A Report on Nitun Kundu

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A report on

SME pioneer

Nitya Gopal Kundu (Nitun Kundu)

Born: December 3, 1935, Dinajpur .

Nitun Kundu graduated from Dhaka

Art o!!ege "no# the $n%titute of &ine

Art%' in 1959.

Nitun Kundu #a% a &amou% arti%t,

%cu!ptor and entrepreneur, #ho #a%

kno#n for bringing ne# trend% in

ab%tract and rea!i%tic art to the

Bang!ade%hi art% %cene. (e #a% a!%o

#e!! kno#n for hi% furniture de%ign%,

pioneering the u%e of integrating

#ood #ith meta!.

Who started business on a %ma!! #ork%hop in a tin)%hed at *opkhana +oad in &ebruar 19-- and

named it Art in raft/.

After 35 ear it %tand% to 0*0B$ and contro!% about 2 of the countr4% branded furniture market.

Report On SME Pioneer Nitun Kundu

http://en.wikipedia.org/wiki/Dinajpur_District,_Bangladesh




Full name: Nitya Gopal Kundu (Nitun Kundu)

Born: December 3, 1935 in Dinajpur .

(e #a% the fourth among %een chi!dren. (i% parent%

#ere 6nanendranath Kundu and Binapani Kundu. (e #a%

married to 7ha!guni Kundu and had a daughter Amit and

%on Anime%h.

8ducation and ear! career

Nitun Kundu graduated from Dhaka Art o!!ege "no# the

$n%titute of &ine Art%' in 1959.

Nitun Kundu #a% a &amou% arti%t, %cu!ptor and entrepreneur, #ho #a% kno#n for bringing ne# trend%

in ab%tract and rea!i%tic art to the Bang!ade%hi art% %cene. (e #a% a!%o #e!! kno#n for hi% furniture

de%ign%, pioneering the u%e of integrating #ood #ith meta!.

During the Bang!ade%h iberation ar, Kundu #orked #ith the ce!ebrated arti%t ;uamru! (a%%an at

the pub!ic re!ation% department of the Bang!ade%h 6oernment)in)8<i!e at =ujibnagar

&amou% #ork%

>ada ?agrata Bang!ar =uktibahini "po%ter'

Amra >abai Banga!i "po%ter'

Bang!ar Bir =uktijoddha "po%ter'

>haba%h Bang!ade%h "%cu!pture at +aj%hahi @nier%it'

>AA+ &ountain at Kar#an Baar, Dhaka

&ountain, Dhaka (igh ourt, Dhaka

>ampan, >hah Amanat $nternationa! Airport, hittagong

Kadam &ountain, Nationa! 7re%% !ub, Dhaka




http://en.wikipedia.org/wiki/Mujibnagar


http://en.wikipedia.org/wiki/Mujibnagar



A#ard% and honor%

8ku%he 7adak

Dai! >tar)D( Be%t 8ntrepreneur A#ard

Nationa! &i!m A#ard

7re%ident 6o!d up

Notun Kuri A#ard "Bang!ade%h *e!ei%ion'

Kundu #a% #e!! kno#n among hi% friend% and fami! member% for being a perfectioni%t and a!%o

#orking for hour% at a %tretch. (e #a% a!#a% dra#ing or painting or coming up #ith ne# de%ign%,/

%a% Amit. (e #ou!d %ta up for %eera! night% together to comp!ete hi% de%ign% and painting%. $n

%pite of being the chairper%on of a huge e%tab!i%hment, Kundu #ou!d %pend p!ent of time in hi% #or!d

of art and co!our. = father4% management team #a% bui!t in %uch a manner that it #ou!d %ometime%

run for da% #ithout him coming to office,/ %a% Amit. &or in%tance, #hi!e con%tructing 4>haba%h

Bang!ade%h4, at one point he %pent night% !itera!! under the %k tring to perfect hi% creation. $n

bet#een a!! that, he #ou!d keep in touch #ith hi% team in Dhaka and #ork oer the phone./




Nitun Kundu The Furniture pioneer

$n the 19-5, fo!!o#ing a brief %tint at Bitopi aderti%ing agenc, Nitun Kundu e%tab!i%hed hi% o#n

compan, a furniture %tore featuring hi% o#n de%ign%, 0*0B$. ithin a re!atie! %hort period, 0*0B$

became the mo%t prominent Bang!ade%hi furniture brand, empha%iing the ne# nation4% pride in it%

refund cu!tura! identit after independence. 0*0B$ uick! gre# to become one of Bang!ade%h4% top

e<ported brand%, #ith %a!e% primari! to $ndia and the >outh 8a%t A%ian countrie%.

$t i% %aid that 0tobi #a% a% much hi% chi!d a% hi% chi!dren, Amit and Anime%h. $ntere%ting!, a!! of

them hae the fir%t a!phabet of Bang!a !anguage a% the initia! !etter of their re%pectie name%..

Introdution on !T!"I

Born in 1935 at Dinajpur, &rom humb!e beginning% in the corporate furniture rea!m to the %pectacu!ar

e%ca!ation into the !ife%t!e giant that it i% no#, 0*0B$4% %tor of %ucce%% %pan% mere! 35 ear%.

7roiding ho!i%tic %pace %o!ution% catering to a!! %phere% of dai! !ife, 0*0B$ i% #e!! on it% #a to

ri%ing to the rank% of A%ia4% top three brand% b C2C2. ith creatie reinention pu!%ating through the

entire organiation, 0*0B$ ha% %et out to reo!utionie the entire retai! %cenario %tarting off #ith

Bang!ade%h.

$n 19- he conceied the idea of embarking into commercia! enture and %tarted manufacturing

decoratie item% at hi% re%idence and !ater at >hukrabad, in addition to norma! actiitie% of painting

and %cu!pture. *he name of thi% mini #ork%hop #a% *he De%igner%/, emp!oing on! per%on%.

A recipient of Nationa! A#ard for painting in 19E5 and Bangabandhu A#ard in 199C, =r. Nitun

Kundu %et up a %ma!! #ork%hop in a tin)%hed at *opkhana +oad in &ebruar 19-- and named it Art in

raft/. (ere, in addition to coat pin, cup, cre%t, troph etc. he %tarted manufacturing decoratie item%,

tab!e !amp, and ariou% tpe% of meta! furniture.

$n 19- he opened a %ho# room at C32, Ne# 8!ephant +oad, Dhaka and gradua!! %tarted marketing

a!! kind% of meta! furniture in a profe%%iona! manner.

(aing #ide! trae!!ed a!! oer the 8a%t and the e%t, =r. Nitun Kundu gained %ufficient confidence

and e<perience b 19, #hen he %tarted commercia! production under the name and brand 0*0B$. A

great dea! of empha%i% #a% gien to meet the need of cu%tomer% and 0*0B$ product% %tarted gaining

popu!arit.

=r. Nitun Kundu gradua!! engaged $ndu%tria! De%igner% and 8ngineer%. >pecia! effort% #ere made to

bui!d up a core team of high! %ki!!ed craft%men. A!! kind% of meta! furniture #ere being manufactured




at =irpur &actor and marketed through the >ho#

room at 8!ephant +oad b 19. Becau%e of it%

%uperior ua!it, 0*0B$ product% continued to gain

popu!arit. =r. Nitun Kundu dee!oped a #ide range

of furniture for office, ho%pita!%, re%idence and %!o#!

created a much #ider popu!arit for 0*0B$ product%.

&o!!o#ing training b A0*> in ?apan, =r. Nitun

Kundu improed the ua!it of 0*0B$ product% a%

#e!! a% %a!e% ad marketing method% %o %ucce%%fu!! that b 1993 he con%tructed a four %toried bui!ding

at Di!ku%ha FA and opened a di%p!a entre there.

*he market demand for 0*0B$ product% continued to ri%e and compan fe!t the need for e<panding it%

production capacitie%. *herefore, =r. Nitun Kundu %et up another factor at >hampur, Dhaka,

coering !and %pace of E222 %. ft., #hich #ent into

e<perimenta! production in Noember 199. *he

factor i% no# fu!! operationa! #ith !ate%t machiner

to manufacture a #ide range of mo%t %ophi%ticated

furniture %o that 0*0B$ can compete in the

internationa! market. *he factor ha% no# e<panded to

3,22,222 %. ft.

Due to the u%er preference of #ooden furniture,

0*0B$ decided to gie a %imi!ar fee! to their cu%tomer% and %tarted to produce furniture from

aminated Board from =a, 1999. *hi% #ood partic!eboard ha% a #ood !ike %urface and can be

de%igned to !ook e<act! !ike #ooden furniture. *he%e product% of 0*0B$ achieed tremendou%

market acceptance and !ater =r. Nitun Kundu created it to be GKnock)do#nH format to %ae %torage

%pace and gie carring conenience to cu%tomer.

*he %pecia! feature of 0*0B$ product% i% that it take% e<ten%ie care to combine functiona! uti!it #ith

e!egance, keeping in ie# the efficient u%e of f!oor %pace, 0*0B$ i% no# euipped #ith the !ate%t

machine% and techno!og to manufacture a!! kind% of %ophi%ticated meta! furniture inc!uding ho%pita!

furniture and %uch other item%.




=r. Nitun Kundu fe!t the need for introducing profe%%iona!i%m in hi% compan and according!

engaged high! ua!ified management ta!ent to meet the functiona! need of the pre%ent da cha!!enge%.

0*0B$ entered into the internationa! market b e<porting chair% to @kraine in 199.

0*0B$ i% fu!! con%ciou% of it% ob!igation to the %ociet a% a corporate citien and i% current!

marking a!! po%%ib!e effort% to p!a it% ro!e effectie!. embarking into commercia! enture and %tarted

manufacturing decoratie item% at hi% re%idence and !ater at >hukrabad,

#isions and Mission$

0*0B$H% i%ion i% to become a major g!oba! brand and it% current mi%%ion i% to dominate A%ia)7ecific

b C2C2

%lannin&

0*0B$ i% committed to proide e<ce!!ent %erice and to e<ceed the e<pectation% of it% cu%tomer%. $t

#ant% the cu%tomer% to remember 0*0B$ a% a memorab!e e<perience.‟

0*0B$ aim% to fu!fi!! the objectie% of the ompan4% gro#th and to meet the e<pectation% of a!! it%

emp!oee%.

A'ards eeied

$n their !ong journe, 0*0B$ ha% different kind% of a#ard% from different actiitie%. *he%e a#ard%

hae gien u% %pirit to go far a#a. *he mo%t #e!!)kno#n a#ard% hae gien !ike:

*he mo%t prominent a#ard for 0*0B$ i% the $>0 certificate 9221:C222 certificate.

1. 8nterpri%e of the Iear .......... C221

C. >eera! prie inc!uding fir%t prie at D(AKA 8<port &air:

3. 7rie on Nationa! $ndu%tria! &air

Tar&et mar*et

$dentifing the con%umer% target i% important becau%e different con%umer% ma hae different brand

kno#!edge %tructure% and thu% different perception and preference% for the brand. $t ma be difficu!t to

be ab!e to %tate #hich brand a%%ociation% %hou!d be %trong! he!d faorab!e and uniue. A number of

con%ideration% are important in defining and %egmenting the market and choo%ing target market




%egment%. &or 0*0B$ the target market i% huge %tarting from indu%tria! organiation%, medica!

organiation, corporate and indiidua!%.

Mar*et se&mentation:

=arket %egmentation ino!e% diiding the market into di%tinct group% of homogeneou% con%umer%

#ho hae %imi!ar need% and con%umer behaior and thu% reuire %imi!ar marketing mi<e%.

&or 0*0B$ the target market i% the midd!e c!a%% to higher midd!e c!a%% a% the produce affordab!e

furniture for !iing and commercia! purpo%e%.

+ob esponsibility

A% #e think that 0*0B$ i% the cu%tomer oriented compan %o, #e a!#a% gie priorit to our

cu%tomer%. &or giing the cu%tomer %upport #e a!#a% tr to proide our be%t to the c!ient%. e are

proiding %eera! of product% on! for the cu%tomerH% %ati%faction. $ am #orking here %ince ?anuar

12th.&rom the beginning of m #ork $ hae to !ook after to the cu%tomerH% de%ire%. $ can diide m job

re%pon%ibi!it into three part%. A% $ am #orking 0*0B$ a% an 8<ecutie +etai! under the +=

"u%tomer +e!ation%hip =anagement' department, $ hae to do %eera! actiitie% re!ated #ith the

cu%tomer%. *he three part% $ hae diided for m job re%pon%ibi!itie% are:

1. Direct dea!ing% #ith the cu%tomer

C. =aking the dai! report

3. 0ther Actiitie%

%romotion

*he in)hou%e ommunication department at 0tobi #ork% around the c!ock to en%ure that a!! of 0tobi4%

product%, %erice% and promotiona! campaign% receie due attention. 0tobi maintain% innoatie, ear)

round promotiona! e<citement to attract it% cu%tomer% and i% i%ua!! pre%ent in print media, te!ei%ionand outdoor bi!!board%. *he promotion %trateg ha% eo!ed oer the ear%, a!ong%ide the brand. $n the

pa%t, 0tobi emp!oed traightfor#ard, product)ba%ed adert% in aboe)the)!ine channe!%. $t ha% moed

on to di%count campaign% ince, and ha% dee!oped further into thematic campaign%. A compari%on of

figure% demon%trating 0tobi4% actua! ad %pending in the pa%t #ith figure% repre%enting the pre%ent #i!!

%ub%tantiate the eo!ution of 0tobi4% media pre%ence. $n &I C22)25, the compan %pent a tota! of *k




C,5,222 on aderti%ing, #hi!e in the !a%t fi%ca! ear, &I C22)C229, 0tobi %pent *k E,333,C21.

*hi% dra%tic increment in aderti%ing e<pen%e% ha% a direct re!ation%hip #ith the increa%e in %a!e% and

traffic f!o# in the %ho#room%. $n term% of be!o#)the)!ine aderti%ing, 0tobi i% ino!ed in a number of

actiitie% inc!uding direct mai!%, !eaf!et%, cata!ogue%, %cratch card% and coupon%, 7+ actiation for

%ho#room !aunche%, BCB %a!e%, and fo!!o# up of the product condition b the 0tobi u%tomer are

department. *he Bu%ine%% +e%earch department i% a!%o ino!ed in B* actiitie%, b ea%uring the

!ee! of cu%tomer %ati%faction after %a!e%. A recent campaign #hich receied much acc!amation #a%

the =etamorpho%i% *J, #hich i!!u%trate% ariou% tpe% of tran%formation% taking p!ace #ithin a

jung!e. *he campaign #a% !aunched in Augu%t C229, and i% being aired on a!! Bang!ade%hi channe!%.

0tobi depicted %een !aer% of meaning in thi% campaign: it% outer %he!! introduced %o!id #ood

furniture and it% innermo%t %he!! appropriated an e%%ence of continuou% reinention. ithin the

!ife%t!e brand offering innoatie and in%piring %pace %o!ution%. 0tobi4% range of furniture, furni%hing%

and app!iance% are dee!oped and marketed to %ere a!!

age% and %tage% of home%, indu%trie%, in%titution%, ho%pita!% and office%. 0tobi manufacture% furniture

from an a%%ortment of materia!%, inc!uding !aminated chip board%, #ood, =D&, %heet meta!, tube%,

p!a%tic, cane and man more. 0ur #ide range of furniture and fitting% are %egmented categor)#i%e

and encompa%% area% %uch a% bedroom%, chi!dren4% room%, dining room%, !iing room%, %tud room%,

kitchen%, ho%pita!%, educationa! n%titution%, corporate office%, indu%tria! accent% and decor% and retai!

%tore% among other%. 0tobi boa%t% an

a%%ortment of about 1,122 generic %tock keeping unit%, and a tota! of oer 5,222 %tock keeping unit%.

*he compan imp!ement% a!! po%%ib!e g!oba! be%t practice% in manufacturing %upp! chain

management

and retai!ing, en%uring a!! product% and %erice% offered are of %upreme ua!it. &or in%tance, 0tobi4%

bu%ine%% re%earch department conduct% e<ten%ie %ure% and interie#% to determine cu%tomer%4

re%pon%e% to 0tobi4% endeaour%, and thi% feedback i% incorporated to modif and dier%if the e<i%ting

intermediar %he!!%, 0tobi gather% in%piration from nature and con%ider% 0tobian !ife a% a garden or

fore%t. ife goe% on for trae!!er% #ho gain motiation and en!ightenment from their journe% for their

o#n metamorpho%i%. hi!e aderti%ing and promotion% are an integra! part of the compan4% function,

0tobi recognie% the ro!e it can p!a in furthering the dee!opment proce%% in the countr. 0tobi i%

committed to giing back to the %ociet it operate% in, #ith an empha%i% on a trip!e bottom !ine:

peop!e, p!anet, profit. *he compan ha% %tepped for#ard to actie! re%pond to the need% of the pub!ic

on numerou% occa%ion%, and >+ po!icie% centre on aiding peop!e in need, ictim% of natura! di%a%ter%,

and %upporting the dee!opment of meritoriou% %tudent%.




A fe# incident% #here 0tobi came to the fore #ithout he%itation inc!ude:

L A contribution #orth *k 5,22,222 a% f!ood re!ief in C22-

L A contribution #orth *k 5,22,222 for ictim% of c!one >idr in C22

L A contribution #orth *k 9,EE,C3 to $BA in C22

L A contribution #orth *k 12,25,222 to >hahja!a! @nier%it of >cience and *echno!og in >!het

L A contribution #orth *k 1,CE,222 to the Bang!ade%h >hi%hu Ki%hore =e!a

L A contribution #orth *k 12,22,222 to the Kidne &oundation

0tobi a!%o %pon%ored the #inner%4 ca%h prie% at the =eridian hanne! i Khude 6aanraaj in C229. $n

addition to the%e, 0tobi ha% !aunched a 6o 6reen program under the !eader%hip of freedom fighter =r

Abdu! Kha!ek. A% 6o 6reen Amba%%ador, =r Kha!ek ha% taken charge of the nation#ide tree

p!antation program, %tarting #ith oung %tudent% in the fir%t pha%e, at ariou% %choo!% product !ine and

make it een more a!!uring to con%umer%. An additiona! interior department ha% been e%tab!i%hed to

a%%i%t office% #ith imp!ementing comp!ete interior %o!ution% to meet con%umer%4 oera!! need%. 0tobi i%

comp!ete! committed to the enironment, and keep% %o!id #ood furniture a% !o# a% 5 of the

comp!ete product range. *he board% u%ed are imported from ua!it board manufacturer% #ho comp!

#ith enironment)friend! po!icie%.

eent ,eelopment

0tobi ha% undergone major change% under the ne# management. *he organiationa! %tructure ha% been

modified to inc!ude 7ortfo!io =anagement, ategor =anagement and Ji%ua! =erchandi%ing

department%, #hich %et% 0tobi apart from other companie%. $n C22, 0tobi4% uniue a!)&oring

$%ti%han #a% !aunched to cater to the need% of the firm4% oung cu%tomer%. $n term% of management

techniue, 0tobi introduced the Ba!anced

>corecard %%tem #hich a!ign% the organiation4% %trategic deci%ion% to the #ork accomp!i%hed b it%

emp!oee%. 0tobi4% fir%t #ood p!ant #a% e%tab!i%hed in C22 a% #e!!, in addition to the e<i%ting t#o

factorie%, #hich i% a %ignificant achieement for the compan. $n C229, a breakthrough co!!ection

dubbed Mthe comp!ete office %o!utionM #a% inaugurated under the %ub)brand Notepad. A major

achieement for 0tobi thi% pa%t ear #a% the !aunch of the groundbreaking 0tobi #eb%ite. *he #eb%ite

had been inactie for a er !ong time and the compan refu%ed to put up a #eb%ite that #a% be!o# the

0tobi %tandard. *he concept that #a% eentua!! dee!oped %et% a benchmark in the fie!d #ith it%

thematic, interactie and comp!ete! di%tinct nature. in >!het and Bogra, aiming for a c!eaner, greener

Bang!ade%h.




"rand #alues

8mbedded in da to da affair% i% 0tobi4% a%piration to be a creatie M#eM organi%ation in eer %en%e

of the term. $t i% #ith team#ork and togetherne%% that cha!!enge% are met and oercome. reation,

perfection and dnami%m are the core a!ue% of 0tobi. ;ua!it, durabi!it, e<ce!!ence and neat

craft%man%hip are not #hat 0tobi %trie% to achiee, but feature% eminent in each 0tobi de%ign. *he

compan maintain% it% be!ief of %etting it% o#n benchmark and breaking it time and time again.

8mboding continuou% innoation, 0tobi i% no# an in%pirationa! brand in home% and office%, #hich i%

e<p!icit! e<pre%%ed through it% product% and communication.

At the heart of a!! actiitie% in the compan !ie% an innate need to con%tant! %urpri%e not ju%t the

con%umer%, but 0tobian% tooO *he compan thrie% on the uniue Mkeep reinentingM propo%ition.

Fle-ible Manu.aturin&

0*0B$ manufacturer% it% furniture u%ing state/o. the/art techno!og, %uch a% computeried

numerica!! contro!!ed machine% and %o!ar ki!n%. 0*0B$ imited i% a !eading crafted furniture

manufacturing compan of Bang!ade%h introduced #or!d c!a%% furniture through it% fie #e!! euipped

production unit% in three &actorie%. =o%t of the machinerie% #ere %ourced from hina and 6erman

#ith high f!e<ibi!it of modification a% reuired for their eritie% of de%ign. 0*0B$ i% no# the market

!eader in branded furniture, #ith a!mo%t -2 market %hare. $t% product ha% a!%o entered into oer%ea%

market a% a part of the e<pan%ion %trateg. 0era!! bu%ine%% performance trend of 0*0B$ imited i%

good. C ear% back 0*0B$ !aunched Notepad

oncept, #hich #a% an innoatie range of contemporar office furniture. And the had %ucceeded.

Analysis: (ere, 0*0B$ i% u%ing f!e<ib!e manufacturing proce%%, to manufacture their product

according to cu%tomer need% and de%ign idea%. &or different cu%tomer the introduced different

product !ine or product %egment. B u%ing techno!og, the a!%o hae upgraded their production

proce%%.

Employee e'ards:

*o motiate emp!oee% 0*0B$ fo!!o#% %ome re#ard% and motiationa! factor%. An e<amp!e proided

be!o# to i!!u%trate their re#ard and motiationa! %%tem to#ard% the emp!oee%. 0*0B$ emp!o%

oer 5,222 peop!e, inc!uding oer C22 graduate engineer% and bu%ine%% graduate% "=BA, BBA'. 8er

ear, 0*0B$ take% 122 to C22 of it% emp!oee% to a fie %tar hote! to e<erci%e the 40ne 0*0B$, 0ne

or!d4 be!ief %%tem, #here the hief 8<ecutie 0fficer and the junior)mo%t 8<ecutie% are eua!!




treated. 0*0B$ a!%o a!ue% it% emp!oee%, and take% their concern% into con%ideration #ith an annua!

8mp!oee >ati%faction %ure.

!ther Important issues:

*he compan ha% %tepped for#ard to actie! re%pond to the need% of the pub!ic on numerou%

occa%ion%, and >+ po!icie% center on aiding peop!e in need, ictim% of natura! di%a%ter%, and

%upporting the dee!opment of meritoriou% %tudent%. A fe# incident% #here 0*0B$ came to the fore

#ithout he%itation inc!ude: A contribution #orth *k 5,22,222 a% f!ood re!ief in C22- A

contribution #orth *k 5,22,222 for ictim% of c!one >idr in C22 A contribution #orth *k

9,EE,C3 to $BA in C22 A contribution #orth *k 12,25,222 to >hahja!a! @nier%it of >cience and

*echno!og in >!het A contribution #orth *k 1,CE,222 to the Bang!ade%h >hi%hu Ki%hore =e!a to

con%tant! %urpri%e not ju%t the con%umer%, but their emp!oee% too. *he compan thrie% on the

uniue Mkeep reinentingM propo%ition.

%roblems

A!though our furniture compan p!a% a ita! ro!e for the economic dee!opment of our countr. But it

i% not tota!! free from the prob!em%. *here are %o man prob!em% in our furniture compan and in our

furniture marketing. *he%e prob!em% hamper our furniture compan to earn more profit and it%

dee!opment. *he major prob!em% are gien be!o#: $nadeuate %upp! of production techno!og.

P ack of con%u!tanc %erice%.

P imited acce%% to ua!it input%.

P Ab%ence of %ki!!ed #ork force.

P imitation% in !oca! and internationa! marketing %trateg.

P 7rob!em% in di%tributing the furniture product%.

P >hortage of ra# materia!%.

)$nadeuate %upp! of production techno!og

*echno!og i% an important factor for increa%ing the production. *echno!ogica! %ki!! can p!a a er

good ro!e for increa%ing and dee!oping the product%. Better %upp! of techno!og can he!p our

furniture compan to increa%e it% production. But #e can notice that our furniture compan can not u%e

the better techno!og for the improement of the furniture product%. *hi% i% rea!! a %eere prob!em for

our furniture co.

)ack of con%u!tanc %erice%




on%u!tanc %erice% are er important for producing better ua!it furniture product%. But the !ack

of con%u!tanc %erice% hamper% our furniture compan to earn more profit. *erm 7aper on &urniture

=arketing in Bang!ade%h imited acce%% to ua!it input% A better input he!p% to get better output. But

it% !imited acce%% doe% not make an good re%u!t.

)Ab%ence of %ki!!ed #orkforce

A!though our countr i% oer popu!ated but there i% a %hortage of %ki!!ed #orkforce in our countr. e

can gain the be%t ua!it product% from the %ki!!ed #orkforce. But un%ki!!ed #orkforce are fai!ed to

produce better furniture product%. =aking furniture i% a technica! proce%%. >o %ki!!ed #orkforce are

reuired for &urniture ompan. imitation% in !oca! and internationa! marketing %trateg *he %ucce%%

of a compan mo%t! depend% on it% marketing %trateg. =arketing %trateg i% er important for eer

tpe of bu%ine%% organiation. But itH% !oca! and internationa! !imitation% are threatening for our

furniture co.

7rob!em% in di%tributing the furniture product% our furniture compan cannot di%tribute it% product to

the #ho!e countr becau%e there are %o man prob!em% the face.

)>hortage of ra# materia!%

A!though our countr ha% man tree%. 0ur peop!e cutting do#n the%e tree% unrea%onab!. 0ur furniture

compan cannot co!!ect more ra# materia!% for producing more furniture.

%resent Mar*er ondition

During the ear! da% of 0tobi, a patron had i%ited Kundu and ordered 522 chair%. *hat #a% #hen the

%aga of bui!ding hi% empire actua!! began. No#, #ith a factor in >hampur, 0tobi4% creation% and

de%ign% hae cro%%ed the mark of e<ce!!ence, con%tructing one ne# %tructure after the other.

0tobi contro!% about 2 of the countr4% branded furniture market at pre%ent. &or the !a%t three ear%,

0tobi ha% been achieing a doub!e)digit gro#th #ith an aerage of oer C2 increa%e in ear)onear

%a!e%, de%pite the g!oba! economic do#nturn and great %tagf!ation in &I C22-)2. $n a market of oer

*k 1,522 crore%, the organi%ed market i% e%timated to be c!o%e to *k 522 crore%. 0tobi i% marketing to

and proiding the price)%en%itie cu%tomer% #ith affordab!e %o!ution% through it% ma%%tige a!ue

propo%ition "pre%tige for the ma%%'. 0tobi con%ider% it%e!f to be it% mo%t %ignificant competitor, aiming

to con%tant! break it% o#n %tandard% and rai%e the bar een higher. 0tobi %ere% it% cu%tomer% and

con%umer% through a nation#ide di%tribution net#ork, inc!uding oer 22 retai! out!et%, e<c!u%ie

dea!er% and franchi%e%.




0onlusion

=r. Nitun Kundu %et up a %ma!! #ork%hop in a tin)%hed at *opkhana +oad in &ebruar 19-- and

named it Art in raft/. After 35 ear the contro!% about 2 of the countr4% branded furniture

market at pre%ent. &or the !a%t three ear%, 0tobi ha% been achieing a doub!e)digit gro#th #ith an

aerage of oer C2 increa%e in ear)one ear %a!e%.


A Report on Nitun Kundu

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