A re we ready?
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Social Media and the Games Getting ready for the most talked about Olympics...EVER! Michelle Leavesley @CitydeskSport
description
Social Media and the Games Getting ready for t he most talked about Olympics...EVER! Michelle Leavesley @ CitydeskSport. A re we ready?. Olympics. So-Me Trends to date Crowd Funding Sponsor Auctions Policies Athlete brand building Geotagging Viral advertising QR Codes. - PowerPoint PPT Presentation
Transcript of A re we ready?
Social Media and the GamesGetting ready for the most talked
about Olympics...EVER!
Michelle Leavesley @CitydeskSport
Are we ready?
OlympicsSo-Me Trends to date1. Crowd Funding 2. Sponsor Auctions3. Policies4. Athlete brand building5. Geotagging6. Viral advertising7. QR Codes
Julz Adeniran
http://olympics.sociagility.com
Proctor & Gamble
Proctor & Gamble
Cadbury
Cadbury
BMW
BMW
Get Fit for Olympic Day Badge
Olympic Athletes’ Hub
“We want the hub to be a platform which can inspire athletes and fans to share the Olympic values of friendship, respect and excellence through their everyday stories.”
Alex Hout IOC Head of Social Media
Fans
1. 80% of fans interact so-Me while watching sport on TV2. 60% at live events3. 86% desk at work4. 68% love, like or indifferent to athlete mentions of sponsors
GMR
What can we learn?
1. Need for Strategy2. Safeguarding & Customer
Service Policies3. Robust So-Me
Management Platforms4. Listening5. Engagement
Final thought!
