A Project Report on Market potential for Tata Nano cars

A study on Market potential for Tata Nano cars

EXICUTIVE SUMMARY

INDUSTRY PROFILES: Tata Motors Limited is India's largest automobile company, with

revenues of Rs. 32,426 crores (USD 7.2 billion) in 2006-07. It is the leader by far in commercial

vehicles in each segment, and the second largest in the passenger vehicles market with winning

products in the compact, midsize car and utility vehicle segments. The company is the world's

fifth largest medium and heavy commercial vehicle manufacturer, and the world's second largest

medium and heavy bus manufacturer.

Established in 1945, Tata Motors' presence indeed cuts across the length and breadth

of India. Over 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The

company's manufacturing base is spread across India - Jamshedpur (Jharkhand) in the east, Pune

(Maharashtra) in the west, and in the north in Lucknow (Uttar Pradesh) and Pantnagar

(Uttarakhand). A new plant is being set up in Singur (close to Kolkata in West Bengal) to

manufacture the company's small car. The nation-wide dealership, sales, services and spare parts

network comprises over 2,000 touch points. The company also has a strong auto finance

operation, TML Financial Services Limited, supporting customers to purchase Tata Motors

vehicles.

COMPANY PROFILE:

Manickbag is a exclusive showroom for Tata motors situated in udyambhag Belgaum. It

is the single showroom which covers 6 districts Viz. Bagalkot, Dharwad, Hubli, Bijapur, Gadag

and Haveri.

A man with Heart of Gold- Ratan Tata has announced the launch of 'The Nano' in

September 2008 and he says 'Promise is a promise'. This car will be as cheap as 1 lack 25

thousand, affordable even to lower and higher middle classes. Astrologically, it is very

interesting to note that in 1984 when transiting Jupiter was passing through Sagittarius 'Maruti

800' was launched. 'The Nano' is also likely to be launched while transiting Jupiter will be in

Sagittarius. There is a quest in the market whether 'The Nano' will beat 'Maruti 800' or not?

Ganesha presents a Numerological study to demystify this question.

Babasabpatilfreepptmba.com


NEED FOR THE STUDY:

As the market for the automobile is having the huge accelerating growth in the Indian

market, to check out the demand for the sophisticated TATA Nano in future.

STUDY OBJECTIVES.

To find the awareness of TATA Nano.

To determine the prospective customer for TATA Nano.

To know the importance given by customers to various attributes for car.

METHODOLOGY

Primary data: The method of collecting primary data is survey method, there are different types of survey

techniques for example personal interview, mail survey, Internet survey and telephone survey.

Secondary data: Secondary data collected from distributors, company people, Reports and internet.

Analysis of DataData are useful only after analysis. Data analysis involves converting the series of data recorded

observations into descriptive statements.

The survey will carried out in Belgaum city, and the sample size was 100.The information

gathered is transferred to a SPSS coding sheet, interpretation. The measurement and evaluation

of data is done using SPSS 15.0 version software, simple frequency cross tabs and graphical

representations.

SELECTION OF DATA COLLECTION METHOD

1. Survey: Personal Interview of customer.



2. Measurement Technique: Questionnaire

3. Method of analysis: Simple Percentage Method, tabulation, etc

4. Sample Size: 100

LIMITATIONS:

Time schedule is only 60 days allotted for study is not sufficient.

All the practical experiences cannot be put on the paper.

Respondents may give biased information.

MAJOR FINDINGS:

Out of total sample taken, if they will get the new car at the price of Rs. 1 lack the 79%

respondents are ready to purchase the new car. And the remaining 21% of the respondents are

not ready to purchase the new car.

Finally, out of 100 respondents the 21% respondents said they wants to buy two – wheeler, 67% respondents said they wants to buy the TATA Nano, which is the world’s cheapest car, 5% of the respondents are wants to buy the Tata Indica car, and the remaining 7% of the respondents are wants to buy other cars

RECOMMANDATIONS:

The Data indicated that there is huge potential market in the Indian automobile industry.

Thus the Tata motors should differentiate themselves from there competitors because

data says there are some other companies are come up with small cars, even better than

past and even better for future, so that they promote their products and try to make their

market monopoly.

Nearly 21% of the people are interested to buy two – wheeler and 7% respondents are

interested to buy other cars. Thus the suggestion want to give is, Try to keep the

customers interest in Tata motors, don’t give the chance to the customer to get



dissatisfied .Which may probably result of changing their perception, with the help of

maintaining the quality and mileage of the car.

According to the survey most of the car buyers look at price vehicle. The Tata has always

kept the best price for his product and also has been successful in it. Thus the Tata must

set even better price for his product in the future.

CONCLUSION:

The study of “Market potential for Tata Nano cars-A case study of Belgaum city is concludes the

following”.

Based on the data analysis, I conclude that when consumer purchases a car, price and mileage of

car is influence him to buys a car, and also customers choose the well quality cars.

The study shows that the TATA Nano car have a great place in consumer mind, and costumers

are waiting for the Nano when it comes to market, when customers go for purchasing a car, they

prefer to purchase a good mileage and good quality car, so TATA Nano may not fails in market

because TATA motors is meant for quality products, and creative products, and they wants

stands in first level in the market. And also customers do not want to try unknown branded cars

because they have no much information about the lesser known brand car, so already TATA has

good brand name in Automobile sector. Usually, people may purchase Nano car because they

might have heard before about brands and TATA or they have some information about them

from other sources, like magazines, newspapers, television etc.

AUTOMOBILE INDUSTRY PROFILE

In India there are 100 people per vehicle, while this figure is 82 in China. It is expected that

Indian automobile industry will achieve mass motorization status by 2014.

Industry Overview



Since the first car rolled out on the streets of Mumbai (then Bombay) in 1898, the Automobile

Industry of India has come a long way. During its early stages the auto industry was overlooked

by the then Government and the policies were also not favorable. The liberalization policy and

various tax reliefs by the Govt. of India in recent years have made remarkable impacts on Indian

Automobile Industry. Indian auto industry, which is currently growing at the pace of around 18

% per annum, has become a hot destination for global auto players like Volvo, General Motors

and Ford.

A well developed transportation system plays a key role in the development of an economy, and

India is no exception to it. With the growth of transportation system the Automotive Industry of

India is also growing at rapid speed, occupying an important place on the 'canvas' of Indian

economy.

Today Indian automotive industry is fully capable of producing various kinds of vehicles and can

be divided into 03 broad categories: Cars, two-wheelers and heavy vehicles.

Snippets: The first automobile in India rolled in 1897 in Bombay.

India is being recognized as potential emerging auto market.

Foreign players are adding to their investments in Indian auto industry.

Within two-wheelers, motorcycles contribute 80% of the segment size.

Unlike the USA, the Indian passenger vehicle market is dominated by cars (79%).

Tata Motors dominates over 60% of the Indian commercial vehicle market.

2/3rd of auto component production is consumed directly by OEMs.

India is the largest three-wheeler market in the world.

India is the largest two-wheeler manufacturer in the world.

India is the second largest tractor manufacturer in the world.

India is the fifth largest commercial vehicle manufacturer in the world.

The number one global motorcycle manufacturer is in India.

India is the fourth largest car market in Asia - recently crossed the 1 million mark.

Segment :


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Among the two-wheeler segment, motorcycles have major share in the market. Hero Honda

contributes 50% motorcycles to the market. In it Honda holds 46% share in scooter and TVS

makes 82% of the mopeds in the country.

40% of the three-wheelers are used as goods transport purpose. Piaggio holds 40% of the market

share. Among the passenger transport, Bajaj is the leader by making 68% of the three-wheelers.

Cars dominate the passenger vehicle market by 79%. Maruti Suzuki has 52% share in passenger

cars and is a complete monopoly in multi purpose vehicles. In utility vehicles Mahindra holds 42%

share.

In commercial vehicle, Tata Motors dominates the market with more than 60% share. Tata Motors

is also the world's fifth largest medium & heavy commercial vehicle manufacturer.

Miscellaneous:

Hyderabad the Hi-Tech City, is going to come up with the first automobile mall of the country

by the second half of 2008. It would be set up by city-based Prajay Engineers Syndicate in area

of more than 35 acres. This 'Autopolis' would have facilities for automobile financing institutions

and insurance services to create a complete range of services required for both auto companies and

customers. It will also have a multi-purpose convention centre for auto fairs and product

launches.

INDIAN AUTOMOBILE HISTORY:During the 1920s, cars exhibited design refinements such as balloon tires, pressed-steel wheels,

and four-wheel brakes.

In Brief

The origin of automobile is not certain. In this section of automobile history, we will only

discuss about the phases of automobile in the development and modernization process since the

first car was shipped to India. We will start automotive history from this point of time.

The automobile industry has changed the way people live and work. The earliest of modern cars was


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manufactured in the year 1895. Shortly the first appearance of the car followed in India. As the

century truned, three cars were imported in Mumbai (India). Within decade there were total of

1025 cars in the city.

The dawn of automobile actually goes back to 4000 years when the first wheel was used for

transportation in India. In the begining of 15th century Portuguese arrived in China and the

interaction of the two cultures led to a variety of new technologies, including the creation of a

wheel that turned under its own power. By 1600s small steam-powered engine models was

developed, but it took another century before a full-sized engine-powered vehicle was created.

The actual horseless carriage was introduced in the year 1893 by brothers Charles and Frank

Duryea. It was the first internal-combustion motor car of America, and it was followed by Henry

Ford's first experimental car that same year.

One of the highest-rated early luxury automobiles was the 1909 Rolls-Royce Silver Ghost that

featured a quiet 6-cylinder engine, leather interior, folding windscreens and hood, and an

aluminum body. It was usually driven by chauffeurs and emphasis was on comfort and style

rather than speed.

During the 1920s, the cars exhibited design refinements such as balloon tires, pressed-steel

wheels, and four-wheel brakes. Graham Paige DC Phaeton of 1929 featured an 8-cylinder engine

and an aluminum body.

The 1937 Pontiac De Luxe sedan had roomy interior and rear-hinged back door that suited more

to the needs of families. In 1930s, vehicles were less boxy and more streamlined than their

predecessors. The 1940s saw features like automatic transmission, sealed-beam headlights, and

tubeless tires.

The year 1957 brought powerful high-performance cars such as Mercedes-Benz 300SL. It was

built on compact and stylized lines, and was capable of 230 kmh (144 mph).

This was the Indian automobile history, and today modern cars are generally light,

aerodynamically shaped, and compact.



INDUSTRY INVESTMENT:

According to Commerce Minister Kamal Nath, India is an attractive destination for

global auto giants like BMW, General Motors, Ford and Hyundai who were setting base in India,

despite the absence of specific trade agreements.

Current Scenario:

On the cost front of Indian automobile industry, OEMs are eyeing India in a big way,

investing to source products and components at significant discounts to home market.

On the revenue side, OEMs are active in the booming passenger car market in India.

Overview:

By 2010, India is expected to witness over Rs 30,000 crore of investment.

Maruti Udyog has set up the second car with an investment of Rs 6,500 crore.

Hyundai will bring in more than Rs 3,800 crore to India.

Tata Motors will be investing Rs 2,000 crore in its small car project.

General Motors will be investing Rs 100 crore and Ford about Rs 350 crore.

Ashok Leyland and Tata Motors have each announced over Rs 1,000 crore of investment.

Why India?

The economy of India is emerging. The following table shows the ranking of India in the past

four years.

Rank 2008 2007 2006 2005

1 China China China China

2 India Thailand Thailand Thailand

3 Thailand India USA USA


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4 Vietnam Vietnam Vietnam Indonesia

5 USA USA India Vietnam

6 Russia Russia Indonesia India

7 Korea Indonesia Korea Korea

INDIAN AUTOMOBILE INDUSTRY GROWTH:

The passenger car and motorcycle segment in Indian auto Industry is growing by 8-9 per cent.

Current Scenario:

The Indian automobile industry crossed a landmark with total vehicle production of 10 million

units.

Car sales was 8,82,094 units against 8,20,179 units in 2007-08.

The two-wheeler market grew by 13.6 per cent with 70,56,317 units against 62,09,765

units in 2007-08.

Commercial vehicles segment grew at 10.1 per cent with 3,50,683 units against 3,18,430

units in 2007-08.

Overview:

India, sourcing base for global auto majors.

Passenger car and motorcycle segment is set to grow by 8-9%.

The two-wheeler segment will clock 11.5% rise by 2007.

Commercial vehicle to grow by 5.2 per cent.

Estimated component market size is US$ 6.7 bn.

Indian Auto Market Growth for the year 2007-08:




The domestic automobile industry sales grew 12.8 per cent at 89,10,224 units as against

78,97,629 units in 2007-08.

The automotive industry crossed a landmark with total vehicle production of 10 million

units.

According to the Society of Indian Automobile Manufacturers (SIAM), car sales was 8,

82,094 units against 8,20,179 units in 2007-08.

The growth of domestic passenger car market was 7.5 per cent

Car exports stood at 1, 70,193 units against 1, 60,670 units in 2007-08.

The two-wheeler segment, the market grew by 13.6 per cent with 70, 56,317 units against

62, 09,765 units in 2007-08.

Motorcycles had the upward march, 17.1 per cent in domestic market touching 58,

15,417 units against 49, 64,753 units in 2007-08.

Scooter segment grew by 1.5 per cent, fall at 9, 08,159 units against 9, 22,428 units in

2007-08.

Commercial vehicles segment grew at 10.1 per cent with 3, 50,683 units against 3,

18,430 units in 2007-08.

Medium and heavy commercial vehicles managed a growth of 4.5 per cent against 23 per

cent growth in the year ended March 31, 2007.

Light commercial vehicles sales growth was 19.4 per cent at 1, 43,237 units against 1,

19,924 units in 2007-08.

Three-wheelers sales rose by 17 per cent at 3, 60,187 units against 3, 07,862 units in

2007-08.

Auto Component Market

The Indian auto parts industry is significantly fragmented with a large number of players having

a turnover of less than US$10 million per year. The industry directly employs about 2, 50,000

people and has an annual turnover over US$ 56.3 billion.

Estimated market size - US$ 6.7 bn

Estimated market size by 2012 - US$ 17 bn




Projected CAGR - 15%

Note: Nearly two-thirds of the auto component production is consumed directly by Original

Equipment Manufacturers (OEMs).

Market Advantage

Fast paced urbanization to rise from 28% to 40% by 2020.

Upward migration of household income levels.

Middle class expanding by 30-40 million every year.

Growing working population.

Production of 4-Wheelers:

Types of Vehicle 2004-05 2005-06 2006-07 2007-08

Passenger Vehicles 557400 782550 960480 1045880

Utility Vehicles 114470 146330 182020 196380

Multipurpose Vehicles 51450 60670 67370 66665

Total 723320 989550 129870 1308925

COMPANY PROFILE

Tata Motors Limited is India's largest automobile company, with revenues of Rs. 32,426 crores

(USD 7.2 billion) in 2006-07. It is the leader by far in commercial vehicles in each segment, and

the second largest in the passenger vehicles market with winning products in the compact,

midsize car and utility vehicle segments. The company is the world's fifth largest medium and

heavy commercial vehicle manufacturer, and the world's second largest medium and heavy bus

manufacturer.

The company's 22,000 employees are guided by the vision to be "best in the manner in which

we operate, best in the products we deliver, and best in our value system and ethics." Tata

Motors helps its employees realize their potential through innovative HR practices. The

company's goal is to empower and provide employees with dynamic career paths in congruence



with corporate objectives. All-round potential development and performance improvement is

ensured by regular in-house and external training. The company has won several awards

recognizing its training programmes.

Established in 1945, Tata Motors' presence indeed cuts across the length and breadth of India.

Over 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The

company's manufacturing base is spread across India - Jamshedpur (Jharkhand) in the east,

Pune (Maharashtra) in the west, and in the north in Luck now (Uttar Pradesh) and Pantnagar

(Uttarakhand). A new plant is being set up in Singur (close to Kolkata in West Bengal) to

manufacture the company's small car. The nation-wide dealership, sales, services and spare

parts network comprises over 2,000 touch points. The company also has a strong auto finance

operation, TML Financial Services Limited, supporting customers to purchase Tata Motors

vehicles.

Tata Motors, the first company from India's engineering sector to be listed in the New York

Stock Exchange (September 2004), has also emerged as an international automobile company.

The foundation of the company’s growth is a deep understanding of economic stimuli and

customer needs, and the ability to translate them into customer-desired offerings through

leading edge R&D. The R&D establishment includes a team of 1400 scientists and engineers.

The company's Engineering Research Centre was established in 1966, and has facilities in

Pune, Jamshedpur and Lucknow. The ERC has enabled pioneering technologies and products.

It was Tata Motors, which developed the first indigenously developed Light Commercial

Vehicle, India's first Sports Utility Vehicle and, in 1998, the Tata Indica, India's first fully

indigenous passenger car. Within two years of launch, Tata Indica became India's largest

selling car in its segment. The ERC in Pune, among whose facilities are India's only certified

crash-test facility and hemi-anechoic chamber for testing of noise and vibration, has received

several awards from the Government of India. Some of the more prominent amongst them are

the National Award for Research and Development Efforts in Industry in the Mechanical

Engineering Industries sector in 1999, the National Award for Successful Commercialisation of

Indigenous Technology by an Industrial Concern in 2000, and the CSIR Diamond Jubilee

Technology Award in 2004.



The company set up the Tata Motors European Technical Centre (TMETC) in 2005 in the UK.

TMETC is engaged in design engineering and development of products, supporting Tata

Motors' skill sets. Tata Daewoo Commercial Vehicle Company and Hispano Carrocera also

have R&D establishments at Gunsan in South Korea and Zaragoza in Spain.

The pace of new product development has quickened through an organisation-wide structured

New Product Introduction (NPI) process. The process with its formal structure for introducing

new vehicles in the market, brings in greater discipline in project execution. The NPI process

helped Tata Motors create a new segment, in 2005, by launching the Tata Ace, India’s first

indigenously developed mini-truck. The years to come will see the introduction of several other

innovative vehicles, all rooted in emerging customer needs. Besides product development,

R&D is also focussing on environment-friendly technologies in emissions and alternative fuels.

Tata Motors (Previously known as Tata Engineering and Locomotive Co) is the youngest

passenger car company in the world. It was established in the year 1945. Initially, they were into

the manufacturing of trains. However, Tata motor is solely responsible for showcasing India's

automotive industry to the rest of the world. It did so by designing and developing its own

indigenous cars and thus placing India on the world automobile map. Tata Motors much like its

parent company (Tata Group) has far fetched vision and always thrives for excellence.

It was established with a vision of becoming a global car manufacturer from India. And today, it

has indeed achieved its feat of becoming a global player in the automobile industry. It has a wide

range of automobiles varying from commercial vehicles to passenger vehicles to multi-utility

vehicle etc. Tata Motors is very committed to issues like Corporate Social Responsibility,

Human Rights, Labour, and Environmental Standards. They are partners to the United Nations

Global Compact.

Tata Motors is India's largest automobile company and the sixth biggest commercial vehicle

manufacturer in the world. In the year 2004, it became the first Indian Engineering Company to

be listed in the New York Stock Exchange. The company had earned revenue of Rs 24,000

crores for the financial year of 2005-06. Hence, making its' presence felt on the Indian roads on a

regular basis. Since, 1954 (when the first Tata vehicle was launched) till today, over 3.5 million

Tata vehicles ply on the Indian roads. Today, Tata is a global player having markets in Europe,

Africa, South Asia, South East Asia, Middle East and Australia.



Location

Tata Motors' plants are located at Jamshedpur (eastern India), Pune (west), Lucknow and

Pantnagar (north). Tata Motors and Fiat have set up a common manufacturing facility at

Ranjangaon, near Pune. The company is establishing two new plants at Dharwad (south) and

Singur (east).

Contact

Bombay House

24, Homi Mody Street

Mumbai 400 001

India

Phone: +91 (22) 6656 1676

Email: [email protected]

Email for international inquiries:

MILESTONES OF TATA MOTARS:

It has been a long and accelerated journey for Tata Motors, India's leading automobile

manufacturer. Some significant milestones in the company's journey towards excellence and

leadership.

Tata Engineering and Locomotive Co. Ltd. were established to manufacture locomotives

and other engineering products.

1948 Steam road roller introduced in collaboration with Marshall Sons (UK).

1954 Collaboration with Daimler Benz AG, West Germany, for manufacture of

medium commercial vehicles. The first vehicle rolled out within 6 months of the

contract.

1959 Research and Development Centre set up at Jamshedpur.

1961 Exports begin with the first truck being shipped to Ceylon, now Sri Lanka.


mailto:[email protected]


1966 Setting up of the Engineering Research Centre at Pune to provide impetus to

automobile Research and Development.

1971 Introduction of DI engines.

1977 First commercial vehicle manufactured in Pune.

1983 Manufacture of Heavy Commercial Vehicle commences.

1985 First hydraulic excavator produced with Hitachi collaboration.

1986 Production of first light commercial vehicle, Tata 407, indigenously designed,

followed by Tata 608.

1989 Introduction of the Tatamobile 206 - 3rd LCV model.

1991 Launch of the 1st indigenous passenger car Tata Sierra.

TAC 20 crane produced.

One millionth vehicle rolled out.

1992 Launch of the Tata Estate.

1993 Joint venture agreement signed with Cummins Engine Co. Inc. for the

manufacture of high horsepower and emission friendly diesel engines.

1994 Launch of Tata Sumo - the multi utility vehicle.

Launch of LPT 709 - a full forward control, light commercial vehicle.

Joint venture agreement signed with M/s Daimler - Benz / Mercedes - Benz for

manufacture of Mercedes Benz passenger cars in India.

Joint venture agreement signed with Tata Holset Ltd., UK for manufacturing

turbochargers to be used on Cummins engines.



1995 Mercedes Benz car E220 launched.

1996 Tata Sumo deluxe launched.

1997 Tata Sierra Turbo launched.

100,000th Tata Sumo rolled out.

1998 Tata Safari - India's first sports utility vehicle launched.

2 millionth vehicle rolled out.

Indica, India's first fully indigenous passenger car launched.

1999 115,000 bookings for Indica registered against full payment within a week.

Commercial production of Indica commences in full swing.

2000 First consignment of 160 Indicas shipped to Malta.

Indica with Bharat Stage 2 (Euro II) compliant diesel engine launched.

Utility vehicles with Bharat 2 (Euro II) compliant engine launched.

Indica 2000 (Euro II) with multi point fuel injection petrol engine launched.

Launch of CNG buses.

Launch of 1109 vehicle - Intermediate commercial vehicle.

2001 Indica V2 launched - 2nd generation Indica.

100,000th Indica wheeled out.

Launch of CNG Indica.

Launch of the Tata Safari EX



Indica V2 becomes India's number one car in its segment.

Exits joint venture with Daimler Chrysler.

2002 Unveiling of the Tata Sedan at Auto Expo 2002.

Petrol version of Indica V2 launched.

Launch of the EX series in Commercial vehicles.

Launch of the Tata 207 DI.

2,00,000th Indica rolled out.

5,00,000th passenger vehicle rolled out.

Launch of the Tata Sumo'+' Series

Launch of the Tata Indigo.

Tata Engineering signed a product agreement with MG Rover of the UK.

2003 Launch of the Tata Safari Limited Edition.

The Tata Indigo Station Wagon unveiled at the Geneva Motor Show.

On 29th July, J. R. D. Tata's birth anniversary, Tata Engineering becomes Tata Motors

Limited.

3 millionth vehicle produced.

First CityRover rolled out

135 PS Tata Safari EXi Petrol launched

Tata SFC 407 EX Turbo launched



2004 Tata Motors unveils new product range at Auto Expo '04.

New Tata Indica V2 launched

Tata Motors and Daewoo Commercial Vehicle Co. Ltd. sign investment agreement

Indigo Advent unveiled at Geneva Motor Show

Tata Motors completes acquisition of Daewoo Commercial Vehicle Company

Tata LPT 909 EX launched

Tata Daewoo Commercial Vehicle Co. Ltd. (TDCV) launches the heavy duty truck

'NOVUS' , in Korea

Sumo Victa launched

Indigo Marina launched

Tata Motors lists on the NYSE

2005 Tata Motors rolls out the 500,000th Passenger Car from its Car Plant Facility in

Pune

The Tata Xover unveiled at the 75th Geneva Motor Show

Branded buses and coaches - Starbus and Globus - launched

Tata Motors acquires 21% stake in Hispano Carrocera SA, Spanish bus manufacturing

Company

Tata Ace, India's first mini truck launched

Tata Motors wins JRD QV award for business excellence.

The power packed Safari Dicor is launched



Introduction of Indigo SX series - luxury variant of Tata Indigo

Tata Motors launches Indica V2 Turbo Diesel.

One millionth passenger car produced and sold

Inauguration of new factory at Jamshedpur for Novus

Tata TL 4X4, India's first Sports Utility Truck (SUT) is launched

Launch of Tata Novus

Launch of Novus range of medium trucks in Korea, by Tata Daewoo Commercial

Vehicle Co. (TDCV)

2006 Tata Motors vehicle sales in India cross four million mark

Tata Motors unveils new long wheel base premium Indigo & X-over concept at Auto

Expo 2006

Indica V2 Xeta launched

Passenger Vehicle sales in India cross one-million mark

Tata Motors and Marcopolo, Brazil, announce joint venture to manufacture fully built

buses & coaches for India & markets abroad

Tata Motors first plant for small car to come up in West Bengal

Tata Motors extends CNG options on its hatchback and estate range

TDCV develops South Korea's first LNG-Powered Tractor- Trailers

Tata Motors and Fiat Group announce three additional cooperation agreements

Tata Motors introduces a new Indigo range



2007 Tata Motors launches the longwheel base Indigo XL, India's first stretch

limousine

Tata Motors' integrated Customer Relationship Management (CRM)- Dealer

Management System (DMS) initiative crosses the significant milestone of covering 1000

locations in India and abroad.

Tata Motors introduces Magic & Winger - creates new segments in urban and rural

passenger transportation.

2008 Tata Motors launches the world’s cheapest car TATA Nano, MANAGEMENT:

Board of Directors

Mr. Ratan N Tata (Chairman)

Mr. N A Soonawala Dr. J J Irani Mr. V R Mehta

Mr. R Gopalakrishnan Mr. Nusli N Wadia Mr. S M Palia Dr. R A Mashelkar Mr. Ravi Kant Mr. P M Telang

Senior ManagementMr. Ravi Kant Managing Director

Mr. P M Telang Executive Director (Commercial Vehicles)

Mr. Rajiv Dube President (Passenger Cars)

Mr. C Ramakrishnan Chief Financial Officer

Mr. P Y Gurav Vice President (Corporate Finance-Accounts &Taxation)

Dr. S J Tambe Vice President (Human Resource)

Mr. A M Mankad Head (Car Plant)

Mr. S B Borwankar Head (Jamshedpur Plant)

Mr. S Krishnan Vice President (Commercial-PCBU)



Mr. Ravi Pisharody Vice President (Sales & Marketing)

Mr. H K Sethna Company Secretary

flash Figures for March, 2008PRODUCTION

Category Mar'08 Mar'07 Mar'06 2007-08 2006-07 2005-06

M & HCV 20312 17785 15586 175383 185091 136111

LCV* 14628 14352 11601 167988 151499 107380

UTILITY 5917 6325 5007 49715 50074 40378

CARS 21024 21024 16978 182212 195782 169689

TOTAL 61881 59486 49172 575298 582446 453558

SALES:

A. For the month

Domestic Exports Total

Category Mar'08 Mar'07 Mar'06 Mar'08 Mar'07 Mar'06 Mar'08 Mar'07 Mar'06

M &

HCV

20639 17673 16312 1637 1410 1036 22276 19083 17348

LCV* 15354 13047 10977 3076 2948 2915 18430 15995 13892

UTILITY 6560 6109 4954 57 118 367 6617 6227 5321

CARS 18177 19651 17655 995 1823 2190 19172 21474 19845

TOTAL 60730 56480 49898 5765 6299 6508 66495 62779 56406

B. For the year

Domestic Exports Total

Category 2007-08 2006-07 2005-06 2007-08 2006-07 2005-06 2007-08 2006-07 2005-06

M & HCV 166037 173381 128714 13363 11560 8249 179400 184941 136963

LCV 147334 125792 86236 26100 23412 21848 173434 149204 108084



UTILITY 47700 47893 37905 2599 1416 1881 50299 49309 39786

CARS 167058 179000 150951 12210 16408 18561 179268 195408 169512

TOTAL 528129 526066 403806 54272 52796 50539 582401 578862 454345

PRODUCT OF TATA MOTARS




VEHICALS PRICE(LAKH)INDICA CARS:INDICA DLE 3.58INDICA DLS 3.78INDICA TURBO DLS 3.78INDICA TURBO DLG 3.92INDICA TURBO DLX 4.72INDICA DICOR DLG 4.28INDICA DICOR DLS 4.11INDICA VISTA TERRA SAFIRE 3.54INDICA VISTA AQUA SAFIRE 3.77INDICA VISTA TERRA TDI 3.95INDICA VISTA AURA SAFIRE 4.03INDICA VISTA AQUA TDI 4.09INDICA VISTA AQUA QUADRAJET 4.71INDICA VISTA AURA QUADRAJET 4.99INDICA EETA GLE(P) 2.75INDICA EETA GLS(P) 2.95INDICA EETA GLG(P) 3.20INDICA EETA GLX(P) 3.50INDICA EETA GLE LPG 3.28INDICA EETA GLS LPG 3.46

INDIGO CARS:INDIGO CS GLE 3.72INDIGO CS GLS 3.91INDIGO CS LS 4.46INDIGO CS LE 4.16INDIGO CS DICOR 4.95INDIGO GLE (P) 4.19INDIGO GLS (P) 4.51INDIGO GLX (P) 4.84INDIGO LS DICOR 4.82INDIGO LX DICOR 5.21INDIGO MARINA GLE (P) 4.26INDIGO MARINA LS DICOR 4.96INDIGO MARINA LX DICOR 5.36INDIGO XL (P) 6.70INDIGO XL DICOR 7.35SAFARI CARS:SAFARI 2.1 EXI (PETROL) 2 WD 8.69SAFARI 2.1 EXI (PETROL) 4 WD 9.58SAFARI 2.2 VTT(DICOR)LX 2 WD 7.40SAFARI 2.2 VTT (DICOR) VX 2 WD 10.46SAFARI 2.2 VTT (DICOR) EX 2 WD 8.69SAFARI 2.2 VTT (DICOR) EX 4 WD 9.58SAFARI 2.2 VTT (DICOR) VX 4WD 11.39SUMO CARS:SUMO VICTA LX 5.15SUMO VICTA EX 5.37SUMO VICTA GS 6.11SUMO GRAND EX 6.92SUMO GRAND GX 7.49SUMO GRAND LX 6.55FAIT CARS:


Trucks:

Medium and heavy commercial Vehicles

Intermediate commercial Vehicles

Light commercial Vehicles

Small commercial Vehicles

Tata Novus

TL 4x4

Star buses and Globus

Other buses

Defence Vehicles

Tata’s competitors in cars:

Mahindra & Mahindra

Maruti Suzuki

Hyundai

Toyota

Ford

Fait

General Motors

Skoda

Honda

Renault

Mitsubishi



Hindustan Motors

MANICKBAG PROFILEHISTORY OF MANICKBAG:

NAME OF GROUP : MANICKBAG GROUP

FOUNDER OF THE MANICKBAG : DHARMAPPA MIRJI &

MANICKCHAND SHAHA

YEAR OF ESTABLISHEMENT : 1920

Two families, Dharmappa Mirji and Manickchand Shah in the year 1920, founded the

Manickbag Group.

The name manickbag was adopted because it was started on a land, which was donated by one

Mr. Manickchand P. Zaveri of Bombay to Jain Boarding, and it was full of Bamboo jungle and

hence the area was known as Manickbag. This land was taken on long lease and Manickbag

concerns got under way.

First Manickbag Rice Mill was started then it was diversified to manickbag Soap Factory. Due to

some policy matter it was closed and Groundnut oil mill started. This group believes in honesty

and quality so they were successful in producing the product, which was accepted abroad also

Manickbag Oil mills exported the groundnut oil.

In the year two young family members turned their focus to the business. Manickag owned a few

petrol-fueled trucks, so to maintain these trucks small workshop was started as Manickbag

Engineers. Soon engines came in market. Taking advantage of this opportunity Manickbag

Engineers converting petrol trucks into diesel by changing the engine assembly.



Simpson was the leading manufacture of diesel engine then and they offered the dealership for

their engines to Manickbag in the year 1951. The MICO dealership was acquired in 1956. At

same time Ashok Leyland Sub dealership under Sundaram motors was taken in 1956 in the name

of manickbag Automobiles. Then for rebuilding a full-fledged Machine shop was started. In the

year 1956 separated firm as Manickbag Diesel started exclusive for Micro product and

Manickbag Garage Industries for Machine shop and Leyland Service for repairs and service of

Leyland vehicles.

In the year 1974 a branch of manickbag Diesel for MICO was opened in Bijapur.

In the year 1984 Manickbag Automobiles opened a branch for Ashok Leyland at Hubli. In the

year 1980 (24/09/1980)Sundram Clyaton TVS Moped dealership was taken. The TVS Motor Co

ltd (Ind-Suzuki) motorcycle dealership was started on 28-05-1984 in Manickbag Engineers.

Further branches were opened at Bijapur Ankola. In 1991 Manickbag Automobiles shifted from

Ashok Leyland to TATA MOTORS.

Service of Manickbag:

Manickbag is a exclusive showroom for Tata motors situated in udyambhag Belgaum. It

is the single showroom which covers 6 districts Viz. Bagalkot, Dharwad, Hubli, Bijapur, Gadag

and Haveri.

It is having small showroom Ankola and Bijapur to cover other areas, which are working under

the guidance of Manickbag the main branch. It is using promotional activities such as periodical

advertisement, Offers and insurance, Road shows and demonstrations.

Sales executives are playing an important role in attaining the enquires of their customers. Since

Manickbag is the only big showroom the promotional activities conducted are not reaching

effectively to customer of other districts, It shows that most of their sales are in Belguam district,

simultaneously it is loosing customers in other districts.

Presently they are in:

Hindustan petroleum since 1950

Simpson since 1951

Mico since 1956

Kirloskar Bearing since 1975

TVS Motors since 1979

Sesa goa pig iron cike & coal since 1990



T ATA Motors since 1992

BRANCHES OF MANICKBAG

Head Office: Belgaum

Branches: Hubli, Bijapur, Ankola, Gulbarga, Gokak.

SERVICE SETUP: Bagalkot, Bidar, Chikodi.

MAN POWER :->

DESTINATION No. of Employees

Front Office Staff 220

Workers 120

Service Centre Staff 108

Workers 80

TOTAL 528

ACHIEVEMENTS:

Best dealership award from MICO.

Best dealership award from TVS

Best dealership award from TELCO.

ACTIVITIES:

1. Sales of Tata motors cars.

2. Service/repair of all range of Tata cars.

3. Sales of Tata cars spare parts.

ADDRESS FOR CONTACT:



MANICKBAG AUTOMOBILE (P) LTD.

Passenger car Dealer

691, BEMCIEL INDUSTRIAL ESTATE,

KHANPUR ROAD

UDYAMBAG

BELGAUM-590008

Tel: 0831-4219999

E-mail:[email protected]

ORGANIZATIONAL STRUCTURE

The structure of the company refers to the authorities and responsibilities of the employees.


DIRECTORS

MANAGING DIRECTOR

SALES EXECUTIVE

SALES CO-ORDINATOR

MANAGER

SALES DEPARTMENT

SERVICE ADVISOR

SERVICE STAFF

MANAGER

SERVICE DEPARTMENT

SUPERVISOR

STORE KEEPER

MANAGER

SPARES DEPARTMENT

SUPERVISOR

ACCOUNTS STAFF

MANAGER

ACCOUNTS DEPARTMENT


TWO MAIN DIVISONS IN THE FIRM:

1. Commercial vehicle division.

2. Passenger vehicle division.

DEPARTMENT OF THE STUDY:

There are mainly four departments in Manickbag automobiles Pvt. ltd.

They are

1. Sales department

2. Service department

3. Spares department

4. Account department

SALES DEPARTMENT

The manickbag Automobiles have a two types of sales offices. These are

front office

Back office

Total number of employees of sales department

FRONT OFFICE BACK OFFICE

Destination No. of employees Destination No. of

employees

Assistant Manager 1 Assistant Manager 1



Leader 4 Leader 4

Sale Executive 10 Sale Executive 13

Finance officer 2 Stockiest 12

Workers 14 Delivery Boy 2

RECEPTIONIST 1

TOTAL 42 TOTAL 32

SERVICE DEPARTMENT:

Tata motors MANICKBAG AUTOMOBILES PVT LTD. is a fully service oriented

company,

It has sub-department of services divided in to two offices.

One is front office & Back office.

I. Customer relationship dept

II. Workshop dept

III. Body shop dept

STRENGTH OF THE SERVICE DEPT.

DESTINATION No of Employees

Manager 2

Team Leader 6

Service Staff 22

Service Advisor 6

Supervisor 16

Repair Team Workers 35

Receptionist 1

TOTAL 88



SPARES DEPARTMENT:

Spare parts department is a back office of the service department. It has two divisions

OTC & Workshop,

Strength of spares dept:1Executives

2 comp. operator

3store keeper

4Mechanics

TOTAL STRENGTH OF SPAREPART DEPT

DESTINATION No of Employees

Manager 1

Executive 6

Computer Operator 6

Store Keeper 4

Delivery Boy 8

Mechanics 10

Workers 35

TOTAL 70



SWOT ANALYSIS:

Strengths:

The can ask for test drive

The customers are attended as soon as they come.

The area available for operation is very spacious

They have their own finance.

The dealer’s have high goodwill in the market for service.

The presence of effective flow of communication between the departments of the Manickbag

is the greates strength, which ensures smooth flow of operations.

Weakness:

Tough competition from the other companies.

The dealer prefers experience rather than talent.

Diffculty in marketing petrol cars as it is set in minds of public that TATA is for diesel

vehicles.

Opportunities:

It can capture rural areas when they are going to launch their new vehicle.

The dealer can go for diversification

The dealer can conduct exchange promotional activities to increase its sales.

Threats:

Changing market trends

Competition from other models.

Globalization and privatization.



Any sudden changes in the government policy may affect the sales.

New interacts from competitors like price and quality.

Change in the market that is from seller’s market to buyers market.

PRODUCT PROFILE:

Indica Turbo Diesel

To complete at a higher level, performance has to be continuously redefined. and the only way to

do that is by harnessing the power within.

That's exactly what the new Indica V2 Turbo Diesel does. IT redefines the performance of diesel

cars. With 68 PS of gut-wrenching power backed by 13 Kgm of torque, the Indica Turbo will

leave petrol cars fading into the backdrop faster than you can imagine. Add great engine

responsiveness, superior drivability, and mid-size sedan space, and you have a car that score

maximum on all-round performance.

Test Drive the Indica V2 Turbo today, and discover the new power of diesel

Indica Diesel

The best value offer in the segment. With fabulous new features. A sleek new look that will turn heads.

And comfortably refurbished interiors for the most pleasant drives. All in all, the New Indica V2

will make you stand apart

Indica XETA Petrol

The New Indica Xeta. Its 1.4 liter extra fuel efficient, Torque Advantage petrol engine delivers a

frugal fuel consumption at 14 kmpl*. The 32-bit microprocessor in the Xeta petrol engine even

includes a knock sensor, which helps reduce damage from adulterated fuel, and maintains at the

efficiency.

Furthermore, there isn't any compromise in power and torque, which at 70 PS and 12.4 Kgm,

make every drive a thrill. The luxurious beige interiors come as a standard feature and are a first.

All this at an unbelievable price, against cars that are much smaller and with lower



specifications.

Step into the Indica Xeta today you will realise why it is not just a common car

Indigo Petrol

There comes a time in your life when it's only right for you to think of yourself for a change

Indigo Diesel

Indigo XL Petrol

In today’s intrusive world, personal space is at a premium. Space that can only be yours, where

you can be with yourself, sort out your thoughts in personalized luxury and comfort. Space

where you can listen to your favorite music, communicate with the world when you want to and

relax. Or conduct business. Your own personal lounge where you are the master and sharing it

and how is entirely your discretion.

Indigo XL Diesel

In today’s intrusive world, personal space is at a premium. Space that can only be yours, where

you can be with yourself, sort out your thoughts in personalized luxury and comfort. Space

where you can listen to your favorite music, communicate with the world when you want to and

relax. Or conduct business. Your own personal lounge where you are the master and sharing it

and how is entirely your discretion.

Indigo Marina Petrol

Everyone and everything you've ever loved, right by your side, on every drive

Indigo Marina Diesel

Everyone and everything you've ever loved, right by your side, on every drive

Fiat Palio 1.6 Sports

This Car engine is designed to protect itself. With Double Crank Prevention system, you will

have to switch off the ignition before you restart the engine. Thus helping to safeguard vital

engine components.

We make sure that you don't make a mistake even by mistake. Fiat's unique Reverse Gear Lock

prevents you from engaging the reverse gear, while the car is traveling forward, thus protecting



the engine. Checkered upholstery makes sure that style is not just restricted to the outside of this

car. Luxury is sinking into a deep, well-upholstered seat with adequate under-thigh support

Fiat Palio nv 1.2

All the pampering is not just reserved for the driver. We have made sure that everyone travels in

luxury. Shown here is the well upholstered door with fabric insert.

Utility meets Italian style. The driver-friendly dashboard has all the controls, ergonomically

placed while keeping a fine eye on style. Keep your eyes on the road even if your eyes will be

drawn to the tow tone beige-n-grey dashboard and wooden-finished AC fascia.

Luxury is sinking into this beige colored lap of comfort. The Seats are designed to provide good

under-thigh support and is spacious enough for you to stretch your legs comfortably

UTILITY VEHICLES:

Safari Dicor Petrol

Designed to put maximum distance between you and civilization this direct injunction Common

Rail (DICOR) Engine is an indigenously developed powerhouse. A 32 bit microprocessor

electronically monitor and controls the fuel pressure, quantity and injection timing, making the

engine extremely responsive and fuel efficient while keeping the emission and NVH levels

significantly low. With a power output of 115 PS and best in class torque of 300 Nm, Dicor

hardly breaks a sweet affording, climbing up steep inclines or zipping past landscapes

Safari Dicor Diesel

Designed to put maximum distance between you and civilization this direct injection Common

Rail (DICOR) Engine is an indigenously developed powerhouse. A 32 bit microprocessor

electronically monitor and controls the fuel pressure, quantity and injection timing, making the

engine extremely responsive and fuel efficient while keeping the emission and NVH levels

significantly low. With a power output of 115 PS and best in class torque of 300 Nm, Dicor

hardly breaks a sweet affording, climbing up steep inclines or zipping past landscapes.



Safari Petrol

You only need to get behind the wheel of the new Tata Safari EXi Petrol to understand that life

begins of 80kmph. With 135 bhp of power growling under it's hood, thanks to a revolutionary

new 16 V DOHC MPFI petrol engine, the EXi has enough speed to make the very idea of a

shortcut redundant.

Safari Diesel

The Tata Safari EXi features a Blaupunkt Palm Beach head unit with a front staged 5-component

speaker system with two 6.5" woofers, a dual-voice coil woofer and two tweeters and aligned on

an axis ensuring better directivity. The dual voice coil 8" woofer at the rear complements the

acoustic ambience by adding deep bass. Designed specifically for the Tata Safari, the music

system ensures that your driving experience is unparalleled

Sumo

The Tata Sumo +'s engine has a linered block which comes mounted on a ladder frame structure.

The unit body construction of the air filter, the aluminum intake manifold, the bigger oil filter

and oil sump all restrict friction and wear and tear of the engine to a considerable extent, thereby

increasing the engine life of the Tata Sumo+ Series.

Victa

The sumo has always been preferred for its spaciousness. The Victa adds a touch of elegance

and panache with its all new inte riors that allow you to use it effectively. The new seating

arrangements enables you to split and fold the second row while the third row of front facing

seats can be completely removed. So you have more than half a cabin for luggage. In fact that's

2160 liters to be precise. You also have the option of being in your own space, in a cabin that's

the quietest in its class.



TATA NANO CAR

ABOUT THE TATA NANO

Introduction

A man with Heart of Gold- Ratan Tata has announced the launch of 'The Nano' in September

2008 and he says 'Promise is a promise'. This car will be as cheap as 1 lack 25 thousand,

affordable even to lower and higher middle classes. Astrologically, it is very interesting to note

that in 1984 when transiting Jupiter was passing through Sagittarius 'Maruti 800' was launched.

'The Nano' is also likely to be launched while transiting Jupiter will be in Sagittarius. There is a

quest in the market whether 'The Nano' will beat 'Maruti 800' or not? Ganesha presents a

Numerological study to demystify this quest.



Overview

Tata Motors is India's largest and leading automobile company, with US $ 7.2 billion revenues in

2006-2007. With over 4 million Tata vehicles pursuing in India, it is the premier in commercial

vehicles and the second largest in passenger vehicles.

It is also the world's fifth largest medium and heavy truck manufacturer and the second largest

heavy bus manufacturer. Mr. Tata's 'dream project', the Rs one-lakh car has generated immense

interest in the Indian auto market, where Tata's current lowest-priced car is Indica with a tag of

Rs 3.3 lakh. The one lakh rupee car is going to be a real car with the basic features.

The car is in every way a car, with an engine, a suspension, and a steering system designed for its

size. The most watched car in the Indian car space - the Rs 1-lakh offering from the Tata Motors

stables - is going to be launched in september in 3 variants. When launched, the car will be

available in both standard and deluxe/luxury versions.

Both versions will offer a wide range of body colours, and other accessories so that the car can

be customised to an individual’s preferences. It is aimed to rank between high end motor cycles

and the compact car segment. Instead of researching on low cost components by themselves,

Tata has delegated the task to various vendors.

The fuel-injection system is being developed by MICO while Brakes India and Bosch Chassis

Systems will be supplying low cost braking system. Around 55 prototypes have been tested on

Indian roads under varied conditions. It has been reported that the final model will make its

debut in October 2008. The name 'Nano' was chosen as it denotes high technology and small

size. It was the most eagerly waited car.

People world over were keen to see what Tata Motors' People's Car looked like, and know more

about it. The Tata Motors website saw nearly 7.9 million hits on January 10 (the day the Nano

was unveiled), while the Tata Nano website saw 4 million hits in 30 hours, making these sites

among the busiest in the world



Specifications and features of 1 lakh car Nano:

Design

The People’s Car, designed with a family in mind, has a roomy passenger compartment with

generous leg space and head room. It can comfortably seat four persons. Four doors with high

seating position make ingress and egress easy.

Yet with a length of 3.1 metres, width of 1.5 meters and height of 1.6 metres, with adequate

ground clearance, it can effortlessly manoeuvre on busy roads in cities as well as in rural areas.

Its mono-volume design, with wheels at the corners and the powertrain at the rear, enables it to

uniquely combine both space and manoeuvrability, which will set a new benchmark among small

cars

Stylish, comfortable

The People’s Car, designed with a family in mind, has a roomy passenger compartment with

generous leg space and head room. It can comfortably seat four persons. Four doors with high

seating position make ingress and egress easy.

Yet with a length of 3.1 metres, width of 1.5 metres and height of 1.6 metres, with adequate

ground clearance, it can effortlessly manoeuvre on busy roads in cities as well as in rural areas.

Its mono-volume design, with wheels at the corners and the powertrain at the rear, enables it to

uniquely combine both space and manoeuvrability, which will set a new benchmark among small

cars.

When launched, the car will be available in both standard and deluxe versions. Both versions

will offer a wide range of body colours, and other accessories so that the car can be customised

to an individual’s preferences.



Fuel-efficient engine

The People’s Car has a rear-wheel drive, all-aluminium, two-cylinder, 623 cc, 33 PS, multi point

fuel injection petrol engine. This is the first time that a two-cylinder gasoline engine is being

used in a car with single balancer shaft. The lean design strategy has helped minimise weight,

which helps maximise performance per unit of energy consumed and delivers high fuel

efficiency. Performance is controlled by a specially designed electronic engine management

system.

COMPARISON BETWEEN TATA Nano and Maruti – 800

Vehicle Names Tata Nano Maruti 800

2 Size (l*w* h all in cm) 310 x 150 x 160 333.5 x 144 x 140.5 3 Transmission 4 speed 5 speed

synchromesh with overdrive in 4th 4 Fuel Tank (liter) 30 28 5 Wheelbase (cm) 223 217.5 6 Seating Capacity 4 4 7 Estimated Mileage (km/) 20 16 8 Engine (Gasoline / Petrol) 2 cylinder 3 cylinder 9 Cylinder Size (cc) 623 796 10 Maximum Power (hp) 34 @ 5500 rpm (24 kW) 37@5000 rpm11 Engine 623 cc 800 cc 12 Speed 90 km/h 120 km/h13 Bsic car Ex-Show room price Rs 1,00,000 Rs. 2,03,739



VEHICLE SUMMARY

Name: Nano

Model: Basic

Car Body Type: Hatchback

Segment: A Segment

Top Speed: 105

0 to 60: 12.60

0 to 100: 0.00

Fuel Consumption: Highway 26.00 kmpl.

Fuel Consumption: City 22.00 kmpl.

ENGINE SPECIFICATIONS

Displacement: 624cc, 3 cylinder, rear engine

Engine Type: Petrol

Maximum Power: 33bhp@5500rpm

Maximum Torque: 48Nm@2500rpm

Power to Weight Ratio: 0



DIMENSIONS

Length: 3090 mm

Width: 1485 mm

Height: 1570 mm

OTHER SPECIFICATIONS

Seating Capacity: 4

Tyre Size: R12

Suspension: McPherson strut & Independent coil spring

Steering: Power

Brakes: Front Disk, Rear Drum

Gears: 4 Manual

Ground Clearance: 180.00 mm

Kerb Weight: 580.00 kgs.

Fuel Tank: 30.00

Body Color Bumpers: Yes

Tachometer: No

Alloys: No

ORVM Indicator: No

Xenon Headlamps: No



Headlamp Washer: No

COMFORT AND CONVENIENCE

AC: AC without Climate Control

Power Windows: No

Central Locking: Manual

Remote Boot: Yes

Remote Fuel Filler: No

Rear Wiper: No

Rear Defogger: No

Rear Armrest: No

Streeing Adjustment (Rake/Reach): optional

Driver Seat Adjustment: Manual

Music System: Cassette Player

Leather Seats: No

Door Mirror: Both Side

Tinted Glass: No

Rear AC Vent: No

Folding Rear Seats: Yes

Sun Roof: No



Buttons/Controls on Steering:No

Auto Viper: No

Auto Headlamp: No

ACTIVE AND PASSIVE SAFETY

Airbag: No

Parking Sensors: No

Fog Lamp: Yes

Traction Control: No

EBD: No

ABS: No

RESEARCH STUDY

STATEMENT OF THE PROBLEM



A market research will be conducted To assess the potential market for TATA Nano in Belgaum

city. This study will be conducted to know whether the people of Belgaum city will accept or not

the TATA Nano, and also to know the costumers attitude towards the TATA Nano, and to know

the customer expectations in TATA Nano, and what are the factors they are going to concentrate

in TATA Nano.

About the Project:

Project Title“Market potential for Tata Nano cars-A case study of Belgaum city”

Management problem:To check whether the people of Belgaum city will accept the TATA Nano or not.

Research Problem:

TATA Nano has potential market or not in Belgaum.

Need for the Study:

Tata Nano is the lowest price car launched by Tata Motors in the month of March 2009. Many

experts have expressed that lowest price car launch will bring a revolution in the automobile

market. But still there is a concern over the potential market for Tata Nano. This study will be

conducted to know the customers perception towards Tata Nano and whether the Tata Nano has

adequate potential market or not. As the market for the automobile is having the huge

accelerating growth in the Indian market, this study will be useful to check out the demand for

the sophisticated TATA Nano in future.

Objectives of the Study: To find the awareness of TATA Nano.

To determine the prospective customer for TATA Nano.

To know the importance given by customers to various attributes for car.

Rational behind the Project:As the market for the automobile is having the huge accelerating growth in the Indian market, to

check out the demand for the TATA Nano in future, to check the costumer expectation level and

attitude towards TATA Nano.



Benefits of the Study.

After completion of Research, we will come to know regarding the Indian people’s 1Lakh rupee

car Tata Nano have or does not have the potential market in the Belgaum city. We will also

come to know about the customer’s expectations with the Tata Nano and about the awareness

among the people of Belgaum.

Data collection method

1. Survey : Personal Interview of customer.

2. Measurement Technique : Questionnaire

3. Method of analysis : Simple Percentage Method, tabulation, etc

4. Sample Size : 100

Limitations: Sample size is small.

All the practical experiences cannot be put on the paper.

All the practical experiences cannot be put on the paper

Respondents may give bias information

RESEARCH METHODOLOGY:

Primary data:

Primary data are the data that are collected to help solve a problem or taken advantage

of an opportunity on which decision must be taken. The main method of collecting primary data



is survey method, there are different types of survey techniques for example personal interview,

mail survey, Internet survey and telephone survey.

Secondary data:

Secondary data collected from distributors, company people, guide line book and

internet.

Measurement Technique:-

In this project following measurement techniques are use to collect information.

Questionnaire:-

For the purpose of this project self-administered questionnaire is framed to note potential

customers view on Tata Nano in Belgaum city.

Analysis of DataData are useful only after analysis. Data analysis involves converting the series of data recorded

observations into descriptive statements.

The survey will carried out in Belgaum city, and the sample size was 100.The information

gathered is transferred to a SPSS coding sheet, interpretation. The measurement and evaluation

of data is done using SPSS 15.0 version software, simple frequency cross tabs and graphical

representations.

Ethics of the researchIn this study, the questionnaire is designed in such a way that the feelings of respondents as well

as the ethics of the company are not disturbed. The research and research report is not misleading

any way.

ANALYSIS AND INERPRETATION:

1) Gender of the respondent

1)male 2)female


Freq

uenc

y

100

80

60

40

20

0

genderfemalemale


TABLE-1

Frequency Percent Valid Percent Cumulative PercentValid Male 86 86.0 86.0 86.0 female 14 14.0 14.0 100.0 Total 100 100.0 100.0

GRAPH-1

Interpretation:

Out of 100 respondents on whom survey was conducted, 86 % of the respondents are male respondents, and remaining 14% of the respondents are female.

2) Age of the respondent

1) 18 – 25 2) 25 – 40 3) 40 – 60 4) 60 and above

TABLE-2

Frequency Percent Valid Percent Cumulative


Freq

uenc

y

80

60

40

20

0

age of respondent41 - 6026 - 4018 - 25


PercentValid 18 - 25 21 21.0 21.0 21.0 26 - 40 73 73.0 73.0 94.0 41 - 60 6 6.0 6.0 100.0 Total 100 100.0 100.0

GRAPH-2

Interpretation:

Out of 100 respondents on whom survey was conducted, the 21% of the respondents age group between 18 – 25, 73% of the respondents age group between 26 – 40, and the remaining 6% respondents age group between 41 – 60. This shows the major part has covered by the age group between 26 - 40, because this group of people may have the major roll, while purchasing the car.

3) Occupation of the respondent

1) Private employee 2) Govt employee 3) Own business 4) Other

TABLE-3

FrequencyPercent

Valid Percent

Cumulative Percent


Freq

uenc

y

100

80

60

40

20

0

occupation of the respondentown businessgovt employeeprivate employee


Valid private employee 81 81.0 81.0 81.0

govt employee 8 8.0 8.0 89.0 own business 11 11.0 11.0 100.0 Total 100 100.0 100.0

Interpretation:

Out of 100 respondents on whom survey was conducted, the 81% of the employers are private employers, and 8% of the employers are government employers, and the remaining 11% employers are have their own business.

4) Annual income of the respondent

1) less than 1 lac 2) 1 – 2 lac 3) 2 – 3 lac 4) 3 lac and above

TABLE-4

Frequency Percent Valid Percent Cumulative PercentValid less than 1 lakh 34 34.0 34.0 34.0


Freq

uenc

y

60

50

40

30

20

10

0

annual income of the employee3 lakh and above2 lakh - 3 lakh1 lakh - 2 lakhless than 1 lakh


1 lakh - 2 lakh 55 55.0 55.0 89.0 2 lakh - 3 lakh 5 5.0 5.0 94.0 3 lakh and above 6 6.0 6.0 100.0 Total 100 100.0 100.0

Interpretation:

Out of 100 respondents on whom survey was conducted, 34% of the respondents have the annual income less than 1 lakh, 55% of the respondents have the annual income 1 lac to 2 lac, 5% of the respondents have the annual income 2 lac to 3 lac, and the remaining 6% of the respondents have the annual income more than 3 lac, here the respondents who has less than 1 lac and 1 lac – 2 lac all they fall in middle class family, it shows, the survey was conducted to the middle class family, because the TATA Nano is made for the middle class family, and they have the major roll in purchasing the TATA Nano.5) Have you heard about TATA Nano?

1) Yes 2) NoTABLE-5

Frequency PercentValid Percent

Cumulative Percent

Valid Yes 98 98.0 98.0 98.0 No 2 2.0 2.0 100.0 Total 100 100.0 100.0


Freq

uenc

y

100

80

60

40

20

0

have you heard about tata nanonoyes


Interpretation:

With respect to the question, have you heard about the TATA Nano?, out of 100 respondents the 98 respondents said they are aware about the TATA Nano, and the remaining 2 respondents are said they are doesn’t aware about the TATA Nano.6) If you get a new car at the price of Rs 1 lack, then are you ready to buy a new car?

1) Yes 2) NoTABLE-6

Frequency Percent Valid Percent Cumulative PercentValid Yes 79 79.0 79.0 79.0 No 21 21.0 21.0 100.0 Total 100 100.0 100.0


Freq

uenc

y

80

60

40

20

0

if u get a car at rs 1 lakh are ready to buy the new carnoyes


Interpretation:

With respect to the question, if they get the new at the price of Rs. 1 lac, the 79%

respondents are ready to buy the car, but 21% of the respondents are not ready to buy the car,

According to the result of the survey, if they get the car at the price Rs.1 lac most of the people are

ready to buy the car.

7) What are the factors you are going to concentrate while buying a new car?

1) Price 2) Mileage 3) Performance 4) Comfort TABLE-7-1 1) PRICE:

Frequency Percent Valid Percent Cumulative PercentValid Yes 47 47.0 59.5 59.5 No 32 32.0 40.5 100.0 Total 79 79.0 100.0 Missing System 21 21.0


Freq

uenc

y

50

40

30

20

10

0

price - attribute concidernoyes


Total 100 100.0 GRAPH-7-1

Interpretation:

With respect to the price attribute, out of 79 respondents, the 47 respondents are considered price attribute while purchasing the car, it means the 59.5% respondents are considered the price attribute, the remaining 32 respondents i.e 40.5% respondents are not considered the price attribute while purchasing the car. The remaining 21 respondents are left, because they are not ready to buy the car. TABLE-7-2

2) MILEAGE

Frequency Percent Valid Percent Cumulative PercentValid Yes 52 52.0 65.8 65.8 No 27 27.0 34.2 100.0 Total 79 79.0 100.0 Missing System 21 21.0 Total 100 100.0


Freq

uenc

y

60

50

40

30

20

10

0

mileage - attribute considernoyes


Interpretation:

With respect to the mileage attribute, out of 79 respondents, the 52 respondents are considered

mileage attribute while purchasing the car, it means the 65.8% respondents are considered the

mileage attribute, the remaining 27 respondents i.e 34.2% respondents are not considered the

mileage attribute while purchasing the car. The remaining 21 respondents are left, because they

are not ready to buy the car.

3) Performance TABLE-7-3


GRAPH-7-3


Freq

uenc

y

50

40

30

20

10

0

performance - attribute considernoyes


Interpretation:

With respect to the performance attribute, out of 79 respondents, the 29 respondents are

considered performance attribute while purchasing the car, it means the 36.7% respondents are

considered the performance attribute, the remaining 50 respondents i.e 63.3% respondents are

not considered the performance attribute while purchasing the car. The remaining 21 respondents

are left, because they are not ready to buy the car.

4) Comfort TABLE-7-4

Frequency Percent Valid Percent Cumulative PercentValid Yes 38 38.0 48.1 48.1 No 41 41.0 51.9 100.0 Total 79 79.0 100.0 Missing System 21 21.0 Total 100 100.0 GRAPH-7-4


Freq

uenc

y

50

40

30

20

10

0

comfort - attribute considernoyes


Interpretation:

With respect to the comfort attribute, out of 79 respondents, the 38 respondents are considered

comfort attribute while purchasing the car, it means that the 48.1% respondents are considered

the comfort attribute, the remaining 41 respondents i.e 51.9% respondents are not considered the

comfort attribute while purchasing the car. The remaining 21 respondents are left, because they

are not ready to buy the car.

8) What should be the your price range to purchase a new car?

1) 1 lack – 2 lack 2) 2 – 3 lack 3) 3 – 4 lack 4) 4 lack and above

TABLE-8

Frequency Percent Valid PercentCumulative Percent

Valid 1 lakh - 2 lakh 58 58.0 73.4 73.4 2 lakh - 3 lakh 16 16.0 20.3 93.7 3 lakh - 4 lakh 2 2.0 2.5 96.2 4 lakh and above 3 3.0 3.8 100.0 Total 79 79.0 100.0


Freq

uenc

y

60

50

40

30

20

10

0

what should be the price range for you to buy the new…4 lakh and above3 alkh - 4 lakh2 lakh - 3 lakh1 lakh - 2 lakh


Missing System 21 21.0 Total 100 100.0

GRAPH-8

Interpretation:

With respect to the question what is the price range for purchasing the new car, out of 79 respondents the 58 i.e 73.4% respondents said their price range for purchasing a new is 1 lac to 2 lac, 16 respondents i.e 20.3% respondents said 2 lac to 3 lac, and 2 respondents i.e 2.5% respondents said 3 lac to 4 lac, and the remaining 3 respondents i.e 3.8% respondents said about their price range is 4 lac and above. And the 21 respondents are left because they are not ready to buy the new car.9) Before buying a new will you wait till TATA Nano comes on road and then decide to buy a car?

1) Yes 2) No TABLE-9


GRAPH-9


Freq

uenc

y

60

40

20

0

before buying a car will u wait tata nano comes on roa…noyes


Interpretation:

With respect to the question, before buying a car will you wait till TATA Nano comes on road and then decide to buy a car, out of 79 respondents, the 66 respondents i.e 83.5% respondents said, they are ready to wait till TATA Nano comes on road and then they will decide which car to buy, but 13 respondents i.e 16.5% respondents are not ready to wait till TATA Nano comes on road, but it shows the most of the customers are wait for TATA Nano.

10) Please rank specifies according to you the important factors to buy a new car. Between 1 to 5 as follows

Very important

Important Neither important/Nor not important

Less important

Not important

a)Price

b)Brand

c)safety


Freq

uenc

y

60

50

40

30

20

10

0

price of car

not importantless importantneither imp nor not inp

importantvery important


d)Mileage

e)Quality

f)Speed

a) PRICE: TABLE-10-A

Frequency Percent Valid PercentCumulative Percent

Valid Very important 51 51.0 64.6 64.6 Important 15 15.0 19.0 83.5 Neither imp nor not imp 9 9.0 11.4 94.9 Less important 2 2.0 2.5 97.5 not important 2 2.0 2.5 100.0 Total 79 79.0 100.0 Missing System 21 21.0 Total 100 100.0

GRAPH-10-A



Interpretation:

While ranking the attributes according to the customers, out of 79 respondents, 51 respondents i.e 64.6% respondents have mentioned price attribute is the very important factor while purchasing the car, 15 respondents i.e 19% respondents said price is important factor, and 9 respondents i.e 11.4% said price is

b) Brand of a car TABLE-10-B

Frequency Percent Valid Percent Cumulative PercentValid very important 28 28.0 35.4 35.4 Important 30 30.0 38.0 73.4 neither imp nor not imp 19 19.0 24.1 97.5 less important 2 2.0 2.5 100.0


Freq

uenc

y

30

20

10

0

brand of car

less importantneither imp nor not imp



Total 79 79.0 100.0 Missing System 21 21.0 Total 100 100.0

GRAPH-10-B

Interpretation:

While ranking the attributes according to the customers, out of 79 respondents, 28 respondents i.e 35.4% respondents have mentioned brand attribute is the very important factor while purchasing the car, 30 respondents i.e 38% respondents said brand is important factor, and 19 respondents i.e 24.1% said price is neither important nor not important, 2 respondents i.e 2.5% respondents said brand attribute is less important, and 0 respondents i.e 0% respondents said brand attribute is not important

c) Safety in car TABLE-10-C

Frequency Percent Valid Percent Cumulative PercentValid very important 35 35.0 44.3 44.3

Important 33 33.0 41.8 86.1neither imp nor not imp 6 6.0 7.6 93.7

less important 5 5.0 6.3 100.0Total 79 79.0 100.0


Freq

uenc

y

40

30

20

10

0

safety in car

less importantneither imp nor not imp



Missing System 21 21.0Total 100 100.0

GRAPH-10-C

Interpretation:

While ranking the attributes according to the customers, out of 79 respondents, 35 respondents i.e 44.3% respondents have mentioned safety attribute is the very important factor while purchasing the car, 33 respondents i.e 41.8% respondents said safety is important factor, and 6 respondents i.e 7.6% said price is neither important nor not important, 5 respondents i.e 6.3% respondents said safety attribute is less important, and 0 respondents i.e 0% respondents said brand attribute is not important

d) Mileage of car TABLE-10-D


Cumulative Percent

Valid Very important 32 32.0 40.5 40.5 important 37 37.0 46.8 87.3 neither imp nor

not imp 10 10.0 12.7 100.0

Total 79 79.0 100.0 Missin System 21 21.0


Freq

uenc

y

40

30

20

10

0

mileage of a carneither imp nor not impimportantvery important


gTotal 100 100.0

GRAPH-10-D

Interpretation:

While ranking the attributes according to the customers, out of 79 respondents, 32 respondents i.e 40.5% respondents have mentioned mileage attribute is the very important factor while purchasing the car, 37 respondents i.e 46.5% respondents said mileage is important factor, and 10 respondents i.e 12.7% said mileage is neither important nor not important, 0 respondents i.e 0% respondents said mileage attribute is less important, and 0 respondents i.e 0% respondents said mileage attribute is not important.

e) Quality of a car TABLE-10-E


Cumulative Percent

Valid very important 37 37.0 46.8 46.8 important 38 38.0 48.1 94.9 neither imp nor not

imp 4 4.0 5.1 100.0

Total 79 79.0 100.0 Missing

System 21 21.0

Total 100 100.0


Freq

uenc

y

40

30

20

10

0

quality of a carneither imp nor not impimportantvery important


GRAPH-10-E

Interpretation:

While ranking the attributes according to the customers, out of 79 respondents, 37 respondents i.e 46.8% respondents have mentioned quality attribute is the very important factor while purchasing the car, 38 respondents i.e 48.1% respondents said quality is important factor, and 4 respondents i.e 5.1% said quality is neither important nor not important, 0 respondents i.e 0% respondents said brand attribute is less important, and 0 respondents i.e 0% respondents said brand attribute is not important

f) Speed of car

TABLE-10-F


Cumulative Percent

Valid Very important 8 8.0 10.1 10.1 Important 11 11.0 13.9 24.1 neither imp nor

not imp 26 26.0 32.9 57.0

Less important 28 28.0 35.4 92.4 Not important 6 6.0 7.6 100.0 Total 79 79.0 100.0 Missing System 21 21.0


Freq

uenc

y

30

20

10

0

speed of car

not importantless importantneither imp nor not imp



Total 100 100.0 GRAPH-10-F

Interpretation:

While ranking the attributes according to the customers, out of 79 respondents, 8 respondents i.e 10.1% respondents have mentioned speed attribute is the very important factor while purchasing the car, 11 respondents i.e 13.9% respondents said speed is important factor, and 26 respondents i.e 32.9% said speed is neither important nor not important, 28 respondents i.e 35.4% respondents said speed attribute is less important, and 6 respondents i.e 7.6% respondents said speed attribute is not important.11) How did you come to know about the TATA Nano? 1) TV 2) News paper 3) Radio 4) Friends 5) Others TABLE-11

Frequency Percent Valid Percent Cumulative PercentValid TV 54 54.0 55.1 55.1 Paper 33 33.0 33.7 88.8 Radio 4 4.0 4.1 92.9 Friends 5 5.0 5.1 98.0 Others 2 2.0 2.0 100.0 Total 98 98.0 100.0 Missing System 2 2.0 Total 100 100.0


Freq

uenc

y

60

50

40

30

20

10

0

how did you came to know about tata nanoothersfriendsradiopapertv


GRAPH-11

Interpretation:

With respect to the question how did you came to know about the TATA Nano?, out of 98 respondents, 54 i.e 55.1% respondents said they came to know a bout the TATA Nano from news paper, 33 respondents i.e 33.7 respondents are came to from the news paper, and 4 respondents i.e 4.1% respondents are came to know from the radio, 5 respondents i.e 5.1% respondents have the awareness from their friends, remaining 2 respondents know from the others. The remaining 2 respondents are doesn’t have the awareness about the TATA Nano.12) Do you have any idea about the small cars from any other companies?


Frequency Percent Valid Percent Cumulative PercentValid Yes 30 30.0 30.0 30.0 No 70 70.0 70.0 100.0 Total 100 100.0 100.0


Freq

uenc

y

60

40

20

0

do you have any idea abut other small cars from other…noyes


GRAPH-12

Interpretation:

For the question, do you have any idea about the small cars apart from TATA Nano, from other companies?, out of 100 respondents 30 respondents said they have the idea about the small cars from other companies, and 70 respondents doesn’t have the idea about the small cars from other companies.

13) If yes please specify which company is come up with small car

1) Maruti 2) Honda 3) Hyundai 4) Ford 5) Others TABLE-13

Frequency Percent

Valid Percent

Cumulative Percent

Valid Maruti 6 6.0 20.0 20.0 Hyundai 10 10.0 33.3 53.3 Ford 1 1.0 3.3 56.7 Others 13 13.0 43.3 100.0


Freq

uenc

y

12.5

10.0

7.5

5.0

2.5

0.0

please specify which company is come up with small …othersfordhyundaimaruti


Total 30 30.0 100.0 Missing System 70 70.0 Total 100 100.0

GRAPH-13

Interpretation:

This question is related to the previous question, if yes please specify the company which company is come up with small cars, out of 30 respondents 6 respondents i.e 20% respondents have mentioned the Maruti company, 10 respondents i.e 33.3% said Hyundai, 1 respondent 1.e 3.3 % respondent said ford and the remaining 13 respondents i.e 43.3% respondents mentioned just other company is come up with small car.

14) Do you think, if TATA Nano comes on road then it will effects on resale of other cars like Maruti-800, TATA Indiaca and others?


Frequency Percent

Valid Percent

Cumulative Percent

Valid Yes 82 82.0 82.0 82.0No 18 18.0 18.0 100.0Total 100 100.0 100.0

GRAPH-14


Freq

uenc

y

100

80

60

40

20

0

do you think when tata nano comes on then it will …noyes


Interpretation:

For the question, if TATA Nano comes on road then it will effects on the resale of other cars? Like Maruti – 800, Tata Indica and other economical cars, out of 100 respondents, 82 respondents said it will effect on the resale of other cars, and they have mention some valuable reasons in the next question, which is the open ended question, and the remaining 18 respondents said it will not effects on the resale of other economical cars.

15) If TATA Nano has good quality, mileage, price and performance, then which one would you like to buy in the following?

1) Two – wheeler 2) TATA Nano 3) Maruti-800 4) TATA Indiaca 5) Others TABLE-15


Cumulative Percent

Valid two wheeler 21 21.0 21.0 21.0 tata nano 67 67.0 67.0 88.0 tata indica 5 5.0 5.0 93.0 Others 7 7.0 7.0 100.0 Total 100 100.0 100.0


Freq

uenc

y

60

40

20

0

which one would you like to buy in the followingotherstata indicatata nanotwo wheeler


GRAPH-15

Interpretation:

Finally, out of 100 respondents the 21% respondents said they wants to buy two – wheeler, 67%

respondents said they wants to buy the TATA Nano, which is the world’s cheapest car, and 5%

of the respondents are wants to buy the Tata Indica car, and the remaining 7% of the respondents

are wants to buy other cars.

FINDINGS:1) Out of 100 respondents 98 respondents have the awareness about the TATA Nano and

2 respondents don’t have awareness about the TATA Nano.

2) Out of total sample taken, if they will get the new car at the price of Rs. 1 lac the 79%

respondents are ready to purchase the new car. And the remaining 21% of the

respondents are not ready to purchase the new car.



3) Among the 79 respondents the 47 i.e 59.5% respondents are going to concentrate on

price factor and the remaining 40.5% respondents are not concentrate on price factor.

4) Among the 79 respondents, the 52 respondents’ i.e 65.8% respondents are going to

concentrate on mileage of a car, so it shows the most people concentrate on mileage, so

TATA Nano will full fill their need, because TATA Nano has 20 km/l mileage. And

the remaining 27 respondents are not concentrating on mileage factor.

5) Out 79 respondents the 29 respondents i.e 36.7% respondents are concentrating on

performance of the car, and the remaining customers are not concentrating on

performance of the car.

6) 48.1% out of 79 respondents are going to concentrate on comfortable in the car, here

also TATA Nano will full fill their need, because TATA Nano has the Overall inside

Space of Nano is 21% Bigger than Maruti 800. and the remaining 51.9 respondents

doesn’t concentrate on comfort in the car.

7) Among the 79 respondents, the 73.4 respondents budget for the car is 1 lac to 2 lac in

this case customer may have the good option of TATA Nano, because of TATA

Nano’s Ex – Showroom price is Rs. 1 lac only, and on road price will be Rs 1,35,000 to

1,40,000 in Belgaum, and 20.3 respondents budget is 2 to 3 lac, 2.5 respondents budget

is 3 lac to 4 lac and the remaining 3.8 % respondents budget is maore than 4 lac.

8) Out of 79 respondents, the 83.5% respondents are not ready to buy the car now,

because they are waiting for the TATA Nano, after coming Nano, then they will decide

to buy the car, the remainings are ready to buy the car now.

9) Out of 79 respondents 64.6% of them are said price is the very important factor while

purchasing a car, 19% respondents said price is only important factor in purchasing a

new car. 11.4% respondents said price is neither important nor not important, and each

2.5% respondents said price factor is less important and not important.



10) Out of 79 respondents 35.4% of them are said brand is the very important factor while

purchasing a car, 38.5% respondents said brand is only important factor in purchasing a

new car. 24.1% respondents said brand is neither important nor not important, and each

2.5% respondents said price factor is less important.

11) Out of 79 respondents 44.3% of them are said safety is the very important factor in the

car, 41.8% respondents said safety is only important factor in car. 7.6% respondents

said safety is neither important nor not important, and 6.3% respondents said safety is

less important.

12) Out of 79 respondents 40.5% of them are said mileage is the very important factor

while purchasing a car, 46.5% respondents said mileage is only important factor in

purchasing a new car. 12.7% respondents said mileage is neither important nor not

important while purchasing the car.

13) Out of 79 respondents 46.8% of them are said quality of a car is the very important,

48.1% respondents quality of a car is important, 5.1% respondents said quality is

neither important nor not important while purchasing the car.

14) Out of 79 respondents 10.1% of them are said speed is the very important factor while

purchasing a car, 13.9% respondents said speed is only important factor in purchasing a

new car. 32.9% respondents said speed is neither important nor not important, and

35.4% respondents said speed is less important and, 7.6% rspondents said speed is not

important in the car.

15) In the total sample taken, 82% respondents said if TATA Nano comes on road then it

will effects on the resale of others, like Maruti – 800, Tata Indica, and other



economical cars, and also they have given some valuable reasons for their answer,

some but the most of the customers said the price factor and brand name of the TATA.

16) Finally, out of 100 respondents the 21% respondents said they wants to buy two –

wheeler, 67% respondents said they wants to buy the TATA Nano, which is the

world’s cheapest car, 5% of the respondents are wants to buy the Tata Indica car, and

the remaining 7% of the respondents are wants to buy other cars.



RECOMMENDATIONS

1) The Data indicated that there is huge potential market in the Indian automobile industry.

Thus the Tata motors should differentiate themselves from there competitors because

data says there are some other companies are come up with small cars, even better than

past and even better for future, so that they promote their products and try to make their

market monopoly.

2) Nearly 21% of the people are interested to buy two – wheeler and 7% respondents are

interested to buy other cars. Thus the suggestion want to give is, Try to keep the

customers interest in Tata motors, don’t give the chance to the customer to get

dissatisfied .Which may probably result of changing their perception, with the help of

maintaining the quality and mileage of the car.

3) According to the survey most of the car buyers look at price vehicle. The Tata has always

kept the best price for his product and also has been successful in it. Thus the Tata must

set even better price for his product in the future.

4) Schemes & offers given by the company is influence to the customer to change their

decision. Tata motors must give more offers & schemes comparing to their compitator.

There are few customers who are not influenced by the offer’s & schemes , so to protect

their interest maintain the features, quality and service after sales.

5) Offers and schemes have been effective in the promotional activity. That’s what the Tata

has been doing .Hence Tata dealer must concentrate on offers like 0% finance and free

accessories, which has been less attractive to the customers.



CONCLUSION

The study of “Market potential for Tata Nano cars-A case study of Belgaum city concludes the

following”.

Based on the data analysis, I conclude that when consumer purchases a car, price and mileage of

car is influence him to buys a car, and also customers choose the well quality cars.

The study shows that the TATA Nano car have a great place in consumer mind, and costumers

are waiting for the Nano when it comes to market, when customers go for purchasing a car, they

prefer to purchase a good mileage and good quality car, so TATA Nano may not fails in market

because TATA motors is meant for quality products, and creative products, and they wants

stands in first level in the market. And also customers do not want to try unknown branded cars

because they have no much information about the lesser known brand car, so already TATA has

good brand name in Automobile sector. Usually, people may purchase Nano car because they

might have heard before about brands and TATA or they have some information about them

from other sources, like magazines, newspapers, television etc.

This makes customer feel more comfortable during the time of decision making as they are not

so confident about the knowledge they have gathered about the other brands.

This study also explains that customers trust the branded cars’ quality.

The Data shows that the people get the car at the price of Rs. 1 lac most of customers are

interested to buy a car. The Tata motors are try to track of the customers.

Data says customers are going to evaluate the performance of TATA Nano, which

includes, mileage, maintenance and quality.

TATA motors to compete with other competators, because many companies are coming

with small segment cars.



TATA motors should do sales promotional activities.

Inflation rate increasing rapidly, and even crude oil price is always increasing rapidly,

customer will be in confuse to buy a car.

The company has to take significant care in providing services to the customer and even

upgrading the service at resultant interval of time is very important



Questionnaire

Dear Sir/Madam,

1). Name

2). Address:

3). Gender: Male Female

4). Age: 18 & 25 25 & 40

40 & 60 60 and Above

5). Occupation:

6). Annual income:

Less than 1 lakh 1 lakh to 2 lakh

2 lakh to 3 lakh More than 4 lakh

7).Have you heard about TATA Nano?

Yes No

8). If you get a car at the price of Rs 1 lack then are you going to buy a new car?

Yes No

9).What factors you are going to concentrate while buying a new car?

a) Price

b) Mileage



c) Performance

d) Comfort

e) Safety

10).What should be the price range for you to buying a car?

1 lakh to 2 lakh 2 lakh to 3 lakh

3 lakh to 4 lakh More than 4 lakh.

11).Before buying a car will you wait till TATA Nano comes on road?

Yes No

11).Please rank specify according to you, the important factors to buy a new car. Between 1

to 5 as follows.

Very important

Important Neither important/Nor not important

Less important

Not important

a)Price

b)Brand

c)safety

d)Mileage

e)Quality

f)Speed



12). How did you came to know about TATA Nano?

a) TV

b) News paper

c) Radio

d) Friends

e) Others.

13). Do you have any idea about the small cars apart from TATA Nano, from other companies?

Yes No

If yes,

14). Please specify which company is come with small cars.

a) Maruti

b) Honda

c) Hyundai

d) Ford

e) Others

15). Do you think, if TATA Nano comes on road, then it will effects on resale of other

cars like Maruti 800, TATA Indica, and others?

Yes No

If yes please specify the reasons.

…………………………………………………………………………

…………………………………………………………………………



16). If TATA Nano has good quality, Mileage, Price, and Performance, then which one

would you like to buy in the following?

a) Two – Wheeler

b) TATA Nano

c) Maruti 800.

d) TATA Indica

e) Others

Any suggestions.

………………………………………………………………………….

…………………………………………………………………………

………………………………………………………………………….

“Thank you very much for giving the valuable information and for sparing your valuable

time”.



BIBILIOGRAPHY

Reference Books

Marketing Management - Philip Kotler.

Marketing Management - K.D.Basava

Service Marketing - V.A.Zeithamal, D. D. Grimier

M. J. Bitner and Ajay Pandat

Websites:

www.manickbag.com

www.shirshbmg@rediffe mail.com

www.tatamotors.com

www.Indianautomobiles.com

www.outlookbusiness.com

sahil.sani@India .com

Others:

News Paper & Business Magazines


A Project Report on Market potential for Tata Nano cars

Documents

Transcript of A Project Report on Market potential for Tata Nano cars