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A Quick View of SkillsPowerful ideas…Proven Success!

Sarah Baldwin Sarahb579@aol.com

847.341. 0459

Virtual Projects; Skype sbw579

Marketing Bold Branding

Introducing…. Sarah Baldwin

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Powerful Ideas … Proven Success!Discovered, branded

and launched Goodnighties

sleepwear from ‘ground zero’ into a

National Brand

Wild PR! …Dr. Oz!

‘Secrets from Dr. Oz’s House’ & World News

TonightWebsite Design/

ManagementDriving 94% of

sales to website. Y-T-D Sales + 82%

(Dec. 2012)All things

Social!

Snappy, clever writing for blogs, press releases and on –going Constant Contact (a 42% ‘Open’

rate in an industry which averages 12-16%

‘Open’ rate).

Never short on ideas!

…..and unmatched resourcefulness!

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Market Branding Corporate and Entrepreneurial

Member of the original marketing team which determined strategy for the NutraSweet ‘Swirl’ logo / product labeling for 5,000 products to become a one billion dollar brand in 3 short

years.

All Communication and Marketing for Dorothy Hamill’s live 70 city National Figure Skating tour. Later televised on ABC as a prime-time special.

Discovered and launched Goodnighties Recovery Sleepwear into high-growth through major Public Relations efforts (The Dr. Oz Show/ World News Tonight)

All Events…. Worldwide Sponsorships and

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Powerful Ideas … Proven Results

Market Branding

Writing (National Press Releases, Constant Contact)

Social Media

(Blog writing, SEO, meta tags)

Public Relations & Media Relations

Advertising & Promotions

Trade Show Management

Website development/

design/editing

New Business Development

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Events;Powerful ideas…Proven Results

Kemper Insurance

Multiple events related to The Kemper Open

A week long series - Washington DC

Pillsbury 10,000 Sq. Ft. ballroom event…organized in 90 days in conjunction with The National Restaurant Association- Chicago

Sears

Taste of Chicago management of 13 different business groups on-site (several years) Largest US Food Festival.

Charity Events

The Art Institute –

…..and….. on the ‘personal side’

Creative Memorable Weddings!

barns, hotels, gardens

Private Parties!

tented dance events, graduations

Custom Flower Designs!

unique containers, striking designs

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Lots of valuable skills!

Strategic Branding; from logo development to market positioning

Creative Writing Press Releases/

Blogs

Public Relations/ Media Relations

Trade Show Management

Sales Promotions and Advertising

Support

Available; Full time or project consulting

Event Production – Corporate & Private

Social Media Integration

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Recommendations:

Sylvia Wulf, Vice President Pillsbury

• “Sarah stepped in to manage a significant customer event for Pillsbury during the National Restaurant Association show. With a limited timeline and high expectations, she was able to create an outstanding event utilizing the Pillsbury chefs and products in collaboration with our Diageo team members. Feedback from the customers attending confirmed how memorable the experience was because of Sarah's creativity and attention to detail. I highly recommend Sarah because of her creative flair, exacting standards and ability to deliver outstanding results on time and on budget.”

Wendi Ezgur, Owner at Leadhead, Inc.

“Energy, Insight and Perseverance are the words that best describe Sarah with regards to any project!”

Deb Baran, Writer and Facilitator

• “Sarah is one of the most creative marketing event professionals I know. While reporting to her at NutraSweet, she taught me everything I know about trade shows, event marketing and entertainment venues. No event was too small or too large for her to handle. She turns the ordinary into a spectacular, memorable occasion. Later in my career, I had the opportunity to engage her services for events that I managed for other companies. It was truly a pleasure to be able to work with her again. Sarah has the ability to make every thing and everyone feel special!”.

2 xwinner

Awarded ‘Outstanding Promotion’

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Sarah Baldwin

Sarahb579@aol.com

Highland Park, Illinois

Skype: sbwhp

847.341.0459 mobile Thank you for your time! S.

Flexible, Available…..…. Ready for full or part time assignments!