A Real World Study at Malayala Manorama

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Transcript of A Real World Study at Malayala Manorama

A REAL WORLD STUDY AT MALAYALA MANORAMA PATHANAMTHITTAA Real World Study report submitted in partial fulfilment of requirement for the award of degree of Master of Business Administration of Kerala UniversitySubmitted by

SHIJU M RAJU (Roll No: 0805344) BIBINSHA B (Roll No: 0805313) IRISHI KIRAN PR (Roll No: 0805318)

Under the guidance ofFaculty guide Mr. S AMBEESH MON Project guide Mr.AJEESH MURALIDHARAN



Institute of Management in Kerala (UIT-CME) ADOOR 2008 November 1


We declare that the project report entitled A real world study at MALAYALA MANORAMA submitted by us for the award of

the degree of Master of Business Administration of the University of Kerala is our own work. The report has not been submitted for the award of any other degree of this University or any other University.

Place: Adoor Date: 22-11-2008 Shiju M Raju BibinSha B Irishi Kiran PR


ACKNOWLEDGEMENT At this juncture, we accord our deep sense of thanks and gratitude to Faculty guide Mr.Ambeesh Mon S for his valuable directions enabling us to complete this project. We take this opportunity to express our heartfelt thanks to the MALAYALA MANORAMA, Pathanamthitta an opportunity to do the project in their organization. We would also like to express our sincere thanks to Mr. AjEESH MURALEEDHARAN, Sub Editor and Mr.Teji K Vargheese Circulating Executive for their valuable help. We express our ultimate gratitude to the God Almighty that has been instrument for enlightening us on our academic venture. Last but not least, we take this opportunity to thank our parents who helped us in making this endeavour a success.

Shiju M Raju Bibin Sha B Irishi kiran P R


Chapter No. INTRODUCTION 1 Introduction Objectives Methodology


Page No.

5 7 7 8 9 10 11

Scope of study Limitations Chapterisation



11-23 23-27










SUGGESTIONS Findings Suggestions Conclusion 36-38




1.1 INTRODUCTIONThe main aim of this real world study is to gain an organizational familiarization and a practical exposure of the implementation of various layouts.Malayala Manorama is a popular Malayalam daily newspaper in Kerala, India. This is India's largest circulated "regional newspaper".[citation needed] The Manorama group, which manages the newspaper, also runs the Manorama Yearbook, a circulated yearbook in the region. Malayala Manorama, which first appeared on 14 March 1890, as a weekly, currently has a readership of over 16 million, with a circulation base of over 16 lakhs copies.Manorama is Kerala's largest selling and most widely read newspaper[citation needed]. Malayala Manorama has the largest readership among Malayalam dailies. 5

[citation needed].The Malayalam word Manorama roughly translates to "Entertainer." Even though this news paper is credited with mass circulation, the legitimacy of its news content is often questioned. It is also widely known for sensationalizing news events to attract public attention. A joint stock publishing company, destined to acquire the status of the first joint stock publishing company of Republic of India, was incorporated by in 1888 by Kandathil Varghese Mappillai at Kottayam, then a small town in the kingdom of Travancore, currently, a part of Kerala state, India. The first issue of Malayala Manorama was published on 22 March 1890 from the press owned by Malankara Metropoltan H.G Joseph Mar Dionysius of Orthodox church. The name Malayalam Manorama was chosen by the poet,Raghavan Nambiar, Villuvarvattathu from Tiruvalla Kerala Varmagranted the symbol which is a part of the Travancore kingdom symbol. In a period of two years, from the date of incorporation till the publication commenced, the company witnessed several challenges. The undertaking had pumped money in to the state at a time when money lending and upper class living were just privileges of elite Hindus or royalty. This sudden change in the economy and reform in banking promoted by a minority community (considering the population of Syrian Christians in Kerala) earned the wrath of the ruling Travancore regime. Once the paper was closed down owing to this and a bank owned by Manorama was locked out. Manorama has recently ventured into broadcasting



The objectives of this real world study conducted by us are: To see and understand different types of layouts in an organization. To get an idea about the Print media industry. To get a clear idea of how the layout process is carried on in malayala manorama. To identify the implemented layout in the organization. To study the advantages and disadvantages of that layout. To study what are the steps to implement a layout. To know the process of plant and product layout. To get an overall idea of the layout process.



The study aims at evaluating the layout carried out at malayala manorama

1.3.1 Types of data used & Sources Data were collected from primary and secondary sources by personal interview and going through the despatch sheets of the organisation, browsing internet, etc.. Primary data was collected through interview with the editors ,reporters , executives, managers.etc Secondary data about Malayala manorama were collected from organizational records.

The methodology of study adopted by us is that of Direct Interview. In other words most of the data that we made use of is primary data and are collected by us. All the data collection is done by us by directly interviewing the people concerned with the function at various levels. In addition to this in order to get a clear idea of layout process we have also interviewed a number of reporters , technicians ,sub editors.etc.

1.3.2 Period of study


Period of study was for 1 day, during November.

1.4 SCOPE AND SIGNIFICANCE OF STUDY plant layout is one of the most important functional areas of operations management. This study conducted by us helped us to clearly understand how this complicated function is carried out in a print media like malayala manorama.This is of great significance to us because by studying it we are now in a position to understand and also undertake confidently the task of layout process.

1.5 LIMITATIONS OF STUDY As usual for any research, this study was also having certain limitations as mentioned below: An in-depth study was not possible because the time limit was the main constraint. In some departments, actual data was not provided since they had no time to go through the record. So the data collected may have the unforeseen bias in terms of the accuracy and validity even though precautions were taken while recording the data.


It is difficult to get information from the workers about the specific layout because they dont know how to relate these facts with the theory.

1.6 Chapterisation

Chapter I








of the study, Objectives o the study, Methodological Design and Limitations of the study Chapter II : Deals with Review of Literature Industry Profile Company Profile Actual Study Deals with Findings, conclusions and Suggestions

Chapter III : Chapter IV : Chapter V : Chapter VI :



IntroductionPlant layout is a floor plan of physical facilities which are used in production. Layout planning refers to the generation of several possible plans for the spatial arrangement of physical facilities and select the one which minimizes the distance between the department


The basic principles of plant lay out are there fore, as follows:

a) The total movement of materials should be minimum. For this, one has to consider the movement distances between different work areas and the number of times such movement occur per unit period of time. b) The arrangement of the work area should have as much congruence as possible with the flow of materials within the plant(from the stage of raw materials to the stage of finished goods. 11

c) The layout should ensure adequate safety and healthy working conditions for the employees. d) A good layout should take into consideration all the three dimensions of space available. In addition to the floor space, the vertical space available should also be taken into account while designing the work. e) The layout should be adaptable or flexible enough so as to allow for probable changes in the future as all systems should anticipate changes in the future f) A good layout has to satisfy, therefore ,the availability of space, the size and work area requirements of machinery and other utilities ,the flow direction, type and number of movements of the material , workers, and also the future anticipated changes.

The objectives of plant layout are:

Minimize investment in equipment. Minimize overall production time. Utilize existing space most effectively. Provide for employee convenience , safety and comfort. Maintain flexibility of arrangement and operation. Minimize materials-handling cost. Facililitate the manufacturing process. Facililitate the organizational structure.



Layout can be classified into the following four Categories.

1. Process layout 2. Product layout 3. Fixed position layout 4. Group layout (combination layout)