A Record Setting 2006 Tourism Continues as Collier County’s Largest Private Sector Industry.
-
Upload
maximillian-moody -
Category
Documents
-
view
215 -
download
0
Transcript of A Record Setting 2006 Tourism Continues as Collier County’s Largest Private Sector Industry.
A Record Setting 2006
Tourism Continues as Collier County’s Largest Private Sector Industry
Tourism Continues as Collier County’s Largest Private Sector Industry
The Value of Tourism
• Visitors Spending in our Community
• Sales Revenue to Most Area Businesses
• Tax Revenue to Local Government
– Helps Build Roads and Support Schools
• Year-Round Employment Opportunities- New Jobs
• Tax Savings to Collier County Residents
• More Shopping, Restaurants, Arts & Culture
• Some Visitors Eventually Become Residents
• Visitors Spending in our Community
• Sales Revenue to Most Area Businesses
• Tax Revenue to Local Government
– Helps Build Roads and Support Schools
• Year-Round Employment Opportunities- New Jobs
• Tax Savings to Collier County Residents
• More Shopping, Restaurants, Arts & Culture
• Some Visitors Eventually Become Residents
2006 Tourism ReportAnother Record Year2006 Tourism ReportAnother Record Year
• 1,401,711 Visitors EVEN• $744,349,458 Direct Visitor Expenditures +4.3%• $1,109,825,041 Visitor Economic Impact +4.3%• $13,836,171 Tourist Tax Revenue +3.8%• 30,500 Tourism Industry Jobs (p) +2.3%• $897,093,400 Tourism Industry Wages (p) +5.2%
• 1,401,711 Visitors EVEN• $744,349,458 Direct Visitor Expenditures +4.3%• $1,109,825,041 Visitor Economic Impact +4.3%• $13,836,171 Tourist Tax Revenue +3.8%• 30,500 Tourism Industry Jobs (p) +2.3%• $897,093,400 Tourism Industry Wages (p) +5.2%
Visitor Contributions
• $73,952,456 Sales & Gas Tax Revenue +3.5%
• $547 Tax Savings Per Collier HouseholdEven
• 68.4 % Hotel Occupancy + .6%• $155.80 Average Daily Hotel Rate
+6.1%
• $73,952,456 Sales & Gas Tax Revenue +3.5%
• $547 Tax Savings Per Collier HouseholdEven
• 68.4 % Hotel Occupancy + .6%• $155.80 Average Daily Hotel Rate
+6.1%
Florida Florida 560,796560,796 +6.3+6.3
SoutheastSoutheast 109,742109,742 -1.3-1.3
NortheastNortheast 239,809239,809 -7.2-7.2
MidwestMidwest 245,370245,370 -5.7-5.7
CanadaCanada 33,47633,476 -2.4-2.4
EuropeEurope 138,859138,859 -11.2-11.2
OtherOther 73,65973,659 +8.4+8.4
TotalTotal 1,401,7111,401,711 EvenEven
%%20062006 05-0605-06
Visitor Origins 2006 Visitors
Purpose of Trip (%)2005 - 2006 Visitors
FirstFirstQuarterQuarter
SecondSecond QuarterQuarter
ThirdThird QuarterQuarter
FourthFourth QuarterQuarter
‘‘0505 ‘‘0606 ‘‘0505 ‘‘0606 ‘‘0505 ‘‘0606 ‘‘0505 ‘‘0606
LeisureLeisure 71.771.7 70.370.3 70.470.4 68.368.3 69.769.7 67.167.1 65.965.9 66.966.9
BusinessBusiness 18.518.5 18.718.7 20.520.5 21.621.6 23.723.7 24.124.1 25.125.1 23.323.3
MeetingsMeetings 9.89.8 11.011.0 9.19.1 10.110.1 6.66.6 8.88.8 9.09.0 9.89.8
Favorite Visitor Activities
• Shopping
• Dining
• Relaxation
• Beach
• Pool
• Golf
• Shopping
• Dining
• Relaxation
• Beach
• Pool
• Golf
First Quarter 2007
More Good NewsMore Good News
Occupancy First Quarter 2007 (January - March)
70.3% 71.7%
86.5% 87.6% 87.0% 86.3%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
Jan Feb Mar
2006 2007
Average Daily RateFirst Quarter 2007 (January - March)
$170.0 $174.7
$222.4$242.9 $248.5
$276.6
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
Jan Feb Mar
2006 2007
Number of Visitors 2007 Estimates
# of Visitors# of Visitors
20062006 487,365 487,365
20072007 487,180487,180
% Change% Change 0.0%0.0%
Visitor Expenditures Q 1 2007
Expenditures ($)Expenditures ($)
20062006 $274,617,575 $274,617,575
20072007 $296,431,415$296,431,415
% Change% Change +7.9%+7.9%
Impacts of TourismQ 1 07 Direct & Induced
Total Economic Impact ($)Total Economic Impact ($)
20062006 $409,454,804 $409,454,804
20072007 $441,979,240$441,979,240
ChangeChange +$7.9+$7.9
Visitor Origins
FirstFirstQuarter Quarter
20062006 20072007
FloridaFlorida 26.1%26.1% 24.3%24.3%
SoutheastSoutheast 8.38.3 7.87.8
NortheastNortheast 26.226.2 26.626.6
MidwestMidwest 23.623.6 24.824.8
CanadaCanada 3.03.0 3.33.3
EuropeEurope 8.28.2 8.58.5
US Opp MktsUS Opp Mkts 4.64.6 4.74.7
Purpose of Trip2007 Visitors
FirstFirstQuarterQuarter
20062006 20072007
LeisureLeisure 70.3%70.3% 65.9%65.9%
Business/MeetingsBusiness/Meetings 29.729.7 34.134.1
State of Florida Tourism Impacts
• Total Visitors 84.6 Million• Tourism Industry Jobs 983,800• Tourism Wages $16.3 Billion• Visitor Spending $53.9 Billion• Sales Tax Revenue $3.2 Billion
• Total Visitors 84.6 Million• Tourism Industry Jobs 983,800• Tourism Wages $16.3 Billion• Visitor Spending $53.9 Billion• Sales Tax Revenue $3.2 Billion
Visitor Industry in Collier 2002 vs. 2006
• Total Visitors + 300,000
• Visitor Expenditures + $167 Million
• Visitor Economic Impact + $294 Million
• Tourism Industry Jobs + 4,600
• Total Visitors + 300,000
• Visitor Expenditures + $167 Million
• Visitor Economic Impact + $294 Million
• Tourism Industry Jobs + 4,600
Beaches & Inlets
• Beach Renourishment & Dune Restoration
– Naples, Marco Island, County $ 23.5 Million
– Dune Vegetation Planting $ 800,000
– Award from ASBPA
• Inlet Management
– Clam Pass $ 450,000
– Wiggins Pass $ 120,000
– Caxambas Pass/S. Marco Beach $1,900,000
• Beach Renourishment & Dune Restoration
– Naples, Marco Island, County $ 23.5 Million
– Dune Vegetation Planting $ 800,000
– Award from ASBPA
• Inlet Management
– Clam Pass $ 450,000
– Wiggins Pass $ 120,000
– Caxambas Pass/S. Marco Beach $1,900,000
Sales Efforts2006 vs. 2005
• # Trade Shows Attended 22 Even• # RFP’s Distributed 154 +60– Definite Bookings 42 +8– Room Nights 12,817
+9,422• Room Sales $2,044,480 + $1.5
M
• # Trade Shows Attended 22 Even• # RFP’s Distributed 154 +60– Definite Bookings 42 +8– Room Nights 12,817
+9,422• Room Sales $2,044,480 + $1.5
M
Public Relations Efforts
• PR Space vs. Ad Equivalency $ 20 Million• Journalist Inquiries 515 • Journalist Visits 80• Major Media Missions 5• Prominent publicity in The New York Times,
Conde Nast Traveler & Men’s Journal along with thousands of articles in newspapers & trade magazines
• PR Space vs. Ad Equivalency $ 20 Million• Journalist Inquiries 515 • Journalist Visits 80• Major Media Missions 5• Prominent publicity in The New York Times,
Conde Nast Traveler & Men’s Journal along with thousands of articles in newspapers & trade magazines
Film Commission
• 114 Total Projects Wrapped– 30 Print – 24 Television Commercials– 11 Segments/Series– 16 Documentary/Educational
• 114 Total Projects Wrapped– 30 Print – 24 Television Commercials– 11 Segments/Series– 16 Documentary/Educational
Sports Marketing
• Ralph Pryor, Sports Coordinator• N. Collier Regional Park Opened 11/4/06– Senior Softball Winter Nationals– Launched Collier Sports Council
and Other Area Facilities
- FGCU Intern
• Ralph Pryor, Sports Coordinator• N. Collier Regional Park Opened 11/4/06– Senior Softball Winter Nationals– Launched Collier Sports Council
and Other Area Facilities
- FGCU Intern
Visitor Guide & Web Site Statistics
• Total User Sessions 622,265 +97.50%
• Total Page Views 3,369,899+53.33%
• Visitor Guides Distributed 120,073 +21%
• Passport to Paradise (4 Lang.) 60,000 New
• Total User Sessions 622,265 +97.50%
• Total Page Views 3,369,899+53.33%
• Visitor Guides Distributed 120,073 +21%
• Passport to Paradise (4 Lang.) 60,000 New
Southwest FL International
• 7,643,217 Passengers• New Service
– Air Canada (Toronto)– Air Tran (KC)– LTU (3-Dusseldorf/2-Munich– Frontier (Denver Daily)– Midwest Air (KC Year-round)– West Jet (Toronto non-stop)
• 7,643,217 Passengers• New Service
– Air Canada (Toronto)– Air Tran (KC)– LTU (3-Dusseldorf/2-Munich– Frontier (Denver Daily)– Midwest Air (KC Year-round)– West Jet (Toronto non-stop)
• Top Feeder Markets– New York 902,000– Chicago
648,100– Boston 484,600– Detroit 412,500– Minneapolis 302,100– Philadelphia 260,700– Cleveland 202,100– Indianapolis 195,700– Atlanta 175,700
• Top Feeder Markets– New York 902,000– Chicago
648,100– Boston 484,600– Detroit 412,500– Minneapolis 302,100– Philadelphia 260,700– Cleveland 202,100– Indianapolis 195,700– Atlanta 175,700
International Representation
• Europe- Luxury Resorts Marketing
– Natasa Manic, Juliana Moehl
• UK, Ireland, Scandinavia- OMMAC, Ltd
– Oonagh McCullagh
• Europe- Luxury Resorts Marketing
– Natasa Manic, Juliana Moehl
• UK, Ireland, Scandinavia- OMMAC, Ltd
– Oonagh McCullagh
Awards
• HSMAI - 1 Advertising Award 06
• HSMAI – 2 PR Awards 05, 3 PR Awards 06
• Telly Award
• 07 – ASBPA Top Restored Beaches Award – one of seven in the nation and the only one in Florida
• HSMAI - 1 Advertising Award 06
• HSMAI – 2 PR Awards 05, 3 PR Awards 06
• Telly Award
• 07 – ASBPA Top Restored Beaches Award – one of seven in the nation and the only one in Florida
CVB Marketing Partners
• Paradise Advertising & Marketing, Inc.
• The Klages Group Research
• Phase V
• Smith Travel Research
• VISIT FLORIDA
• Southwest FL International Airport (RSW)
• Chambers of Commerce - Visitor Centers
• Paradise Advertising & Marketing, Inc.
• The Klages Group Research
• Phase V
• Smith Travel Research
• VISIT FLORIDA
• Southwest FL International Airport (RSW)
• Chambers of Commerce - Visitor Centers
CVB STAFFCVB STAFF
• Debi DeBenedetto, Sales & Marketing
• JoNell Modys, PR & Communications
• Maggie McCarty, Film Commissioner
• Kelly Green, Administrative Asst.
• Niccole Haschak, Sales Assistant
• Angela Bryant, PR Assistant
• Ralph Pryor, Sports Coordinator
• Jack Wert, Executive Director
• Debi DeBenedetto, Sales & Marketing
• JoNell Modys, PR & Communications
• Maggie McCarty, Film Commissioner
• Kelly Green, Administrative Asst.
• Niccole Haschak, Sales Assistant
• Angela Bryant, PR Assistant
• Ralph Pryor, Sports Coordinator
• Jack Wert, Executive Director