A Publisher’s Guide to Choosing the Right XML Editor
-
Upload
sarah-silveri-rsi-content-solutions -
Category
Technology
-
view
1.222 -
download
1
description
Transcript of A Publisher’s Guide to Choosing the Right XML Editor
©2010 Really Strategies, Inc. | www.rsuitecms.com
A Publisher’s Guide
to Choosing the
Right XML Editor August 4, 2010
Wednesday Webinar Series
©2010 Really Strategies, Inc. | www.reallysi.com
Welcome, Overview, Introductions
Online Poll
Editing Solutions for XML Publishing Environments
Q&A
Webinar Agenda
©2010 Really Strategies, Inc. | www.reallysi.com
Who is Really Strategies? Founded: 2000
Consulting Services to Publishers
Specialists in XML-based Content Management Solutions
Project/Program Management
Workflow Analysis and Reengineering
Content and Metadata Modeling
Technology Assessment and Roadmaps
Much more…
2004 - 2009
2006, 2007, 2008
2004, 2005, 2007
2007, 2009
2007, 2009
A publishing service from authoring
through production, where you pay only for
the final pages produced.
The first SaaS XML content management
system
A content management system for
publishers.
©2010 Really Strategies, Inc. | www.reallysi.com
Serving over 100 companies
4
STM Educational Media Tech Pubs
©2010 Really Strategies, Inc. | www.reallysi.com
Lisa Bos
CTO and Co-founder
Really Strategies, Inc.
Webinar Presenter
5
©2010 Really Strategies, Inc. | www.reallysi.com
ONLINE POLL
6
©2010 Really Strategies, Inc. | www.reallysi.com
Editing Options
3 Primary Factors in Choosing
Ideal Choices for Your Factors
Other Factors to Consider
Best Practices
Topics
7
©2010 Really Strategies, Inc. | www.reallysi.com
XML doesn’t always show up at the start of your
business process
Lots of choices before and after XML
Choices
8
©2010 Really Strategies, Inc. | www.reallysi.com
Why Are We Talking About This? User resistance to native XML editing
Users not technical enough for XML editing
Users not under my control
Real Issue:
Creative process vs.
Structuring and classifying
But First
9
©2010 Really Strategies, Inc. | www.rsuitecms.com
Common Choices
Microsoft Word with custom conversion or a tool like eXtyles
InCopy/InDesign with conversion
XHTML editor like WYMeditor
Wiki software
Custom XML control/forms software like EktroneWebEditPro+XML
10
Quark XML Author inside Microsoft Word
InCopy/InDesign as an XML editor
oXygen Author
Arbortext
XMetaL
Serna
FrameMaker
Xopus
XML Mind
Developer IDEs like XML Spy
Creative
authoring +
conversion
Easy to use
browser controls
Native XML
browser controls
Native XML Editing
©2010 Really Strategies, Inc. | www.reallysi.com
Two Approaches for Conversion from Word
11
Our favorite for
simple content
Copy edit codes, like <head1> or head1:
and/orStyles and formatting
Conversion
scripting (XSLT
from Word’s XML,
Perl from RTF, …)
Interactive conversion tools like:
icPlugInBest for complex
contentMore than a
conversion
tool
©2010 Really Strategies, Inc. | www.rsuitecms.com
Interactive Conversion from Word with Ictect icPlugIn
12
Prepare
Clean-up and pre-
process input document
Intelligent Content
Mark-up entire document
or selected parts
Check
Customizable checks for
quality control
Format
Transform document to a
desired output format
Integrate
Incorporate changes or
supplements into the
base document
©2010 Really Strategies, Inc. | www.rsuitecms.com
Browser Controls
13
There are lots of
good plug in
XHTML editors.
This one is
open source.
There are
fewer XML
editor
plug ins.
Both are great options for
small documents that are
highly fielded or very simple
(XHTML)
©2010 Really Strategies, Inc. | www.reallysi.com
Has an
open
source
option
Native (Standalone) XML Editors
14
Creative
authoring/production
merged with
structural editing
Standalone
XML editing
Browser-based
XML editing
All the standalone XML editors are
great options for small to large
documents of any content type and can
be highly customized
©2010 Really Strategies, Inc. | www.reallysi.com
Users
Content
Business Process
The 3 Biggest Factors
15
©2010 Really Strategies, Inc. | www.reallysi.com
Imply the level of customization required
as well as which product to choose
Targeting Editing Solutions to Users
Intuitive, controlled solutions
Non-technical
Yes, but more importantly:
You can’t dictate to (including software installation)
You can’t communicate directly with (or just too many to be practical)
Less tightly controlled solutions
Technical
You can dictate to (and train)
You can communicate with directly
16
©2010 Really Strategies, Inc. | www.reallysi.com
Targeting an Editor to Content (or a Content Model to an Editor)
Standards-based (XHTML, DITA, DocBook, NLM) If you want to use DITA, don’t choose a browser plug-in
If you want to use a browser plug-in, don’t choose DITA
Special content types (math, complex tables,
media assets, …) Editor integrations/features matter
Document length
©2010 Really Strategies, Inc. | www.reallysi.com
Targeting an Editor to Workflow
Create Edit Produce/
Publish
XML
Early
©2010 Really Strategies, Inc. | www.reallysi.com
Targeting an Editor to Workflow
Create Edit Produce/
Publish
XML
Late
©2010 Really Strategies, Inc. | www.reallysi.com
Targeting an Editor to Workflow
Create Edit Produce/
Publish
XML in
the
Middle
Other Tasks
And so on…
©2010 Really Strategies, Inc. | www.reallysi.com
Process Complexities – A Closer Look
Content and Workflow
Complexities Tech
Do
cs
Jo
urn
als
Refe
ren
ce
Bo
oks
New
s
Mag
azin
es
Tra
inin
g
Textb
oo
ks
ImplicationsSpecial content types/complex content
models
X X o X X Conversion to XML especially
difficult
Irregular content X X X
Lots of hierarchy X X X X
Many cross-references X X X X
Content re-use X o X X Need solutions to convert multiple
times per workflow or ways to
avoid conversion such as
PDF/HTML commenting tools
External contributors to whom you can't
dictate
* X X o X
Content returns to authors after edit X X X X X o X
A lot of online-only content * X o X X X X
Different print and online update and delivery
cycles
X X * X o X
Content updated during production X X X X X X X
High (print) design; complex production steps o o X X X XML after print, update of XML
after composition, or different
print and online XMLParticularly intense deadlines/workload X X X
Real-time collaboration on content production o X X X X
o Sometimes * Becoming a more important factor
©2010 Really Strategies, Inc. | www.reallysi.com
Best Choices Today (Clean Slate)
Candidates Tech
Do
cs
Jo
urn
als
Refe
ren
ce
Bo
oks
New
s
Mag
azin
es
Tra
inin
g
Textb
oo
ks
Best choice for …
Word + Conversion to
XMLA + C A + C A + C
• Content authored by external authors who work
offline or outside the publishing environment,
especially when that content is irregular and/or long
InCopy/InDesign +
Conversion to XMLA + C A + C
• Content authored by users under your influence who
collaborate on complex, varying layouts
Browser Editor Plugin +
Conversion to XML or
Native XML
ACEA + C or
100%
ACE +
100%
ACE +
100%ACE +
100%
• Simple, short fulltext content authored online (or
pasted from Word)
Custom Forms +
Conversion to XML or
native XML
ACE +
100%
ACE +
100%
• Extremely regular content, even if complex, where
the documents are short or there is potential to work
with small units (topics)
Desktop or Browser-
based Native XML
Editor (with appropriate
customization)
ACE CE ACE ACE ACE ACE CE
• Simple, short fulltext content authored online (or
pasted from Word)
• Extremely regular content, even if complex, where
the documents are short or there is potential to work
with small units (topics)
• Longer documents inside the publishing
environment
• Content being cleaned up after conversion to XML
A = authors C = copy editors/production editors E = editors, specialty editors, production editors
©2010 Really Strategies, Inc. | www.reallysi.com
Even the expensive costs are justified if: There’s an ongoing reduction of manual labor
There’s an ongoing time savings that increases revenue
There’s a resulting cultural change that moves you where you
need to be
Understand the model for ongoing costs, and do the math
Thoughts on All These Conversions
23
Conversion Type Cost Range (relative) Manual Intervention Needed
Document formats (like Word) to
XML
Inexpensive to very expensive Likely, ranges widely with content
XML back to document formats Inexpensive to very expensive Can often be avoided
XML to Web Inexpensive Almost never
XML to print composition (like
InDesign) or PDF preview
Inexpensive to expensive Almost never to always, ranges widely with
content/layout
Print composition to XML Very expensive Almost always, but with simple content and
disciplined users can be highly automated
©2010 Really Strategies, Inc. | www.reallysi.com
The larger publishing environment Content management technologies
Print composition strategy/technology
Willingness/opportunity to change products to
achieve efficiency
Existing licensing
Existing skillsets
Other Factors
24
CMS
©2010 Really Strategies, Inc. | www.reallysi.com
KISS Add features incrementally based on experience
Make content model only as complex as it absolutely must be
Multiple editing solutions for different users
Lots of user feedback and preparation Piloting
Early engagement with key users
Beta testing versus traditional acceptance
Training
Appropriate ongoing support and enhancements (staff
and budget) Internal or at least readily accessible expertise is essential
Best Practices
25
©2010 Really Strategies, Inc. | www.reallysi.com
It is a real challenge to support creative
processes in a structured authoring tool
The efficiency and opportunity gains of an XML-
early editing environment are greater than you
might imagine and worth some compromise in
other areas
Closing Thoughts
26
©2010 Really Strategies, Inc. | www.reallysi.com
QUESTIONS
27
A Publisher’s Guide to Choosing
the Right XML Editor
©2010 Really Strategies, Inc. | www.reallysi.com
“It’s not rocket science!” Applying CMS and semantic
enrichment to transform book publishing
September 29, 2010 | 2:00 to 3:00 PM EST
More Information: http://www.reallysi.com/webinars
Upcoming Webinars
28
Start > Automate > Create!
Pay-Per-PageTM push button publishing
September 22, 2010 | 2:00 to 3:00 PM EST