A Public Awareness Program for Multi-Modal Transit User Conflicts
-
Upload
phillipa-mark -
Category
Documents
-
view
20 -
download
1
description
Transcript of A Public Awareness Program for Multi-Modal Transit User Conflicts
BerkeleyA Public Awareness Program for Multi-Modal Transit User Conflicts
Pro Walk / Pro Bike Conference 2004
Studio L’Image, Berkeley CASue Labouvie and Max Heim, Principals
Stanford University Parking & Transportation Services Carolyn Helmke, Bicycle Program Coordinator
City of Berkeley Office of TransportationHeath Maddox, Transportation Planner
Project Context
Riding bikes on sidewalks is illegal
in Berkeley.
Project Context
Pedestrian advocates were complaining
about bikes on sidewalks as a danger to
pedestrians, particularly elderly and
people with disabilities.
Project Context
Police felt like they could not enforce the
law because ticket prices were steep
and the feeling was that most cyclists
did not know the law.
Project Context
Cyclists felt that just saying “No Bikes
on Sidewalks” communicated a
negative message, and that they
wanted to put a more positive message
in the public context.
Project Context
By talking to both cyclists and
pedestrians, the project team decided
that the dual message of “Walk Your
Bike on Sidewalks, Ride Your Bike on
Streets” was a more user-balanced and
effective message.
Project Context
A pilot program was installed on four
blocks in downtown Berkeley, comprised
of signage, posters, and sidewalk
pavement markings.
Project Goals
1. Develop a broad-based program that considers all user conflicts:
• cyclists and pedestrians
• cars and cyclists
• pedestrians and cars
Project Goals
2. Develop messages that help reinforce
proper behaviors for all user groups.
Project Goals
3. Ensure signs reference applicable city
codes and laws, at the request of
enforcement personnel.
Public Outreach
Public meetings were held to solicit
input from all user groups, including
law enforcement.
Design Concepts
Signage, poster and stencil concepts were
refined over a course of review meetings.
Final Design
Signage, poster and stencil concepts were
approved for production.
Pilot Program
Installed April 2004.
For more information…
http://www.cityofberkeley
.info/transportation/Bicycling/
BikesonSidewalks.htm
City of Berkeley Office of Transportation
510-981-7010
www.studiolimage.com