A PUBLICATION OF EQUITY COOPERATIVE …Scott Anderson..... 608-356-8311, ext. 132 Please recycle...
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A PUBLICATION OF EQUITY COOPERATIVE LIVESTOCK SALES ASSOCIATION WINTER 2019 VOLUME 57 NUMBER 4 A Message from the President Recently we have received an increased number of calls on the price of feeder cattle. If you have followed any of our market reports, you may have noticed there is a very large range from the upper to the lower prices of feeder cattle. In efforts to get answers for our producers, we have discovered they do not realize certain factors that can impact the price when marketing their feeder cattle. Not all our patron’s market feeder cattle, but some of these factors do carry over to other types of livestock. Consign livestock before the sale. Your employees at Equity Cooperative Livestock work hard to get the best value for all animals marketed. Consigned livestock allows Equity to promote and advertise all consignments prior to the sale. Promoting and advertising reaches buyers who purchase such livestock and encourages them to attend the sale. Consignment applies to feeder cattle, fed cattle, replacement cattle - both dairy and beef, sheep, goats and hogs. Precondition your feeder cattle. This is an important factor for receiving maximum value for your livestock. Most preconditioning programs involve vaccinations, weaning, worming, dehorning, castrating and starting calves on a high energy diet. Preconditioned animals are ready to go into a feedlot with very little stress or additional resources required by the buyer. Livestock that requires a buyer to invest additional dollars and/or time can result in a lower bid price. It is also important to keep in mind the stress, illness and death loss risk the buyer takes on if animals are not preconditioned. We understand not everyone has the resources and facilities to complete these preconditioning measures. Equity is willing to help you market any and all your livestock. Producers need to consider when reviewing their sale proceeds in comparison to the published market report, why animals receive a certain price. As always, our staff is available to help put together a marketing plan, set reasonable selling expectations and help explain any variances. In order to help you record these preconditioning procedures, Equity Cooperative Livestock has available a preconditioning checklist for you to complete and bring to the market with your livestock. Ask your Equity contact or view our website at www.equitycoop.com for a copy of the checklist. Equity staff can use this checklist to more accurately represent your livestock to buyers at the time of sale and help you maximize the value of your livestock. This information is also important when marketing replacement cattle, whether it is pedigree, breeding, production or health information. Make sure to communicate this to your Equity contact so it can be properly advertised, promoted and announced at sale. As 2019 comes to an end, I would like to take an opportunity to thank all our cooperative members for your confidence and patronage this past year. I believe it is fair to say that 2019 was a challenging year throughout agriculture, and I for one am looking forward to starting a new year and hope that 2020 shows signs of improvement in the trades of agriculture. I wish you each a happy holiday season and look forward to continued success with you in the new year. Curt Larson President and CEO Curt Larson President/CEO Holiday Sales Schedule As we look ahead to the Christmas holiday, we wish to extend our sincere thanks to all Equity members. All year long, but especially during this season, we are grateful for our wonderful Equity family. All Equity markets will be closed on Christmas Eve and Christmas Day. We will resume all scheduled sales on Thursday, December 26. All scheduled sales will operate on New Year's Eve, although no calves will be accepted. All markets closed on New Year's Day. Best wishes to you and yours for a very Merry Christmas! What’s Inside 2020 Annual District Meetings ....................................................... 2 Generations of Farming – Then and Now....................................... 2 Wishing You a Prosperous New Year............................................. 3 Auctioneers with Heart Campaign ................................................ 4 From the Editor ............................................................................... 4
Transcript of A PUBLICATION OF EQUITY COOPERATIVE …Scott Anderson..... 608-356-8311, ext. 132 Please recycle...
A PUBLICATION OF EQUITY COOPERATIVE LIVESTOCK SALES ASSOCIATION
WINTER 2019VOLUME 57 NUMBER 4
A Message from the PresidentRecently we have received an increased number of calls on the price of feeder cattle. If you have followed any of our market reports, you may have noticed there is a very large range from the upper to the lower prices of feeder cattle. In efforts to get answers for our producers, we have discovered they do not realize certain factors that can impact the price when marketing their feeder cattle. Not all our patron’s market feeder cattle, but some of these factors do carry over to other types of livestock.
Consign livestock before the sale. Your employees at Equity Cooperative Livestock work hard to get the best value for all animals marketed. Consigned livestock allows Equity to promote and advertise all consignments prior to the sale. Promoting and advertising reaches buyers who purchase such livestock and encourages them to attend the sale. Consignment applies to feeder cattle, fed cattle, replacement cattle - both dairy and beef, sheep, goats and hogs.
Precondition your feeder cattle. This is an important factor for receiving maximum value for your livestock. Most preconditioning programs involve vaccinations, weaning, worming, dehorning, castrating and starting calves on a high energy diet. Preconditioned animals are ready to go into a feedlot with very little stress or additional resources required by the buyer. Livestock that requires a buyer to invest additional dollars and/or time can result in a lower bid price. It is also
important to keep in mind the stress, illness and death loss risk the buyer takes on if animals are not preconditioned.
We understand not everyone has the resources and facilities to complete these preconditioning measures. Equity is willing to help you market any and all your livestock. Producers need to consider when reviewing their sale proceeds in comparison to the published market report, why animals receive a certain price. As always, our staff is available to help put together a marketing plan, set reasonable selling expectations and help explain any variances.
In order to help you record these preconditioning procedures, Equity Cooperative Livestock has available a preconditioning checklist for you to complete and bring to the market with your livestock. Ask your Equity contact or view our website at www.equitycoop.com for a copy of the checklist. Equity staff can use this checklist to more accurately represent your livestock to buyers at the time of sale and help you maximize the value of your livestock. This information is also important when marketing replacement cattle, whether it is pedigree, breeding, production or health information. Make sure to communicate this to your Equity contact so it can be properly advertised, promoted and announced at sale.
As 2019 comes to an end, I would like to take an opportunity to thank all our cooperative members for your confidence and patronage this past year. I believe it is fair to say that 2019 was a challenging year throughout agriculture, and I for one am looking forward to starting a new year and hope that 2020 shows signs of improvement in the trades of agriculture. I wish you each a happy holiday season and look forward to continued success with you in the new year.
Curt Larson President and CEO
Curt LarsonPresident/CEO
Holiday Sales ScheduleAs we look ahead to the Christmas holiday, we wish to extend our sincere thanks to all Equity members. All year long, but especially during this season, we are grateful for our wonderful Equity family.
All Equity markets will be closed on Christmas Eve and Christmas Day. We will resume all scheduled sales on Thursday, December 26.
All scheduled sales will operate on New Year's Eve, although no calves will be accepted.
All markets closed on New Year's Day.
Best wishes to you and yours for a very Merry Christmas!
What’s Inside2020 Annual District Meetings .......................................................2Generations of Farming – Then and Now .......................................2Wishing You a Prosperous New Year .............................................3Auctioneers with Heart Campaign ................................................4From the Editor ...............................................................................4
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Equity News
2020 Annual District Meetings
Friday, March 13District IV, Bonduel/MarionThe Gathering, Shawano, WI 2600 E Richmond Street, Shawano, WI 54166• Registration 11:00 a.m., Lunch 11:30 a.m., Business Meeting 12:15 p.m.• Regional Director Election
Monday, March 16 District VI, Altoona/Barron Holiday Inn - Eau Claire South 4751 Owen Ayres Court, Eau Claire, WI 54701• Registration 11:00 a.m., Lunch 11:30 a.m., Business Meeting 12:15 p.m.
District VII, SpartaJake’s Northwoods 1132 Angelo Road, Sparta, WI 54656• Registration 7:00 p.m., Dinner 7:30 p.m., Business Meeting 8:15 p.m.• Regional Director Election
Tuesday, March 17District VIII, MonroeTurner Hall, Monroe, WI 1217 17th Avenue, Monroe, WI 53566• Registration 11:00 a.m., Lunch 11:30 a.m., Business Meeting 12:15 p.m.
District I, Arlington/Johnson CreekHi-Way Harry’s, Johnson Creek, WI 710 Glover Lane, Johnson Creek, WI 53038• Registration 7:00 p.m., Dinner 7:30 p.m., Business Meeting 8:15 p.m.• Regional Director Election
Wednesday, March 18District X, WaukonOld Rossville Store, Waukon, IA 851 Volney Rd, Waukon, IA 52172• Registration 11:00 a.m., Lunch 11:30 a.m., Business Meeting 12:15 p.m.• Regional Director Election
District IX, Richland Center Ramada by Wyndham, Richland Center, WI 1450 Veterans Dr, Richland Center, WI 53581• Registration 7:00 p.m., Dinner 7:30 p.m., Business Meeting 8:15 p.m.
Thursday, March 19District II, Lomira Radisson Hotel (formerly Holiday Inn) Fond du Lac, WI 625 W Rolling Meadows Dr, Fond du Lac, WI 54937 • Registration 11:00 a.m., Lunch 11:30 a.m., Business Meeting 12:15 p.m.
District III, Reedsville Cobblestone Creek Supper Club, Brillion, WI 740 W Ryan Street, Brillion, WI 54110• Registration 7:00 p.m., Dinner 7:30 p.m., Business Meeting 8:15 p.m.
Friday, March 20District V, Stratford Country Aire, Stratford, WI 118600 (formerly F1312) County Rd P, Stratford, WI 54484• Registration 11:00 a.m., Lunch 11:30 a.m., Business Meeting 12:15 p.m.
Generations of Farming – Then and Now
The 2020 calendar highlights generations of farming and agriculture. Each generation continues to pass on the values of responsibility, strong work ethic, and the importance of agriculture. Through these times the passion for agriculture grows and the appreciation for the past generation’s contributions, mentoring, and support is admired today. Congratulations to Jacob Palmer! His photos were selected for the cover of our 2020 calendar and illustrate how three generations continue to pass along their family’s agricultural history.
The 2020 calendar is available at all Equity markets. Stop in soon to pick up your copy!
Plan on attending your annual district meeting in March. Below is a listing of the dates, times and locations of annual district meetings. At these meetings reports on the cooperative's annual results will be given, elections of board members will be held, and industry information will be discussed. Please plan on attending one of these meetings so that your ideas can become part of the future direction of your cooperative.
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WINTER 2019VOLUME 57 NUMBER 4
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A challenging year for farmers and rural communities with change, uncertainty, unfortunate weather patterns, depressed markets across most commodities, tariffs and more tariffs, and political uncertainties. This was a message in your
Equity News from the winter of 2018.So, what changed in 2019? The short answer, not much. In fact, in 2019, I believe we saw even more pronounced price, weather, and political swings than in 2018. As we look ahead, 2020 will let us put the past two years behind us as we look for new opportunities for success. We at Equity and ELCC are proud to work with you, our patrons and credit customers, and the entire agriculture community. You can be proud of your resolution to succeed, despite tough times and difficult conditions. We are focused expressly on agriculture and are committed to help our customers achieve their financial and marketing goals.From all of us, here’s wishing you and yours the happiest of holidays and a prosperous New Year!Gary Williams, Vice President of Credit ServicesDirect: 608-356-8311, ext. 125Cell: [email protected]
Gary Williams
Wishing You a Prosperous New Year
Equity Cooperative Livestock Sales AssociationP.O. Box 1003Baraboo, WI 539131-800-362-3989www.equitycoop.com
Equity News is published quarterly by Equity Cooperative Livestock Sales Association, P.O. Box 1003, Baraboo, WI 53913. Subscription $1.00. Periodicals postage paid at Baraboo, WI 53913 and additional mailing offices. ISSN#: 1531-1171. Postmaster, send address changes to:Equity Newsc/o Equity CooperativeLivestock Sales AssociationP.O. Box 1003Baraboo, WI 53913
Board & OfficersLeslie Danielson .......................... District VI Chairman of the BoardDavid Wilke ....................................District II Vice ChairmanSteven Schleis ..............................District III Secretary/TreasurerKarl Merow ................................. District VII Assistant Secretary/TreasurerDan Leischer ..................................District IPete Kleiman ............................... District IVAllan Cihlar ................................... District VBrad Solchenberger .................... District IXDwight Truttmann ...................... District VIIIAdam Quandahl ........................... District XCurt Larson .......................President & CEOJanice Schyvinck ............................... EditorMaureen Tobias ........................Copy EditorMarket DirectoryAltoona ................................. 715-835-3104Arlington ............................... 608-635-4376Barron ................................... 715-537-5618Bonduel ................................ 715-758-2125Johnson Creek ..................... 920-699-3588Lomira ................................... 920-269-4351Marion ................................... 715-754-5227Monroe ................................. 608-328-8344Reedsville ............................. 920-754-4361Richland Center .................... 608-647-6151Sparta ................................... 608-269-3104Stratford ................................ 715-687-4101 Waukon ................................. 563-568-4501Equity Livestock Credit CorporationGary Williams ..........608-356-8311, ext. 125Commodities DivisionScott Anderson .......608-356-8311, ext. 132
Please recycle this newsletter.
Equity Cooperative Livestock partnered with the Wisconsin Auctioneer’s Association (WAA) and their Auctioneers with Heart campaign. Three market locations (Altoona, Reedsville, and Richland Center) and the Baraboo corporate office gathered gently used coats, hats, boots and mittens in various sizes for boys and girls. WAA is teaming with the Salvation Army in these efforts. See the picture to view some of the numerous items collected for this campaign. A special thanks to Reedsville Market Manager Andy Bubolz for passing this information along so that more locations could help support this effort.
Auctioneers with Heart Campaign
Successful businesspeople and achievers in all fields set goals. Setting goals gives us long-term vision and short-term motivation. The short-term goals we set for ourselves allow us to stay on track toward achieving our long-term dreams and visions.For many people, setting short-term goals define their path and give them purpose. With goals, they become more driven and motivated because they know specifically what they're working toward.I have found that when I don't set goals for myself, I feel content with my work and tend to view it as "good enough." In reality, however, it is not my best work. Stagnant work always has the ability to grow and progress forward.Write your goals down: If you never write down your goals, they will never be more than wishful thinking. By writing them down, they become more tangible.Set precise goals: Putting in dates, times and measurements allow you to track your goals. Being precise allows you to know exactly when you have achieved the goal and see clear, visible accomplishment.Set realistic goals: It is important to set goals you can attain and achieve. It is all too possible to set the bar too high and have goals too difficult to reach because we don't understand how much effort they require.As you start the new year, take time to reflect upon the vision you have for yourself. Are there short term goals you would like to accomplish within the next year? Take time to write down your goals and make them both precise and realistic.
From the Editor
