A PROJECT REPORT ON VIKAS INDUSTRIES

Vikas Industries

DECLARATION

I, SATISH S UDAGI hereby declare that the Project titled “ORGANISATION

STUDY AND CUSTOMER PERCEPTION TOWARDS VIKAS INDUSTRIES” submitted by

me in partial fulfillment of the requirement for the award of the degree of

“Master of Business Administration” by Karnatak University, Dharwad, is my

original work and is not submitted elsewhere for the award of any other degree

or diploma.

Date: SATISH S. UDAGI Place:BELGAUM M.B.A II Sem

BHARTESH EDUCATION TRUST’S GLOBAL BUSINESS SCHOOL, BELGAUM

Vikas Industries

ACKNOWLEDGEMENT

I express my sincere thanks and dedicate my work to my parents and

family members who have always been a moral support and strong pillars at all

walks of my life.

I would like to express my sincere thanks to Mr. V.S MANGALWADE

(PROPRIETOR) AND Mr. SHIVANAND.H (MACHINERY AND TECHNICAL

OFFICER) OF VIKAS INDUSTRIES, Bijapur who provided me a great

opportunity in completing this project. I would like to express my gratitude to

my internal guide and our DIRECTOR Dr.R.R.KULKARNI whose valuable,

timely and constant guidance and support made this work possible for

completion of this project.

I also express my sincere thanks to all those who supported directly and

indirectly for the completion of this project.

SATISH S. UDAGI


Vikas Industries

EXECUTIVE SUMMARY


Vikas Industries

INTRODUCTION TO THE STUDY

A Study on Customer Perception of VIKAS INDUSTRIES.

The knowledge of customer perception for a product is essential for the manufacturer

and distributors of the product in order to get an idea what the customer thinks as a whole and

his customer perception. This helps the manufacturer to predict how customers are likely to

react to the various information, environmental cue and is able to shape their marketing

strategies accordingly. The company is interested in having the knowledge of its competitor’s

products customer perception.

This project report is on “Customer Perception towards VIKAS INDUSTRIES”

comparing with other competitors. The project was of TWO month duration.

Owner : V. S. MANGALWADE

Place : Bijapur

The main objective of this research is to study the existing perception towards the VIKAS INDUSTRIES to identify the problem and to suggest the relevant steps to improve on them.

The project was mainly aimed to study the customer perception through various data which are collected from customers and secondary sources like Internet, Broachers etc.


Vikas Industries

CONTENTS

Sector -1 Company Profile

ABOUT THE COMPANY

ORGANIZATIONAL STUDY

PLANT LOCATION

Sector -2 INDUSTRIES PRODUCTS

Sector -2 Process of the INDUSTRY

BUYING THE RAW COTTON FROM APMCPRE-CLEANING OF THE RAW COTTON

PALA

GINNING

LINT PALA

PRESSING

Sector -3 Human Resource

PROCESSING DEPARTMENT

MARKETING DEPARTMENT

FINANCE DEPARTMENT

Sector -4 Marketing

Sector -5 Finance


Vikas Industries

c

CONTENTS

Title Page no

CHAPTER 1 ORGANISATION PROFILE

CHAPTER2 METHODOLOGY

CHAPTER3 ANALYSIS AND INDERPRETATION

CHAPTER4 FINDINGS, SUGGESTION AND CONCLUSION

CHAPTER5 CODE SHEET AND ANNEXURE


Vikas Industries

ORGANIZATION STUDY


Vikas IndustriesIntroduction

VIKAS Cotton Ginning & Pressing industries, as one of the ginning &

pressing units in BIJAPUR, has immense pleasure to introduce itself in establishing

decade long experience with fame in manufacturing contemporary 100% superior

quality cotton. VIKAS Cotton Ginning & Pressing Industry. Engaged in

manufacturing quality assured Raw Cotton in Ginning & Pressing units.

About VIKAS GINNINING AND PRESSING OF RAW COTTON

Cotton Industries : Profile

Vikas industry is one of small scale industry of Ginning and Pressing of Raw Cotton started in the year 1979 in Bijapur started by the Proprietor of Vikas Industry Mr. V. S. Mangalwade with his experience of 25 years in this field made vikas industry one of the main manufacturing unit.

Vikas industry is one of the production units of Mangalwade Group. The unit work is of ginning and pressing of raw cotton with the help well advanced and modern technology for the convenience of the transport.

VIKAS Cotton engaged in manufacturing of best quality cotton bales,

cotton seeds, cotton cake, COTTON Seed CAKES, CRUDE OIL in

market and to the end users. We are professionally managed company

having large network and infrastructure. This yields overall increases in turn

our of company to supply good quality cotton word wide.

Location of Unit

VIKAS Cotton Ginning & Pressing industry is located at bijapur near to NH-13

Highway in Karnataka state.

INDUSTRIES PRODUCTS

Raw Cotton


Vikas IndustriesRaw Cotton is a naturally obtained fiber. They are among the well-established Raw Cotton

Manufacturers in Karnataka. It is grown using modern farming techniques. The Raw Cotton

that they offer is in demand all over India for its superior quality. They can be availed in bulk

quantities.

Raw Cotton Bales

Vikas Cotton Industries engaged Manufacturing of Raw Cotton Bales. Company Has

Large Infrastructure, Cotton Bales it is cotton packed in bales form. Cotton bales are a result

of Ginning and Pressing Process of cotton. There Ginning Unit separate cotton fibers and

seeds from Cotton crop, they use only best quality raw materials to ensure a highly reliable

production. They taking Care during the complete mechanical process of produce Cotton

bales.

There Raw Cotton Bales are processed using advanced technology machines and

equipments. 100% pure and natural, our Raw Cotton Bales are in huge demands in the

southern markets. They are well reckoned as one of the distinguished Natural Raw Cotton

Bales Suppliers based in India.

Cottonseed


RAWCOTTON BALES

raw cotton

Vikas IndustriesThey provide high quality Organic Cottonseed that is in huge demands in the national and

international markets. They have carved a niche as one of the prominent Cottonseed

Manufacturers and suppliers based in India.

Cottonseed Oil

Company provide highly nutritious Cottonseed Cooking Oil. Cottonseed Oil is a vegetable oil

extracted from the seeds of the cotton plant after the cotton lint has been removed. It must be

refined to remove gossypol, a naturally occurring toxin that protects the cotton plant from insect

damage. It is used by human beings as edible oil.

VIKAS Cotton Industries also Produce Cottonseed Oil as bi product, Company engaged in

Process of Separation of cotton seeds and fiber from cotton crop. Company has refinery to make

oil from cotton crop. Company maintains Quality during manufacturing to packing and taking

care in selecting raw material to delivery product.

Cottonseed Cake

VIKAS Cotton Industries offer premium Cottonseed Cotton Cakes are the solid matter remaining


Cotton seed

Vikas Industriesafter oil has been pressed from cottonseeds. They offer very reasonable prices for their products.

These Cotton Cakes are widely in demand. It is mainly used for feeding cattle. They have carved

a niche as one of the prominent Cotton Seed Cake Manufacturers and Suppliers based in

karnataka. They deliver Cottonseed Meal Cake within the specified time frame at very

competitive price.

Cattle Feed: They provide nutritionally rich Cattle Feed that is prepared using latest

techniques. They are counted among the flourishing Cattle Feed Manufacturers, Cotton seed

cake is one of the best cattle feed that is available in the market. They are available in different

quantity packing...

Raw Materials for the Unit

With their experience in raw cotton ginning works, they involve with meticulous care

in selection and purchase of raw cotton at selected places like APMC, villages near to bijapur


Vikas Industrieslocations where good quality raw cotton can be assured.

Products:

They understand the cotton market very well and hence they have smooth lined their

operations towards manufacturing of cotton bales. The product manufactured by them known

for its superior quality and hence has created a wider market for it selves. They have their

ginning and pressing facilities that enable them to deliver best quality cotton bales to their

clients

Quality

The aspect of quality has been always of paramount importance through their

operations. Their team of quality department ensures that the entire production process is as

per the quality standards. They always emphasize on giving the best quality products to their

clients. The different machines used by their quality managers are:

• Pre Cleaner

• Lint Cleaner

• Humidification Conditioning Process

• Bale Pressing Machine

Right from the first stage to the last stage of packaging and delivering, all the processes are

monitored and so that no compromise is made on the aspect of quality.


Vikas IndustriesVIKAS Ginning & Pressing industries with its client

VIKAS Ginning & Pressing Factory serves to their valued clients with best quality, timely

dispatch and most competitive rates. Ginning gives utmost attention to clients’ needs and

requirement. It has been company’s motto and aspiration to function at utmost satisfactory

level of its clients. Many of reputed textiles mills of India are valued clients of VIKAS

Ginning & Pressing industries and consistent and perpetual quality services have made

VIKAS Ginning & Pressing industries as reliable name to its valued clients. Clients’ utmost

trust and management’s quality objectives have enabled VIKAS Ginning & Pressing

industries to make its reputed place in Domestic markets. VIKAS Ginning & Pressing

industries treats all customers at equal level and does not compromise with quality at all.

Analysis Of Business Operations

Ginning Production Process at VIKAS INDUSTRIES

The cotton ginning is performed in industries between September and March. Once

harvested, seed cotton might be directly sold to the ginner, though it is generally going

through one or two middlemen’s hands before it eventually reaches the ginnery gate. The

brief production process flow of cotton ginning is as follows:


Vikas IndustriesCotton Ginning Production flow

Raw Materials Availability and Requirements

Raw cotton is the main raw material for the ginning industry.


Farmer/Producer

Cotton

Cotton Ginner

Seed Lint

Oil Presser

Cake Oil

Spinner

Yarn

Vikas IndustriesPROCESS DESIGN

The work force of VIKAS INDUSTRIES is about 66, in which 58 peoples are working

in the processing department and the different process are carried like:-

Buying of Raw Cotton

Pre-Cleaning of Raw Cotton

Pala

Ginning

Lint Pala

Pressing

Output

Buying the Raw Cotton:


Vikas IndustriesThis is the first step in the process. The raw cotton after plucked from the Field they

are brought to the APMC to sell in a mass quantity from many middle men’s like farmers,

agents. Industries also have some contracts with the farmers who grow raw cotton, when the

raw materials brought from the field it contains all types of Farm wastes and dust (like dry

leaves, dust, rotten and unwanted useless cotton). So the Quality Department of the VIKAS

industries plays a vital role in selecting the quality of raw cotton, quality department will

check quality of Raw Cotton and buy the Raw Cotton which is fully controlled with quality;

and sent to next process

Pre-Cleaning of Raw Cotton:

When the buying process completes the next process is of pre-cleaning of raw cotton

which means the impurities (dry leaves, dust, rotten and unwanted useless cotton, grass, mud,

waste) from the raw cotton are removed so that it is sent to next process

Pala:After the separation of impurities from the Raw cotton the next process is Pala. Pala

means giving moisture to raw cotton. Nearly around 8% of moisture is given to Raw Cotton

by moisture meter. So that it can be work softly or smoothly, efficiently for next process.

Ginning

In this process there will be separation of seed and farm waste of in other words Here

again all types of Farm wastes and seed is segregated and clean cotton is separated. This

process is Ginning.

The machine is of robust construction. The design of the ginning allows easy access for the

separation or deviation of seeds and lint from the raw cotton. The machine has “Push button

operated” it is one of the most modern calibrated instrument and gauge. Ginning capacity-80

to170 kg per hour depending on the variety, quality and type of cleaned cotton.

When ginning separates seeds and lint from each other. Seeds will go for further process like:


Vikas Industries

, Cotton Seeds

Oil purpose,

Animal feeding ,

Vanaspatis

Human usage etc.

And the lint will go for next process that is Lint Pala.

Lint Pala.

After the separation of seeds and lint. Lint will go for lint pala here again the moisture

will be given to lint by moisture meter. So that it can be convenient for next stair.

Salient features of lint pala machine:

The machine is of metal heavy duty constructed.

Auto-matic bale weight control.

Hydraulic door lock

Highly reliable operation & reduced maintenance

SPECIFICATIONS

Bale weight : 170 to 300 kgs

Capacity : 10 to 30 Bales per hour

Tonnage : 270 to 500 tons


Vikas Industries

Pressing:

Cleaned Lint is taken to the bale press which compresses or when lint pala perform its

duty appropriately, and then the lint will be taken for pressing. The main cause or fact of

pressing of the lint is for the convenience of the transportation and as well as for the purpose

to provide clean and quality lint to its clients or to customer. When the lint will pressed there

will be change in size but not in quality or quantity the ginned lint into bales that weigh

around 170 Kgs. After pressing is completed the bale is tightened and covered fully with

cloth, after then the bale is weighed and kept in the hall safely.

Cotton being a bulky product (less weight but more in volume) it has to be packed only after

pressing to reduce the volume. After pressing it is packed in, what it is called as “BALES".

Packaging the Lint:

The bales are then wrapped with a protective cover, ready for delivery to the warehouse

where they are sold to various textile mills

Out Put :

After completion of work of the entire processing department, then the next process is

of output of the lint where the industry will dispatch the lint to the spinning mill. From there

it will be sent to the next process like: Yarn mill, Textile mill etc.


Vikas Industries

ORGANIZATION STRUCTURE

PROPRIETOR

PROCESSING DEPT HR MARKETING FINANCE

WORKERS

Types and Qualities of Raw Cotton used in process by VIKAS

INDUSTRIES


Vikas Industries

JAYDHER 22mmDCH32 32-34mmLRA 28-29mmNH44 26-28mmBT-BANNY 29-30mmSHANKAR4 30mmVAR LAXSHMI 34mm

VIKAS INDUSTRIES COMPETITORS IN BIJAPUR CITY, AND

DISTRICT ARE:

KADADI COTTON AND PRESSING INDUSTRIES

SAJJAN COTTON AND PRESSING INDUSTRIES

DARBAR COTTON AND PRESSING INDUSTRIES

KADPATI COTTON AND PRESSING INDUSTRIES

VIKAS INDUSTRIES gets its Raw Cotton from many states district, some

of them are:


Vikas Industries

BAILHONGAL , GOKAK,

KADGATGI, GADAG,

ANIGERI, ENDI,

SINDGI, JEVARGI,

SHAPUR, SURPUR,

MAJOR CENTERS FROM WHERE VIKAS INDUSTRIES GETS ITS

RAW COTTON ARE:

RANIBANUR

HAVERI

RAICHUR

BELLARY

MAHARASTRA

Human Resource Department

As above mentioned that the human resource of the unit is 66 and the workers are

appointed and given the job according to their experience, ability and talent.


Vikas IndustriesHuman Resource in processing unit

Quality dept pre cleaning pala

Pressing lint pala ginning

Human resources in various department.

Quality Dept:

Quality checking dept will require skilled workers to test and to select the raw cotton

while buying from the APMC. Here this is the most important process in processing dept.

Here 2 to 3(two to three) workers are engaged in this job.

Pre-cleaning or Raw Cotton

Pre cleaning of Raw Cotton requires semi skilled workers and up to 12 workers are

appointed for this job here there are two shifts are been made each shift carries 6 workers.

Pre cleaning of raw cotton includes cleaning of raw cotton here the main work of the worker

is to put raw cotton into the machines and operating the machine accordingly.

Pala:

After completion of pre cleaning or raw cotton 8 members works for the next process

that is Pala. Here 8 members will perform their 3rd process that is pala. All 8 members will

bring the raw cotton and they give moisture to the Raw Cotton with the help of moisture

machine.

Ginning:

After completion the process of Pre-cleaning of raw cotton and pala the next process is

of Ginning. Here there eight advanced and modern technology machines are used in this

process each machines are operated by 2 workers.

So in this process there are 16 workers working in this process


Vikas IndustriesLint Pala

After the completion of 3 different processes the next process is of Lint pala. 6 workers

are working in this process and perform their duty systematically.

Pressing:

This is the last process of processing unit where the large number of workers required

here. Here workers will reduce size of the lint with the help of pressing machine for the

convenience of transport. This process requires 15 workers to work

Human Resource In Finance department.

There are 2 peoples appointed for finance department. The qualified workers appointed

for this department. They are the accountants who maintain the details regarding finance

position details about the departments etc.

Human Resource In Marketing department.

Marketing which means here the Vikas industry always want to be in contact with other

company where it works hard to reach the top most point of the business here it assures best

quality, good job, good relationship in the field. So it keep highly depend on the marketing

dept. Here 3 to 4 members are working in this dept.

MARKETING

American Marketing Association

“Marketing is an organizational function and a set of processes for creating,

communicating and delivering value to customers and for managing customer relationships in


Vikas Industriesways that benefits the organizations and stakeholders.

Marketing social definition—

” Marketing is a societal process by which individuals and groups obtain what they

need and want through creating, offering and freely exchanging products and services value

with others. Some think marketing as an “art of selling”, but if just a part of marketing.

Understanding customers and developing products are always better.

As a managerial definition,

Marketing has often been described as “the art of selling products.”

But Peter Drucker, a leading management theorist, says that

“The aim of marketing is to make selling more than expected. The aim of marketing is

to know and understand the customer so well that the product or service fits him and sells

itself. Ideally, marketing should result in a customer who is ready to buy.

According to Philip Kotler:

“Marketing s the social process by which individuals and groups obtain what through

creating and exchanging products and value with others

So Vikas Industry highly concentrates on marketing where the quality, trust and

relationship are the key factor of Vikas group. Most of its promotion is done by positive word

of mouth and quality and accuracy and time management. So the main customers:

Southern part of Spinning Industry.

The industry follows the policy of best quality of best quality with lesser price

compared to competitors. Some time they follow penetration pricing in order to attract the

spinning mills.

The Industry markets its lint to southern part of state because textile mill or spinning

mill are more there, and the reason since from 25 year the industry is marketing its lint to

southern parts of the country.


Vikas IndustriesMarketing Department

The success of any organization depends upon the effectiveness of marketing

department. Marketing department plays vital role in increasing the sales volume and

contribute to the growth of organization. Marketing department receives the consumer

feedback about product, quality etc.

Marketing department also collects the vital information on the market condition such

demand general economic condition etc. this information is utilized in process planning and

control and decision making in organization. Vikas Industry has trying hard to retain existing

spinning mill effectively by providing effective service Vikas main point lies in quality which

has earned themselves confidence.

Sales Promotion Activities

After completion of all the process. The next work of the industry is to promote the

sale of that product, Company will market its products with different strategies and

techniques of marketing mix, by offering schemes, offers etc.

SOME OF SALES PROMOTION ACTIVITIES

Sample Bonus Packs,

Price off

Event marketing,

sponsorship,

Premium


Vikas Industries

Marketing Research

Chapter I


Vikas Industries

Company profile

COMPANY PROFILE

VIKAS INDUSTRY is one of small scale industry of Ginning and Pressing of Raw Cotton

started in the year 1979 in BIJAPUR started by the Proprietor Mr. V. S.MANGALWADE

with the investment of Ten lack, his experience of 25 years in this field made VIKAS

INDUSTRY one of the main manufacturing unit.

VIKAS INDUSTRY is one of the production units of MANGALWADE GROUP. The unit

work is of ginning and pressing of raw cotton with the help well advanced and modern

technology for the convenience of the transport.

Quality

Their products pass through strict quality checks at every stage to ensure that the

“very best” reaches our customers. Quality is never an accident it is always the result of

high intention, sincere effort, intelligent direction and skillful execution it represents the


Vikas Industrieswise choice of many alternatives.

Parities for Quality:-

It starts from selection of raw cotton which play important role in determining the

quality. They have deployed 3-4 skilled cotton selectors for selecting raw cotton from

farm & market located all over BIJAPUR & KARNATAKA STATE. Once raw material

is approved it is being dumped in ginning factory.

Quality Policy

“They strive to achieve total customer satisfaction by producing and delivering

Quality Products to meet their requirements and are oriented towards continuous

improvement."

Quality Control

VIKAS Industries commands a "Place of Pride" for its consistency in Quality, On-time

delivery & Friendly service in Domestic as well as International markets. The Company's

forte lies in its efficiency and prompt delivery, with no compromise in Quality. The

diehard attitude combined with sustained investment in the field of technology and

manpower is the prominent threads, weaving glory to our success story.

Steps to prevent contamination:-

» Raw Cotton is purchased by experienced personals from fields

» Plastic, Twigs, Hairs & Other particles are sorted manually from Raw cotton by workers.

» Dress code & head caps are compulsory for all workers in the factory


Vikas Industries» Maintain proper setting of machine to avoid seed cut, fiber breakage.

» The bolts, metal wires & other metal are removed by Metal detector.

» Use of plastic straps for fastening cotton bales to prevent from metal rusting

» Cotton cloths standard are use to covered fully pressed cotton bales to prevent against

contamination.

» To store cotton bales in covered godawn to avoid their exposures to wind rain dust etc.

» Gunny bags are not allowed in factory premises

» Any sort of combustible substance is strictly prohibited in the factory premises.

» Tobacco packs, Cigarettes, Bidi etc are not allowed in the factory premises.

» Experienced supervisors & online QC looks after the production work

» Raw cotton & bales are kept & covered over by sheds to prevent contamination.

» Plastic strips are used for strapping bales to avoid contamination by rust.

» Oil leakage from machinery is prevented to avoid contamination of cotton.

Their Extra Care

• Provide rubbish bin & spittoons in factory premises

• Quality awareness board displays at various places in compound and ginning house.

• Disposal of Trash & Contamination regularly

• Awareness of quality culture among workers through training

Value of Quality

Vikas Cotton Industries has always sort to be a value-driven organization.

These values continue to direct our growth and business. They will deliver excellence,

strive for continuous improvement and respond vigorously to change. Each of them are

responsible for the quality of whatever they do. They deliver CUSTOMER satisfaction…

they are dedicated satisfying our customers. They believe in respecting our customers,

listening to their request and understanding their expectations. They strive to exceed their

expectations in affordability, quality and on time delivery.


Vikas Industries

Vikas Industries Value their PEOPLE…

VIKAS INDUSTRIES treat one another with respect and take pride in the

significant contributions that come from the diversity of individuals and ideas. their

continued success requires them to provide the education and development needed to help

our people grow. They are committed to openness and trust in all relationships. They regard

our SUPPLIERS as essential team members…

they owe their suppliers the same type of respect that they show to our customers. their

suppliers deserve fair and equitable treatment, clear agreements and honest feedback on

performance.

LITERATURE REVIEW

The world is full of stimuli. A stimulus is any unit of input affecting one or more of the five

senses sight, smell, taste, touch, and hearing. The process by which we select, organizing

interprets these stimuli into a meaningful and coherent picture is called perception.

In essence, perception is how we see the world around us and how we recognize that

we need some help in making a purchase decision. People cannot perceive every stimulus in

their environment. Therefore, they use selective exposure to notice and which to ignore.

Marketers must recognize the importance of cues or signals, in customer’s perception

of products. Marketing managers first identify the important attributes, such as price or


Vikas Industriesquality, that the targeted customers want in a product and then design signals to communicate

these attributes. Customers also associate quality and reliability with certain brand names.

Companies watch their brand identity closely, in large part because a strong link has been

established between perceived brand value and customers loyalty.

CUSTOMER PERCEPTION

Introduction

“The illusion that times that were are better than those that are, has probably

pervaded all ages”.

As diverse individuals, we all trend to see the world in our own special ways.

Four people can view the some event of the same time, & each will report in total honestly a

story different from all the others.

Reality to an individual is merely that individual perception of what is ‘out

there of what has taken place. Individual act and react on the basis of their perception not on

the basis of objective reality. Thus to the marketer, consumers perception are much more

important than their knowledge of objective reality. If one thinks about it. Its not what


Vikas Industriesactually is so but what consumers think is so that affects their actions, their buying habits,

their leisure habits and so forth because individuals make decision and take action based on

what they perceive to be reality, it is important that marketers understand the whole notion if

perception its related concepts ; so they can more readily determine what factors influence

consumers to buy the consumers perception enables as the marketer to develop

advertisements that have a good chance of being seen and remembered by their target

customers.

Meaning

Perception can be described as ‘how we see the world around us’ two individuals may

be subject to the same stimuli under the same apparent conditions, but how each person

recognizes then, selects them, organizes them and interprets them is highly individuals

process based on each person’s own needs, values and expectations.

People can emerge with different perceptions of the same object because of three

perceptional processes.

Selective attention: People are exposed to tremendous amount of daily stimuli the

averages person may be exposed to over 100 ads a day. Because a person cannot possibly

attend to all of these most stimuli will be screened out a process called selective attention.


Vikas IndustriesSelective Distortion: Even noticed stimuli do not always come across in the way

senders intended. Selective distortion is tendency to twist information on into personal

meanings and interpret information in a way that will fit out pre conceptions.

Selective Retention: People will forget much that they learn but will tend to retain

information that supports their attitudes and beliefs . Because of selective retention, we are

likely to remember about connection products. Selective retention explains why marketers

use drama and reputation in sending messages to their target market.

Customer Perception Audits:

Every time you lose a customer, there’s a reason why. Do you really know what your

customers think about your business, your offerings, or your service? Are they having good

or bad experiences? Are you equipped with the insight you need to improve customer

satisfaction and loyalty, and make the changes that matter? Entrepreneurs are often too busy

to really take the time to tap into what customers are really thinking. But customers hold the

key. They know what you need to do to dramatically increase the value you deliver to them.

Why keep this data a secret? Uncovering and understanding it will give you what you need to

be the best, generate higher sales and referrals and earn repeat business.

Customer Perception Audits by Coach Kevin captures information on the experiences

your customers are having, analyzes the data, and provides meaningful, actionable


Vikas Industriesrecommendations on short-term and long-term improvements, with the goal of closing the

gap between the service that is delivered and the service that customers expect.

Opening of economy and liberalization in trade in the country brought a sea of change

in customer’s perception of buyer and seller relationship. The customer today is not only very

demanding but also likes to know the relationship between the supplier of goods and services

and its relationship with the manufacturer or principal and its antecedents. It is on this

relationship depends the guarantee and warranty terms to which the customer is entitled. A

customer expects trouble free service during the guarantee period. Thereafter it is expected

that a product will last to its full productive life with minimum down time and the vendor will

provide the required support service to ensure the customer is not put to trouble.

For adopting Japanese management or for customer oriented management we should

first have the willingness and a determination much above the petty personal gains. It needs

an attitudinal change. Looking towards present socioeconomic and political conditions such

change is not foreseen in immediate future. Market forces will have to play the game with

only customer in mind if India has to make global presence. There is little time in hand as we

are having challenges from all sides. Small nations like Korea, Taiwan, and Singapore etc.

have already surpassed us. These nations are working on a vision and resultant plans. It is the

right time for market players to pamper the customer.

Remember that a customer always buys a product or service with a lot of expectations

which he has derived from the promotional inputs of the company or other sources including

word-of- mouth. So a customer would be satisfied when Performance is equal to Expectation

while would not be satisfied when Performance does not match with Expectations. Now this

expectation is what has been derived from perception. Perception is not good or bad, right or

wrong, it is just the way someone judges an experience based on their value system of what

they believe should happen. Since people are unique, each of their perceptions are unique .On

the other hand each situation is a "point of contact" with an employee that will tell the

customer a "truth" about the company's idea of customer service. Each situation will create

expectations of what the next experience will probably be like.


Vikas Industries

Main objectives of the study:

To know whether the customer is satisfied by buying the product.

To know the service performance of COTTON BALES, COTTON SEED, COTTON

OILS.

To measure the impact of VIKAS INDUSTRIES.

To know the importance of industries product in the customers routine activities.

To know in which area industries should concentrate more on.

To know what is the present status of VIKAS INDUSTRIES in the cotton market.


Vikas IndustriesSCOPE OF THE STUDY:-

The study will help the company to know their awareness among the consumers, the

perception, and brand position of the company.

The company can find out where their competitors stand in the minds of the

customers.

The study will help the company to make proper marketing strategy for their weaker

areas.


Vikas Industries

CHAPTER-II

RESEARCH METHODOLOGY

MARKETING RESEARCH

DEFINATION:

Marketing research is the function which lines the consumer customer and public to the

marketer through information used to identify and define marketing opportunities and

problems, generates refine and evaluates marketing action, monitor marketing performance

and impure understanding of marketing as process.


Vikas IndustriesMarketing research specifies the information required to address these issues designs the

method for collection information manages and implementing the data collection process

analyze the result and communicates the findings and their implication.

RESEARCH METHODOLOGY

The primary objective of the study is to know the customer perception towards

VIKAS INDUSTRIES. The research problem selected for the purpose or dissertation is

entitled. A study on customer perception towards VIKAS INDUSTRIES for the survey and to

enquiry on the opinion of the various customer in the market

Methodology

Questionnaire method was adopted for this study survey was carried out to collect the

necessary data. Respondents are asked to fill the questionnaire.

Primary data

The information thus gathered constituted primary data is total 30 customer survey

over selected to the study.

Secondary data

All the required details about the company origin of industry, organization setup and sample

were collected from secondary sources.

Sample size

A sample of 30 was taken for the survey. This is used for the analysis and interpretation.

Sampling method


Vikas IndustriesRandom sampling method was chosen to conduct the survey. Where the samples are

selected randomly and where everybody in group has equal chance to represent the group.

Data collection Method

The information required for my research was collected from both the primary and

secondary sources. The primary sources consist of the survey made interview of different

responds in the city.

Data collection Method

PRIMARY SOURCE SECONDARY SOURCE

The secondary source consists of the data collected from the office or at plant and in

other print media or broadcast media. Interviewing the respondents through questionnaire collected

the data and this raw data was collected transferred to needed list of information. The collected data

from the respondents with the help of research instruments that is questionnaire were tabulated,

analyzed and interpreted liberal usage of bar charts and graphs have made in the study so as to make

the data illustrative.

Plan of analysis

The raw data completed questionnaires were transferred into a list of needed

information by process called data collection. A number of respondent’s categories and

classes are established for several questions on the questionnaires. The data is then stored into


Vikas Industriesvarious category and classes and number of respondents associated with each others are

connected tabulation is done; the results are summarized employing the summary of statistics

percentage and bar graphs.

LIMITATIONS

The number of respondents is only 30.

The study mainly to the population of VIKAS INDUSTRIES CLIENTS, MIDDLE

MENS AND SPINNING MILLS.

The study was conducted in the assumption that the information given by the

respondent would be accurate.

Due to bias of non respondents the results may not be accurate.


Vikas Industries

CHAPTER-III

ANALYSIS AND INTERPRETATION

1. Consistency or quality of product


Vikas Industries

Interpretation:

The above chart shows that the 63.3% of the respondents are satisfied for its

good quality, 10% of respondent have some problem regarding quality they are not

satisfied, and 27.7% are respondent are excellently satisfied with quality.

2. Pricing competitiveness


quality of product

Frequency Percent Valid Percent

Cumulative

Percent

Valid Unsatisfactory 3 10.0 10.0 10.0

Satisfactory 19 63.3 63.3 73.3

Excellent 8 26.7 26.7 100.0

Total 30 100.0 100.0

Vikas Industries

Interpretation:

The above chart shows that the 43.3% of the respondents responded it has

premium pricing, 13.3% of respondent responded it has high pricing, and 43.3% are

respondent have responded it as normal pricing.


Pricing competitiveness


Cumulative

Percent

Valid premium price 13 43.3 43.3 43.3

high price 4 13.3 13.3 56.7

normal price 13 43.3 43.3 100.0

Total 30 100.0 100.0

Vikas Industries3. Compared to others, how does VIKAS INDUSTRIES offer advantages in

profitability?

Interpretation:

The above chart shows that the 20% of the respondents said that it gives fat

margin, 40% respondents said that it gives thick margin, 33.3% of respondents said

that it gives average margin, 3.3% has respondent said that it gives thing margin, and

3.3% of respondents said that it gives low margin.


Advantages in profitability


Cumulative

Percent

Valid fat margin 6 20.0 20.0 20.0

thick margin 12 40.0 40.0 60.0

average 10 33.3 33.3 93.3

thin margin 1 3.3 3.3 96.7

low margin 1 3.3 3.3 100.0

Total 30 100.0 100.0

Vikas Industries

4. Delivery Time

Interpretation:

The

above

chart

shows

that the

10% of the respondents said that will not maintain on time delivery, 90% of respondent

responded that it maintains on time delivery.

5. After-Sale Support and Problem Resolution


Delivery time


Cumulative

Percent


Satisfactory 27 90.0 90.0 100.0

Total 30 100.0 100.0

Vikas Industries

Interpretation:

The above chart shows that the 13.3% of the respondents said that will not give proper solution for any problem, 73.3% of respondent responded that it gives proper solution to its problem and 13.3% of respondents responded that it will excellently gives proper solution to any problem.


Problem resolution


Cumulative

Percent



Excellent 4 13.3 13.3 100.0

Total 30 100.0 100.0

Vikas Industries6. Do you think there will be any variation in quantity or quality you ordered?

Interpretation:

The above chart shows that the 70% of the respondents said that some time there will be changes in quality and quantity ordered, 26.7% of respondent responded will not be any change in ordered quantity and quality and 3.3% of respondents responded always there will be change in ordered quantity and quality.


variation in quantity and quality


Cumulative

Percent

Valid some time 21 70.0 70.0 70.0

not at all 8 26.7 26.7 96.7

every time 1 3.3 3.3 100.0

Total 30 100.0 100.0

Vikas Industries7. How would you rate your satisfaction with our customer service

representative?

Interpretation:

The above chart shows that the 6.7% of the respondents not satisfied with its customer service representatives, 70% of respondent are satisfied with its customer service representatives and 23.3% of respondents are excellently satisfied with customer service representatives.


level of satisfaction with our customer service representatives


Cumulative

Percent

Valid un satisfactory 2 6.7 6.7 6.7


Excellent 7 23.3 23.3 100.0

Total 30 100.0 100.0

Vikas Industries8. Do VIKAS INDUSTRIES offer advantages in selling situations?

Interpretation:

The above chart shows that the 86.7% of the respondents has said that they will get full advantage in selling situation. 13.3% of respondent are not get any kind of advantage in selling situation.


advantages offered in selling situation


Cumulative

Percent

Valid yes 26 86.7 86.7 86.7

no 4 13.3 13.3 100.0

Total 30 100.0 100.0

Vikas Industries9. Overall, how confident are you that VIKAS INDUSTRIES will gain

additional market share in the coming year?

Interpretation:

The above chart shows that the 43.4% of the respondents are confident that it will get good market share in coming years. 16.7% of respondent are very confident and they said it will get a huge market share in coming years and 40% of the respondents are not confident and not very confident they said they can’t say anything.


Expected market share


Cumulative

Percent

Valid Confident 13 43.3 43.3 43.3

very confident 5 16.7 16.7 60.0

can't say 12 40.0 40.0 100.0

Total 30 100.0 100.0

Vikas Industries10. To what extent do you plan to give VIKAS INDUSTRIES greater

emphasis in your business over the next few years?

Interpretation:

The above chart shows that the 23.3% of the respondents gives a great extent in their business, 53.3. % of respondent gives moderate extent, 23.3% of the respondents gives slight extent in their business


greater emphasis in your business


Cumulative

Percent

Valid great extent 7 23.3 23.3 23.3

Moderate 16 53.3 53.3 76.7

Slight 7 23.3 23.3 100.0

Total 30 100.0 100.0

Vikas Industries

11. What you suggest VIKAS INDUSTRIES to concentrate more on

Interpretation:

The above chart shows that the 23.3% of the respondents said to concentrate more on

quality and 66.6% of respondents said that they have to concentrate more on service, 10% of

respondent has suggested to concentrate more on quantity.


Suggestion


Cumulative

Percent

Valid Quality 7 23.3 23.3 23.3

Service 20 66.7 66.7 90.0

Quantity 3 10.0 10.0 100.0

Total 30 100.0 100.0

Vikas Industries

12. How satisfied are you with VIKAS INDUSTRIES Company?

Interpretation:


satisfaction level towards VIKAS industries


Cumulative

Percent



Excellent 8 26.7 26.7 100.0

Total 30 100.0 100.0

Vikas Industries The above chart shows that the 13.3% of the respondents are not satisfied with VIKAS

INDUSTRIES, 60% of respondent are satisfied towards VIKAS INDUSTRIES, 26.7% of

the respondents excellently satisfied with VIKAS INDUSTRIES.

CHAPTER-IV

CODE SHEET AND ANNEXURE


Vikas Industries

Code sheet

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3 3 2 2 2 2 3 1 2 1 2 3

2 1 4 2 2 1 2 1 3 2 1 2

2 1 3 2 2 2 2 1 1 2 2 2


Vikas Industries2 1 2 2 2 1 2 1 1 2 2 2

2 1 3 2 2 1 2 1 1 2 3 2

3 3 1 2 3 2 3 1 2 1 2 3

2 3 3 2 2 2 2 1 1 3 1 2

2 1 3 2 2 1 2 1 3 2 2 2

2 1 2 2 2 2 2 1 3 2 2 2

3 3 1 2 3 2 2 1 1 2 2 3

2 3 3 2 2 1 2 1 3 3 1 2


Vikas Industries

ANNEXURE

VIKAS INDUSTRIES

QUESTIONNAIREDear Sir/ Madam

I Satish.S.Udagi student of M.B.A IInd semester from BHARTESH EDUCATION TRUSTs GLOBAL BUSINESS SCHOOL BELGAUM conducting a research program on “Customer Perception towards VIKAS INDUSTRIES as a part of my curriculum activity”.

So, please answer the questions as accurately as possible. Your information provided will be purely confidential and academic purpose

Name: ________________________________________________________

1. Consistency or quality of productUnsatisfactory Satisfactory Excellent

2. Pricing Competitiveness

Premium price High price Normal price

3. Compared to others, how does VIKAS INDUSTRIES offer advantages in

profitability?

Fat margins Thick margins Average

Thin margin Low margin

4. Delivery Time

Unsatisfactory Satisfactory Excellent

5. After-Sale Support and Problem Resolution



Vikas Industries6. Do you think there will be any variation in quantity or quality you

ordered?

Sometime Not at all Every time

7. How would you rate your satisfaction with our customer service

representative?


8. Do VIKAS INDUSTRIES offer advantages in selling situations?

Yes No

9. Overall, how confident are you that VIKAS INDUSTRIES will gain

additional market share in the coming year?

Confident Very Confident Can’t Say

10. To what extent do you plan to give VIKAS INDUSTRIES greater emphasis

in your business over the next few years?

Great extent Moderate extent Slight extent

Not at all

11. What you suggest VIKAS INDUSTRIES to concentrate more on

Quality Service Quantity

12. How satisfied are you with VIKAS INDUSTRIES Company?


13. Are there any other comments you have for VIKAS INDUSTRIES?

------THANK YOU FOR YOUR KIND CO-OPERATION-----


Vikas Industries

CHAPTER-IV

Findings, Suggestion and

Conclusion

Findings


Vikas Industries1. It is found that 63.3% of the customer are satisfied by the quality of

the product

2. It is found that 43.3% of customers are satisfied by premium pricing

and normal pricing respectively.

3. It is found that 90% of customers are satisfied by on time delivery.

4. It is found that 60% of the customers are satisfied by buying the

VIKAS INDUSTRIES PRODUCTS.

5. It is found that there is a better problem resolution which satisfies

customer after sales

6. It is also found that some time there will be variation in quality and

quantity ordered.

7. It is also found that customers are well satisfied with customer

representatives.

8. It is found that industry has to concentrate more on service.

9. It is found that almost all are aware of VIKAS INDUSTRIES

PRODUCTS and almost MIDDLE MENS AND SPINNING MILS

preference leads VIKAS INDUSTRIES.

10. Most of respondents prefer VIKAS INDUSTRIES for its good

quality.

11. It is founded that the 73% of respondents are got solution to

their problem.

12. It is found that there are many competitors who are giving

tough competition to VIKAS INDUSTRIES.

Suggestion

1. VIKAS INDUSTRIES should try to satisfy remaining 40% of customer

who are not satisfied.


Vikas Industries2. They should give better service to the entire customers who are

satisfied and unsatisfied.

3. Industry should try to get well skilled and experienced workers or

labors

4. New offers must be provided to customer.

5. VIKAS INDUSTRIES should give quick and better solution to the

problem.

6. It should check the quality and quantity before delivering the goods

to the client.

7. Industries should concentrate more on service.

CONCLUSION

According to conducted survey I conclude that, VIKAS INDUSTRIES

has established itself as the market and brand leader in the SOUTH PART


Vikas Industries

OF INDIAN COTTON market. The company has built a diverse product to

meet the needs of different consumer segments, ranging from every level

of cotton for first time subscribers to advanced business person

After seeing the results of survey the customer perception changes

from person to person but more average results were brought in to light.

The customer perception says that all most of them have said that using

VIKAS INDUSTRIES is a symbol of status and VIKAS INDUSTRIES is really

necessary in their routine life. Most of the customer prefers VIKAS

INDUSTRIES PRODUCTS more. By this research I conclude that Industries

is having a good market status and it may get a good market share in

future if it improve its services, and keep this type of quality which the

industries is maintaining now at present.


Vikas Industries

Bibliography

BIBLIOGRAPHY

ORGANISATION STUDY : By P. Subharao

Marketing Research : By Tull and Hawkins


Vikas Industries

Principle of Marketing : By Kotler


A PROJECT REPORT ON VIKAS INDUSTRIES

Documents

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