgamAt Venue- lahorie Check,Budgam
( J&K )( J&K )
Sponsored bySponsored by
O/o The Development Commissioner ofO/o The Development Commissioner of
HandicraftHandicraft
Ministry Of Textile, Govt. OfMinistry Of Textile, Govt. Of
IndiaIndiaWest Block no.-7, R.K.Puram, New Delhi-West Block no.-7, R.K.Puram, New Delhi-
110066.110066.
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Organized & SubmittedOrganized & Submitted
by-by-
M/S SUKHNAG ARI STAPLE EMBROIDERYM/S SUKHNAG ARI STAPLE EMBROIDERY
IC LTD.IC LTD.
NOWPORA KHAWOOSANOWPORA KHAWOOSA
(J&K)(J&K)
CONTENT
ACKNOWLEDGEMENT
ABOUT THE A.H.V.Y. (THE SCHEME)
OBJECTIVE OF A.H.V.Y
COMPONENT OF A.H.V.Y
ABOUT THE CRAFT
ABOUT THE SOCIETY
DESIGN METHODOLOGY AND PROCESS
VENUE OF THE WORKSHOP
INSPECTION
LIST OF THE PROTOTYPES
SKETCHES OF THE PROTOTYPES
PHOTOGRAPHS OF THE PROTOTYPES
DESIGNERS REPORT
DESIGNERS VIEW
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NEW ELEMENTS ADDED
PERFORMANCE CUM ACHIVEMENT REPORT
CONCLUSION
RESUME OF THE DESIGNER
Acknowledgement
I want to give my sincere thanks to all persons who were
involved and made this workshop successful, and without
their proper support and guidance journey could not be
fruitful.
I am thankful to O/o DC Handicraft for its mega project in
various stages and feel grateful for this design and
technical development workshop. It comes as a launching
pad for the artisans to set the traditional skill on the right
track.
And last but not the least I want to give special thanks to
the artisans of M/S SUKHNAG ARI STAPLE EMBROIDERY IC
LTD. (J&K) for their lively attitude towards their
commitment for the workshop.
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PREFACE
The fifteen days Design & Technical Development Workshop in Hand
Embroidery craft under AHVY scheme, program was organized by M/S
SUKHNAG ARI STAPLE EMBROIDERY IC LTD. (J&K) Sponsored
by the O/o the Development Commissioner (Handicrafts) Ministry of
Textiles, Govt. of India, is one such step in this direction. Detail survey of
the area, established the fact that the artisans Embroidered cloths for their
personal use, for their children and some items for the use of their man,
and repeating the old designs they are equipped with. In present arena,
everything from the basic needs to wants changing as per the time passes.
It's well said fact that by forgetting the history you can succeed but can't
let any impression to follow for your coming generation. One should
know about their roots. To become successful distinct & superior you
have to identify yourself with your culture. And government is makingcontinued effort to make it alive by such initiative. By providing
equitable growth opportunities for women who is increasingly being
reflected among others in increased participation by women in local
government and decision making process, promoting of income
generation activities and thrift and credit for women.
No more old traditions were followed or idolized by the new generation.
As new generation is techno savvy they don't want to invest long time
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required to exhibit the act, are running towards the western culture, they
don't have the respect or acceptability for their old tradition because they
weren't have knowledge about their tradition and its importance. It needs
to update the craft knowledge and continuous effort to make it
opportunity oriented so that younger generation can pursue the craft. And
this scheme is one of those courageous efforts from the government.
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ABOUT THE AHVY
Baba Saheb Ambedkar Hastshilp Vikas Yojana-AHVY : It is a model project of the
office of Development Commissioner Handicraft, Ministry of Textile, Govt. of India for
self sustain development of handicrafts through community empowerment. The vision is
establishment of a vibrant and member control community based enterprises with the
overriding objectives to enable artisans to take up economic activities for sustainable
development through a collection mode. Under the project artisans are empowered to
become active entrepreneurs-cum-primary stake holders in the process of development
linking them to domestic and overseas market.
Ambedkar Hastshilp Vikas Yojna aims at promoting Indian handicrafts by developingartisans clusters into professionally managed and self reliant community enterprise on the
principles of affective member participation and mutual cooperation. The thrust of the
scheme is on a projected need based integrated approach for craft persons landing their
empowerment
The main objective of the scheme -
To organize artisans cluster into Self Help Groups (SHGs) or co-operative societies with
a view to enabling them to take up economic activity for sustainable development
through a collective mode.
To empower artisans by making the active entrepreneurs cum primary stake holders in
the process of development and bringing them to a visible platform for easy access to
domestic and overseas markets.
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To upgrade artisans skill through appropriate design and technology intervention to
enable them to use quality raw material, tools and equipment to produce value added
items.
To provide adequate infrastructure support for improved quality and productivity and toenable artisans access to a larger market segments, both domestic & international.
To ensure effective collective participation of all members involved in production and
marketing process for optimal growth in human resources, production, business and
income.
The components of the scheme
Social: development awareness on self help and community participative
organization of self help groups empowerment of women through TAC, inculcation of
leadership qualities, organizations behavior and management, formation of economical
viable enterprise.
Technological: increasing productivity, product and design development,
standardization of product, technological up gradation for capacity building, quality
control measures with well defined specification, effective packaging, and networking
through IT.
Marketing: Assimilation of market intelligence, product identification as per market
segmentation, appropriate market and product mix, building up of business enterprise,
relationship management of assisting market outlets, test marketing through financial
exhibition/fairs, effective publicity through appropriate media mix.
Financial: pooling of economic resource (within through thrift and credit and external
through financial institution and funding organization).
Welfare: Health package insurance, group insurance, work shed, housing-cum-work shed,
functional literacy and health nutrition and sanitation, communal harmony.
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ABOUT THE CRAFT: STAPLE (Hand Embroidery)
Embroidery in India occupies a central and dominant place in the arts of India, which is
essentially meant to strengthen the fabric and to decorate it, is important part of house hold
tradition and the major centers of this traditional art of embroidery are located in different
parts of state. The artisans involved in embroidery work in this western region of India are
deft in creating several kinds of Embroidery stitches on shawls, scarves, table covers,
cushion and bed spreads.
Each state in India has a style unique to its tradition. The satin stitch is used in Kashmir.
The darn stitch, which produces the 'bagh' and 'phulkari' stitch of Punjab is vibrant like the
people of the state. The interlacing The white on white 'chikan' work of Uttar Pradesh is
breath-taking and requires a lot of skill. Indian embroidery uses many stitches as well as
variations of basic stitches. The running stitch, back stitch, stem stitch, feather stitch,
interlacing stitch, satin stitch, cross stitch etc. are just to name a few. Indian embroidery
exists in exquisite variations and vibrant colors, with each state having a unique style of its
own. That one can think of in the fabric. Hand embroidery is a beautiful art that almost
anyone can learn. It is an art that should be preserved well worth learning.
Crewel Embroidery, or Crewelwork, is a decorative form of surface embroidery using wool
and a variety of different embroidery stitches to follow a design outline applied to the
fabric. The technique is at least a thousand years old. It was used in the Bayeux Tapestry, in
Jacobean embroidery and in the Quaker tapestry.
The origin of the word crewel is unknown but is thought to come from an ancient word
describing the curl in the staple, the single hair of the wool. Crewel wool has a long staple;
it is fine and can be strongly twisted. Modern crewel wool is a fine, 2-ply or 1-ply yarn
available in many different colours.
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About the Society
M/S SUKHNAG ARI STAPLE EMBROIDERY IC LTD. (J&K) is a national level
voluntary organization based in SRINAGAR, (J&K). This Society has over taken various
community welfare issues like women & child health, AIDS awareness, Training & self-
employment programme for rural women. M/S SUKHNAG ARI STAPLE
EMBROIDERY IC LTD. (J&K) was established as a facilitation center to provide
forward and backward linkage to women producers and promote womens empowerment
and advancement. Accordingly, it seeks to develop collective strength of these self
employed women producer, promote solidarity and strengthen their self confidence. A need
to improve the design and quality of products to match market demands emerged in the
region hence to promote the handicrafts of the area.
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Design Methodology and process
To achieve something fruitful result, Planning is the must and should be based on certain
facts related to the field/craft.
Products- Products needs to be developed that they can relate their requirements, usages,
and above all the capability in their society they were lagging at.
Costing The other very important aspect which is necessary for the commercialization of
any product is its costing. As its the most important of the development and survival of
any craft, business of species on earth that better and adoptable as per the situation can only
deserve to survive in the competitive world. Increasingly Productivity, Product and Design
Development, standardization of product, technological up gradation for capacity building,
quality control measures with well defined specifications, effective packaging.
Raw Material- It should be taken care that those raw materials should be in use, which is
easily available to the native place of workshops. Wool which is majorly used in Crochet
craft is easily available in concern area.
Marketing - Assimilation of Market intelligence, product identification as per market
segmentation. Appropriate market and product mix, building up of business enterprise,
relationship management of assisting market outlets, test marketing through financial
exhibitions/ fairs, effective publicity through appropriate media mix.
Financial Pooling of economic resource (within through thrift and credit and through
financial institutions and funding organizations.)
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According to the above mention facts
I tried to make the Designs which were relevant with their identification to the Map.ie
lifestyle accessories, Home Decoration, & other items.
Methodology Adopted to develop the prototypes
As per the survey report reveals that what the major facts were playing around the area it
got needed a little bit different strategy to follow. Artisans were need to convince about the
market and its changing nature as pore the time requirement adopted the methodology
follows
Identifying there area of interest and specialization. i.e. techniques.
Different sources introduced to get new designs and ideas.
Let them taught the planning process and its importance.
Introduction to concept development process.
Different techniques to utilize the raw material.
Finishing and packaging techniques.
Method to take care of process.
Raw Material Fabric, Colorful Threads ( Cotton, Viscose ( Twisted, Untwisted) ),
Wool, needle, Tracing Paper, Tracing Powder, Scale, Pencil, Eraser, Etc.
Tools and Equipments Different Number of AARI Needles, Frames, Khaka
making paper,Stationary, Kerosin, Neel, Scisors,Cutter,Tracing Powder,Needle .
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Venue of the Workshop: - Village- Lahorie Check, Distt. Budgam,
(J&K)
Budgam district came into existence in 1979-
80, prior to which it was part of Srinagar
District. Budgam is formed of three tehsils
namely Budgam, Chadoora, Beerwah. It
comprises of 496 Villages and is surrounded
by the Districts of Baramulla, Pulwama,
srinagar. The total Geographical area of the
District is 1371 sq Kms. Agriculture is the
main occupation of the people and Maize,
Rice, Paddy, and oil seeds are grown in the
District. The south and southwesteren parts of
the District are mainly hilly and northern parts parts are plain. The climate of the District is
mainly temperate and the average rainfall is 585 cms (annual). Important Landmarks and
Installations of Badgam Airport:- The only civil Airport in the valley is situated in this
District which connects the valley to rest of the world. Besides it provides helicopter
services to Kargil,Karnah,Gurez. Petrol Depot at Sanat Nagar:- It has a capacity of 50000
litres of petrol. LPG plant at Peerbagh:- It has a capacity of 20000 litres. Railway station
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Ompora BUdgam:- On of the very beautiful Railway stations endowed with modern
facilities( under construction yet). Historical Places and Monuments Tomb of Sheikh Noor-
ud-din-Noorani The tomb of Alamdar-e-Kashmir is situated 28 Kms in southwest of
Srinagar at Chrar-e- Sharif in Budgam District. The shrine on the burial site was
constructed by the then ruler of Kashmir Zain ul Abideen. Sheikh Noor-ud-din was born in
Kaimoh and his ancestors belonged to Kishtwar. He was a pious soul and travelled
throughout Kashmir to spread the message of his religion. He meditated for 12 years inside
a cave. Four centuries after his death Afghan governor Atta Mohd. Khan issued coins in his
name. The shrine alongwith Khanqah was gutted in a devatating fire in 1995. A new shrine
is planned to be constructed in its place. The Shrine of Khan Saheb It is situated in the
Khan saheb block of the District.It is associated with famous saint Hazrat Saleh Khan who
belonged to village Pakhla of Pakistan. Syed Saleh Khan also meditated inside a cave for
12 years and stayed in Srinagar for some time.He was also a fine calligrapher. ImamBara
Budgam The Imambara is a holy place for Shiiete Muslims of Kashmir. This building was
constructed in the year 1857. The present imambara is octagonal and has five main
enterances each of 12ft width. One of the doors is reserved for women. The Imambara is a
piece of indo-Iranian architectureand commands great reverence among Shia masses. Ziarat
Alamdar-E-Kashmir The land of Khag was fortunate enough to have Sheikh noor-Ud-Din
as a visitor. Sheikh selected a rock a Khag for meditation and this bears the imprints of his
feet. This rock is known as shah Kaen. A shrine is built there in the memory of the saint.
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The Tomb of Sham Ded Sham ded was a daughter of a Iron smith in Poshker village and
was initiated into sprituality by Sheikh-ul-Alam. The pious lady after his death was laid to
rest in Poshker village and a shrine was construted there. Other shrines of various pious
saints abound in Budgam. These are shrines of : Baba Latif-ud-Din, Syed Mohd. Samri,
Hazrat Ganga Baba Rishi, Zia -ud-Din Bukhari. Tourist Places Budgam has many places of
tourist interest where man finds peace and in close union with nature. These include
Yusmarg It is one of the captivating meadows of Kashmir. It is 50 kms southwest of
Srinagarat an elevation of 7500 ft above sealevel. It is a cluster of meadows surrounded by
PirPanjal mountains. The place is connected by road from Srinagar and Charar-e-Sharief.
NilNag It is famous blue water lake 4 Kms from Yusmarg connected with bridle path. It is
wonderful picnic spot. Mount Tutakuti It is source of Doodhganga stream and is at a
elevation of 15000 ft from the sea level. The stream is famous for its trout. Doodganga is
just one Km from Yusmarg. Sang-e-Safed These are white rocks 10 kms from Yusmarg.
Enroute there are many meadows where one can have night halts. Surrounded by dense
pine forests the place is a famous picnic spot. Tosmaidan It is famous pasture and has a
historical background. Mughlas took this route for travelling into Poonch. It is the largest
pasture in the surrounding areas. Other places with tourist potentials are Pehjan and
Nakwaer Pal which can be explored. Dudepather The recently discovered tourist resort, one
of the most beautiful place in the world. However this beautiful place because of recent
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discovery in the media has not a good facility of hotels & restaurants & reads to reach the
spot .
VENUE OF THE WORKSHOP-
Village- Lahorie Check Distt. BUDGAM (J&K)
Date of the Workshop 06TH Sept. 2012 20TH Sept. 2012 (total days 15)
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Inspection- (OFFICER, DCH) President of M/S SUKHNAG ARI STAPLE
EMBROIDERY IC LTD. (J&K) with Designer Pankaj Arora and artisans. All the
prototypes were checked and appreciated by the Officials.
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: Designer at the workshop with the Artisans. : Artisans showing their work and getting
feedback from the officials.
LIST OF THE PROTOTYPES
DESIGN AND TECHNICAL DEVELOPMENT WORKSHOP
STAPLE EMBROIDERY CRAFT
DATE-06-09-2012 to 20-09-2012
VENUE- VILLAGE- Lahorie Check Distt. Badgam (J&K), INDIA
c PRODUCT NAME PRODUCT CODE SIZE/ INCH Price/pc PCS
01 SUIT PIECE PA/SASEL/12-01 22X 41 1300/- 02
02 SUIT PIECE PA/SASEL/12-02 23X 42 800/- 02
03 SUIT PIECE PA/SASEL/12-03 22X 40 900/- 02
04 SUIT PIECE PA/SASEL/12-04 20X 42 1200/- 02
05 SUIT PIECE PA/SASEL/12-05 21X 42 800/- 02
06 SUIT PIECE PA/SASEL/12-06 21X 42 1200/- 02
07 SUIT PIECE PA/SASEL/12-07 19X 42 800/- 02
08 SUIT PIECE PA/SASEL/12-08 21X 42 1000/- 02
09 SUIT PIECE PA/SASEL/12-09 22X 43 1000/- 02
10 SUIT PIECE PA/SASEL/12-10 22X 41 900/- 02
11 SUIT PIECE PA/SASEL/12-11 20X 42 1400/- 02
12 SUIT PIECE PA/SASEL/12-12 21X 42 800/- 02
13 SUIT PIECE PA/SASEL/12-13 22X 41 800/- 02
14 SUIT PIECE PA/SASEL/12-14 21X 42 1400/- 02
15 STOLE PA/SASEL/12-15 X 800/- 02
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Total Cost/ set = 15,100/ Rs. For two sets = 15,100 x 2=
30,200/-INR.
Designers Report-
Designers View
Kashmir as a State has a very beautiful and Strong History
behind it. Beside that in Art & craft too it is well known State which offer
colorful stitches with traditional patterns reflecting their life style. During the
survey of the projected area I realize that Embroidery is the part of the basiceducation of the women rather than the other hobbies.
A detailed survey of the area was made to access the existing design in STAPLE
(HAND EMBROIDERY) Craft, the available materials, technical inputs,
production process and marketability of product etc. for the development of new
designs, which can easily, marketed. The base line survey got done before
starting the workshop keeping certain things in the mind such as the present
condition of craft and its practitioners, to know the basic requirement, the
problem and its solutions and last but not the least for the scope & possibilities of
the crafts and its practitioners. How one can get them in the line of current world
of competition. What are their needs and wants, required facilities, and about
their habits.
I started the work by keeping basic aspects of the development like locating the
active area i.e. geographically where the craft stands, which level of skills
craftsperson have, basic difficulties lies around the area so that it could easy to
reach and rectify the problem. The result reveals heartening facts. No doubt, they
are skilled and deserve every right to get all the recognition, others enjoying.
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The crafts persons were talented and practicing it, as the products made out of
this craft is used in everyday workout. The crafts persons practicing the art for
the household needs and for some small business point. There products of
concerned and the designs were of limited stock,. The ultimate story is that is that
by proper guidance regarding the designs, ability to judge the trend and
requirement of the market, technical inputs, providing proper marketing network,
refinement of taste and choices to be built up among the artisans to enable them
to put an overall performance on the crafts to ensure end users satisfaction.
The result of the survey reveals the facts, can be summarized as
GEOGRAPHICAL IMPORTANCE-
The crafts persons at Distt.- Budgam practicing the craft are too lucky compare
to others, as the area is concerned and accessibility to connect internationally &
Domestic market and its Easy to get the Required Raw Material and Equipment.
SKILLS-
The crafts persons were talented and practicing it as earning from this plays a
major part for their bread & butter. The crafts persons practicing, it just for the
sake of their survival not for their growth, business. There products of concerned
and the designs were limited, as they don't have exposure to the outer world of
competition. They are the skilled but raw, easily can be mould into any shape of
desire.
It can be underlined as mention below-
Practiced by females of the family,
Lack of innovation,
Lack the Knowledge of trend due to market exposures.
Limited product range and designs.
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They don't know the techniques to cure, processing & finishing.
They don't have the proper marketing channel & costing method
They are not exploring the craft due to lack of options. The ultimate story is that
is that by proper guidance regarding the designs, ability to judge the trend and
requirement of the market, technical inputs, providing proper marketing network,
refinement of taste and choices could be built up among the artisans, to enable
them to put an overall performance on the crafts to ensure end users satisfaction.
PRODUCT CONCEPT-
Prior to start the workshop I made the detail survey of the area to know about the
present status of the craft and its practitioners so that accordingly I can make the
planning process. The survey reveals the basic facts that the product range of the
crafts in the market is very limited and they doing it as per there experience. It
means
most of them practicing it as per the local market and the product range they are
used to get in touched were of the kind they were used to make early days.
They were still playing with those certain options only because lack of exposure.
They don't experimenting and not creating the new possibilities i.e. market and
products, as they don't have proper market exposure so practicing the same since
they were familiar with and as products concerned they were still at the
beginning phase in spite of all the expertisement in the craft.
By rectifying the certain facts mention below goals can be achieve
Proper planning
Organized production
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Adaptability as per the market requirement
Reasonable wages
Marketing exposure
Basic facilities
SUGGESTIONS-
As a designer, I want to convey the message that to promoting Indian handicrafts
by developing handicrafts artisan cluster and cells into professionally managed
and self reliant community enterprises on the principles of affective member
participation
and Mutual Corporation. The thrust of the scheme is on a projected need based
integrated approach for craft persons leading their empowerment. Due to limited
raw material provided by concerned organization design and prototypes
development process got affected otherwise more could be done.
The main objective should be as-
Provided adequate infrastructure support for improved quality and
productivity and to enable artisan's access to a larger market segment, both
domestic and international.
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Ensure effective collective participation of all members involved in
production and marketing process for optimal growth in human resource,
production, and income.
Make empower artisans by making the active entrepreneurs cum primary
stake holders in the process of development and bringing them to a visible
platform for easy access to domestic & overseas markets.
Upgrade artisan's skill through appropriate design and technology
intervention to enable them to use quality raw material, tools and
equipment to produce value-added items.
Create centers of excellence (based on the philosophy of collective
enterprises) with well integrated linkages.
At last I want to wish the artisans very all the luck for their future.
Pankaj
Arora
(Designe
r, NIFT)
New Elements Added-
Keeping in mind the growing interest all over the world in Particular Craft and
especially the emergence of ethnicity I have tried to design a few garments
without moving from the traditional elements, color combinations and the
creative trends in textile. Idea of regenerate the Craft and new few stitches were
explored. The focus was to teach them making their own patterns and
accessories, not only will allow artisans to express their personal style but also
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teach them the importance of colors and details and tell them if these all elements
well coordinated can add grace to design and product.
The focus was to teach them how to create design patterns from an inspiration.
Give it appropriate color combinations and use ideal Stitches to enhance the
pattern and the basic steps of creating a design pattern for work by taking
inspiration from the beautiful things presents in the nature, books, surroundings
and pictures etc.
Successful design incorporates the use of the principles and elements to serve the
designer's purpose and visual goals. There is no rule for their use, but may be
directed by intent. The designer's purpose drives the decisions made to achieve
appropriate scale, good proportion, as well as the degree of harmony between all
the elements achieved through the sensitive balance of variety and unity.
Harmony in design is using the same shape or similar shapes for the components
of a project like a house. When objects like furniture in room look like these
belong together, the objects are in harmony.
There are several principles of design that are as variable as ones perception. The
sense of designs maturity depends upon the surroundings. The principles of
design consist of- repetition, gradation, rhythm, radiation, contrast, dominance
(emphasis), proportion, scale, balance, harmony, unity, and adequate design
functionality. The basic factor that plays important role in creating and
implementing the concept is revisualization of the end product.
Color harmony is using the same set of colors of a color palette with a limited
number of colors, and using the same or similar color patterns on the components
(like a table and couch) of a project help unify the space. Harmony and unity in
design generally or in many cases makes the design (like a room in a house) look
more visually appealing. These concepts and elements drive all intentional
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design strategies. Awareness of the elements and principles is the first step in
creating successful visual compositions.
After survey I found the Hand Embroidery craft is very rich in terms of utility,
design, color and pattern. But there is always chance of improvement. I tried to
introduce new elements in design without harming the soul of the craft.
PROGRESS CUM ACHIEVEMENT REPORT
A brief report on progress of the workshop and prototype development
FIRST PHASE (06st Sep. 09th Sep. 2012) :
Workshop got
inaugurated, than a brief introduction regarding the purpose of the workshop and
whole planning regarding the work discussed.
After inaugural speech to understand the skills level of craft women, Plain fabric
swatches distributed to the women to know their knowledge and skill about the
craft. Then design of four set of the prototypes were taught & imprisoned on
respective base material on which prototypes suppose to get developed with all
the details. Placements of the designs on base material got done and were
distributed among them. Work started on respective prototypes at the same time.
SECOND PHASE (10th Sep. 13th Sep. 2012) :
One set of the four
prototypes got completed. At the end of this phase 13th Sep. 2012, other Seven
set of designs of prototypes were got Printed onto the respective base material.
THIRD PHASE (14th Sept. 18th Sept. 2012) :
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Rest of the prototypes were
traced and embroidered as per the given Designs and were ready for the stitching
by the 18th July. So by the 18th of the July almost all prototypes were stitched.
FOURTH PHASE (19th Sept. TO 20th Sept. 2012) :
All the prototypes developed were finished and Packed as per the Instructions.
ACHIEVEMENTS
0n commencement of the workshop, the trainees were introduced with:-
Methods of transferring a design.
Presentation and care of the craft.
Tools and material used.
Craft and its possibilities.
Existence of the craft and its importance towards its heritage culture.
Importance of colors in craft.
Importance of the quality of material to be used.
Importance of the design and their use.
To embellish them with the modern look.
Under the guidance on day-to-day basis the trainees learnt mastering giving
various shape to the prototypes. As the workshop processed, the trainees were
also given practical training and the use & implementation of various designs &
techniques.
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The 15 days workshop 06th September 2012 to 20th September 2012 with the
artisans of SUKHNAG ARI STAPLE EMBROIDERY IC LTD.(J&K) at
Village- Lahorie Check Distt. Badgam has been a workshop with the
difference. The work produced during the workshop has emerged well. The
collective effort of artisans and the designer reveals the great potential. It is very
hearting to see the entire process, from the conception of designs sketching
Stitches, selection of color has been highly interactive one. And everybody
learned from every moment of it .The product designed during the workshop was
done with the aim of finding new buyers, will give more benefit to the artisans.
Look for the product which has a aesthetic beauty with Indian touch, especially
the Foreign customers. Key factor for the success of the workshop was due to
main focus on the
Designing,
Highly decorative,
Focus on the neatness of the Hook work
Finish is also one of the key features which led to its successes.
Excellent colors election according to the prototype.
Quality of Raw Material
The product created range for Garments, accessories . These qualify the design
brief, which had required the designer to focus on the products. The idea was to
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have prototype with the quality and difference, and that can be produced faster
without any technical difficulty and have a fancy look.
Under the guidance on day-to-day basis the trainees learnt mastering & tailoring
giving various shape to the prototypes. As the workshop processed, the trainees
were also given practical training and the use & implementation of various
designs & techniques.
During the workshop 30 Artisans had participated and benefited from this
workshop. Mr. Pankaj Arora Designer Empanelled with the O/o the
Development Commissioner (Handicraft) Ministry of Textile, Govt. of India,
New Delhi 66 on the specific Hand Embroidery Craft was engaged as
Designer who conducted the workshop sincerely. In all 30 Prototypes (2 sets)
on STAPLE Hand Embroidery craft were developed. During the workshop
and one set of prototype has been deposited with the Assistant Director
Which Receipt obtained and enclosed along with audited account of
expenditure.
The new Product that emerged was very well accepted by the artisans as well as
market experts. The simplicity of Designs and effectiveness in Terms of value
addition was appreciated. The Design is suitable for any Urban & Foreign
Market. Therefore, in view of the above facts the aims and objectives with which
the Design & Technical Development Workshop was sanctioned have been
successfully achieved.
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Photographs of Workshop:
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Conclusion-
The 15 (fifteen) days workshop with the crafts women of SUKHNAG ARI
STAPLE EMBROIDERY IC LTD.(J&K) @ Lahorie Check, Badgam,
Kashmir, has very vast culture in Hand work .The Womens Specially are verydedicated to learn the craft and adopting it to make some livings for their
families. Cluster offer very nice color sense and colorful stitches with traditional
patterns reflecting their life style.
The work that has emerged, through the collective effort of the crafts women,
N.G.O. team, and the Designer, reveals the great potentials that the traditional
craft of Crochet work practiced by the women has. After suffering from so much
of Geographic and Climatic difficulties, products created by the crafts women,
supposedly low skilled but are neat and well executed and have made us rethink
about their potential. It is heartening to see that the entire process, from the
conception of the designs, to tracing them, cutting, and then filling and finishing
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the product, has been highly participatory one, and everybody enjoyed every
moments of it.