A public television series produced by award-winning filmmakers Crosskeys Media

A public television series produced by A public television series produced by award-winning filmmakers award-winning filmmakers

Crosskeys MediaCrosskeys Media

National Funders and SupportersNational Funders and Supporters

The Amgen Foundation, lead corporate sponsor

The Robert Wood Johnson Foundation, major underwriter

The Nathan Cummings Foundation The Josiah Macy, Jr. Foundation The Centers for Medicare & Medicaid Services Agency for Healthcare Research and Quality

“Public awareness of shortcomings in quality is critical to securing

public support for the steps that must be taken to address these

concerns.”

--Crossing the Quality Chasm:

A New Health System for the 21st Century Institute of Medicine Report 2001

Remaking American Medicine… Health Care for the 21st Century

Four-part series intended for broadcast on PBS in September 2006. The goal is to inspire and empower viewers, members of the general public and health care professionals, to join in efforts to transform American health care. The series will:

– Tell stories of change, told through the eyes of doctors, nurses, administrators and patients, showing their struggles, their setbacks and their victories.

– Present detailed and emotionally engaging profiles of individuals struggling to fix our broken health care system.

The ProgramsThe Programs

• Program One “Silent Killer” -- Program One “Silent Killer” -- Every year at Every year at least 98,000 Americans die – and countless more least 98,000 Americans die – and countless more are injured – as a result of medical errors. This are injured – as a result of medical errors. This program begins by profiling the efforts of Sorrel program begins by profiling the efforts of Sorrel King, whose 18-month daughter was killed at one King, whose 18-month daughter was killed at one of the most respected hospitals in the world, Johns of the most respected hospitals in the world, Johns Hopkins. King has gone from grieving victim to Hopkins. King has gone from grieving victim to engaged activist, partnering with Johns Hopkins to engaged activist, partnering with Johns Hopkins to make safety a top priority at the institution. Now make safety a top priority at the institution. Now she has joined forces with Dr. Don Berwick, a she has joined forces with Dr. Don Berwick, a nationally recognized patient safety advocate, to nationally recognized patient safety advocate, to save 100,000 lives in American hospitals. save 100,000 lives in American hospitals.


Program Two “First Do No Harm” -- Program Two “First Do No Harm” -- This This program focuses on the impact of medical errors program focuses on the impact of medical errors in two hospitals, and follows the efforts of in two hospitals, and follows the efforts of physicians who are challenging their colleagues physicians who are challenging their colleagues to live up to their oath to to live up to their oath to First Do No HarmFirst Do No Harm. . Hackensack University Medical Center in New Hackensack University Medical Center in New Jersey is engaged in an effort to completely Jersey is engaged in an effort to completely transform the way the institution delivers care. transform the way the institution delivers care. The goal is to ensure that the people trusted to The goal is to ensure that the people trusted to provide safe and effective medical treatment do provide safe and effective medical treatment do not harm patients. In Pittsburgh, Pennsylvania, not harm patients. In Pittsburgh, Pennsylvania, chief of medicine Dr. Richard Shannon is chief of medicine Dr. Richard Shannon is confronting an epidemic of hospital-acquired confronting an epidemic of hospital-acquired infections that are shattering the lives of its infections that are shattering the lives of its victims.victims.


• Program Three “The Stealth Epidemic” -- Program Three “The Stealth Epidemic” -- Chronic Chronic diseases like diabetes and congestive heart failure diseases like diabetes and congestive heart failure affect nearly 100 million Americans, and treatment of affect nearly 100 million Americans, and treatment of these illnesses consumes nearly 70% of all health care these illnesses consumes nearly 70% of all health care resources. Yet doctors are often unable to prevent resources. Yet doctors are often unable to prevent needless suffering or even death, and these failures needless suffering or even death, and these failures are threatening the viability of our entire health care are threatening the viability of our entire health care system. This program looks at groundbreaking efforts system. This program looks at groundbreaking efforts in two very different communities -- Los Angeles and in two very different communities -- Los Angeles and Whatcom County in the state of Washington -- that Whatcom County in the state of Washington -- that are fundamentally transforming the physician-patient are fundamentally transforming the physician-patient relationship … and offer a glimmer of hope for relationship … and offer a glimmer of hope for patients across the country who are struggling with patients across the country who are struggling with their chronic conditions. their chronic conditions.


• Program Four “Hand in Hand” -- Program Four “Hand in Hand” -- As As medicine continues to become more and more medicine continues to become more and more technologically sophisticated and the systems technologically sophisticated and the systems that deliver medical care become more that deliver medical care become more complex, the relationship between providers, complex, the relationship between providers, patients and families is more important than patients and families is more important than ever. This final program tells the story of ever. This final program tells the story of patients and families who have formed a unique patients and families who have formed a unique bond in a teaching hospital in the small town of bond in a teaching hospital in the small town of Augusta, Georgia to transform the institution Augusta, Georgia to transform the institution into a nationally recognized facility where into a nationally recognized facility where partnership is a guiding vision to the care it partnership is a guiding vision to the care it delivers. delivers.

Public Outreach CampaignPublic Outreach Campaign

• Stimulate dialogue about the importance of improving the quality of health care

• Develop sustainable alliances among like-minded organizations

• Promote best practice health care examples

• Re-energize and expand the quality movement

CampaignCampaign StrategiesStrategies

• Encourage Americans to become advocates for better quality health care

• Focus on individuals, institutions and organizations featured in the series as local Champions of Change

• Maximize the support of Public Television stations

Campaign StrategiesCampaign Strategies

• Undertake an aggressive publicity campaign

• Create a National Partnership Program

• Support the creation of local/regional coalitions around the country to generate grassroots interest in improving the quality of health care

* December 2005

National Partnership ProgramNational Partnership Program

Currently includes 44 national organizations representing*: • Health Care Providers • Consumers/Patient Advocacy Groups• Purchasers• Quality experts• Government and regulatory agencies

NationalNational PartnersPartners

AARP Agency for Healthcare Research and Quality Alliance of Community Health Plans American Academy of Orthopaedic Surgeons American Academy of Pediatrics American Association of Colleges of Nursing American Cancer Society American College of Physicians American College of Surgeons American Health Quality Association

National PartnersNational Partners

American Heart Association American Hospital Association AHA-Health Research and Educational Trust American Nurses Association American Organization of Nurse Executives American Osteopathic Association Association of American Medical Colleges Association for Community Affiliated Plans Buyers Health Care Action Group


Centers for Disease Control and Prevention Center for Health Care Strategies, Inc Grantmakers In Health Institute for Family-Centered Care Institute for Healthcare Improvement Institute for Safe Medication Practices Joint Commission on Accreditation of Healthcare

Organizations Mid-America Coalition on Health Care National Association for Home Care and Hospice


National Association of Children’s Hospitals and Related Institutions

National Association of Public Hospitals and Health Systems

National Business Coalition on Health National Business Group on Health National Committee for Health Care Quality National Coalition on Health Care National Governors Association National Health Council


National Hispanic Medical Association National Medical Association National Organization of Nurse Practitioner

Faculties National Partnership for Women & Families National Quality Forum The Centers for Medicare & Medicaid Services The Henry J. Kaiser Family Foundation The Robert Wood Johnson Foundation

Role of Role of Quality Improvement OrganizationsQuality Improvement Organizations

Quality Improvement Organizations (QIOs) are serving as a focal point of organizing of local campaign activity for Remaking American Medicine.

Role of Role of Quality Improvement OrganizationsQuality Improvement Organizations

They are authorized by The Centers for Medicare & Medicaid Services QIOs to participate and are: – Forming local/regional coalitions supporting

the campaign – Developing grassroots activities that focus

on quality improvement – Teaming up with PBS stations to create local

programming and other activities

Local Coalition StrategyLocal Coalition Strategy

Purpose of CoalitionsTo serve as: – Organizing structure for grassroots activities– Educational experts for the public– Support network for others devoted to

quality improvement – Quality experts for our PBS stations– Expert resources on quality health care

improvement for local media

Tools and ResourcesTools and Resources

The following tools have been created to support the campaign:

www.RAMcampaign.org, the Web site serves as the campaign “nerve center” informing, inspiring, and helping people and organizations connect to the campaign and each other

Leadership Guide to help groups fully participate in the campaign

Promotional Kit designed to guide creation of local coalitions and promote the campaign locally

Tools and ResourcesTools and Resources

PBS Primer providing tips on working effectively with stations

Promotional materials including flyers that can be distributed at health quality conferences and meetings

Video clips in VHS and CD formats for presentations or Web placement

Availability of Crosskeys Media and Devillier Communications, Inc. to present Remaking American Medicine at meetings and conferences

The following slides are intended for The following slides are intended for use in initial coalition organizing use in initial coalition organizing

meetings. QIOs are encouraged to meetings. QIOs are encouraged to modify these as appropriate to their modify these as appropriate to their

circumstance.circumstance.

Action Steps for Action Steps for Our Coalition to ConsiderOur Coalition to Consider

Create a coalition of involved stakeholders Involve our local PBS station(s) Develop a community assessment of health

care needs and how we can address those needs through the campaign

Determine our campaign focus, e.g. issue driven or audience specific

Develop an 18-month strategic plan that will lead up to the series broadcast


Select local Champions of Change Share best-practice models with each other Make presentations to statewide medical

groups, nursing homes and community organizations

Create promotional materials - brochure/flyers; place info on our respective Web sites


Create a “Quality Health Care Week” supported by statewide events

Organize local health expos focusing on quality of care

Select official spokespersons and provide them with key message points

Provide briefings for health care reporters


Enlist policy makers in quality improvement efforts

Host town hall meetings in collaboration with our PBS station(s)

Participate in a community-wide screening and discussion in collaboration with PBS

Generate word-of-mouth interest in Remaking American Medicine


Visit www.RAMcampaign.org often for campaign resources and news (Launched March 1, 2005)

Make sure our work is included in the Web site “Connect with Others” searchable database so others can find us and join

Keep the national outreach campaign team apprised of our efforts for media and other promotional purposes

Outreach Campaign ContactsOutreach Campaign Contacts Devillier Communications, Inc. (DCI) is managing the national outreach campaign. Points of contact:

Lee Allen, Project Director, (202) 833-8121,ext. 3009, [email protected]

Barbara Lohman, Senior Vice President, (951) 340-0010, [email protected]

Laura Warkentin, Project Manager, (202) 833-8121ext. 3014, [email protected]

Allan Childers, Webmaster, (202) 833-8121 ext. 3007, [email protected]

A public television series produced by award-winning filmmakers Crosskeys Media

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