A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 1

EXECUTIVE SUMMARY

Executive summary gives a short narration about the entire study chapter wise including problem

statement objectives etc

The introduction briefly describes the background of the study the need and importance of the

study also included in this chapter is to find out the ldquoThe Comparative analysis of Airtel and

BSNL landline servicesrdquo

The purpose here is how the research has been beneficial to the company The methodology used

for the survey is stated and the conclusion is made The benefits from the research are also given

here

Methodology used by the researcher involves the survey method The sample type used is simple

random sampling and sample size for the survey is 300 A short description about the sample and

research techniques used is explained The company profile and history and finally the tools used

for data analysis are given

Presentation and analysis of data interpretation of reports for AirTel tables and graphs

are given to understand the base line used for the company to know the Comparative

analysis of Airtel and BSNL Landline service in Belgaum A separate analysis is made

for all 9 questions used in the questionnaire for the survey Individual table graphs are

given briefly

Implications are also given which briefs about who benefits from the study Finally

suggestions are mentioned for further research Lastly the annexure contains a copy of

questionnaire bibliography etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 2

Objective of the study

o To study about telecommunication sector

o To assess the willingness of BSNL landline customers to switch to Airtel

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 3

Findings

Out of the various landline service providers the majority of the Landline connection

go for BSNL Landline connections with the market share of 52 within the sample of

300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of the total

respondents are highly satisfied Followed by Satisfied 45 Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had already

availed the services and are continuing and remaining are following up or are utilizing

other connections

It is seen that customers of BSNL feel the coverage to be good as compare to Airtel

as if we add the sum total of V G and Good 84 and Avg 16 thus BSNL can be

regarded as better service provider in terms of Coverage

It is seen that customers of Tata Indicom feel the coverage to be good as compare to

Airtel as if we add the sum total of Very Good and Good 45 and Avg 55 thus Tata

Indicom can be regarded as better service provider in terms of Coverage

It is seen that customers of Reliance feel the coverage to be good as compare to

Reliance as if we add the sum total of Good 31 and Avg 54 thus Reliance can be

regarded as better service provider in terms of Coverage

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 4

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 5

Suggestions

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 6

INDUSTRY PROFILE

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 7

Introduction

About Landline

A landline is a telephone line which travels through a solid medium either metal wire or

optical fibre This is distinguished from a mobile cellular line where the medium used is the

airwaves Landlines usually cost less than cellular lines and provide better voice quality

and are used when there is no need for mobility or where cellular service is unavailable

A land line is also used to increase the security of communications as it cannot be

intercepted by a receiver without physical access to the line

The term landline is also used to describe a connection between two or more points that

consists of a dedicated physical cable as opposed to an always-available private link that

is actually implemented as a circuit in a wider switched system

The implication of a landline in this context is one of security and especially of

survivability

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 2

Objective of the study

o To study about telecommunication sector

o To assess the willingness of BSNL landline customers to switch to Airtel

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 3

Findings

Out of the various landline service providers the majority of the Landline connection

go for BSNL Landline connections with the market share of 52 within the sample of

300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of the total

respondents are highly satisfied Followed by Satisfied 45 Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had already

availed the services and are continuing and remaining are following up or are utilizing

other connections

It is seen that customers of BSNL feel the coverage to be good as compare to Airtel

as if we add the sum total of V G and Good 84 and Avg 16 thus BSNL can be

regarded as better service provider in terms of Coverage

It is seen that customers of Tata Indicom feel the coverage to be good as compare to

Airtel as if we add the sum total of Very Good and Good 45 and Avg 55 thus Tata

Indicom can be regarded as better service provider in terms of Coverage

It is seen that customers of Reliance feel the coverage to be good as compare to

Reliance as if we add the sum total of Good 31 and Avg 54 thus Reliance can be

regarded as better service provider in terms of Coverage

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 4

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 5

Suggestions

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 6

INDUSTRY PROFILE

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 7

Introduction

About Landline

A landline is a telephone line which travels through a solid medium either metal wire or

optical fibre This is distinguished from a mobile cellular line where the medium used is the

airwaves Landlines usually cost less than cellular lines and provide better voice quality

and are used when there is no need for mobility or where cellular service is unavailable

A land line is also used to increase the security of communications as it cannot be

intercepted by a receiver without physical access to the line

The term landline is also used to describe a connection between two or more points that

consists of a dedicated physical cable as opposed to an always-available private link that

is actually implemented as a circuit in a wider switched system

The implication of a landline in this context is one of security and especially of

survivability

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 3

Findings

Out of the various landline service providers the majority of the Landline connection

go for BSNL Landline connections with the market share of 52 within the sample of

300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of the total

respondents are highly satisfied Followed by Satisfied 45 Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had already

availed the services and are continuing and remaining are following up or are utilizing

other connections

It is seen that customers of BSNL feel the coverage to be good as compare to Airtel

as if we add the sum total of V G and Good 84 and Avg 16 thus BSNL can be

regarded as better service provider in terms of Coverage

It is seen that customers of Tata Indicom feel the coverage to be good as compare to

Airtel as if we add the sum total of Very Good and Good 45 and Avg 55 thus Tata

Indicom can be regarded as better service provider in terms of Coverage

It is seen that customers of Reliance feel the coverage to be good as compare to

Reliance as if we add the sum total of Good 31 and Avg 54 thus Reliance can be

regarded as better service provider in terms of Coverage

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 4

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 5

Suggestions

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 6

INDUSTRY PROFILE

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 7

Introduction

About Landline

A landline is a telephone line which travels through a solid medium either metal wire or

optical fibre This is distinguished from a mobile cellular line where the medium used is the

airwaves Landlines usually cost less than cellular lines and provide better voice quality

and are used when there is no need for mobility or where cellular service is unavailable

A land line is also used to increase the security of communications as it cannot be

intercepted by a receiver without physical access to the line

The term landline is also used to describe a connection between two or more points that

consists of a dedicated physical cable as opposed to an always-available private link that

is actually implemented as a circuit in a wider switched system

The implication of a landline in this context is one of security and especially of

survivability

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 4

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 5

Suggestions

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 6

INDUSTRY PROFILE

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 7

Introduction

About Landline

A landline is a telephone line which travels through a solid medium either metal wire or

optical fibre This is distinguished from a mobile cellular line where the medium used is the

airwaves Landlines usually cost less than cellular lines and provide better voice quality

and are used when there is no need for mobility or where cellular service is unavailable

A land line is also used to increase the security of communications as it cannot be

intercepted by a receiver without physical access to the line

The term landline is also used to describe a connection between two or more points that

consists of a dedicated physical cable as opposed to an always-available private link that

is actually implemented as a circuit in a wider switched system

The implication of a landline in this context is one of security and especially of

survivability

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 5

Suggestions

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 6

INDUSTRY PROFILE

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 7

Introduction

About Landline

A landline is a telephone line which travels through a solid medium either metal wire or

optical fibre This is distinguished from a mobile cellular line where the medium used is the

airwaves Landlines usually cost less than cellular lines and provide better voice quality

and are used when there is no need for mobility or where cellular service is unavailable

A land line is also used to increase the security of communications as it cannot be

intercepted by a receiver without physical access to the line

The term landline is also used to describe a connection between two or more points that

consists of a dedicated physical cable as opposed to an always-available private link that

is actually implemented as a circuit in a wider switched system

The implication of a landline in this context is one of security and especially of

survivability

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 6

INDUSTRY PROFILE

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 7

Introduction

About Landline

A landline is a telephone line which travels through a solid medium either metal wire or

optical fibre This is distinguished from a mobile cellular line where the medium used is the

airwaves Landlines usually cost less than cellular lines and provide better voice quality

and are used when there is no need for mobility or where cellular service is unavailable

A land line is also used to increase the security of communications as it cannot be

intercepted by a receiver without physical access to the line

The term landline is also used to describe a connection between two or more points that

consists of a dedicated physical cable as opposed to an always-available private link that

is actually implemented as a circuit in a wider switched system

The implication of a landline in this context is one of security and especially of

survivability

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 7

Introduction

About Landline

A landline is a telephone line which travels through a solid medium either metal wire or

optical fibre This is distinguished from a mobile cellular line where the medium used is the

airwaves Landlines usually cost less than cellular lines and provide better voice quality

and are used when there is no need for mobility or where cellular service is unavailable

A land line is also used to increase the security of communications as it cannot be

intercepted by a receiver without physical access to the line

The term landline is also used to describe a connection between two or more points that

consists of a dedicated physical cable as opposed to an always-available private link that

is actually implemented as a circuit in a wider switched system

The implication of a landline in this context is one of security and especially of

survivability

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 8

About Telecom sector in India

The Indian Telecom Sector

India is the fourth largest telecom market in Asia after China Japan and South Korea

The Indian telecom network is the eighth largest in the world and the second largest

among emerging economies At current levels telecom intensiveness of Indian economy

measured as the ratio of telecom revenues to GDP is 21 percent as compared with over

28 percent in developed economies

Indian telecom sector has undergone a major process of transformation through

significant policy reforms The reforms began in 1980s with telecom equipment

manufacturing being opened for private sector and were later followed by National

Telecom Policy

Historically the telecom network in India was owned and managed by the Government

considering it to be a natural monopoly and strategic service best under states control

However in 1990s examples of telecom revolution in many other countries which

resulted in better quality of service and lower tariffs led Indian policy makers to initiate a

change process finally resulting in opening up of telecom services sector for the private

sector

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 9

TELECOMMUNICATION

Telecommunication is the transmission of signals over a distance for the purpose of

communication In modern times this process almost always involves the sending of

electromagnetic waves by electronic transmitters but in earlier years it may have involved the

use of smoke signals

Today telecommunication is widespread and devices that assist the process such as the

television radio and telephone are common in many parts of the world There is also a vast

array of networks that connect these devices including computer networks public telephone networks

radio networks and television networks Computer communication across the Internet such as e-mail

and instant messaging is just one of many examples of telecommunication

It estimates place the telecommunication industrys revenue at $12 trillion or just under

3 of the gross world product[8] Good telecommunication infrastructure is widely

acknowledged as important for economic success in the modern world on micro- and

macroeconomic scale

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 9

TELECOMMUNICATION

Telecommunication is the transmission of signals over a distance for the purpose of

communication In modern times this process almost always involves the sending of

electromagnetic waves by electronic transmitters but in earlier years it may have involved the

use of smoke signals

Today telecommunication is widespread and devices that assist the process such as the

television radio and telephone are common in many parts of the world There is also a vast

array of networks that connect these devices including computer networks public telephone networks

radio networks and television networks Computer communication across the Internet such as e-mail

and instant messaging is just one of many examples of telecommunication

It estimates place the telecommunication industrys revenue at $12 trillion or just under

3 of the gross world product[8] Good telecommunication infrastructure is widely

acknowledged as important for economic success in the modern world on micro- and

macroeconomic scale

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 10

Telecom Sector in India Vision 2020

The vision of Indian telecom sector for the year 2020 ie about two decades from now

Development being a continuous process the choice of the year 2020 is just an arbitrary

division of time a predefined time horizon to take stock of what is likely to be achieved

Pre-portrayal of a stage of development in future requires understanding of the process of

change the dynamics that set law of motion In attempting to do so the present paper

deciphers the recent past

Process of change is often volatile and responsive to intervention and global

Circumstances impacting it In such an inherently dynamic situation it is

Convenient to assume that cross-country experiences incubate the most recent

seeds of change This is because countries at various stages of development

Encapsulate developmental experiences that occur with the passage of time

The present paper isolates the agents of change based on international

experiences and situates India in this development continuum The agents of

change as observed from international perspective have been broadly

categorized into economic structure competition policy and technology

Economic reforms and liberalization have driven telecom sector through several

transmission channels of which these three categories are of major significance

The paper as it unfolds is divided into six sections Section 1 gives a brief

account of the era of competition that was heralded in Indian telecom sector and

the results achieved Analysis of the results particularly comparison with other

major countries intrigued further discussions on economic structure synergy

between telecom and IT competition policy and technology in sections 2 34 and

5 respectively Logical extension of the arguments as they developed extended

to a vision for 2020 in each of these sections

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 11

VISION

Vision 2020 is a vision of information society and knowledge economy built on the

edifice of ICT In India the aggressive expansion of public sector telecommunications

infrastructure in hitherto uncharted territories of geographically remote locations would

unleash latent economic energies and market forces which will erode the very foundation

of perceived lack of profitability of rural investment among the private investors Once

this is achieved Vision 2020 will be a vision of wealthier and more equal society full of

creativity innovation and competition

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 12

Reforms and Performance

India like many other countries of the world have adopted a gradual approach to

telecom sector reform through selective privatization and managed competition in

different segments of the telecom market To begin with India introduced private

competition in value-added services in 1992 followed by opening up of cellular

and basic services for local area to private competition The Telecom Regulatory

Authority of India (TRAI) was constituted in 1997 as an independent regulator in

this sector Competition was also introduced in national long distance (NLD) and

international long distance (ILD) telephony at the start of the current decade

The current policy stance affecting telecom sector in India is presented in the

Appendix Two state-owned public sector incumbents with a large existing

subscriber base dominate the fixed line service As on December 31 2001 the

two Public Sector Enterprises (PSEs) BSNL and MTNL2 owned 3473 million

Direct Exchange Lines (DELs) against 045 million privately owned DELs These

two PSEs were allowed belated entry into the cellular segment in the beginning

of the present decade Consequently their cellular subscriber base is tiny

compared to the private operators Out of 73 million cellular subscribers in the

country in June 2002 they had only 02 million subscribers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 13

Indian Telecom Sector Recent Policies

1 All the villages shall be covered by telecom facility by the end of 2002

2 The Communication Convergence Bill 2001introduced in the Parliament on

August 31 2001 is presently before the Standing Committee of Parliament on

Telecom and IT

3 National Long Distance Service (NLD) is opened for unrestricted entry

4 The International Long Distance Services (ILDS) have been opened to

competition

5 The basic services are open to competition

6 In addition to the existing three fourth cellular operator one each in four metros

and thirteen circles has been permitted The cellular operators have been

permitted to provide all types of mobile services including voice and non-voice

messages data services and PCOs utilizing any type of network equipment

including circuit andor package switches that meet certain required standards

7 Policies allowing private participation have been announced as per the New

Telecom Policy (NTP) 1999 in several new services which include Global

Mobile Personal Communication by Satellite (GMPCS) Service digital Public

Mobile Radio Trunked Service (PMRTS) Voice Mail Audiotex Unified

Messaging Service

8 Wireless in Local Loop (WLL) has been introduced for providing telephone

connections in urban semi-urban and rural areas promptly

9 Two telecom PSUs VSNL and HTL have been disinvested

10 Steps are being taken to fulfill Universal Service Obligation (USO) its funding

and administration

11 A decision to permit Mobile Community Phone Service has been announced

12 Multiple Fixed Service Providers (FSPs) licensing guidelines were announced

13 Internet Service Providers (ISPs) have been allowed to set up International

Internet Gateways both Satellite and Landing stations for submarine optical fiber

cables

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 14

14 Two categories of infrastructure providers have been allowed to provide end-to-

end bandwidth and dark fiber right of way towers duct space etc

15 Guidelines have been issued by the Government to open up Internet telephony

(IP)

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 15

Telecom Regulatory Authority of India

The Telecommunications Regulatory Authority of India or TRAI (established in 1997) It

is the independent regulator established by the Government of India to regulate the telecommunications

business in India

Not with standing anything contained in the Indian Telegraph Act1885the functions of the

Authority shall be to

(i) Need and timing for introduction of new service provider

(ii) Terms and conditions of license to a service provider

(iii) Revocation of license for non-compliance of terms and conditions of license

(iv) Measures to facilitate competition and promote efficiency in the operation of

telecommunication services so as to facilitate growth in such services

(v) Technological improvements in the services provided by the service

providers

(vi) Type of equipment to be used by the service providers after inspection of

equipment used in the network

(vii) Measures for the development of telecommunication technology and any

other matter relatable to telecommunication industry in general

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 11

VISION

Vision 2020 is a vision of information society and knowledge economy built on the

edifice of ICT In India the aggressive expansion of public sector telecommunications

infrastructure in hitherto uncharted territories of geographically remote locations would

unleash latent economic energies and market forces which will erode the very foundation

of perceived lack of profitability of rural investment among the private investors Once

this is achieved Vision 2020 will be a vision of wealthier and more equal society full of

creativity innovation and competition

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 12

Reforms and Performance

India like many other countries of the world have adopted a gradual approach to

telecom sector reform through selective privatization and managed competition in

different segments of the telecom market To begin with India introduced private

competition in value-added services in 1992 followed by opening up of cellular

and basic services for local area to private competition The Telecom Regulatory

Authority of India (TRAI) was constituted in 1997 as an independent regulator in

this sector Competition was also introduced in national long distance (NLD) and

international long distance (ILD) telephony at the start of the current decade

The current policy stance affecting telecom sector in India is presented in the

Appendix Two state-owned public sector incumbents with a large existing

subscriber base dominate the fixed line service As on December 31 2001 the

two Public Sector Enterprises (PSEs) BSNL and MTNL2 owned 3473 million

Direct Exchange Lines (DELs) against 045 million privately owned DELs These

two PSEs were allowed belated entry into the cellular segment in the beginning

of the present decade Consequently their cellular subscriber base is tiny

compared to the private operators Out of 73 million cellular subscribers in the

country in June 2002 they had only 02 million subscribers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 13

Indian Telecom Sector Recent Policies

1 All the villages shall be covered by telecom facility by the end of 2002

2 The Communication Convergence Bill 2001introduced in the Parliament on

August 31 2001 is presently before the Standing Committee of Parliament on

Telecom and IT

3 National Long Distance Service (NLD) is opened for unrestricted entry

4 The International Long Distance Services (ILDS) have been opened to

competition

5 The basic services are open to competition

6 In addition to the existing three fourth cellular operator one each in four metros

and thirteen circles has been permitted The cellular operators have been

permitted to provide all types of mobile services including voice and non-voice

messages data services and PCOs utilizing any type of network equipment

including circuit andor package switches that meet certain required standards

7 Policies allowing private participation have been announced as per the New

Telecom Policy (NTP) 1999 in several new services which include Global

Mobile Personal Communication by Satellite (GMPCS) Service digital Public

Mobile Radio Trunked Service (PMRTS) Voice Mail Audiotex Unified

Messaging Service

8 Wireless in Local Loop (WLL) has been introduced for providing telephone

connections in urban semi-urban and rural areas promptly

9 Two telecom PSUs VSNL and HTL have been disinvested

10 Steps are being taken to fulfill Universal Service Obligation (USO) its funding

and administration

11 A decision to permit Mobile Community Phone Service has been announced

12 Multiple Fixed Service Providers (FSPs) licensing guidelines were announced

13 Internet Service Providers (ISPs) have been allowed to set up International

Internet Gateways both Satellite and Landing stations for submarine optical fiber

cables

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 14

14 Two categories of infrastructure providers have been allowed to provide end-to-

end bandwidth and dark fiber right of way towers duct space etc

15 Guidelines have been issued by the Government to open up Internet telephony

(IP)

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 15

Telecom Regulatory Authority of India

The Telecommunications Regulatory Authority of India or TRAI (established in 1997) It

is the independent regulator established by the Government of India to regulate the telecommunications

business in India

Not with standing anything contained in the Indian Telegraph Act1885the functions of the

Authority shall be to

(i) Need and timing for introduction of new service provider

(ii) Terms and conditions of license to a service provider

(iii) Revocation of license for non-compliance of terms and conditions of license

(iv) Measures to facilitate competition and promote efficiency in the operation of

telecommunication services so as to facilitate growth in such services

(v) Technological improvements in the services provided by the service

providers

(vi) Type of equipment to be used by the service providers after inspection of

equipment used in the network

(vii) Measures for the development of telecommunication technology and any

other matter relatable to telecommunication industry in general

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 12

Reforms and Performance

India like many other countries of the world have adopted a gradual approach to

telecom sector reform through selective privatization and managed competition in

different segments of the telecom market To begin with India introduced private

competition in value-added services in 1992 followed by opening up of cellular

and basic services for local area to private competition The Telecom Regulatory

Authority of India (TRAI) was constituted in 1997 as an independent regulator in

this sector Competition was also introduced in national long distance (NLD) and

international long distance (ILD) telephony at the start of the current decade

The current policy stance affecting telecom sector in India is presented in the

Appendix Two state-owned public sector incumbents with a large existing

subscriber base dominate the fixed line service As on December 31 2001 the

two Public Sector Enterprises (PSEs) BSNL and MTNL2 owned 3473 million

Direct Exchange Lines (DELs) against 045 million privately owned DELs These

two PSEs were allowed belated entry into the cellular segment in the beginning

of the present decade Consequently their cellular subscriber base is tiny

compared to the private operators Out of 73 million cellular subscribers in the

country in June 2002 they had only 02 million subscribers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 13

Indian Telecom Sector Recent Policies

1 All the villages shall be covered by telecom facility by the end of 2002

2 The Communication Convergence Bill 2001introduced in the Parliament on

August 31 2001 is presently before the Standing Committee of Parliament on

Telecom and IT

3 National Long Distance Service (NLD) is opened for unrestricted entry

4 The International Long Distance Services (ILDS) have been opened to

competition

5 The basic services are open to competition

6 In addition to the existing three fourth cellular operator one each in four metros

and thirteen circles has been permitted The cellular operators have been

permitted to provide all types of mobile services including voice and non-voice

messages data services and PCOs utilizing any type of network equipment

including circuit andor package switches that meet certain required standards

7 Policies allowing private participation have been announced as per the New

Telecom Policy (NTP) 1999 in several new services which include Global

Mobile Personal Communication by Satellite (GMPCS) Service digital Public

Mobile Radio Trunked Service (PMRTS) Voice Mail Audiotex Unified

Messaging Service

8 Wireless in Local Loop (WLL) has been introduced for providing telephone

connections in urban semi-urban and rural areas promptly

9 Two telecom PSUs VSNL and HTL have been disinvested

10 Steps are being taken to fulfill Universal Service Obligation (USO) its funding

and administration

11 A decision to permit Mobile Community Phone Service has been announced

12 Multiple Fixed Service Providers (FSPs) licensing guidelines were announced

13 Internet Service Providers (ISPs) have been allowed to set up International

Internet Gateways both Satellite and Landing stations for submarine optical fiber

cables

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 14

14 Two categories of infrastructure providers have been allowed to provide end-to-

end bandwidth and dark fiber right of way towers duct space etc

15 Guidelines have been issued by the Government to open up Internet telephony

(IP)

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 15

Telecom Regulatory Authority of India

The Telecommunications Regulatory Authority of India or TRAI (established in 1997) It

is the independent regulator established by the Government of India to regulate the telecommunications

business in India

Not with standing anything contained in the Indian Telegraph Act1885the functions of the

Authority shall be to

(i) Need and timing for introduction of new service provider

(ii) Terms and conditions of license to a service provider

(iii) Revocation of license for non-compliance of terms and conditions of license

(iv) Measures to facilitate competition and promote efficiency in the operation of

telecommunication services so as to facilitate growth in such services

(v) Technological improvements in the services provided by the service

providers

(vi) Type of equipment to be used by the service providers after inspection of

equipment used in the network

(vii) Measures for the development of telecommunication technology and any

other matter relatable to telecommunication industry in general

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 13

Indian Telecom Sector Recent Policies

1 All the villages shall be covered by telecom facility by the end of 2002

2 The Communication Convergence Bill 2001introduced in the Parliament on

August 31 2001 is presently before the Standing Committee of Parliament on

Telecom and IT

3 National Long Distance Service (NLD) is opened for unrestricted entry

4 The International Long Distance Services (ILDS) have been opened to

competition

5 The basic services are open to competition

6 In addition to the existing three fourth cellular operator one each in four metros

and thirteen circles has been permitted The cellular operators have been

permitted to provide all types of mobile services including voice and non-voice

messages data services and PCOs utilizing any type of network equipment

including circuit andor package switches that meet certain required standards

7 Policies allowing private participation have been announced as per the New

Telecom Policy (NTP) 1999 in several new services which include Global

Mobile Personal Communication by Satellite (GMPCS) Service digital Public

Mobile Radio Trunked Service (PMRTS) Voice Mail Audiotex Unified

Messaging Service

8 Wireless in Local Loop (WLL) has been introduced for providing telephone

connections in urban semi-urban and rural areas promptly

9 Two telecom PSUs VSNL and HTL have been disinvested

10 Steps are being taken to fulfill Universal Service Obligation (USO) its funding

and administration

11 A decision to permit Mobile Community Phone Service has been announced

12 Multiple Fixed Service Providers (FSPs) licensing guidelines were announced

13 Internet Service Providers (ISPs) have been allowed to set up International

Internet Gateways both Satellite and Landing stations for submarine optical fiber

cables

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 14

14 Two categories of infrastructure providers have been allowed to provide end-to-

end bandwidth and dark fiber right of way towers duct space etc

15 Guidelines have been issued by the Government to open up Internet telephony

(IP)

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 15

Telecom Regulatory Authority of India

The Telecommunications Regulatory Authority of India or TRAI (established in 1997) It

is the independent regulator established by the Government of India to regulate the telecommunications

business in India

Not with standing anything contained in the Indian Telegraph Act1885the functions of the

Authority shall be to

(i) Need and timing for introduction of new service provider

(ii) Terms and conditions of license to a service provider

(iii) Revocation of license for non-compliance of terms and conditions of license

(iv) Measures to facilitate competition and promote efficiency in the operation of

telecommunication services so as to facilitate growth in such services

(v) Technological improvements in the services provided by the service

providers

(vi) Type of equipment to be used by the service providers after inspection of

equipment used in the network

(vii) Measures for the development of telecommunication technology and any

other matter relatable to telecommunication industry in general

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 14

14 Two categories of infrastructure providers have been allowed to provide end-to-

end bandwidth and dark fiber right of way towers duct space etc

15 Guidelines have been issued by the Government to open up Internet telephony

(IP)

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 15

Telecom Regulatory Authority of India

The Telecommunications Regulatory Authority of India or TRAI (established in 1997) It

is the independent regulator established by the Government of India to regulate the telecommunications

business in India

Not with standing anything contained in the Indian Telegraph Act1885the functions of the

Authority shall be to

(i) Need and timing for introduction of new service provider

(ii) Terms and conditions of license to a service provider

(iii) Revocation of license for non-compliance of terms and conditions of license

(iv) Measures to facilitate competition and promote efficiency in the operation of

telecommunication services so as to facilitate growth in such services

(v) Technological improvements in the services provided by the service

providers

(vi) Type of equipment to be used by the service providers after inspection of

equipment used in the network

(vii) Measures for the development of telecommunication technology and any

other matter relatable to telecommunication industry in general

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 15

Telecom Regulatory Authority of India

The Telecommunications Regulatory Authority of India or TRAI (established in 1997) It

is the independent regulator established by the Government of India to regulate the telecommunications

business in India

Not with standing anything contained in the Indian Telegraph Act1885the functions of the

Authority shall be to

(i) Need and timing for introduction of new service provider

(ii) Terms and conditions of license to a service provider

(iii) Revocation of license for non-compliance of terms and conditions of license

(iv) Measures to facilitate competition and promote efficiency in the operation of

telecommunication services so as to facilitate growth in such services

(v) Technological improvements in the services provided by the service

providers

(vi) Type of equipment to be used by the service providers after inspection of

equipment used in the network

(vii) Measures for the development of telecommunication technology and any

other matter relatable to telecommunication industry in general

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 16

Company Profile

Bharti Airtel is one of Indias leading private sector providers of telecommunications

services based on an aggregate of 37259489 customers as on February 28 2007

consisting of 35440406 GSM mobile and 1819083 broadband amp telephone customers

The businesses at Bharti Airtel have been structured into three individual strategic

business units (SBUrsquos) - mobile services broadband amp telephone services (BampT) amp

enterprise services The mobile services group provides GSM mobile services across

India in 23 telecom circles while the BampT business group provides broadband amp

telephone services in 94 cities The Enterprise services group has two sub-units - carriers

(long distance services) and services to corporates All these services are provided under

the Airtel brand

Company shares are listed on The Stock Exchange Mumbai (BSE) and The National

Stock Exchange of India Limited (NSE)

Partners

The company has a strategic alliance with SingTel The investment made by SingTel is

one of the largest investments made in the world outside Singapore in the company

The companyrsquos mobile network equipment partners include Ericsson and Nokia In the

case of the broadband and telephone services and enterprise services (carriers)

equipment suppliers include Siemens Nortel Corning among others The Company also

has an information technology alliance with IBM for its group-wide information

technology requirements and with Nortel for call center technology requirements The

call center operations for the mobile services have been outsourced to IBM Daksh

Hinduja TMT Teletech amp Mphasis

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BSNL LANDLINE

Babasabpatilfreepptmbacom Page 17

History of Bharti Televentures

History

Sunil Bharti Mittal the founder Chairman and Group Managing Director started his

business career in Punjab in 1976 as a smallscale manufacturer He branched out into

telecom in 1984 and thus began an entrepreneurial adventure that would in the years to

come establish Bharti as one of Indias top five companies (in the private sector) and

create one of the Indian

Success stories History was in the making as the company blazed ever new trails ndash

building Indias first profitable mobile services company busting the 100 year-old state

fixed line and long distance monopolies becoming the first Indian company to offer

comprehensive telecom services overseas emerging as Indias largest manufacturer and

exporter of terminals and building Indias most powerful telecom brand ndash Airtel The list

is endless Through innovations and interventions from new services and fresh products

Bharti has made a big difference to the lives of its customers

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BSNL LANDLINE

Babasabpatilfreepptmbacom Page 18

About Airtel

The company is a part of Bharti Enterprises and is Indias leading provider of

telecommunications services The businesses at Bharti Airtel have been structured into

three individual strategic business units (SBUrsquos) - mobile services broadband amp

telephone services (BampT) amp enterprise services

The mobile services group provides GSM mobile services across India in 23 telecom

circles while the BampT business group provides Broadband amp telephone services in 90

cities The Enterprise services group has two sub-units - carriers (long distance services)

and services to corporates All these services are provided under the Airtel brand

Our Vision

By 2010 we will be the most admired brand in India

Loved by more customers

Targeted by top talent

Benchmarked by more businesses

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 19

Bharti Airtel Limited

Bharti Airtel formerly known as Bharti Tele-Ventures Limited (BTVL) is among

Indias largest mobile phone and Fixed Network operators With more than 286 million

subscriptions as of September 2006 the company is one of the worlds fastest growing

telecom companies It offers its mobile services under the Airtel brand and is headed by

Sunil Mittal Indias sixth richest men with a total worth of US$69 billion The company is

the only operator to provide mobile services in all the 23 circles in India

The company also provides telephone services and Internet access over DSL in 14

circles The company complements its mobile broadband amp telephone services with

national and international long distance services The company also has a submarine

cable landing station at Chennai which connects the submarine cable connecting Chennai

and Singapore The company provides reliable end-to-end data and enterprise services to

the corporate customers by leveraging its nationwide fiber optic backbone last mile

connectivity in fixed-line and mobile circles VSATs ISP and international bandwidth

access through the gateways and landing station

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 18

About Airtel

The company is a part of Bharti Enterprises and is Indias leading provider of

telecommunications services The businesses at Bharti Airtel have been structured into

three individual strategic business units (SBUrsquos) - mobile services broadband amp

telephone services (BampT) amp enterprise services

The mobile services group provides GSM mobile services across India in 23 telecom

circles while the BampT business group provides Broadband amp telephone services in 90

cities The Enterprise services group has two sub-units - carriers (long distance services)

and services to corporates All these services are provided under the Airtel brand

Our Vision

By 2010 we will be the most admired brand in India

Loved by more customers

Targeted by top talent

Benchmarked by more businesses

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 19

Bharti Airtel Limited

Bharti Airtel formerly known as Bharti Tele-Ventures Limited (BTVL) is among

Indias largest mobile phone and Fixed Network operators With more than 286 million

subscriptions as of September 2006 the company is one of the worlds fastest growing

telecom companies It offers its mobile services under the Airtel brand and is headed by

Sunil Mittal Indias sixth richest men with a total worth of US$69 billion The company is

the only operator to provide mobile services in all the 23 circles in India

The company also provides telephone services and Internet access over DSL in 14

circles The company complements its mobile broadband amp telephone services with

national and international long distance services The company also has a submarine

cable landing station at Chennai which connects the submarine cable connecting Chennai

and Singapore The company provides reliable end-to-end data and enterprise services to

the corporate customers by leveraging its nationwide fiber optic backbone last mile

connectivity in fixed-line and mobile circles VSATs ISP and international bandwidth

access through the gateways and landing station

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 19

Bharti Airtel Limited

Bharti Airtel formerly known as Bharti Tele-Ventures Limited (BTVL) is among

Indias largest mobile phone and Fixed Network operators With more than 286 million

subscriptions as of September 2006 the company is one of the worlds fastest growing

telecom companies It offers its mobile services under the Airtel brand and is headed by

Sunil Mittal Indias sixth richest men with a total worth of US$69 billion The company is

the only operator to provide mobile services in all the 23 circles in India

The company also provides telephone services and Internet access over DSL in 14

circles The company complements its mobile broadband amp telephone services with

national and international long distance services The company also has a submarine

cable landing station at Chennai which connects the submarine cable connecting Chennai

and Singapore The company provides reliable end-to-end data and enterprise services to

the corporate customers by leveraging its nationwide fiber optic backbone last mile

connectivity in fixed-line and mobile circles VSATs ISP and international bandwidth

access through the gateways and landing station

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 20

Bharti Tele-Ventures Limited

Bharti Tele-Ventures Limited part of the Bharti Enterprises group is Indias leading

wireless telecommunications provider with a 25 percent share of the national market and

market share of as much as 50 percent or more in the groups target market circles

Bharti Tele-Ventures is also one of the worlds fastest-growing mobile telephone

companies in part due to the rapid growth of the Indian cellular market as a whole The

Indian mobile telephone market is expected to top 250 million subscribers before 2010

rising from just more than nine million in the early years of the 2000s Bharti itself has

grown from an initial subscriber base of less than 120000 in the mid-1990s to more than

114 million by 2005 The company owes much of its success to its commitment to

offering cutting-edge services while maintaining low pricing policies an important

component in generally impoverished India The groups GSM-based mobile

telecommunications operations span 23 of Indias mobile circles typically

encompassing both major urban and outlying areas In 2005 the company completed the

national rollout of its network Bharti groups its mobile telecommunications operations

under the Mobility Leaders division

Through its Infotel Leaders business division Bharti also has entered the fixed-line

telephony market building its own 12000-kilometer fiber-optic network for selected

markets the company also provides national long distance and broadband services Most

of Bhartis telecommunications services operate under the Airtel brand Bharti is listed on

the Mumbai Stock Exchange and the National Stock Exchange of India and is led by

founder and Chairman Sunil Mittal Bhartis sales topped INR 7876 billion

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BSNL LANDLINE

Babasabpatilfreepptmbacom Page 21

Airtel in Karnataka

Bharti Cellular Limited Karnataka is a part of the mobile services arm of Bharti Tele-

Ventures (BTVL) Indiarsquos leading private sector provider of integrated

telecommunications services with an aggregate of 118 million mobile customers across

the country amp over 132 million mobile customers in Karnataka as of end May 05

Mobile services constitute the largest portion of Bhartirsquos business both in terms of total

revenues and total customers The company is also engaged in fixed-line long distance

group data and enterprise services including VSAT and Internet services

AirTel today provides seamless roaming spanning 228 networks in 128 countries and

more than 3000 towns across all the 23-telecom circles in India AirTel is also the largest

network in Karnataka covering 280 towns and would soon be present in 355 towns

AirTel has consistently set the benchmarks for the Indian cellular industry and redefined

the business through marketing innovations introduction of new generation value-added

services and the highest standard of customer delivery Today AirTel offers its

customerrsquos choice and superior value for money with a range of innovative value-added

services backed by excellent customer service The company has to its credit some of the

most significant milestones in the history of the Indian cellular industry In a survey

conducted by TRAI in March 2003 for service quality ndash AirTel Karnataka has been

Ranked BEST Cellular Service Provider in the country amp is also the first operator to be

bestowed the ISO certification for quality standards

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BSNL LANDLINE

Babasabpatilfreepptmbacom Page 22

Organization Structure

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BSNL LANDLINE

Babasabpatilfreepptmbacom Page 23

Board of Directors

The Board of Directors of the Company has an optimum mix of Executive and Non-

Executive Directors which consists of three Executive and fifteen Non-Executive

Directors

The Chairman and Managing Director Mr Sunil Bharti Mittal is an Executive Director

and the number of Independent Directors on the Board is 50 of the total Board strength

The independence of a Director is determined on the basis that such director does not

have any material pecuniary relationship with the Company its promoters or its

management which may affect the independence of the judgment of a Director

The Board members possess requisite skills experience and expertise required to take

decisions which are in the best interest of the Company

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BSNL LANDLINE

Babasabpatilfreepptmbacom Page 24

Recent Developments

AirTel Becomes The First GSM Operator In The Country To Cross The 10 Million-

Customer Milestone

One In Every Four GSM Mobile Users in The Country Is An AirTel Customer

Celebrates by launching the AirTel mobile service in Bihar the 21st telecom circle to be

launched

AirTel Indiarsquos leading mobile service today created history by becoming the first GSM

operator in India to cross the coveted 10 million-customer marks To celebrate the

milestone AirTel announced the launch of its mobile services in Bihar In-addition

company would also launch its services in Jharkhand The launch in the twin states would

mark the expansion of AirTel mobile services footprint in 21 out of the 23-telecom

circles in the country Taking the momentum forward AirTel is also gearing up to launch

its mobile services in Assam and North East by the end of this current fiscal The

company is thus all set to acquire an ldquoAll India footprintrdquo

According to Mr Sunil Mittal Chairman amp Managing Director and Bharti

Enterprises ldquoCrossing the 10 million customer milestone has been a remarkable

achievement by AirTel It is clearly the fastest growth achieved by any GSM service

provider in the country The milestone is also a celebration for the entire Indian mobile

industry which has shown tremendous resilience over the last decade To mark the

occasion I am very happy to launch the AirTel mobile service in Bihar The 10 million

mark reflects the level of trust amp confidence enjoyed by the AirTel brand nationally The

credit for this feat clearly goes to all stakeholders including customers and channels

partners Having achieved so much in so little time gives us renewed energy to double

customer base in a much shorter timerdquo

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BSNL LANDLINE

Babasabpatilfreepptmbacom Page 25

International Significance

There are 38 mobile operators worldwide who have 10 million plus customers Within

this Group 38 there are 15 mobile operators who are from Asia In this regard it is a

proud moment for the Indian GSM industry with Airtel becoming the first Indian GSM

operator to join this international club as its 39th

member worldwide and the 16th

in Asia

The National Appeal of Airtel

Airtel enjoys the unique distinction of being the only mobile service having a customer

base of a million plus in 3 telecom circles like Delhi Punjab amp Karnataka This reflects

the leadership position enjoyed by Airtel both in the North and South of India It is

milestones like these which have contributed towards Airtel acquiring an all India market

share of over 26 amongst the GSM customers This in effect means that one amongst

every four GSM mobile users in the country is an Airtel customer

Airtel Indiarsquos First Truly Integrated Telecom Services Brand

In mid September Bharti unveiled its unified brand strategy for all the telecom services

with Airtel as the flagship brand The company now offers a suite of world-class telecom

services amp solutions ranging from wireless to fixed line from data amp broadband to long

distance amp enterprise services all under the Airtel brand The unified brand has not only

resulted in cost efficiencies economies of scale and quality advantages for Bharti but has

also made Airtel Indiarsquos first truly integrated telecom services brand

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 26

Bharat Sanchar Nigam Limited

History

The foundation of Telecom Network in India was laid by the British sometime in 19th

Century The history of BSNL is linked with the beginning of Telecom in India In 19th

century and for almost entire 20th century the Telecom in India was operated as a

Government of India wing Earlier it was part of erstwhile Post amp Telegraph Department

(PampT) In 1975 the Department of Telecom (DoT) was separated from PampT DoT was

resposnsible for running of Telecom services in entire country until 1985 when

Mahanagar Telephone Nigam Limited (MTNL) was carved out of DoT to run the

telecom services of Delhi and MumbaiIt is a well known fact that BSNL was carved out

of Department of Telecom to provide level playing field to private telecomsSubsequently

in 1990s the telecom sector was opened up by the Government for Private investment

therefore it became necessary to separate the Governments policy wing from Operations

wing The Government of India corporatised the operations wing of DoT on October 01

2000 and named it as Bharat Sanchar Nigam Limited (BSNL)BSNL operates as a public

sector]

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BSNL LANDLINE

Babasabpatilfreepptmbacom Page 27

About BSNL

BSNL is Indias oldest and largest Communication Service Provider (CSP) Currently

BSNL has a customer base of 648 million (Basic amp Mobile telephony) It has footprints

throughout India except for the metropolitan cities of Mumbai and New Delhi which are

managed by MTNL As on March 31 2007 BSNL commanded a customer base of 337

million Wireline 36 million CDMA-WLL and 275 million GSM Mobile subscribers

BSNLs earnings for the Financial Year ending March 31 2006 stood at INR 4018b

(US$ 909 b) with net profit of INR 894b (US$ 202 billion) Today BSNL is Indias

largest Telco and one of the largest Public Sector Undertaking of the country with

authorized share capital of US$ 395 billion (INR 17500 Crores) and networth of US$

1432 billion

Services provided by BSNL

BSNL provides almost every telecom service however following are the main Telecom

Services being provided by BSNL in India-

1 Universal Telecom Sevices Fixed wireline services amp Wireless in Local loop

(WLL) using CDMA Technology called bfone and Tarang

2 Cellular Mobile Telephone Services BSNL is major provider of Cellular Mobile

Telephone services using GSM platformcalled Cell One and BSNLs GSM Cellular

services are know as Excel Power (Prepaid)

3 Internet BSNL is providing internet as dial-up connection (Sancharnet) and ADSL-

Broadband (Dataone)

4 Intelligent Netwok (IN) BSNL is providing IN services like tele-voting toll free

calling premium calling etc

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BSNL LANDLINE

Babasabpatilfreepptmbacom Page 22

Organization Structure

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 23

Board of Directors

The Board of Directors of the Company has an optimum mix of Executive and Non-

Executive Directors which consists of three Executive and fifteen Non-Executive

Directors

The Chairman and Managing Director Mr Sunil Bharti Mittal is an Executive Director

and the number of Independent Directors on the Board is 50 of the total Board strength

The independence of a Director is determined on the basis that such director does not

have any material pecuniary relationship with the Company its promoters or its

management which may affect the independence of the judgment of a Director

The Board members possess requisite skills experience and expertise required to take

decisions which are in the best interest of the Company

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 24

Recent Developments

AirTel Becomes The First GSM Operator In The Country To Cross The 10 Million-

Customer Milestone

One In Every Four GSM Mobile Users in The Country Is An AirTel Customer

Celebrates by launching the AirTel mobile service in Bihar the 21st telecom circle to be

launched

AirTel Indiarsquos leading mobile service today created history by becoming the first GSM

operator in India to cross the coveted 10 million-customer marks To celebrate the

milestone AirTel announced the launch of its mobile services in Bihar In-addition

company would also launch its services in Jharkhand The launch in the twin states would

mark the expansion of AirTel mobile services footprint in 21 out of the 23-telecom

circles in the country Taking the momentum forward AirTel is also gearing up to launch

its mobile services in Assam and North East by the end of this current fiscal The

company is thus all set to acquire an ldquoAll India footprintrdquo

According to Mr Sunil Mittal Chairman amp Managing Director and Bharti

Enterprises ldquoCrossing the 10 million customer milestone has been a remarkable

achievement by AirTel It is clearly the fastest growth achieved by any GSM service

provider in the country The milestone is also a celebration for the entire Indian mobile

industry which has shown tremendous resilience over the last decade To mark the

occasion I am very happy to launch the AirTel mobile service in Bihar The 10 million

mark reflects the level of trust amp confidence enjoyed by the AirTel brand nationally The

credit for this feat clearly goes to all stakeholders including customers and channels

partners Having achieved so much in so little time gives us renewed energy to double

customer base in a much shorter timerdquo

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 25

International Significance

There are 38 mobile operators worldwide who have 10 million plus customers Within

this Group 38 there are 15 mobile operators who are from Asia In this regard it is a

proud moment for the Indian GSM industry with Airtel becoming the first Indian GSM

operator to join this international club as its 39th

member worldwide and the 16th

in Asia

The National Appeal of Airtel

Airtel enjoys the unique distinction of being the only mobile service having a customer

base of a million plus in 3 telecom circles like Delhi Punjab amp Karnataka This reflects

the leadership position enjoyed by Airtel both in the North and South of India It is

milestones like these which have contributed towards Airtel acquiring an all India market

share of over 26 amongst the GSM customers This in effect means that one amongst

every four GSM mobile users in the country is an Airtel customer

Airtel Indiarsquos First Truly Integrated Telecom Services Brand

In mid September Bharti unveiled its unified brand strategy for all the telecom services

with Airtel as the flagship brand The company now offers a suite of world-class telecom

services amp solutions ranging from wireless to fixed line from data amp broadband to long

distance amp enterprise services all under the Airtel brand The unified brand has not only

resulted in cost efficiencies economies of scale and quality advantages for Bharti but has

also made Airtel Indiarsquos first truly integrated telecom services brand

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 26

Bharat Sanchar Nigam Limited

History

The foundation of Telecom Network in India was laid by the British sometime in 19th

Century The history of BSNL is linked with the beginning of Telecom in India In 19th

century and for almost entire 20th century the Telecom in India was operated as a

Government of India wing Earlier it was part of erstwhile Post amp Telegraph Department

(PampT) In 1975 the Department of Telecom (DoT) was separated from PampT DoT was

resposnsible for running of Telecom services in entire country until 1985 when

Mahanagar Telephone Nigam Limited (MTNL) was carved out of DoT to run the

telecom services of Delhi and MumbaiIt is a well known fact that BSNL was carved out

of Department of Telecom to provide level playing field to private telecomsSubsequently

in 1990s the telecom sector was opened up by the Government for Private investment

therefore it became necessary to separate the Governments policy wing from Operations

wing The Government of India corporatised the operations wing of DoT on October 01

2000 and named it as Bharat Sanchar Nigam Limited (BSNL)BSNL operates as a public

sector]

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 27

About BSNL

BSNL is Indias oldest and largest Communication Service Provider (CSP) Currently

BSNL has a customer base of 648 million (Basic amp Mobile telephony) It has footprints

throughout India except for the metropolitan cities of Mumbai and New Delhi which are

managed by MTNL As on March 31 2007 BSNL commanded a customer base of 337

million Wireline 36 million CDMA-WLL and 275 million GSM Mobile subscribers

BSNLs earnings for the Financial Year ending March 31 2006 stood at INR 4018b

(US$ 909 b) with net profit of INR 894b (US$ 202 billion) Today BSNL is Indias

largest Telco and one of the largest Public Sector Undertaking of the country with

authorized share capital of US$ 395 billion (INR 17500 Crores) and networth of US$

1432 billion

Services provided by BSNL

BSNL provides almost every telecom service however following are the main Telecom

Services being provided by BSNL in India-

1 Universal Telecom Sevices Fixed wireline services amp Wireless in Local loop

(WLL) using CDMA Technology called bfone and Tarang

2 Cellular Mobile Telephone Services BSNL is major provider of Cellular Mobile

Telephone services using GSM platformcalled Cell One and BSNLs GSM Cellular

services are know as Excel Power (Prepaid)

3 Internet BSNL is providing internet as dial-up connection (Sancharnet) and ADSL-

Broadband (Dataone)

4 Intelligent Netwok (IN) BSNL is providing IN services like tele-voting toll free

calling premium calling etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 23

Board of Directors

The Board of Directors of the Company has an optimum mix of Executive and Non-

Executive Directors which consists of three Executive and fifteen Non-Executive

Directors

The Chairman and Managing Director Mr Sunil Bharti Mittal is an Executive Director

and the number of Independent Directors on the Board is 50 of the total Board strength

The independence of a Director is determined on the basis that such director does not

have any material pecuniary relationship with the Company its promoters or its

management which may affect the independence of the judgment of a Director

The Board members possess requisite skills experience and expertise required to take

decisions which are in the best interest of the Company

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 24

Recent Developments

AirTel Becomes The First GSM Operator In The Country To Cross The 10 Million-

Customer Milestone

One In Every Four GSM Mobile Users in The Country Is An AirTel Customer

Celebrates by launching the AirTel mobile service in Bihar the 21st telecom circle to be

launched

AirTel Indiarsquos leading mobile service today created history by becoming the first GSM

operator in India to cross the coveted 10 million-customer marks To celebrate the

milestone AirTel announced the launch of its mobile services in Bihar In-addition

company would also launch its services in Jharkhand The launch in the twin states would

mark the expansion of AirTel mobile services footprint in 21 out of the 23-telecom

circles in the country Taking the momentum forward AirTel is also gearing up to launch

its mobile services in Assam and North East by the end of this current fiscal The

company is thus all set to acquire an ldquoAll India footprintrdquo

According to Mr Sunil Mittal Chairman amp Managing Director and Bharti

Enterprises ldquoCrossing the 10 million customer milestone has been a remarkable

achievement by AirTel It is clearly the fastest growth achieved by any GSM service

provider in the country The milestone is also a celebration for the entire Indian mobile

industry which has shown tremendous resilience over the last decade To mark the

occasion I am very happy to launch the AirTel mobile service in Bihar The 10 million

mark reflects the level of trust amp confidence enjoyed by the AirTel brand nationally The

credit for this feat clearly goes to all stakeholders including customers and channels

partners Having achieved so much in so little time gives us renewed energy to double

customer base in a much shorter timerdquo

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 25

International Significance

There are 38 mobile operators worldwide who have 10 million plus customers Within

this Group 38 there are 15 mobile operators who are from Asia In this regard it is a

proud moment for the Indian GSM industry with Airtel becoming the first Indian GSM

operator to join this international club as its 39th

member worldwide and the 16th

in Asia

The National Appeal of Airtel

Airtel enjoys the unique distinction of being the only mobile service having a customer

base of a million plus in 3 telecom circles like Delhi Punjab amp Karnataka This reflects

the leadership position enjoyed by Airtel both in the North and South of India It is

milestones like these which have contributed towards Airtel acquiring an all India market

share of over 26 amongst the GSM customers This in effect means that one amongst

every four GSM mobile users in the country is an Airtel customer

Airtel Indiarsquos First Truly Integrated Telecom Services Brand

In mid September Bharti unveiled its unified brand strategy for all the telecom services

with Airtel as the flagship brand The company now offers a suite of world-class telecom

services amp solutions ranging from wireless to fixed line from data amp broadband to long

distance amp enterprise services all under the Airtel brand The unified brand has not only

resulted in cost efficiencies economies of scale and quality advantages for Bharti but has

also made Airtel Indiarsquos first truly integrated telecom services brand

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 26

Bharat Sanchar Nigam Limited

History

The foundation of Telecom Network in India was laid by the British sometime in 19th

Century The history of BSNL is linked with the beginning of Telecom in India In 19th

century and for almost entire 20th century the Telecom in India was operated as a

Government of India wing Earlier it was part of erstwhile Post amp Telegraph Department

(PampT) In 1975 the Department of Telecom (DoT) was separated from PampT DoT was

resposnsible for running of Telecom services in entire country until 1985 when

Mahanagar Telephone Nigam Limited (MTNL) was carved out of DoT to run the

telecom services of Delhi and MumbaiIt is a well known fact that BSNL was carved out

of Department of Telecom to provide level playing field to private telecomsSubsequently

in 1990s the telecom sector was opened up by the Government for Private investment

therefore it became necessary to separate the Governments policy wing from Operations

wing The Government of India corporatised the operations wing of DoT on October 01

2000 and named it as Bharat Sanchar Nigam Limited (BSNL)BSNL operates as a public

sector]

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 27

About BSNL

BSNL is Indias oldest and largest Communication Service Provider (CSP) Currently

BSNL has a customer base of 648 million (Basic amp Mobile telephony) It has footprints

throughout India except for the metropolitan cities of Mumbai and New Delhi which are

managed by MTNL As on March 31 2007 BSNL commanded a customer base of 337

million Wireline 36 million CDMA-WLL and 275 million GSM Mobile subscribers

BSNLs earnings for the Financial Year ending March 31 2006 stood at INR 4018b

(US$ 909 b) with net profit of INR 894b (US$ 202 billion) Today BSNL is Indias

largest Telco and one of the largest Public Sector Undertaking of the country with

authorized share capital of US$ 395 billion (INR 17500 Crores) and networth of US$

1432 billion

Services provided by BSNL

BSNL provides almost every telecom service however following are the main Telecom

Services being provided by BSNL in India-

1 Universal Telecom Sevices Fixed wireline services amp Wireless in Local loop

(WLL) using CDMA Technology called bfone and Tarang

2 Cellular Mobile Telephone Services BSNL is major provider of Cellular Mobile

Telephone services using GSM platformcalled Cell One and BSNLs GSM Cellular

services are know as Excel Power (Prepaid)

3 Internet BSNL is providing internet as dial-up connection (Sancharnet) and ADSL-

Broadband (Dataone)

4 Intelligent Netwok (IN) BSNL is providing IN services like tele-voting toll free

calling premium calling etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 24

Recent Developments

AirTel Becomes The First GSM Operator In The Country To Cross The 10 Million-

Customer Milestone

One In Every Four GSM Mobile Users in The Country Is An AirTel Customer

Celebrates by launching the AirTel mobile service in Bihar the 21st telecom circle to be

launched

AirTel Indiarsquos leading mobile service today created history by becoming the first GSM

operator in India to cross the coveted 10 million-customer marks To celebrate the

milestone AirTel announced the launch of its mobile services in Bihar In-addition

company would also launch its services in Jharkhand The launch in the twin states would

mark the expansion of AirTel mobile services footprint in 21 out of the 23-telecom

circles in the country Taking the momentum forward AirTel is also gearing up to launch

its mobile services in Assam and North East by the end of this current fiscal The

company is thus all set to acquire an ldquoAll India footprintrdquo

According to Mr Sunil Mittal Chairman amp Managing Director and Bharti

Enterprises ldquoCrossing the 10 million customer milestone has been a remarkable

achievement by AirTel It is clearly the fastest growth achieved by any GSM service

provider in the country The milestone is also a celebration for the entire Indian mobile

industry which has shown tremendous resilience over the last decade To mark the

occasion I am very happy to launch the AirTel mobile service in Bihar The 10 million

mark reflects the level of trust amp confidence enjoyed by the AirTel brand nationally The

credit for this feat clearly goes to all stakeholders including customers and channels

partners Having achieved so much in so little time gives us renewed energy to double

customer base in a much shorter timerdquo

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 25

International Significance

There are 38 mobile operators worldwide who have 10 million plus customers Within

this Group 38 there are 15 mobile operators who are from Asia In this regard it is a

proud moment for the Indian GSM industry with Airtel becoming the first Indian GSM

operator to join this international club as its 39th

member worldwide and the 16th

in Asia

The National Appeal of Airtel

Airtel enjoys the unique distinction of being the only mobile service having a customer

base of a million plus in 3 telecom circles like Delhi Punjab amp Karnataka This reflects

the leadership position enjoyed by Airtel both in the North and South of India It is

milestones like these which have contributed towards Airtel acquiring an all India market

share of over 26 amongst the GSM customers This in effect means that one amongst

every four GSM mobile users in the country is an Airtel customer

Airtel Indiarsquos First Truly Integrated Telecom Services Brand

In mid September Bharti unveiled its unified brand strategy for all the telecom services

with Airtel as the flagship brand The company now offers a suite of world-class telecom

services amp solutions ranging from wireless to fixed line from data amp broadband to long

distance amp enterprise services all under the Airtel brand The unified brand has not only

resulted in cost efficiencies economies of scale and quality advantages for Bharti but has

also made Airtel Indiarsquos first truly integrated telecom services brand

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 26

Bharat Sanchar Nigam Limited

History

The foundation of Telecom Network in India was laid by the British sometime in 19th

Century The history of BSNL is linked with the beginning of Telecom in India In 19th

century and for almost entire 20th century the Telecom in India was operated as a

Government of India wing Earlier it was part of erstwhile Post amp Telegraph Department

(PampT) In 1975 the Department of Telecom (DoT) was separated from PampT DoT was

resposnsible for running of Telecom services in entire country until 1985 when

Mahanagar Telephone Nigam Limited (MTNL) was carved out of DoT to run the

telecom services of Delhi and MumbaiIt is a well known fact that BSNL was carved out

of Department of Telecom to provide level playing field to private telecomsSubsequently

in 1990s the telecom sector was opened up by the Government for Private investment

therefore it became necessary to separate the Governments policy wing from Operations

wing The Government of India corporatised the operations wing of DoT on October 01

2000 and named it as Bharat Sanchar Nigam Limited (BSNL)BSNL operates as a public

sector]

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 27

About BSNL

BSNL is Indias oldest and largest Communication Service Provider (CSP) Currently

BSNL has a customer base of 648 million (Basic amp Mobile telephony) It has footprints

throughout India except for the metropolitan cities of Mumbai and New Delhi which are

managed by MTNL As on March 31 2007 BSNL commanded a customer base of 337

million Wireline 36 million CDMA-WLL and 275 million GSM Mobile subscribers

BSNLs earnings for the Financial Year ending March 31 2006 stood at INR 4018b

(US$ 909 b) with net profit of INR 894b (US$ 202 billion) Today BSNL is Indias

largest Telco and one of the largest Public Sector Undertaking of the country with

authorized share capital of US$ 395 billion (INR 17500 Crores) and networth of US$

1432 billion

Services provided by BSNL

BSNL provides almost every telecom service however following are the main Telecom

Services being provided by BSNL in India-

1 Universal Telecom Sevices Fixed wireline services amp Wireless in Local loop

(WLL) using CDMA Technology called bfone and Tarang

2 Cellular Mobile Telephone Services BSNL is major provider of Cellular Mobile

Telephone services using GSM platformcalled Cell One and BSNLs GSM Cellular

services are know as Excel Power (Prepaid)

3 Internet BSNL is providing internet as dial-up connection (Sancharnet) and ADSL-

Broadband (Dataone)

4 Intelligent Netwok (IN) BSNL is providing IN services like tele-voting toll free

calling premium calling etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 25

International Significance

There are 38 mobile operators worldwide who have 10 million plus customers Within

this Group 38 there are 15 mobile operators who are from Asia In this regard it is a

proud moment for the Indian GSM industry with Airtel becoming the first Indian GSM

operator to join this international club as its 39th

member worldwide and the 16th

in Asia

The National Appeal of Airtel

Airtel enjoys the unique distinction of being the only mobile service having a customer

base of a million plus in 3 telecom circles like Delhi Punjab amp Karnataka This reflects

the leadership position enjoyed by Airtel both in the North and South of India It is

milestones like these which have contributed towards Airtel acquiring an all India market

share of over 26 amongst the GSM customers This in effect means that one amongst

every four GSM mobile users in the country is an Airtel customer

Airtel Indiarsquos First Truly Integrated Telecom Services Brand

In mid September Bharti unveiled its unified brand strategy for all the telecom services

with Airtel as the flagship brand The company now offers a suite of world-class telecom

services amp solutions ranging from wireless to fixed line from data amp broadband to long

distance amp enterprise services all under the Airtel brand The unified brand has not only

resulted in cost efficiencies economies of scale and quality advantages for Bharti but has

also made Airtel Indiarsquos first truly integrated telecom services brand

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 26

Bharat Sanchar Nigam Limited

History

The foundation of Telecom Network in India was laid by the British sometime in 19th

Century The history of BSNL is linked with the beginning of Telecom in India In 19th

century and for almost entire 20th century the Telecom in India was operated as a

Government of India wing Earlier it was part of erstwhile Post amp Telegraph Department

(PampT) In 1975 the Department of Telecom (DoT) was separated from PampT DoT was

resposnsible for running of Telecom services in entire country until 1985 when

Mahanagar Telephone Nigam Limited (MTNL) was carved out of DoT to run the

telecom services of Delhi and MumbaiIt is a well known fact that BSNL was carved out

of Department of Telecom to provide level playing field to private telecomsSubsequently

in 1990s the telecom sector was opened up by the Government for Private investment

therefore it became necessary to separate the Governments policy wing from Operations

wing The Government of India corporatised the operations wing of DoT on October 01

2000 and named it as Bharat Sanchar Nigam Limited (BSNL)BSNL operates as a public

sector]

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 27

About BSNL

BSNL is Indias oldest and largest Communication Service Provider (CSP) Currently

BSNL has a customer base of 648 million (Basic amp Mobile telephony) It has footprints

throughout India except for the metropolitan cities of Mumbai and New Delhi which are

managed by MTNL As on March 31 2007 BSNL commanded a customer base of 337

million Wireline 36 million CDMA-WLL and 275 million GSM Mobile subscribers

BSNLs earnings for the Financial Year ending March 31 2006 stood at INR 4018b

(US$ 909 b) with net profit of INR 894b (US$ 202 billion) Today BSNL is Indias

largest Telco and one of the largest Public Sector Undertaking of the country with

authorized share capital of US$ 395 billion (INR 17500 Crores) and networth of US$

1432 billion

Services provided by BSNL

BSNL provides almost every telecom service however following are the main Telecom

Services being provided by BSNL in India-

1 Universal Telecom Sevices Fixed wireline services amp Wireless in Local loop

(WLL) using CDMA Technology called bfone and Tarang

2 Cellular Mobile Telephone Services BSNL is major provider of Cellular Mobile

Telephone services using GSM platformcalled Cell One and BSNLs GSM Cellular

services are know as Excel Power (Prepaid)

3 Internet BSNL is providing internet as dial-up connection (Sancharnet) and ADSL-

Broadband (Dataone)

4 Intelligent Netwok (IN) BSNL is providing IN services like tele-voting toll free

calling premium calling etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 26

Bharat Sanchar Nigam Limited

History

The foundation of Telecom Network in India was laid by the British sometime in 19th

Century The history of BSNL is linked with the beginning of Telecom in India In 19th

century and for almost entire 20th century the Telecom in India was operated as a

Government of India wing Earlier it was part of erstwhile Post amp Telegraph Department

(PampT) In 1975 the Department of Telecom (DoT) was separated from PampT DoT was

resposnsible for running of Telecom services in entire country until 1985 when

Mahanagar Telephone Nigam Limited (MTNL) was carved out of DoT to run the

telecom services of Delhi and MumbaiIt is a well known fact that BSNL was carved out

of Department of Telecom to provide level playing field to private telecomsSubsequently

in 1990s the telecom sector was opened up by the Government for Private investment

therefore it became necessary to separate the Governments policy wing from Operations

wing The Government of India corporatised the operations wing of DoT on October 01

2000 and named it as Bharat Sanchar Nigam Limited (BSNL)BSNL operates as a public

sector]

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 27

About BSNL

BSNL is Indias oldest and largest Communication Service Provider (CSP) Currently

BSNL has a customer base of 648 million (Basic amp Mobile telephony) It has footprints

throughout India except for the metropolitan cities of Mumbai and New Delhi which are

managed by MTNL As on March 31 2007 BSNL commanded a customer base of 337

million Wireline 36 million CDMA-WLL and 275 million GSM Mobile subscribers

BSNLs earnings for the Financial Year ending March 31 2006 stood at INR 4018b

(US$ 909 b) with net profit of INR 894b (US$ 202 billion) Today BSNL is Indias

largest Telco and one of the largest Public Sector Undertaking of the country with

authorized share capital of US$ 395 billion (INR 17500 Crores) and networth of US$

1432 billion

Services provided by BSNL

BSNL provides almost every telecom service however following are the main Telecom

Services being provided by BSNL in India-

1 Universal Telecom Sevices Fixed wireline services amp Wireless in Local loop

(WLL) using CDMA Technology called bfone and Tarang

2 Cellular Mobile Telephone Services BSNL is major provider of Cellular Mobile

Telephone services using GSM platformcalled Cell One and BSNLs GSM Cellular

services are know as Excel Power (Prepaid)

3 Internet BSNL is providing internet as dial-up connection (Sancharnet) and ADSL-

Broadband (Dataone)

4 Intelligent Netwok (IN) BSNL is providing IN services like tele-voting toll free

calling premium calling etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 27

About BSNL

BSNL is Indias oldest and largest Communication Service Provider (CSP) Currently

BSNL has a customer base of 648 million (Basic amp Mobile telephony) It has footprints

throughout India except for the metropolitan cities of Mumbai and New Delhi which are

managed by MTNL As on March 31 2007 BSNL commanded a customer base of 337

million Wireline 36 million CDMA-WLL and 275 million GSM Mobile subscribers

BSNLs earnings for the Financial Year ending March 31 2006 stood at INR 4018b

(US$ 909 b) with net profit of INR 894b (US$ 202 billion) Today BSNL is Indias

largest Telco and one of the largest Public Sector Undertaking of the country with

authorized share capital of US$ 395 billion (INR 17500 Crores) and networth of US$

1432 billion

Services provided by BSNL

BSNL provides almost every telecom service however following are the main Telecom

Services being provided by BSNL in India-

1 Universal Telecom Sevices Fixed wireline services amp Wireless in Local loop

(WLL) using CDMA Technology called bfone and Tarang

2 Cellular Mobile Telephone Services BSNL is major provider of Cellular Mobile

Telephone services using GSM platformcalled Cell One and BSNLs GSM Cellular

services are know as Excel Power (Prepaid)

3 Internet BSNL is providing internet as dial-up connection (Sancharnet) and ADSL-

Broadband (Dataone)

4 Intelligent Netwok (IN) BSNL is providing IN services like tele-voting toll free

calling premium calling etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 28

BSNL Present amp Future

Since its corporatisation in October 2000 BSNL has been actively providing connections

in both Urban and Rural areas and the efficiency of the company has drastically improved

from the days when one had to wait for years to get a phone connection to now when one

can get a connection in even hours Pre-activated Mobile connections are available at

many places across India BSNL has also unveiled very cost-effective Broadband internet

access plans (DataOne) targeted at homes and small businesses At present BSNL enjoys

47 of market share of ISP services [1]Indian Communications Minister Thiru

Dayanidhi Maran has declared year 2007 as Year of Broadband in India and BSNL is

gearing up to provide 5 million Broadband connectivity by the end of 2007 BSNL has

upgraded existing Dataone (Broadband) connections for a speed of up to 2 Mbps without

any extra cost This 2Mbs broadband service is being provided by BSNL at a cost of just

US$ 55 per month Further BSNL is planning to upgrade its broadband services to Triple

play (telecommunications) in 2007

BSNL has been asked to add 108 million customers by 2010 by Indian Communications

Minister Thiru Dayanidhi Maran [2] With the frantic activity in the communication sector

in India the target appears achievable however due to intense competition in Indian

Telecom sector in recent past BSNLs growth has slowed down

BSNL is pioneer of Rural Telephony in India BSNL has recently bagged 80 of US$

580 m (INR 2500 crores) Rural Telephony project of Government of India

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 29

BSNL LATEST NEWS

More than One crore customers will enjoy the benefits of BSNL One India landline The

monthly rental is further slashed to a price of Rs 180month which will also come along

with increased free calls The subscriber can now make 50 free calls per month as against

25 calls earlier In a Diwali gift to its customer BSNL has made the One India

The existing monthly rental of Rs225- has been reduced to Rs 180- The free calls have

also been enhanced from 25 to 50 With this reduction about 116 lakh customers under

BSNL Plan 180 which is applicable in the SDCArsquos where the equipped capacity is

30000 or more will automatically start getting benefits of BSNL One India landline

Plan For all these customers the local calls will be Rs 1- per 3 minutes instead of Rs

120 per 3 minutes The intra-circle STD calls will be Rs 1- per minute instead of Rs

240- per minute The inter-circle STD calls will be around 58 cheaper where

The existing 4 lakh customers of BSNL One India Landline Plan will also start getting

Though the plan has been automatically extended to existing BSNL Plan 180 customers

yet the customers in other plans can also apply and enjoy the power of one

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 30

rdquoComparative analysis of Airtel and BSNL Landlinerdquo

AIRTEL BSNL

1 Low Coverage area

2High call rates

3Low customer base

4Private player

5Aggressive sales promotion activities

6 Less security

7 High clarity

1 Wide coverage area

2 Low call rates

3 High customer base

4Goverment player

5Low Sales promotion activities

6 High security

7 Low clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 31

RESEARCH METHODOLOGY

For the purpose of research study the data from two sources has been collected mainly

1) Primary Data

2) Secondary Data

Primary Data

It is the original source of data collected by the researcher In this study primary

source of data collection was carried out using a structured Questionnaire Primary

data was collected from 300 respondents in BELGAUM City The respondents were

met and the data was collected by

personal interview

Structured Questionnaire

General observation

Face to Face interaction

Secondary Data

The researcher uses already collected data it is called as secondary source

The major sources of secondary data are as follows

Collected through Internet

News papers and Magazines

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 32

Research Approach

Survey method was used for carrying out the research The survey was conducted for

2 weeks The respondents were met directly and asked questions The collected

information was recorded in the questionnaire The fieldwork provides various

information about the problem under consideration

Measurement Techniques

Measurement may be defined as the assignment of numbers to characteristics of

objects persons states or events according to rules

Some of the measurement techniques used are

Questionnaire

It represents the most common form of measurement for eliciting information As

much its function is measurement

The Questionnaire designed included Open ended questions Multiple-Choice

questions and Dichotomous questions

Open-ended question

These questions leave the respondents free to offer any replies that seem appropriate

in light of the question

Questionnaire administered included open-ended to find out respondents suggestions

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 33

Multiple-Choice Question

Multiple-Choice are immediately followed by a list of possible answers from which

thee respondents must choose

Questionnaire included multiple-choice questions to find out which source has made

aware about Company which different plans of company the respondents are aware

of for which the respondents have

Dichotomous question

Dichotomous Question represent an extreme form of the multiple-choice question

Allow only two responses such as ldquoYESrdquo or ldquoNOrdquo

This type of questions were used to find out whether respondents aware of Airtel

Landline

Rating Scales

The use of Rating Scale required the rater to place an attribute of the object being

rated at some point along a numerically ordered series of Categories

Rating Scale in the Questionnaire focuses on degree to which one feels towards

attributes

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 34

SAMPLING

ldquoThe Process of drawing sample from large population is called Samplingrdquo

Sampling procedure

Descriptive field studies require collection of first hand information or data pertaining to

the units of study from the field The units of study may include ate area covered under

the BELGAUM City

Sampling Plan

Sampling Unit

The Sample unit is basic unit containing the elements of the population to be

sampled The sample unit in the research is Business houses House holds etc

Sampling size

Sample size refers to the number of elements include in the study An

important decision that has to be taken while adopting sampling techniques is the

sample size In this study the sample size for respondents was decided to be 300

Sampling Extent

The survey was conducted in limited areas within the BELGAUM City Locations

visited were RPD Cross Hindawadi and other locations

Sampling Type

Simple random sampling

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 35

Data Analysis

Data collected is useful only after analysis Data analysis involves converting a series of

recorded observations into descriptive statements and inferences about relationships The

types of analysis that can be conducted depend on the nature of the measurement

instrument and the data collected method If the researcher selects the analytical

techniques prior to collecting data the researcher should generate fictional responses to

the measurement instrument

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 36

ANALYSIS

AND

INTERPRETATION

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 37

1) Do you have landline connection

Landline connection

300 1000 1000 1000yesValid

Frequency Percent Valid Percent

Cumulative

Percent

Landline connection

yes

Interpretation

For the sample taken as 300 respondents the above graph shows that all of them are

using landline connection of various service providers The response was taken as Yes for

having Landline connection and no for No Landline connections

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 38

ghjjhghj

AIYjhffghf

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 39

22)

2) Which landline connection do you have

Which Landline

95 317 317 317

155 517 517 833

14 47 47 880

36 120 120 1000

300 1000 1000

Airtel

BSNL

Reliance

Tata Indicom

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Whild landline connection do you have

Tata IndicomRelianceBSNLAirtel

Pe

rce

nt

60

50

40

30

20

10

0

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 40

Interpretation

Out of the various landline service providers the majority of the Landline connections

go for BSNL Landline connections with 52 within the sample of 300 individuals

followed by

Airtel 32

Tata Indicom 12

Reliance 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 41

3) How would you rate your satisfaction level with the services of existing service

provider

Satisfaction Level

161 537 537 537

135 450 450 987

4 13 13 1000

300 1000 1000

Higlly satisfied

satisfied

Neither nor

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

3)

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 42

Satisfaction Level with existing service provider

Neither norsatisfiedHiglly satisfied

Pe

rce

nt

60

50

40

30

20

10

0

Interpretation

The satisfaction level is measured on the basis of above parameters Thus the graph

shows that for the existing customers of BSNL 54 of the total respondents are

highly satisfied Followed by

Satisfied 45

Neither Nor 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 43

4) Reasons for your preference of service of service provider while availing

landline connection

Reasons for Preference

152 507 507 507

78 260 260 767

23 77 77 843

37 123 123 967

10 33 33 1000

300 1000 1000

service

Brand name

Coverage

Call rates

Clarity

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Preference of service provider

ClarityCall ratesCoverageBrand nameservice

Pe

rce

nt

60

50

40

30

20

10

0

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 44

Service providers have service Brand NameCoverageCall rates and clarity as their

prominent preferences for providing user friendly services thus on these following

factors the research was conducted and it is seen that service and brand name have a

greater preference while selecting a Operator This is true because the services

rendered are the only part of the Service providers The entire sample responded was

categorized into 51 of people feel service as the factor for the operator selection

26 feel Brand Name as their preference followed by Coverage Call rates and their

Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 45

5) Do you ownhave used Airtel landline phone service

Own landline

95 317 317 317

205 683 683 1000

300 1000 1000

yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Own landline

Noyes

Pe

rce

nt

80

70

60

50

40

30

20

10

0

Interpretations

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 46

The Airtel Services among the three hundred sample analyzed 32 had already

availed the services and are continuing and remaining are utilizing other connections

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 47

7

6) How would you rate the tele services providing by the following

A) Clarity of Airtel

Airtel

205 683 683 683

27 90 90 773

48 160 160 933

20 67 67 1000

300 1000 1000

Non users

Very good

Good

Avg

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of Airtel

67

160

90

683

Avg

Good

Very good

Non users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 48

Interpretation

From the above graph it can be seen that 9 of the total respondents have a very

good opinion about Airtel services and followed by 24 of people have above the

average rating for Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 49

B) Clarity of BSNL

BSNL

145 483 483 483

39 130 130 613

88 293 293 907

25 83 83 990

3 10 10 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of BSNL

10

83

293

130

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 50

Interpretation

From the above graph it can be seen that 13 of the total respondents have a very

good opinion about BSNL services and followed by 8above Avg

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 51

C) Clarity of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

19 63 63 967

8 27 27 993

2 7 7 1000

300 1000 1000

Non users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Tata indicom

7

27

63

23

880

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 52

Interpretation

From the above graph it can be seen that 2 of the total respondents have a very

good opinion about Tata Indicom services and followed by

Good 6

Avg 27

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 53

D) Clarity of Reliance

Reliance

286 953 953 953

1 3 3 957

8 27 27 983

4 13 13 997

1 3 3 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequenc

y Percent Valid Percent

Cumulative

Percent

Billing of Reliance

3

13

27

3

953

Bad

Avg

Good

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 54

From the above graph it can be seen that 3 of the total respondents have a very

good opinion about Reliance services and followed by

Good 27

Avg 13

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 55

B) Billing of Airtel

Airtel

205 683 683 683

2 7 7 690

33 110 110 800

53 177 177 977

7 23 23 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Airtel

23

177

110

7

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 56

Interpretation

The billings of the services provided by Airtel are expected to be good at 11 as it

can be seen from the above graphfollowed by

Avg 177

Bad 23

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 57

Billing of BSNL

BSNL

145 483 483 483

1 3 3 487

67 223 223 710

62 207 207 917

25 83 83 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of BSNL

83

207

223

3

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 30

rdquoComparative analysis of Airtel and BSNL Landlinerdquo

AIRTEL BSNL

1 Low Coverage area

2High call rates

3Low customer base

4Private player

5Aggressive sales promotion activities

6 Less security

7 High clarity

1 Wide coverage area

2 Low call rates

3 High customer base

4Goverment player

5Low Sales promotion activities

6 High security

7 Low clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 31

RESEARCH METHODOLOGY

For the purpose of research study the data from two sources has been collected mainly

1) Primary Data

2) Secondary Data

Primary Data

It is the original source of data collected by the researcher In this study primary

source of data collection was carried out using a structured Questionnaire Primary

data was collected from 300 respondents in BELGAUM City The respondents were

met and the data was collected by

personal interview

Structured Questionnaire

General observation

Face to Face interaction

Secondary Data

The researcher uses already collected data it is called as secondary source

The major sources of secondary data are as follows

Collected through Internet

News papers and Magazines

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 32

Research Approach

Survey method was used for carrying out the research The survey was conducted for

2 weeks The respondents were met directly and asked questions The collected

information was recorded in the questionnaire The fieldwork provides various

information about the problem under consideration

Measurement Techniques

Measurement may be defined as the assignment of numbers to characteristics of

objects persons states or events according to rules

Some of the measurement techniques used are

Questionnaire

It represents the most common form of measurement for eliciting information As

much its function is measurement

The Questionnaire designed included Open ended questions Multiple-Choice

questions and Dichotomous questions

Open-ended question

These questions leave the respondents free to offer any replies that seem appropriate

in light of the question

Questionnaire administered included open-ended to find out respondents suggestions

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 33

Multiple-Choice Question

Multiple-Choice are immediately followed by a list of possible answers from which

thee respondents must choose

Questionnaire included multiple-choice questions to find out which source has made

aware about Company which different plans of company the respondents are aware

of for which the respondents have

Dichotomous question

Dichotomous Question represent an extreme form of the multiple-choice question

Allow only two responses such as ldquoYESrdquo or ldquoNOrdquo

This type of questions were used to find out whether respondents aware of Airtel

Landline

Rating Scales

The use of Rating Scale required the rater to place an attribute of the object being

rated at some point along a numerically ordered series of Categories

Rating Scale in the Questionnaire focuses on degree to which one feels towards

attributes

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 34

SAMPLING

ldquoThe Process of drawing sample from large population is called Samplingrdquo

Sampling procedure

Descriptive field studies require collection of first hand information or data pertaining to

the units of study from the field The units of study may include ate area covered under

the BELGAUM City

Sampling Plan

Sampling Unit

The Sample unit is basic unit containing the elements of the population to be

sampled The sample unit in the research is Business houses House holds etc

Sampling size

Sample size refers to the number of elements include in the study An

important decision that has to be taken while adopting sampling techniques is the

sample size In this study the sample size for respondents was decided to be 300

Sampling Extent

The survey was conducted in limited areas within the BELGAUM City Locations

visited were RPD Cross Hindawadi and other locations

Sampling Type

Simple random sampling

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 35

Data Analysis

Data collected is useful only after analysis Data analysis involves converting a series of

recorded observations into descriptive statements and inferences about relationships The

types of analysis that can be conducted depend on the nature of the measurement

instrument and the data collected method If the researcher selects the analytical

techniques prior to collecting data the researcher should generate fictional responses to

the measurement instrument

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 36

ANALYSIS

AND

INTERPRETATION

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 37

1) Do you have landline connection

Landline connection

300 1000 1000 1000yesValid

Frequency Percent Valid Percent

Cumulative

Percent

Landline connection

yes

Interpretation

For the sample taken as 300 respondents the above graph shows that all of them are

using landline connection of various service providers The response was taken as Yes for

having Landline connection and no for No Landline connections

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 38

ghjjhghj

AIYjhffghf

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 39

22)

2) Which landline connection do you have

Which Landline

95 317 317 317

155 517 517 833

14 47 47 880

36 120 120 1000

300 1000 1000

Airtel

BSNL

Reliance

Tata Indicom

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Whild landline connection do you have

Tata IndicomRelianceBSNLAirtel

Pe

rce

nt

60

50

40

30

20

10

0

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 40

Interpretation

Out of the various landline service providers the majority of the Landline connections

go for BSNL Landline connections with 52 within the sample of 300 individuals

followed by

Airtel 32

Tata Indicom 12

Reliance 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 41

3) How would you rate your satisfaction level with the services of existing service

provider

Satisfaction Level

161 537 537 537

135 450 450 987

4 13 13 1000

300 1000 1000

Higlly satisfied

satisfied

Neither nor

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

3)

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 42

Satisfaction Level with existing service provider

Neither norsatisfiedHiglly satisfied

Pe

rce

nt

60

50

40

30

20

10

0

Interpretation

The satisfaction level is measured on the basis of above parameters Thus the graph

shows that for the existing customers of BSNL 54 of the total respondents are

highly satisfied Followed by

Satisfied 45

Neither Nor 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 43

4) Reasons for your preference of service of service provider while availing

landline connection

Reasons for Preference

152 507 507 507

78 260 260 767

23 77 77 843

37 123 123 967

10 33 33 1000

300 1000 1000

service

Brand name

Coverage

Call rates

Clarity

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Preference of service provider

ClarityCall ratesCoverageBrand nameservice

Pe

rce

nt

60

50

40

30

20

10

0

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 44

Service providers have service Brand NameCoverageCall rates and clarity as their

prominent preferences for providing user friendly services thus on these following

factors the research was conducted and it is seen that service and brand name have a

greater preference while selecting a Operator This is true because the services

rendered are the only part of the Service providers The entire sample responded was

categorized into 51 of people feel service as the factor for the operator selection

26 feel Brand Name as their preference followed by Coverage Call rates and their

Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 45

5) Do you ownhave used Airtel landline phone service

Own landline

95 317 317 317

205 683 683 1000

300 1000 1000

yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Own landline

Noyes

Pe

rce

nt

80

70

60

50

40

30

20

10

0

Interpretations

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 46

The Airtel Services among the three hundred sample analyzed 32 had already

availed the services and are continuing and remaining are utilizing other connections

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 47

7

6) How would you rate the tele services providing by the following

A) Clarity of Airtel

Airtel

205 683 683 683

27 90 90 773

48 160 160 933

20 67 67 1000

300 1000 1000

Non users

Very good

Good

Avg

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of Airtel

67

160

90

683

Avg

Good

Very good

Non users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 48

Interpretation

From the above graph it can be seen that 9 of the total respondents have a very

good opinion about Airtel services and followed by 24 of people have above the

average rating for Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 49

B) Clarity of BSNL

BSNL

145 483 483 483

39 130 130 613

88 293 293 907

25 83 83 990

3 10 10 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of BSNL

10

83

293

130

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 50

Interpretation

From the above graph it can be seen that 13 of the total respondents have a very

good opinion about BSNL services and followed by 8above Avg

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 51

C) Clarity of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

19 63 63 967

8 27 27 993

2 7 7 1000

300 1000 1000

Non users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Tata indicom

7

27

63

23

880

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 52

Interpretation

From the above graph it can be seen that 2 of the total respondents have a very

good opinion about Tata Indicom services and followed by

Good 6

Avg 27

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 53

D) Clarity of Reliance

Reliance

286 953 953 953

1 3 3 957

8 27 27 983

4 13 13 997

1 3 3 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequenc

y Percent Valid Percent

Cumulative

Percent

Billing of Reliance

3

13

27

3

953

Bad

Avg

Good

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 54

From the above graph it can be seen that 3 of the total respondents have a very

good opinion about Reliance services and followed by

Good 27

Avg 13

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 55

B) Billing of Airtel

Airtel

205 683 683 683

2 7 7 690

33 110 110 800

53 177 177 977

7 23 23 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Airtel

23

177

110

7

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 56

Interpretation

The billings of the services provided by Airtel are expected to be good at 11 as it

can be seen from the above graphfollowed by

Avg 177

Bad 23

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 57

Billing of BSNL

BSNL

145 483 483 483

1 3 3 487

67 223 223 710

62 207 207 917

25 83 83 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of BSNL

83

207

223

3

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 31

RESEARCH METHODOLOGY

For the purpose of research study the data from two sources has been collected mainly

1) Primary Data

2) Secondary Data

Primary Data

It is the original source of data collected by the researcher In this study primary

source of data collection was carried out using a structured Questionnaire Primary

data was collected from 300 respondents in BELGAUM City The respondents were

met and the data was collected by

personal interview

Structured Questionnaire

General observation

Face to Face interaction

Secondary Data

The researcher uses already collected data it is called as secondary source

The major sources of secondary data are as follows

Collected through Internet

News papers and Magazines

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 32

Research Approach

Survey method was used for carrying out the research The survey was conducted for

2 weeks The respondents were met directly and asked questions The collected

information was recorded in the questionnaire The fieldwork provides various

information about the problem under consideration

Measurement Techniques

Measurement may be defined as the assignment of numbers to characteristics of

objects persons states or events according to rules

Some of the measurement techniques used are

Questionnaire

It represents the most common form of measurement for eliciting information As

much its function is measurement

The Questionnaire designed included Open ended questions Multiple-Choice

questions and Dichotomous questions

Open-ended question

These questions leave the respondents free to offer any replies that seem appropriate

in light of the question

Questionnaire administered included open-ended to find out respondents suggestions

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 33

Multiple-Choice Question

Multiple-Choice are immediately followed by a list of possible answers from which

thee respondents must choose

Questionnaire included multiple-choice questions to find out which source has made

aware about Company which different plans of company the respondents are aware

of for which the respondents have

Dichotomous question

Dichotomous Question represent an extreme form of the multiple-choice question

Allow only two responses such as ldquoYESrdquo or ldquoNOrdquo

This type of questions were used to find out whether respondents aware of Airtel

Landline

Rating Scales

The use of Rating Scale required the rater to place an attribute of the object being

rated at some point along a numerically ordered series of Categories

Rating Scale in the Questionnaire focuses on degree to which one feels towards

attributes

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 34

SAMPLING

ldquoThe Process of drawing sample from large population is called Samplingrdquo

Sampling procedure

Descriptive field studies require collection of first hand information or data pertaining to

the units of study from the field The units of study may include ate area covered under

the BELGAUM City

Sampling Plan

Sampling Unit

The Sample unit is basic unit containing the elements of the population to be

sampled The sample unit in the research is Business houses House holds etc

Sampling size

Sample size refers to the number of elements include in the study An

important decision that has to be taken while adopting sampling techniques is the

sample size In this study the sample size for respondents was decided to be 300

Sampling Extent

The survey was conducted in limited areas within the BELGAUM City Locations

visited were RPD Cross Hindawadi and other locations

Sampling Type

Simple random sampling

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 35

Data Analysis

Data collected is useful only after analysis Data analysis involves converting a series of

recorded observations into descriptive statements and inferences about relationships The

types of analysis that can be conducted depend on the nature of the measurement

instrument and the data collected method If the researcher selects the analytical

techniques prior to collecting data the researcher should generate fictional responses to

the measurement instrument

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 36

ANALYSIS

AND

INTERPRETATION

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 37

1) Do you have landline connection

Landline connection

300 1000 1000 1000yesValid

Frequency Percent Valid Percent

Cumulative

Percent

Landline connection

yes

Interpretation

For the sample taken as 300 respondents the above graph shows that all of them are

using landline connection of various service providers The response was taken as Yes for

having Landline connection and no for No Landline connections

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 38

ghjjhghj

AIYjhffghf

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 39

22)

2) Which landline connection do you have

Which Landline

95 317 317 317

155 517 517 833

14 47 47 880

36 120 120 1000

300 1000 1000

Airtel

BSNL

Reliance

Tata Indicom

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Whild landline connection do you have

Tata IndicomRelianceBSNLAirtel

Pe

rce

nt

60

50

40

30

20

10

0

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 40

Interpretation

Out of the various landline service providers the majority of the Landline connections

go for BSNL Landline connections with 52 within the sample of 300 individuals

followed by

Airtel 32

Tata Indicom 12

Reliance 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 41

3) How would you rate your satisfaction level with the services of existing service

provider

Satisfaction Level

161 537 537 537

135 450 450 987

4 13 13 1000

300 1000 1000

Higlly satisfied

satisfied

Neither nor

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

3)

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 42

Satisfaction Level with existing service provider

Neither norsatisfiedHiglly satisfied

Pe

rce

nt

60

50

40

30

20

10

0

Interpretation

The satisfaction level is measured on the basis of above parameters Thus the graph

shows that for the existing customers of BSNL 54 of the total respondents are

highly satisfied Followed by

Satisfied 45

Neither Nor 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 43

4) Reasons for your preference of service of service provider while availing

landline connection

Reasons for Preference

152 507 507 507

78 260 260 767

23 77 77 843

37 123 123 967

10 33 33 1000

300 1000 1000

service

Brand name

Coverage

Call rates

Clarity

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Preference of service provider

ClarityCall ratesCoverageBrand nameservice

Pe

rce

nt

60

50

40

30

20

10

0

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 44

Service providers have service Brand NameCoverageCall rates and clarity as their

prominent preferences for providing user friendly services thus on these following

factors the research was conducted and it is seen that service and brand name have a

greater preference while selecting a Operator This is true because the services

rendered are the only part of the Service providers The entire sample responded was

categorized into 51 of people feel service as the factor for the operator selection

26 feel Brand Name as their preference followed by Coverage Call rates and their

Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 45

5) Do you ownhave used Airtel landline phone service

Own landline

95 317 317 317

205 683 683 1000

300 1000 1000

yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Own landline

Noyes

Pe

rce

nt

80

70

60

50

40

30

20

10

0

Interpretations

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 46

The Airtel Services among the three hundred sample analyzed 32 had already

availed the services and are continuing and remaining are utilizing other connections

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 47

7

6) How would you rate the tele services providing by the following

A) Clarity of Airtel

Airtel

205 683 683 683

27 90 90 773

48 160 160 933

20 67 67 1000

300 1000 1000

Non users

Very good

Good

Avg

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of Airtel

67

160

90

683

Avg

Good

Very good

Non users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 48

Interpretation

From the above graph it can be seen that 9 of the total respondents have a very

good opinion about Airtel services and followed by 24 of people have above the

average rating for Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 49

B) Clarity of BSNL

BSNL

145 483 483 483

39 130 130 613

88 293 293 907

25 83 83 990

3 10 10 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of BSNL

10

83

293

130

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 50

Interpretation

From the above graph it can be seen that 13 of the total respondents have a very

good opinion about BSNL services and followed by 8above Avg

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 51

C) Clarity of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

19 63 63 967

8 27 27 993

2 7 7 1000

300 1000 1000

Non users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Tata indicom

7

27

63

23

880

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 52

Interpretation

From the above graph it can be seen that 2 of the total respondents have a very

good opinion about Tata Indicom services and followed by

Good 6

Avg 27

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 53

D) Clarity of Reliance

Reliance

286 953 953 953

1 3 3 957

8 27 27 983

4 13 13 997

1 3 3 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequenc

y Percent Valid Percent

Cumulative

Percent

Billing of Reliance

3

13

27

3

953

Bad

Avg

Good

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 54

From the above graph it can be seen that 3 of the total respondents have a very

good opinion about Reliance services and followed by

Good 27

Avg 13

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 55

B) Billing of Airtel

Airtel

205 683 683 683

2 7 7 690

33 110 110 800

53 177 177 977

7 23 23 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Airtel

23

177

110

7

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 56

Interpretation

The billings of the services provided by Airtel are expected to be good at 11 as it

can be seen from the above graphfollowed by

Avg 177

Bad 23

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 57

Billing of BSNL

BSNL

145 483 483 483

1 3 3 487

67 223 223 710

62 207 207 917

25 83 83 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of BSNL

83

207

223

3

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 32

Research Approach

Survey method was used for carrying out the research The survey was conducted for

2 weeks The respondents were met directly and asked questions The collected

information was recorded in the questionnaire The fieldwork provides various

information about the problem under consideration

Measurement Techniques

Measurement may be defined as the assignment of numbers to characteristics of

objects persons states or events according to rules

Some of the measurement techniques used are

Questionnaire

It represents the most common form of measurement for eliciting information As

much its function is measurement

The Questionnaire designed included Open ended questions Multiple-Choice

questions and Dichotomous questions

Open-ended question

These questions leave the respondents free to offer any replies that seem appropriate

in light of the question

Questionnaire administered included open-ended to find out respondents suggestions

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 33

Multiple-Choice Question

Multiple-Choice are immediately followed by a list of possible answers from which

thee respondents must choose

Questionnaire included multiple-choice questions to find out which source has made

aware about Company which different plans of company the respondents are aware

of for which the respondents have

Dichotomous question

Dichotomous Question represent an extreme form of the multiple-choice question

Allow only two responses such as ldquoYESrdquo or ldquoNOrdquo

This type of questions were used to find out whether respondents aware of Airtel

Landline

Rating Scales

The use of Rating Scale required the rater to place an attribute of the object being

rated at some point along a numerically ordered series of Categories

Rating Scale in the Questionnaire focuses on degree to which one feels towards

attributes

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 34

SAMPLING

ldquoThe Process of drawing sample from large population is called Samplingrdquo

Sampling procedure

Descriptive field studies require collection of first hand information or data pertaining to

the units of study from the field The units of study may include ate area covered under

the BELGAUM City

Sampling Plan

Sampling Unit

The Sample unit is basic unit containing the elements of the population to be

sampled The sample unit in the research is Business houses House holds etc

Sampling size

Sample size refers to the number of elements include in the study An

important decision that has to be taken while adopting sampling techniques is the

sample size In this study the sample size for respondents was decided to be 300

Sampling Extent

The survey was conducted in limited areas within the BELGAUM City Locations

visited were RPD Cross Hindawadi and other locations

Sampling Type

Simple random sampling

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 35

Data Analysis

Data collected is useful only after analysis Data analysis involves converting a series of

recorded observations into descriptive statements and inferences about relationships The

types of analysis that can be conducted depend on the nature of the measurement

instrument and the data collected method If the researcher selects the analytical

techniques prior to collecting data the researcher should generate fictional responses to

the measurement instrument

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 36

ANALYSIS

AND

INTERPRETATION

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 37

1) Do you have landline connection

Landline connection

300 1000 1000 1000yesValid

Frequency Percent Valid Percent

Cumulative

Percent

Landline connection

yes

Interpretation

For the sample taken as 300 respondents the above graph shows that all of them are

using landline connection of various service providers The response was taken as Yes for

having Landline connection and no for No Landline connections

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 38

ghjjhghj

AIYjhffghf

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 39

22)

2) Which landline connection do you have

Which Landline

95 317 317 317

155 517 517 833

14 47 47 880

36 120 120 1000

300 1000 1000

Airtel

BSNL

Reliance

Tata Indicom

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Whild landline connection do you have

Tata IndicomRelianceBSNLAirtel

Pe

rce

nt

60

50

40

30

20

10

0

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 40

Interpretation

Out of the various landline service providers the majority of the Landline connections

go for BSNL Landline connections with 52 within the sample of 300 individuals

followed by

Airtel 32

Tata Indicom 12

Reliance 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 41

3) How would you rate your satisfaction level with the services of existing service

provider

Satisfaction Level

161 537 537 537

135 450 450 987

4 13 13 1000

300 1000 1000

Higlly satisfied

satisfied

Neither nor

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

3)

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 42

Satisfaction Level with existing service provider

Neither norsatisfiedHiglly satisfied

Pe

rce

nt

60

50

40

30

20

10

0

Interpretation

The satisfaction level is measured on the basis of above parameters Thus the graph

shows that for the existing customers of BSNL 54 of the total respondents are

highly satisfied Followed by

Satisfied 45

Neither Nor 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 43

4) Reasons for your preference of service of service provider while availing

landline connection

Reasons for Preference

152 507 507 507

78 260 260 767

23 77 77 843

37 123 123 967

10 33 33 1000

300 1000 1000

service

Brand name

Coverage

Call rates

Clarity

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Preference of service provider

ClarityCall ratesCoverageBrand nameservice

Pe

rce

nt

60

50

40

30

20

10

0

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 44

Service providers have service Brand NameCoverageCall rates and clarity as their

prominent preferences for providing user friendly services thus on these following

factors the research was conducted and it is seen that service and brand name have a

greater preference while selecting a Operator This is true because the services

rendered are the only part of the Service providers The entire sample responded was

categorized into 51 of people feel service as the factor for the operator selection

26 feel Brand Name as their preference followed by Coverage Call rates and their

Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 45

5) Do you ownhave used Airtel landline phone service

Own landline

95 317 317 317

205 683 683 1000

300 1000 1000

yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Own landline

Noyes

Pe

rce

nt

80

70

60

50

40

30

20

10

0

Interpretations

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 46

The Airtel Services among the three hundred sample analyzed 32 had already

availed the services and are continuing and remaining are utilizing other connections

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 47

7

6) How would you rate the tele services providing by the following

A) Clarity of Airtel

Airtel

205 683 683 683

27 90 90 773

48 160 160 933

20 67 67 1000

300 1000 1000

Non users

Very good

Good

Avg

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of Airtel

67

160

90

683

Avg

Good

Very good

Non users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 48

Interpretation

From the above graph it can be seen that 9 of the total respondents have a very

good opinion about Airtel services and followed by 24 of people have above the

average rating for Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 49

B) Clarity of BSNL

BSNL

145 483 483 483

39 130 130 613

88 293 293 907

25 83 83 990

3 10 10 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of BSNL

10

83

293

130

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 50

Interpretation

From the above graph it can be seen that 13 of the total respondents have a very

good opinion about BSNL services and followed by 8above Avg

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 51

C) Clarity of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

19 63 63 967

8 27 27 993

2 7 7 1000

300 1000 1000

Non users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Tata indicom

7

27

63

23

880

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 52

Interpretation

From the above graph it can be seen that 2 of the total respondents have a very

good opinion about Tata Indicom services and followed by

Good 6

Avg 27

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 53

D) Clarity of Reliance

Reliance

286 953 953 953

1 3 3 957

8 27 27 983

4 13 13 997

1 3 3 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequenc

y Percent Valid Percent

Cumulative

Percent

Billing of Reliance

3

13

27

3

953

Bad

Avg

Good

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 54

From the above graph it can be seen that 3 of the total respondents have a very

good opinion about Reliance services and followed by

Good 27

Avg 13

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 55

B) Billing of Airtel

Airtel

205 683 683 683

2 7 7 690

33 110 110 800

53 177 177 977

7 23 23 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Airtel

23

177

110

7

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 56

Interpretation

The billings of the services provided by Airtel are expected to be good at 11 as it

can be seen from the above graphfollowed by

Avg 177

Bad 23

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 57

Billing of BSNL

BSNL

145 483 483 483

1 3 3 487

67 223 223 710

62 207 207 917

25 83 83 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of BSNL

83

207

223

3

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 33

Multiple-Choice Question

Multiple-Choice are immediately followed by a list of possible answers from which

thee respondents must choose

Questionnaire included multiple-choice questions to find out which source has made

aware about Company which different plans of company the respondents are aware

of for which the respondents have

Dichotomous question

Dichotomous Question represent an extreme form of the multiple-choice question

Allow only two responses such as ldquoYESrdquo or ldquoNOrdquo

This type of questions were used to find out whether respondents aware of Airtel

Landline

Rating Scales

The use of Rating Scale required the rater to place an attribute of the object being

rated at some point along a numerically ordered series of Categories

Rating Scale in the Questionnaire focuses on degree to which one feels towards

attributes

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 34

SAMPLING

ldquoThe Process of drawing sample from large population is called Samplingrdquo

Sampling procedure

Descriptive field studies require collection of first hand information or data pertaining to

the units of study from the field The units of study may include ate area covered under

the BELGAUM City

Sampling Plan

Sampling Unit

The Sample unit is basic unit containing the elements of the population to be

sampled The sample unit in the research is Business houses House holds etc

Sampling size

Sample size refers to the number of elements include in the study An

important decision that has to be taken while adopting sampling techniques is the

sample size In this study the sample size for respondents was decided to be 300

Sampling Extent

The survey was conducted in limited areas within the BELGAUM City Locations

visited were RPD Cross Hindawadi and other locations

Sampling Type

Simple random sampling

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 35

Data Analysis

Data collected is useful only after analysis Data analysis involves converting a series of

recorded observations into descriptive statements and inferences about relationships The

types of analysis that can be conducted depend on the nature of the measurement

instrument and the data collected method If the researcher selects the analytical

techniques prior to collecting data the researcher should generate fictional responses to

the measurement instrument

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 36

ANALYSIS

AND

INTERPRETATION

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 37

1) Do you have landline connection

Landline connection

300 1000 1000 1000yesValid

Frequency Percent Valid Percent

Cumulative

Percent

Landline connection

yes

Interpretation

For the sample taken as 300 respondents the above graph shows that all of them are

using landline connection of various service providers The response was taken as Yes for

having Landline connection and no for No Landline connections

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 38

ghjjhghj

AIYjhffghf

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 39

22)

2) Which landline connection do you have

Which Landline

95 317 317 317

155 517 517 833

14 47 47 880

36 120 120 1000

300 1000 1000

Airtel

BSNL

Reliance

Tata Indicom

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Whild landline connection do you have

Tata IndicomRelianceBSNLAirtel

Pe

rce

nt

60

50

40

30

20

10

0

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 40

Interpretation

Out of the various landline service providers the majority of the Landline connections

go for BSNL Landline connections with 52 within the sample of 300 individuals

followed by

Airtel 32

Tata Indicom 12

Reliance 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 41

3) How would you rate your satisfaction level with the services of existing service

provider

Satisfaction Level

161 537 537 537

135 450 450 987

4 13 13 1000

300 1000 1000

Higlly satisfied

satisfied

Neither nor

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

3)

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 42

Satisfaction Level with existing service provider

Neither norsatisfiedHiglly satisfied

Pe

rce

nt

60

50

40

30

20

10

0

Interpretation

The satisfaction level is measured on the basis of above parameters Thus the graph

shows that for the existing customers of BSNL 54 of the total respondents are

highly satisfied Followed by

Satisfied 45

Neither Nor 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 43

4) Reasons for your preference of service of service provider while availing

landline connection

Reasons for Preference

152 507 507 507

78 260 260 767

23 77 77 843

37 123 123 967

10 33 33 1000

300 1000 1000

service

Brand name

Coverage

Call rates

Clarity

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Preference of service provider

ClarityCall ratesCoverageBrand nameservice

Pe

rce

nt

60

50

40

30

20

10

0

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 44

Service providers have service Brand NameCoverageCall rates and clarity as their

prominent preferences for providing user friendly services thus on these following

factors the research was conducted and it is seen that service and brand name have a

greater preference while selecting a Operator This is true because the services

rendered are the only part of the Service providers The entire sample responded was

categorized into 51 of people feel service as the factor for the operator selection

26 feel Brand Name as their preference followed by Coverage Call rates and their

Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 45

5) Do you ownhave used Airtel landline phone service

Own landline

95 317 317 317

205 683 683 1000

300 1000 1000

yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Own landline

Noyes

Pe

rce

nt

80

70

60

50

40

30

20

10

0

Interpretations

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 46

The Airtel Services among the three hundred sample analyzed 32 had already

availed the services and are continuing and remaining are utilizing other connections

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 47

7

6) How would you rate the tele services providing by the following

A) Clarity of Airtel

Airtel

205 683 683 683

27 90 90 773

48 160 160 933

20 67 67 1000

300 1000 1000

Non users

Very good

Good

Avg

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of Airtel

67

160

90

683

Avg

Good

Very good

Non users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 48

Interpretation

From the above graph it can be seen that 9 of the total respondents have a very

good opinion about Airtel services and followed by 24 of people have above the

average rating for Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 49

B) Clarity of BSNL

BSNL

145 483 483 483

39 130 130 613

88 293 293 907

25 83 83 990

3 10 10 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of BSNL

10

83

293

130

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 50

Interpretation

From the above graph it can be seen that 13 of the total respondents have a very

good opinion about BSNL services and followed by 8above Avg

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 51

C) Clarity of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

19 63 63 967

8 27 27 993

2 7 7 1000

300 1000 1000

Non users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Tata indicom

7

27

63

23

880

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 52

Interpretation

From the above graph it can be seen that 2 of the total respondents have a very

good opinion about Tata Indicom services and followed by

Good 6

Avg 27

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 53

D) Clarity of Reliance

Reliance

286 953 953 953

1 3 3 957

8 27 27 983

4 13 13 997

1 3 3 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequenc

y Percent Valid Percent

Cumulative

Percent

Billing of Reliance

3

13

27

3

953

Bad

Avg

Good

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 54

From the above graph it can be seen that 3 of the total respondents have a very

good opinion about Reliance services and followed by

Good 27

Avg 13

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 55

B) Billing of Airtel

Airtel

205 683 683 683

2 7 7 690

33 110 110 800

53 177 177 977

7 23 23 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Airtel

23

177

110

7

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 56

Interpretation

The billings of the services provided by Airtel are expected to be good at 11 as it

can be seen from the above graphfollowed by

Avg 177

Bad 23

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 57

Billing of BSNL

BSNL

145 483 483 483

1 3 3 487

67 223 223 710

62 207 207 917

25 83 83 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of BSNL

83

207

223

3

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 34

SAMPLING

ldquoThe Process of drawing sample from large population is called Samplingrdquo

Sampling procedure

Descriptive field studies require collection of first hand information or data pertaining to

the units of study from the field The units of study may include ate area covered under

the BELGAUM City

Sampling Plan

Sampling Unit

The Sample unit is basic unit containing the elements of the population to be

sampled The sample unit in the research is Business houses House holds etc

Sampling size

Sample size refers to the number of elements include in the study An

important decision that has to be taken while adopting sampling techniques is the

sample size In this study the sample size for respondents was decided to be 300

Sampling Extent

The survey was conducted in limited areas within the BELGAUM City Locations

visited were RPD Cross Hindawadi and other locations

Sampling Type

Simple random sampling

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 35

Data Analysis

Data collected is useful only after analysis Data analysis involves converting a series of

recorded observations into descriptive statements and inferences about relationships The

types of analysis that can be conducted depend on the nature of the measurement

instrument and the data collected method If the researcher selects the analytical

techniques prior to collecting data the researcher should generate fictional responses to

the measurement instrument

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 36

ANALYSIS

AND

INTERPRETATION

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 37

1) Do you have landline connection

Landline connection

300 1000 1000 1000yesValid

Frequency Percent Valid Percent

Cumulative

Percent

Landline connection

yes

Interpretation

For the sample taken as 300 respondents the above graph shows that all of them are

using landline connection of various service providers The response was taken as Yes for

having Landline connection and no for No Landline connections

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 38

ghjjhghj

AIYjhffghf

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 39

22)

2) Which landline connection do you have

Which Landline

95 317 317 317

155 517 517 833

14 47 47 880

36 120 120 1000

300 1000 1000

Airtel

BSNL

Reliance

Tata Indicom

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Whild landline connection do you have

Tata IndicomRelianceBSNLAirtel

Pe

rce

nt

60

50

40

30

20

10

0

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 40

Interpretation

Out of the various landline service providers the majority of the Landline connections

go for BSNL Landline connections with 52 within the sample of 300 individuals

followed by

Airtel 32

Tata Indicom 12

Reliance 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 41

3) How would you rate your satisfaction level with the services of existing service

provider

Satisfaction Level

161 537 537 537

135 450 450 987

4 13 13 1000

300 1000 1000

Higlly satisfied

satisfied

Neither nor

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

3)

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 42

Satisfaction Level with existing service provider

Neither norsatisfiedHiglly satisfied

Pe

rce

nt

60

50

40

30

20

10

0

Interpretation

The satisfaction level is measured on the basis of above parameters Thus the graph

shows that for the existing customers of BSNL 54 of the total respondents are

highly satisfied Followed by

Satisfied 45

Neither Nor 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 43

4) Reasons for your preference of service of service provider while availing

landline connection

Reasons for Preference

152 507 507 507

78 260 260 767

23 77 77 843

37 123 123 967

10 33 33 1000

300 1000 1000

service

Brand name

Coverage

Call rates

Clarity

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Preference of service provider

ClarityCall ratesCoverageBrand nameservice

Pe

rce

nt

60

50

40

30

20

10

0

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 44

Service providers have service Brand NameCoverageCall rates and clarity as their

prominent preferences for providing user friendly services thus on these following

factors the research was conducted and it is seen that service and brand name have a

greater preference while selecting a Operator This is true because the services

rendered are the only part of the Service providers The entire sample responded was

categorized into 51 of people feel service as the factor for the operator selection

26 feel Brand Name as their preference followed by Coverage Call rates and their

Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 45

5) Do you ownhave used Airtel landline phone service

Own landline

95 317 317 317

205 683 683 1000

300 1000 1000

yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Own landline

Noyes

Pe

rce

nt

80

70

60

50

40

30

20

10

0

Interpretations

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 46

The Airtel Services among the three hundred sample analyzed 32 had already

availed the services and are continuing and remaining are utilizing other connections

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 47

7

6) How would you rate the tele services providing by the following

A) Clarity of Airtel

Airtel

205 683 683 683

27 90 90 773

48 160 160 933

20 67 67 1000

300 1000 1000

Non users

Very good

Good

Avg

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of Airtel

67

160

90

683

Avg

Good

Very good

Non users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 48

Interpretation

From the above graph it can be seen that 9 of the total respondents have a very

good opinion about Airtel services and followed by 24 of people have above the

average rating for Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 49

B) Clarity of BSNL

BSNL

145 483 483 483

39 130 130 613

88 293 293 907

25 83 83 990

3 10 10 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of BSNL

10

83

293

130

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 50

Interpretation

From the above graph it can be seen that 13 of the total respondents have a very

good opinion about BSNL services and followed by 8above Avg

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 51

C) Clarity of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

19 63 63 967

8 27 27 993

2 7 7 1000

300 1000 1000

Non users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Tata indicom

7

27

63

23

880

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 52

Interpretation

From the above graph it can be seen that 2 of the total respondents have a very

good opinion about Tata Indicom services and followed by

Good 6

Avg 27

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 53

D) Clarity of Reliance

Reliance

286 953 953 953

1 3 3 957

8 27 27 983

4 13 13 997

1 3 3 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequenc

y Percent Valid Percent

Cumulative

Percent

Billing of Reliance

3

13

27

3

953

Bad

Avg

Good

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 54

From the above graph it can be seen that 3 of the total respondents have a very

good opinion about Reliance services and followed by

Good 27

Avg 13

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 55

B) Billing of Airtel

Airtel

205 683 683 683

2 7 7 690

33 110 110 800

53 177 177 977

7 23 23 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Airtel

23

177

110

7

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 56

Interpretation

The billings of the services provided by Airtel are expected to be good at 11 as it

can be seen from the above graphfollowed by

Avg 177

Bad 23

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 57

Billing of BSNL

BSNL

145 483 483 483

1 3 3 487

67 223 223 710

62 207 207 917

25 83 83 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of BSNL

83

207

223

3

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 35

Data Analysis

Data collected is useful only after analysis Data analysis involves converting a series of

recorded observations into descriptive statements and inferences about relationships The

types of analysis that can be conducted depend on the nature of the measurement

instrument and the data collected method If the researcher selects the analytical

techniques prior to collecting data the researcher should generate fictional responses to

the measurement instrument

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 36

ANALYSIS

AND

INTERPRETATION

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 37

1) Do you have landline connection

Landline connection

300 1000 1000 1000yesValid

Frequency Percent Valid Percent

Cumulative

Percent

Landline connection

yes

Interpretation

For the sample taken as 300 respondents the above graph shows that all of them are

using landline connection of various service providers The response was taken as Yes for

having Landline connection and no for No Landline connections

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 38

ghjjhghj

AIYjhffghf

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 39

22)

2) Which landline connection do you have

Which Landline

95 317 317 317

155 517 517 833

14 47 47 880

36 120 120 1000

300 1000 1000

Airtel

BSNL

Reliance

Tata Indicom

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Whild landline connection do you have

Tata IndicomRelianceBSNLAirtel

Pe

rce

nt

60

50

40

30

20

10

0

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 40

Interpretation

Out of the various landline service providers the majority of the Landline connections

go for BSNL Landline connections with 52 within the sample of 300 individuals

followed by

Airtel 32

Tata Indicom 12

Reliance 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 41

3) How would you rate your satisfaction level with the services of existing service

provider

Satisfaction Level

161 537 537 537

135 450 450 987

4 13 13 1000

300 1000 1000

Higlly satisfied

satisfied

Neither nor

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

3)

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 42

Satisfaction Level with existing service provider

Neither norsatisfiedHiglly satisfied

Pe

rce

nt

60

50

40

30

20

10

0

Interpretation

The satisfaction level is measured on the basis of above parameters Thus the graph

shows that for the existing customers of BSNL 54 of the total respondents are

highly satisfied Followed by

Satisfied 45

Neither Nor 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 43

4) Reasons for your preference of service of service provider while availing

landline connection

Reasons for Preference

152 507 507 507

78 260 260 767

23 77 77 843

37 123 123 967

10 33 33 1000

300 1000 1000

service

Brand name

Coverage

Call rates

Clarity

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Preference of service provider

ClarityCall ratesCoverageBrand nameservice

Pe

rce

nt

60

50

40

30

20

10

0

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 44

Service providers have service Brand NameCoverageCall rates and clarity as their

prominent preferences for providing user friendly services thus on these following

factors the research was conducted and it is seen that service and brand name have a

greater preference while selecting a Operator This is true because the services

rendered are the only part of the Service providers The entire sample responded was

categorized into 51 of people feel service as the factor for the operator selection

26 feel Brand Name as their preference followed by Coverage Call rates and their

Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 45

5) Do you ownhave used Airtel landline phone service

Own landline

95 317 317 317

205 683 683 1000

300 1000 1000

yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Own landline

Noyes

Pe

rce

nt

80

70

60

50

40

30

20

10

0

Interpretations

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 46

The Airtel Services among the three hundred sample analyzed 32 had already

availed the services and are continuing and remaining are utilizing other connections

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 47

7

6) How would you rate the tele services providing by the following

A) Clarity of Airtel

Airtel

205 683 683 683

27 90 90 773

48 160 160 933

20 67 67 1000

300 1000 1000

Non users

Very good

Good

Avg

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of Airtel

67

160

90

683

Avg

Good

Very good

Non users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 48

Interpretation

From the above graph it can be seen that 9 of the total respondents have a very

good opinion about Airtel services and followed by 24 of people have above the

average rating for Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 49

B) Clarity of BSNL

BSNL

145 483 483 483

39 130 130 613

88 293 293 907

25 83 83 990

3 10 10 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of BSNL

10

83

293

130

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 50

Interpretation

From the above graph it can be seen that 13 of the total respondents have a very

good opinion about BSNL services and followed by 8above Avg

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 51

C) Clarity of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

19 63 63 967

8 27 27 993

2 7 7 1000

300 1000 1000

Non users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Tata indicom

7

27

63

23

880

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 52

Interpretation

From the above graph it can be seen that 2 of the total respondents have a very

good opinion about Tata Indicom services and followed by

Good 6

Avg 27

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 53

D) Clarity of Reliance

Reliance

286 953 953 953

1 3 3 957

8 27 27 983

4 13 13 997

1 3 3 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequenc

y Percent Valid Percent

Cumulative

Percent

Billing of Reliance

3

13

27

3

953

Bad

Avg

Good

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 54

From the above graph it can be seen that 3 of the total respondents have a very

good opinion about Reliance services and followed by

Good 27

Avg 13

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 55

B) Billing of Airtel

Airtel

205 683 683 683

2 7 7 690

33 110 110 800

53 177 177 977

7 23 23 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Airtel

23

177

110

7

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 56

Interpretation

The billings of the services provided by Airtel are expected to be good at 11 as it

can be seen from the above graphfollowed by

Avg 177

Bad 23

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 57

Billing of BSNL

BSNL

145 483 483 483

1 3 3 487

67 223 223 710

62 207 207 917

25 83 83 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of BSNL

83

207

223

3

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 36

ANALYSIS

AND

INTERPRETATION

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 37

1) Do you have landline connection

Landline connection

300 1000 1000 1000yesValid

Frequency Percent Valid Percent

Cumulative

Percent

Landline connection

yes

Interpretation

For the sample taken as 300 respondents the above graph shows that all of them are

using landline connection of various service providers The response was taken as Yes for

having Landline connection and no for No Landline connections

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 38

ghjjhghj

AIYjhffghf

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 39

22)

2) Which landline connection do you have

Which Landline

95 317 317 317

155 517 517 833

14 47 47 880

36 120 120 1000

300 1000 1000

Airtel

BSNL

Reliance

Tata Indicom

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Whild landline connection do you have

Tata IndicomRelianceBSNLAirtel

Pe

rce

nt

60

50

40

30

20

10

0

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 40

Interpretation

Out of the various landline service providers the majority of the Landline connections

go for BSNL Landline connections with 52 within the sample of 300 individuals

followed by

Airtel 32

Tata Indicom 12

Reliance 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 41

3) How would you rate your satisfaction level with the services of existing service

provider

Satisfaction Level

161 537 537 537

135 450 450 987

4 13 13 1000

300 1000 1000

Higlly satisfied

satisfied

Neither nor

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

3)

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 42

Satisfaction Level with existing service provider

Neither norsatisfiedHiglly satisfied

Pe

rce

nt

60

50

40

30

20

10

0

Interpretation

The satisfaction level is measured on the basis of above parameters Thus the graph

shows that for the existing customers of BSNL 54 of the total respondents are

highly satisfied Followed by

Satisfied 45

Neither Nor 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 43

4) Reasons for your preference of service of service provider while availing

landline connection

Reasons for Preference

152 507 507 507

78 260 260 767

23 77 77 843

37 123 123 967

10 33 33 1000

300 1000 1000

service

Brand name

Coverage

Call rates

Clarity

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Preference of service provider

ClarityCall ratesCoverageBrand nameservice

Pe

rce

nt

60

50

40

30

20

10

0

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 44

Service providers have service Brand NameCoverageCall rates and clarity as their

prominent preferences for providing user friendly services thus on these following

factors the research was conducted and it is seen that service and brand name have a

greater preference while selecting a Operator This is true because the services

rendered are the only part of the Service providers The entire sample responded was

categorized into 51 of people feel service as the factor for the operator selection

26 feel Brand Name as their preference followed by Coverage Call rates and their

Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 45

5) Do you ownhave used Airtel landline phone service

Own landline

95 317 317 317

205 683 683 1000

300 1000 1000

yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Own landline

Noyes

Pe

rce

nt

80

70

60

50

40

30

20

10

0

Interpretations

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 46

The Airtel Services among the three hundred sample analyzed 32 had already

availed the services and are continuing and remaining are utilizing other connections

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 47

7

6) How would you rate the tele services providing by the following

A) Clarity of Airtel

Airtel

205 683 683 683

27 90 90 773

48 160 160 933

20 67 67 1000

300 1000 1000

Non users

Very good

Good

Avg

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of Airtel

67

160

90

683

Avg

Good

Very good

Non users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 48

Interpretation

From the above graph it can be seen that 9 of the total respondents have a very

good opinion about Airtel services and followed by 24 of people have above the

average rating for Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 49

B) Clarity of BSNL

BSNL

145 483 483 483

39 130 130 613

88 293 293 907

25 83 83 990

3 10 10 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of BSNL

10

83

293

130

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 50

Interpretation

From the above graph it can be seen that 13 of the total respondents have a very

good opinion about BSNL services and followed by 8above Avg

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 51

C) Clarity of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

19 63 63 967

8 27 27 993

2 7 7 1000

300 1000 1000

Non users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Tata indicom

7

27

63

23

880

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 52

Interpretation

From the above graph it can be seen that 2 of the total respondents have a very

good opinion about Tata Indicom services and followed by

Good 6

Avg 27

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 53

D) Clarity of Reliance

Reliance

286 953 953 953

1 3 3 957

8 27 27 983

4 13 13 997

1 3 3 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequenc

y Percent Valid Percent

Cumulative

Percent

Billing of Reliance

3

13

27

3

953

Bad

Avg

Good

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 54

From the above graph it can be seen that 3 of the total respondents have a very

good opinion about Reliance services and followed by

Good 27

Avg 13

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 55

B) Billing of Airtel

Airtel

205 683 683 683

2 7 7 690

33 110 110 800

53 177 177 977

7 23 23 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Airtel

23

177

110

7

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 56

Interpretation

The billings of the services provided by Airtel are expected to be good at 11 as it

can be seen from the above graphfollowed by

Avg 177

Bad 23

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 57

Billing of BSNL

BSNL

145 483 483 483

1 3 3 487

67 223 223 710

62 207 207 917

25 83 83 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of BSNL

83

207

223

3

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 37

1) Do you have landline connection

Landline connection

300 1000 1000 1000yesValid

Frequency Percent Valid Percent

Cumulative

Percent

Landline connection

yes

Interpretation

For the sample taken as 300 respondents the above graph shows that all of them are

using landline connection of various service providers The response was taken as Yes for

having Landline connection and no for No Landline connections

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 38

ghjjhghj

AIYjhffghf

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 39

22)

2) Which landline connection do you have

Which Landline

95 317 317 317

155 517 517 833

14 47 47 880

36 120 120 1000

300 1000 1000

Airtel

BSNL

Reliance

Tata Indicom

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Whild landline connection do you have

Tata IndicomRelianceBSNLAirtel

Pe

rce

nt

60

50

40

30

20

10

0

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 40

Interpretation

Out of the various landline service providers the majority of the Landline connections

go for BSNL Landline connections with 52 within the sample of 300 individuals

followed by

Airtel 32

Tata Indicom 12

Reliance 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 41

3) How would you rate your satisfaction level with the services of existing service

provider

Satisfaction Level

161 537 537 537

135 450 450 987

4 13 13 1000

300 1000 1000

Higlly satisfied

satisfied

Neither nor

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

3)

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 42

Satisfaction Level with existing service provider

Neither norsatisfiedHiglly satisfied

Pe

rce

nt

60

50

40

30

20

10

0

Interpretation

The satisfaction level is measured on the basis of above parameters Thus the graph

shows that for the existing customers of BSNL 54 of the total respondents are

highly satisfied Followed by

Satisfied 45

Neither Nor 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 43

4) Reasons for your preference of service of service provider while availing

landline connection

Reasons for Preference

152 507 507 507

78 260 260 767

23 77 77 843

37 123 123 967

10 33 33 1000

300 1000 1000

service

Brand name

Coverage

Call rates

Clarity

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Preference of service provider

ClarityCall ratesCoverageBrand nameservice

Pe

rce

nt

60

50

40

30

20

10

0

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 44

Service providers have service Brand NameCoverageCall rates and clarity as their

prominent preferences for providing user friendly services thus on these following

factors the research was conducted and it is seen that service and brand name have a

greater preference while selecting a Operator This is true because the services

rendered are the only part of the Service providers The entire sample responded was

categorized into 51 of people feel service as the factor for the operator selection

26 feel Brand Name as their preference followed by Coverage Call rates and their

Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 45

5) Do you ownhave used Airtel landline phone service

Own landline

95 317 317 317

205 683 683 1000

300 1000 1000

yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Own landline

Noyes

Pe

rce

nt

80

70

60

50

40

30

20

10

0

Interpretations

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 46

The Airtel Services among the three hundred sample analyzed 32 had already

availed the services and are continuing and remaining are utilizing other connections

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 47

7

6) How would you rate the tele services providing by the following

A) Clarity of Airtel

Airtel

205 683 683 683

27 90 90 773

48 160 160 933

20 67 67 1000

300 1000 1000

Non users

Very good

Good

Avg

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of Airtel

67

160

90

683

Avg

Good

Very good

Non users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 48

Interpretation

From the above graph it can be seen that 9 of the total respondents have a very

good opinion about Airtel services and followed by 24 of people have above the

average rating for Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 49

B) Clarity of BSNL

BSNL

145 483 483 483

39 130 130 613

88 293 293 907

25 83 83 990

3 10 10 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of BSNL

10

83

293

130

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 50

Interpretation

From the above graph it can be seen that 13 of the total respondents have a very

good opinion about BSNL services and followed by 8above Avg

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 51

C) Clarity of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

19 63 63 967

8 27 27 993

2 7 7 1000

300 1000 1000

Non users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Tata indicom

7

27

63

23

880

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 52

Interpretation

From the above graph it can be seen that 2 of the total respondents have a very

good opinion about Tata Indicom services and followed by

Good 6

Avg 27

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 53

D) Clarity of Reliance

Reliance

286 953 953 953

1 3 3 957

8 27 27 983

4 13 13 997

1 3 3 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequenc

y Percent Valid Percent

Cumulative

Percent

Billing of Reliance

3

13

27

3

953

Bad

Avg

Good

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 54

From the above graph it can be seen that 3 of the total respondents have a very

good opinion about Reliance services and followed by

Good 27

Avg 13

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 55

B) Billing of Airtel

Airtel

205 683 683 683

2 7 7 690

33 110 110 800

53 177 177 977

7 23 23 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Airtel

23

177

110

7

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 56

Interpretation

The billings of the services provided by Airtel are expected to be good at 11 as it

can be seen from the above graphfollowed by

Avg 177

Bad 23

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 57

Billing of BSNL

BSNL

145 483 483 483

1 3 3 487

67 223 223 710

62 207 207 917

25 83 83 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of BSNL

83

207

223

3

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 38

ghjjhghj

AIYjhffghf

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 39

22)

2) Which landline connection do you have

Which Landline

95 317 317 317

155 517 517 833

14 47 47 880

36 120 120 1000

300 1000 1000

Airtel

BSNL

Reliance

Tata Indicom

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Whild landline connection do you have

Tata IndicomRelianceBSNLAirtel

Pe

rce

nt

60

50

40

30

20

10

0

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 40

Interpretation

Out of the various landline service providers the majority of the Landline connections

go for BSNL Landline connections with 52 within the sample of 300 individuals

followed by

Airtel 32

Tata Indicom 12

Reliance 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 41

3) How would you rate your satisfaction level with the services of existing service

provider

Satisfaction Level

161 537 537 537

135 450 450 987

4 13 13 1000

300 1000 1000

Higlly satisfied

satisfied

Neither nor

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

3)

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 42

Satisfaction Level with existing service provider

Neither norsatisfiedHiglly satisfied

Pe

rce

nt

60

50

40

30

20

10

0

Interpretation

The satisfaction level is measured on the basis of above parameters Thus the graph

shows that for the existing customers of BSNL 54 of the total respondents are

highly satisfied Followed by

Satisfied 45

Neither Nor 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 43

4) Reasons for your preference of service of service provider while availing

landline connection

Reasons for Preference

152 507 507 507

78 260 260 767

23 77 77 843

37 123 123 967

10 33 33 1000

300 1000 1000

service

Brand name

Coverage

Call rates

Clarity

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Preference of service provider

ClarityCall ratesCoverageBrand nameservice

Pe

rce

nt

60

50

40

30

20

10

0

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 44

Service providers have service Brand NameCoverageCall rates and clarity as their

prominent preferences for providing user friendly services thus on these following

factors the research was conducted and it is seen that service and brand name have a

greater preference while selecting a Operator This is true because the services

rendered are the only part of the Service providers The entire sample responded was

categorized into 51 of people feel service as the factor for the operator selection

26 feel Brand Name as their preference followed by Coverage Call rates and their

Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 45

5) Do you ownhave used Airtel landline phone service

Own landline

95 317 317 317

205 683 683 1000

300 1000 1000

yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Own landline

Noyes

Pe

rce

nt

80

70

60

50

40

30

20

10

0

Interpretations

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 46

The Airtel Services among the three hundred sample analyzed 32 had already

availed the services and are continuing and remaining are utilizing other connections

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 47

7

6) How would you rate the tele services providing by the following

A) Clarity of Airtel

Airtel

205 683 683 683

27 90 90 773

48 160 160 933

20 67 67 1000

300 1000 1000

Non users

Very good

Good

Avg

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of Airtel

67

160

90

683

Avg

Good

Very good

Non users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 48

Interpretation

From the above graph it can be seen that 9 of the total respondents have a very

good opinion about Airtel services and followed by 24 of people have above the

average rating for Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 49

B) Clarity of BSNL

BSNL

145 483 483 483

39 130 130 613

88 293 293 907

25 83 83 990

3 10 10 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of BSNL

10

83

293

130

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 50

Interpretation

From the above graph it can be seen that 13 of the total respondents have a very

good opinion about BSNL services and followed by 8above Avg

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 51

C) Clarity of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

19 63 63 967

8 27 27 993

2 7 7 1000

300 1000 1000

Non users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Tata indicom

7

27

63

23

880

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 52

Interpretation

From the above graph it can be seen that 2 of the total respondents have a very

good opinion about Tata Indicom services and followed by

Good 6

Avg 27

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 53

D) Clarity of Reliance

Reliance

286 953 953 953

1 3 3 957

8 27 27 983

4 13 13 997

1 3 3 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequenc

y Percent Valid Percent

Cumulative

Percent

Billing of Reliance

3

13

27

3

953

Bad

Avg

Good

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 54

From the above graph it can be seen that 3 of the total respondents have a very

good opinion about Reliance services and followed by

Good 27

Avg 13

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 55

B) Billing of Airtel

Airtel

205 683 683 683

2 7 7 690

33 110 110 800

53 177 177 977

7 23 23 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Airtel

23

177

110

7

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 56

Interpretation

The billings of the services provided by Airtel are expected to be good at 11 as it

can be seen from the above graphfollowed by

Avg 177

Bad 23

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 57

Billing of BSNL

BSNL

145 483 483 483

1 3 3 487

67 223 223 710

62 207 207 917

25 83 83 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of BSNL

83

207

223

3

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 39

22)

2) Which landline connection do you have

Which Landline

95 317 317 317

155 517 517 833

14 47 47 880

36 120 120 1000

300 1000 1000

Airtel

BSNL

Reliance

Tata Indicom

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Whild landline connection do you have

Tata IndicomRelianceBSNLAirtel

Pe

rce

nt

60

50

40

30

20

10

0

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 40

Interpretation

Out of the various landline service providers the majority of the Landline connections

go for BSNL Landline connections with 52 within the sample of 300 individuals

followed by

Airtel 32

Tata Indicom 12

Reliance 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 41

3) How would you rate your satisfaction level with the services of existing service

provider

Satisfaction Level

161 537 537 537

135 450 450 987

4 13 13 1000

300 1000 1000

Higlly satisfied

satisfied

Neither nor

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

3)

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 42

Satisfaction Level with existing service provider

Neither norsatisfiedHiglly satisfied

Pe

rce

nt

60

50

40

30

20

10

0

Interpretation

The satisfaction level is measured on the basis of above parameters Thus the graph

shows that for the existing customers of BSNL 54 of the total respondents are

highly satisfied Followed by

Satisfied 45

Neither Nor 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 43

4) Reasons for your preference of service of service provider while availing

landline connection

Reasons for Preference

152 507 507 507

78 260 260 767

23 77 77 843

37 123 123 967

10 33 33 1000

300 1000 1000

service

Brand name

Coverage

Call rates

Clarity

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Preference of service provider

ClarityCall ratesCoverageBrand nameservice

Pe

rce

nt

60

50

40

30

20

10

0

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 44

Service providers have service Brand NameCoverageCall rates and clarity as their

prominent preferences for providing user friendly services thus on these following

factors the research was conducted and it is seen that service and brand name have a

greater preference while selecting a Operator This is true because the services

rendered are the only part of the Service providers The entire sample responded was

categorized into 51 of people feel service as the factor for the operator selection

26 feel Brand Name as their preference followed by Coverage Call rates and their

Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 45

5) Do you ownhave used Airtel landline phone service

Own landline

95 317 317 317

205 683 683 1000

300 1000 1000

yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Own landline

Noyes

Pe

rce

nt

80

70

60

50

40

30

20

10

0

Interpretations

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 46

The Airtel Services among the three hundred sample analyzed 32 had already

availed the services and are continuing and remaining are utilizing other connections

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 47

7

6) How would you rate the tele services providing by the following

A) Clarity of Airtel

Airtel

205 683 683 683

27 90 90 773

48 160 160 933

20 67 67 1000

300 1000 1000

Non users

Very good

Good

Avg

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of Airtel

67

160

90

683

Avg

Good

Very good

Non users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 48

Interpretation

From the above graph it can be seen that 9 of the total respondents have a very

good opinion about Airtel services and followed by 24 of people have above the

average rating for Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 49

B) Clarity of BSNL

BSNL

145 483 483 483

39 130 130 613

88 293 293 907

25 83 83 990

3 10 10 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of BSNL

10

83

293

130

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 50

Interpretation

From the above graph it can be seen that 13 of the total respondents have a very

good opinion about BSNL services and followed by 8above Avg

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 51

C) Clarity of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

19 63 63 967

8 27 27 993

2 7 7 1000

300 1000 1000

Non users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Tata indicom

7

27

63

23

880

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 52

Interpretation

From the above graph it can be seen that 2 of the total respondents have a very

good opinion about Tata Indicom services and followed by

Good 6

Avg 27

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 53

D) Clarity of Reliance

Reliance

286 953 953 953

1 3 3 957

8 27 27 983

4 13 13 997

1 3 3 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequenc

y Percent Valid Percent

Cumulative

Percent

Billing of Reliance

3

13

27

3

953

Bad

Avg

Good

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 54

From the above graph it can be seen that 3 of the total respondents have a very

good opinion about Reliance services and followed by

Good 27

Avg 13

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 55

B) Billing of Airtel

Airtel

205 683 683 683

2 7 7 690

33 110 110 800

53 177 177 977

7 23 23 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Airtel

23

177

110

7

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 56

Interpretation

The billings of the services provided by Airtel are expected to be good at 11 as it

can be seen from the above graphfollowed by

Avg 177

Bad 23

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 57

Billing of BSNL

BSNL

145 483 483 483

1 3 3 487

67 223 223 710

62 207 207 917

25 83 83 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of BSNL

83

207

223

3

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 40

Interpretation

Out of the various landline service providers the majority of the Landline connections

go for BSNL Landline connections with 52 within the sample of 300 individuals

followed by

Airtel 32

Tata Indicom 12

Reliance 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 41

3) How would you rate your satisfaction level with the services of existing service

provider

Satisfaction Level

161 537 537 537

135 450 450 987

4 13 13 1000

300 1000 1000

Higlly satisfied

satisfied

Neither nor

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

3)

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 42

Satisfaction Level with existing service provider

Neither norsatisfiedHiglly satisfied

Pe

rce

nt

60

50

40

30

20

10

0

Interpretation

The satisfaction level is measured on the basis of above parameters Thus the graph

shows that for the existing customers of BSNL 54 of the total respondents are

highly satisfied Followed by

Satisfied 45

Neither Nor 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 43

4) Reasons for your preference of service of service provider while availing

landline connection

Reasons for Preference

152 507 507 507

78 260 260 767

23 77 77 843

37 123 123 967

10 33 33 1000

300 1000 1000

service

Brand name

Coverage

Call rates

Clarity

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Preference of service provider

ClarityCall ratesCoverageBrand nameservice

Pe

rce

nt

60

50

40

30

20

10

0

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 44

Service providers have service Brand NameCoverageCall rates and clarity as their

prominent preferences for providing user friendly services thus on these following

factors the research was conducted and it is seen that service and brand name have a

greater preference while selecting a Operator This is true because the services

rendered are the only part of the Service providers The entire sample responded was

categorized into 51 of people feel service as the factor for the operator selection

26 feel Brand Name as their preference followed by Coverage Call rates and their

Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 45

5) Do you ownhave used Airtel landline phone service

Own landline

95 317 317 317

205 683 683 1000

300 1000 1000

yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Own landline

Noyes

Pe

rce

nt

80

70

60

50

40

30

20

10

0

Interpretations

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 46

The Airtel Services among the three hundred sample analyzed 32 had already

availed the services and are continuing and remaining are utilizing other connections

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 47

7

6) How would you rate the tele services providing by the following

A) Clarity of Airtel

Airtel

205 683 683 683

27 90 90 773

48 160 160 933

20 67 67 1000

300 1000 1000

Non users

Very good

Good

Avg

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of Airtel

67

160

90

683

Avg

Good

Very good

Non users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 48

Interpretation

From the above graph it can be seen that 9 of the total respondents have a very

good opinion about Airtel services and followed by 24 of people have above the

average rating for Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 49

B) Clarity of BSNL

BSNL

145 483 483 483

39 130 130 613

88 293 293 907

25 83 83 990

3 10 10 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of BSNL

10

83

293

130

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 50

Interpretation

From the above graph it can be seen that 13 of the total respondents have a very

good opinion about BSNL services and followed by 8above Avg

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 51

C) Clarity of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

19 63 63 967

8 27 27 993

2 7 7 1000

300 1000 1000

Non users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Tata indicom

7

27

63

23

880

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 52

Interpretation

From the above graph it can be seen that 2 of the total respondents have a very

good opinion about Tata Indicom services and followed by

Good 6

Avg 27

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 53

D) Clarity of Reliance

Reliance

286 953 953 953

1 3 3 957

8 27 27 983

4 13 13 997

1 3 3 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequenc

y Percent Valid Percent

Cumulative

Percent

Billing of Reliance

3

13

27

3

953

Bad

Avg

Good

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 54

From the above graph it can be seen that 3 of the total respondents have a very

good opinion about Reliance services and followed by

Good 27

Avg 13

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 55

B) Billing of Airtel

Airtel

205 683 683 683

2 7 7 690

33 110 110 800

53 177 177 977

7 23 23 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Airtel

23

177

110

7

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 56

Interpretation

The billings of the services provided by Airtel are expected to be good at 11 as it

can be seen from the above graphfollowed by

Avg 177

Bad 23

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 57

Billing of BSNL

BSNL

145 483 483 483

1 3 3 487

67 223 223 710

62 207 207 917

25 83 83 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of BSNL

83

207

223

3

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 41

3) How would you rate your satisfaction level with the services of existing service

provider

Satisfaction Level

161 537 537 537

135 450 450 987

4 13 13 1000

300 1000 1000

Higlly satisfied

satisfied

Neither nor

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

3)

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 42

Satisfaction Level with existing service provider

Neither norsatisfiedHiglly satisfied

Pe

rce

nt

60

50

40

30

20

10

0

Interpretation

The satisfaction level is measured on the basis of above parameters Thus the graph

shows that for the existing customers of BSNL 54 of the total respondents are

highly satisfied Followed by

Satisfied 45

Neither Nor 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 43

4) Reasons for your preference of service of service provider while availing

landline connection

Reasons for Preference

152 507 507 507

78 260 260 767

23 77 77 843

37 123 123 967

10 33 33 1000

300 1000 1000

service

Brand name

Coverage

Call rates

Clarity

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Preference of service provider

ClarityCall ratesCoverageBrand nameservice

Pe

rce

nt

60

50

40

30

20

10

0

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 44

Service providers have service Brand NameCoverageCall rates and clarity as their

prominent preferences for providing user friendly services thus on these following

factors the research was conducted and it is seen that service and brand name have a

greater preference while selecting a Operator This is true because the services

rendered are the only part of the Service providers The entire sample responded was

categorized into 51 of people feel service as the factor for the operator selection

26 feel Brand Name as their preference followed by Coverage Call rates and their

Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 45

5) Do you ownhave used Airtel landline phone service

Own landline

95 317 317 317

205 683 683 1000

300 1000 1000

yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Own landline

Noyes

Pe

rce

nt

80

70

60

50

40

30

20

10

0

Interpretations

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 46

The Airtel Services among the three hundred sample analyzed 32 had already

availed the services and are continuing and remaining are utilizing other connections

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 47

7

6) How would you rate the tele services providing by the following

A) Clarity of Airtel

Airtel

205 683 683 683

27 90 90 773

48 160 160 933

20 67 67 1000

300 1000 1000

Non users

Very good

Good

Avg

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of Airtel

67

160

90

683

Avg

Good

Very good

Non users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 48

Interpretation

From the above graph it can be seen that 9 of the total respondents have a very

good opinion about Airtel services and followed by 24 of people have above the

average rating for Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 49

B) Clarity of BSNL

BSNL

145 483 483 483

39 130 130 613

88 293 293 907

25 83 83 990

3 10 10 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of BSNL

10

83

293

130

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 50

Interpretation

From the above graph it can be seen that 13 of the total respondents have a very

good opinion about BSNL services and followed by 8above Avg

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 51

C) Clarity of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

19 63 63 967

8 27 27 993

2 7 7 1000

300 1000 1000

Non users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Tata indicom

7

27

63

23

880

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 52

Interpretation

From the above graph it can be seen that 2 of the total respondents have a very

good opinion about Tata Indicom services and followed by

Good 6

Avg 27

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 53

D) Clarity of Reliance

Reliance

286 953 953 953

1 3 3 957

8 27 27 983

4 13 13 997

1 3 3 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequenc

y Percent Valid Percent

Cumulative

Percent

Billing of Reliance

3

13

27

3

953

Bad

Avg

Good

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 54

From the above graph it can be seen that 3 of the total respondents have a very

good opinion about Reliance services and followed by

Good 27

Avg 13

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 55

B) Billing of Airtel

Airtel

205 683 683 683

2 7 7 690

33 110 110 800

53 177 177 977

7 23 23 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Airtel

23

177

110

7

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 56

Interpretation

The billings of the services provided by Airtel are expected to be good at 11 as it

can be seen from the above graphfollowed by

Avg 177

Bad 23

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 57

Billing of BSNL

BSNL

145 483 483 483

1 3 3 487

67 223 223 710

62 207 207 917

25 83 83 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of BSNL

83

207

223

3

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 42

Satisfaction Level with existing service provider

Neither norsatisfiedHiglly satisfied

Pe

rce

nt

60

50

40

30

20

10

0

Interpretation

The satisfaction level is measured on the basis of above parameters Thus the graph

shows that for the existing customers of BSNL 54 of the total respondents are

highly satisfied Followed by

Satisfied 45

Neither Nor 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 43

4) Reasons for your preference of service of service provider while availing

landline connection

Reasons for Preference

152 507 507 507

78 260 260 767

23 77 77 843

37 123 123 967

10 33 33 1000

300 1000 1000

service

Brand name

Coverage

Call rates

Clarity

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Preference of service provider

ClarityCall ratesCoverageBrand nameservice

Pe

rce

nt

60

50

40

30

20

10

0

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 44

Service providers have service Brand NameCoverageCall rates and clarity as their

prominent preferences for providing user friendly services thus on these following

factors the research was conducted and it is seen that service and brand name have a

greater preference while selecting a Operator This is true because the services

rendered are the only part of the Service providers The entire sample responded was

categorized into 51 of people feel service as the factor for the operator selection

26 feel Brand Name as their preference followed by Coverage Call rates and their

Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 45

5) Do you ownhave used Airtel landline phone service

Own landline

95 317 317 317

205 683 683 1000

300 1000 1000

yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Own landline

Noyes

Pe

rce

nt

80

70

60

50

40

30

20

10

0

Interpretations

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 46

The Airtel Services among the three hundred sample analyzed 32 had already

availed the services and are continuing and remaining are utilizing other connections

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 47

7

6) How would you rate the tele services providing by the following

A) Clarity of Airtel

Airtel

205 683 683 683

27 90 90 773

48 160 160 933

20 67 67 1000

300 1000 1000

Non users

Very good

Good

Avg

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of Airtel

67

160

90

683

Avg

Good

Very good

Non users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 48

Interpretation

From the above graph it can be seen that 9 of the total respondents have a very

good opinion about Airtel services and followed by 24 of people have above the

average rating for Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 49

B) Clarity of BSNL

BSNL

145 483 483 483

39 130 130 613

88 293 293 907

25 83 83 990

3 10 10 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of BSNL

10

83

293

130

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 50

Interpretation

From the above graph it can be seen that 13 of the total respondents have a very

good opinion about BSNL services and followed by 8above Avg

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 51

C) Clarity of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

19 63 63 967

8 27 27 993

2 7 7 1000

300 1000 1000

Non users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Tata indicom

7

27

63

23

880

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 52

Interpretation

From the above graph it can be seen that 2 of the total respondents have a very

good opinion about Tata Indicom services and followed by

Good 6

Avg 27

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 53

D) Clarity of Reliance

Reliance

286 953 953 953

1 3 3 957

8 27 27 983

4 13 13 997

1 3 3 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequenc

y Percent Valid Percent

Cumulative

Percent

Billing of Reliance

3

13

27

3

953

Bad

Avg

Good

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 54

From the above graph it can be seen that 3 of the total respondents have a very

good opinion about Reliance services and followed by

Good 27

Avg 13

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 55

B) Billing of Airtel

Airtel

205 683 683 683

2 7 7 690

33 110 110 800

53 177 177 977

7 23 23 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Airtel

23

177

110

7

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 56

Interpretation

The billings of the services provided by Airtel are expected to be good at 11 as it

can be seen from the above graphfollowed by

Avg 177

Bad 23

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 57

Billing of BSNL

BSNL

145 483 483 483

1 3 3 487

67 223 223 710

62 207 207 917

25 83 83 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of BSNL

83

207

223

3

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 43

4) Reasons for your preference of service of service provider while availing

landline connection

Reasons for Preference

152 507 507 507

78 260 260 767

23 77 77 843

37 123 123 967

10 33 33 1000

300 1000 1000

service

Brand name

Coverage

Call rates

Clarity

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Preference of service provider

ClarityCall ratesCoverageBrand nameservice

Pe

rce

nt

60

50

40

30

20

10

0

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 44

Service providers have service Brand NameCoverageCall rates and clarity as their

prominent preferences for providing user friendly services thus on these following

factors the research was conducted and it is seen that service and brand name have a

greater preference while selecting a Operator This is true because the services

rendered are the only part of the Service providers The entire sample responded was

categorized into 51 of people feel service as the factor for the operator selection

26 feel Brand Name as their preference followed by Coverage Call rates and their

Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 45

5) Do you ownhave used Airtel landline phone service

Own landline

95 317 317 317

205 683 683 1000

300 1000 1000

yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Own landline

Noyes

Pe

rce

nt

80

70

60

50

40

30

20

10

0

Interpretations

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 46

The Airtel Services among the three hundred sample analyzed 32 had already

availed the services and are continuing and remaining are utilizing other connections

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 47

7

6) How would you rate the tele services providing by the following

A) Clarity of Airtel

Airtel

205 683 683 683

27 90 90 773

48 160 160 933

20 67 67 1000

300 1000 1000

Non users

Very good

Good

Avg

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of Airtel

67

160

90

683

Avg

Good

Very good

Non users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 48

Interpretation

From the above graph it can be seen that 9 of the total respondents have a very

good opinion about Airtel services and followed by 24 of people have above the

average rating for Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 49

B) Clarity of BSNL

BSNL

145 483 483 483

39 130 130 613

88 293 293 907

25 83 83 990

3 10 10 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of BSNL

10

83

293

130

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 50

Interpretation

From the above graph it can be seen that 13 of the total respondents have a very

good opinion about BSNL services and followed by 8above Avg

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 51

C) Clarity of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

19 63 63 967

8 27 27 993

2 7 7 1000

300 1000 1000

Non users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Tata indicom

7

27

63

23

880

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 52

Interpretation

From the above graph it can be seen that 2 of the total respondents have a very

good opinion about Tata Indicom services and followed by

Good 6

Avg 27

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 53

D) Clarity of Reliance

Reliance

286 953 953 953

1 3 3 957

8 27 27 983

4 13 13 997

1 3 3 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequenc

y Percent Valid Percent

Cumulative

Percent

Billing of Reliance

3

13

27

3

953

Bad

Avg

Good

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 54

From the above graph it can be seen that 3 of the total respondents have a very

good opinion about Reliance services and followed by

Good 27

Avg 13

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 55

B) Billing of Airtel

Airtel

205 683 683 683

2 7 7 690

33 110 110 800

53 177 177 977

7 23 23 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Airtel

23

177

110

7

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 56

Interpretation

The billings of the services provided by Airtel are expected to be good at 11 as it

can be seen from the above graphfollowed by

Avg 177

Bad 23

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 57

Billing of BSNL

BSNL

145 483 483 483

1 3 3 487

67 223 223 710

62 207 207 917

25 83 83 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of BSNL

83

207

223

3

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 44

Service providers have service Brand NameCoverageCall rates and clarity as their

prominent preferences for providing user friendly services thus on these following

factors the research was conducted and it is seen that service and brand name have a

greater preference while selecting a Operator This is true because the services

rendered are the only part of the Service providers The entire sample responded was

categorized into 51 of people feel service as the factor for the operator selection

26 feel Brand Name as their preference followed by Coverage Call rates and their

Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 45

5) Do you ownhave used Airtel landline phone service

Own landline

95 317 317 317

205 683 683 1000

300 1000 1000

yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Own landline

Noyes

Pe

rce

nt

80

70

60

50

40

30

20

10

0

Interpretations

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 46

The Airtel Services among the three hundred sample analyzed 32 had already

availed the services and are continuing and remaining are utilizing other connections

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 47

7

6) How would you rate the tele services providing by the following

A) Clarity of Airtel

Airtel

205 683 683 683

27 90 90 773

48 160 160 933

20 67 67 1000

300 1000 1000

Non users

Very good

Good

Avg

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of Airtel

67

160

90

683

Avg

Good

Very good

Non users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 48

Interpretation

From the above graph it can be seen that 9 of the total respondents have a very

good opinion about Airtel services and followed by 24 of people have above the

average rating for Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 49

B) Clarity of BSNL

BSNL

145 483 483 483

39 130 130 613

88 293 293 907

25 83 83 990

3 10 10 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of BSNL

10

83

293

130

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 50

Interpretation

From the above graph it can be seen that 13 of the total respondents have a very

good opinion about BSNL services and followed by 8above Avg

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 51

C) Clarity of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

19 63 63 967

8 27 27 993

2 7 7 1000

300 1000 1000

Non users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Tata indicom

7

27

63

23

880

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 52

Interpretation

From the above graph it can be seen that 2 of the total respondents have a very

good opinion about Tata Indicom services and followed by

Good 6

Avg 27

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 53

D) Clarity of Reliance

Reliance

286 953 953 953

1 3 3 957

8 27 27 983

4 13 13 997

1 3 3 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequenc

y Percent Valid Percent

Cumulative

Percent

Billing of Reliance

3

13

27

3

953

Bad

Avg

Good

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 54

From the above graph it can be seen that 3 of the total respondents have a very

good opinion about Reliance services and followed by

Good 27

Avg 13

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 55

B) Billing of Airtel

Airtel

205 683 683 683

2 7 7 690

33 110 110 800

53 177 177 977

7 23 23 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Airtel

23

177

110

7

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 56

Interpretation

The billings of the services provided by Airtel are expected to be good at 11 as it

can be seen from the above graphfollowed by

Avg 177

Bad 23

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 57

Billing of BSNL

BSNL

145 483 483 483

1 3 3 487

67 223 223 710

62 207 207 917

25 83 83 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of BSNL

83

207

223

3

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 45

5) Do you ownhave used Airtel landline phone service

Own landline

95 317 317 317

205 683 683 1000

300 1000 1000

yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Own landline

Noyes

Pe

rce

nt

80

70

60

50

40

30

20

10

0

Interpretations

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 46

The Airtel Services among the three hundred sample analyzed 32 had already

availed the services and are continuing and remaining are utilizing other connections

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 47

7

6) How would you rate the tele services providing by the following

A) Clarity of Airtel

Airtel

205 683 683 683

27 90 90 773

48 160 160 933

20 67 67 1000

300 1000 1000

Non users

Very good

Good

Avg

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of Airtel

67

160

90

683

Avg

Good

Very good

Non users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 48

Interpretation

From the above graph it can be seen that 9 of the total respondents have a very

good opinion about Airtel services and followed by 24 of people have above the

average rating for Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 49

B) Clarity of BSNL

BSNL

145 483 483 483

39 130 130 613

88 293 293 907

25 83 83 990

3 10 10 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of BSNL

10

83

293

130

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 50

Interpretation

From the above graph it can be seen that 13 of the total respondents have a very

good opinion about BSNL services and followed by 8above Avg

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 51

C) Clarity of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

19 63 63 967

8 27 27 993

2 7 7 1000

300 1000 1000

Non users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Tata indicom

7

27

63

23

880

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 52

Interpretation

From the above graph it can be seen that 2 of the total respondents have a very

good opinion about Tata Indicom services and followed by

Good 6

Avg 27

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 53

D) Clarity of Reliance

Reliance

286 953 953 953

1 3 3 957

8 27 27 983

4 13 13 997

1 3 3 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequenc

y Percent Valid Percent

Cumulative

Percent

Billing of Reliance

3

13

27

3

953

Bad

Avg

Good

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 54

From the above graph it can be seen that 3 of the total respondents have a very

good opinion about Reliance services and followed by

Good 27

Avg 13

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 55

B) Billing of Airtel

Airtel

205 683 683 683

2 7 7 690

33 110 110 800

53 177 177 977

7 23 23 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Airtel

23

177

110

7

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 56

Interpretation

The billings of the services provided by Airtel are expected to be good at 11 as it

can be seen from the above graphfollowed by

Avg 177

Bad 23

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 57

Billing of BSNL

BSNL

145 483 483 483

1 3 3 487

67 223 223 710

62 207 207 917

25 83 83 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of BSNL

83

207

223

3

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 46

The Airtel Services among the three hundred sample analyzed 32 had already

availed the services and are continuing and remaining are utilizing other connections

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 47

7

6) How would you rate the tele services providing by the following

A) Clarity of Airtel

Airtel

205 683 683 683

27 90 90 773

48 160 160 933

20 67 67 1000

300 1000 1000

Non users

Very good

Good

Avg

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of Airtel

67

160

90

683

Avg

Good

Very good

Non users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 48

Interpretation

From the above graph it can be seen that 9 of the total respondents have a very

good opinion about Airtel services and followed by 24 of people have above the

average rating for Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 49

B) Clarity of BSNL

BSNL

145 483 483 483

39 130 130 613

88 293 293 907

25 83 83 990

3 10 10 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of BSNL

10

83

293

130

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 50

Interpretation

From the above graph it can be seen that 13 of the total respondents have a very

good opinion about BSNL services and followed by 8above Avg

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 51

C) Clarity of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

19 63 63 967

8 27 27 993

2 7 7 1000

300 1000 1000

Non users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Tata indicom

7

27

63

23

880

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 52

Interpretation

From the above graph it can be seen that 2 of the total respondents have a very

good opinion about Tata Indicom services and followed by

Good 6

Avg 27

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 53

D) Clarity of Reliance

Reliance

286 953 953 953

1 3 3 957

8 27 27 983

4 13 13 997

1 3 3 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequenc

y Percent Valid Percent

Cumulative

Percent

Billing of Reliance

3

13

27

3

953

Bad

Avg

Good

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 54

From the above graph it can be seen that 3 of the total respondents have a very

good opinion about Reliance services and followed by

Good 27

Avg 13

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 55

B) Billing of Airtel

Airtel

205 683 683 683

2 7 7 690

33 110 110 800

53 177 177 977

7 23 23 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Airtel

23

177

110

7

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 56

Interpretation

The billings of the services provided by Airtel are expected to be good at 11 as it

can be seen from the above graphfollowed by

Avg 177

Bad 23

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 57

Billing of BSNL

BSNL

145 483 483 483

1 3 3 487

67 223 223 710

62 207 207 917

25 83 83 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of BSNL

83

207

223

3

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 47

7

6) How would you rate the tele services providing by the following

A) Clarity of Airtel

Airtel

205 683 683 683

27 90 90 773

48 160 160 933

20 67 67 1000

300 1000 1000

Non users

Very good

Good

Avg

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of Airtel

67

160

90

683

Avg

Good

Very good

Non users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 48

Interpretation

From the above graph it can be seen that 9 of the total respondents have a very

good opinion about Airtel services and followed by 24 of people have above the

average rating for Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 49

B) Clarity of BSNL

BSNL

145 483 483 483

39 130 130 613

88 293 293 907

25 83 83 990

3 10 10 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of BSNL

10

83

293

130

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 50

Interpretation

From the above graph it can be seen that 13 of the total respondents have a very

good opinion about BSNL services and followed by 8above Avg

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 51

C) Clarity of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

19 63 63 967

8 27 27 993

2 7 7 1000

300 1000 1000

Non users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Tata indicom

7

27

63

23

880

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 52

Interpretation

From the above graph it can be seen that 2 of the total respondents have a very

good opinion about Tata Indicom services and followed by

Good 6

Avg 27

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 53

D) Clarity of Reliance

Reliance

286 953 953 953

1 3 3 957

8 27 27 983

4 13 13 997

1 3 3 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequenc

y Percent Valid Percent

Cumulative

Percent

Billing of Reliance

3

13

27

3

953

Bad

Avg

Good

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 54

From the above graph it can be seen that 3 of the total respondents have a very

good opinion about Reliance services and followed by

Good 27

Avg 13

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 55

B) Billing of Airtel

Airtel

205 683 683 683

2 7 7 690

33 110 110 800

53 177 177 977

7 23 23 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Airtel

23

177

110

7

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 56

Interpretation

The billings of the services provided by Airtel are expected to be good at 11 as it

can be seen from the above graphfollowed by

Avg 177

Bad 23

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 57

Billing of BSNL

BSNL

145 483 483 483

1 3 3 487

67 223 223 710

62 207 207 917

25 83 83 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of BSNL

83

207

223

3

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 48

Interpretation

From the above graph it can be seen that 9 of the total respondents have a very

good opinion about Airtel services and followed by 24 of people have above the

average rating for Clarity

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 49

B) Clarity of BSNL

BSNL

145 483 483 483

39 130 130 613

88 293 293 907

25 83 83 990

3 10 10 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of BSNL

10

83

293

130

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 50

Interpretation

From the above graph it can be seen that 13 of the total respondents have a very

good opinion about BSNL services and followed by 8above Avg

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 51

C) Clarity of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

19 63 63 967

8 27 27 993

2 7 7 1000

300 1000 1000

Non users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Tata indicom

7

27

63

23

880

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 52

Interpretation

From the above graph it can be seen that 2 of the total respondents have a very

good opinion about Tata Indicom services and followed by

Good 6

Avg 27

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 53

D) Clarity of Reliance

Reliance

286 953 953 953

1 3 3 957

8 27 27 983

4 13 13 997

1 3 3 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequenc

y Percent Valid Percent

Cumulative

Percent

Billing of Reliance

3

13

27

3

953

Bad

Avg

Good

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 54

From the above graph it can be seen that 3 of the total respondents have a very

good opinion about Reliance services and followed by

Good 27

Avg 13

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 55

B) Billing of Airtel

Airtel

205 683 683 683

2 7 7 690

33 110 110 800

53 177 177 977

7 23 23 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Airtel

23

177

110

7

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 56

Interpretation

The billings of the services provided by Airtel are expected to be good at 11 as it

can be seen from the above graphfollowed by

Avg 177

Bad 23

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 57

Billing of BSNL

BSNL

145 483 483 483

1 3 3 487

67 223 223 710

62 207 207 917

25 83 83 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of BSNL

83

207

223

3

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 49

B) Clarity of BSNL

BSNL

145 483 483 483

39 130 130 613

88 293 293 907

25 83 83 990

3 10 10 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Clarity of BSNL

10

83

293

130

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 50

Interpretation

From the above graph it can be seen that 13 of the total respondents have a very

good opinion about BSNL services and followed by 8above Avg

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 51

C) Clarity of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

19 63 63 967

8 27 27 993

2 7 7 1000

300 1000 1000

Non users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Tata indicom

7

27

63

23

880

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 52

Interpretation

From the above graph it can be seen that 2 of the total respondents have a very

good opinion about Tata Indicom services and followed by

Good 6

Avg 27

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 53

D) Clarity of Reliance

Reliance

286 953 953 953

1 3 3 957

8 27 27 983

4 13 13 997

1 3 3 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequenc

y Percent Valid Percent

Cumulative

Percent

Billing of Reliance

3

13

27

3

953

Bad

Avg

Good

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 54

From the above graph it can be seen that 3 of the total respondents have a very

good opinion about Reliance services and followed by

Good 27

Avg 13

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 55

B) Billing of Airtel

Airtel

205 683 683 683

2 7 7 690

33 110 110 800

53 177 177 977

7 23 23 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Airtel

23

177

110

7

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 56

Interpretation

The billings of the services provided by Airtel are expected to be good at 11 as it

can be seen from the above graphfollowed by

Avg 177

Bad 23

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 57

Billing of BSNL

BSNL

145 483 483 483

1 3 3 487

67 223 223 710

62 207 207 917

25 83 83 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of BSNL

83

207

223

3

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 50

Interpretation

From the above graph it can be seen that 13 of the total respondents have a very

good opinion about BSNL services and followed by 8above Avg

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 51

C) Clarity of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

19 63 63 967

8 27 27 993

2 7 7 1000

300 1000 1000

Non users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Tata indicom

7

27

63

23

880

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 52

Interpretation

From the above graph it can be seen that 2 of the total respondents have a very

good opinion about Tata Indicom services and followed by

Good 6

Avg 27

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 53

D) Clarity of Reliance

Reliance

286 953 953 953

1 3 3 957

8 27 27 983

4 13 13 997

1 3 3 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequenc

y Percent Valid Percent

Cumulative

Percent

Billing of Reliance

3

13

27

3

953

Bad

Avg

Good

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 54

From the above graph it can be seen that 3 of the total respondents have a very

good opinion about Reliance services and followed by

Good 27

Avg 13

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 55

B) Billing of Airtel

Airtel

205 683 683 683

2 7 7 690

33 110 110 800

53 177 177 977

7 23 23 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Airtel

23

177

110

7

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 56

Interpretation

The billings of the services provided by Airtel are expected to be good at 11 as it

can be seen from the above graphfollowed by

Avg 177

Bad 23

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 57

Billing of BSNL

BSNL

145 483 483 483

1 3 3 487

67 223 223 710

62 207 207 917

25 83 83 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of BSNL

83

207

223

3

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 51

C) Clarity of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

19 63 63 967

8 27 27 993

2 7 7 1000

300 1000 1000

Non users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Tata indicom

7

27

63

23

880

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 52

Interpretation

From the above graph it can be seen that 2 of the total respondents have a very

good opinion about Tata Indicom services and followed by

Good 6

Avg 27

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 53

D) Clarity of Reliance

Reliance

286 953 953 953

1 3 3 957

8 27 27 983

4 13 13 997

1 3 3 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequenc

y Percent Valid Percent

Cumulative

Percent

Billing of Reliance

3

13

27

3

953

Bad

Avg

Good

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 54

From the above graph it can be seen that 3 of the total respondents have a very

good opinion about Reliance services and followed by

Good 27

Avg 13

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 55

B) Billing of Airtel

Airtel

205 683 683 683

2 7 7 690

33 110 110 800

53 177 177 977

7 23 23 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Airtel

23

177

110

7

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 56

Interpretation

The billings of the services provided by Airtel are expected to be good at 11 as it

can be seen from the above graphfollowed by

Avg 177

Bad 23

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 57

Billing of BSNL

BSNL

145 483 483 483

1 3 3 487

67 223 223 710

62 207 207 917

25 83 83 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of BSNL

83

207

223

3

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 52

Interpretation

From the above graph it can be seen that 2 of the total respondents have a very

good opinion about Tata Indicom services and followed by

Good 6

Avg 27

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 53

D) Clarity of Reliance

Reliance

286 953 953 953

1 3 3 957

8 27 27 983

4 13 13 997

1 3 3 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequenc

y Percent Valid Percent

Cumulative

Percent

Billing of Reliance

3

13

27

3

953

Bad

Avg

Good

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 54

From the above graph it can be seen that 3 of the total respondents have a very

good opinion about Reliance services and followed by

Good 27

Avg 13

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 55

B) Billing of Airtel

Airtel

205 683 683 683

2 7 7 690

33 110 110 800

53 177 177 977

7 23 23 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Airtel

23

177

110

7

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 56

Interpretation

The billings of the services provided by Airtel are expected to be good at 11 as it

can be seen from the above graphfollowed by

Avg 177

Bad 23

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 57

Billing of BSNL

BSNL

145 483 483 483

1 3 3 487

67 223 223 710

62 207 207 917

25 83 83 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of BSNL

83

207

223

3

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 53

D) Clarity of Reliance

Reliance

286 953 953 953

1 3 3 957

8 27 27 983

4 13 13 997

1 3 3 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequenc

y Percent Valid Percent

Cumulative

Percent

Billing of Reliance

3

13

27

3

953

Bad

Avg

Good

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 54

From the above graph it can be seen that 3 of the total respondents have a very

good opinion about Reliance services and followed by

Good 27

Avg 13

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 55

B) Billing of Airtel

Airtel

205 683 683 683

2 7 7 690

33 110 110 800

53 177 177 977

7 23 23 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Airtel

23

177

110

7

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 56

Interpretation

The billings of the services provided by Airtel are expected to be good at 11 as it

can be seen from the above graphfollowed by

Avg 177

Bad 23

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 57

Billing of BSNL

BSNL

145 483 483 483

1 3 3 487

67 223 223 710

62 207 207 917

25 83 83 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of BSNL

83

207

223

3

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 54

From the above graph it can be seen that 3 of the total respondents have a very

good opinion about Reliance services and followed by

Good 27

Avg 13

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 55

B) Billing of Airtel

Airtel

205 683 683 683

2 7 7 690

33 110 110 800

53 177 177 977

7 23 23 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Airtel

23

177

110

7

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 56

Interpretation

The billings of the services provided by Airtel are expected to be good at 11 as it

can be seen from the above graphfollowed by

Avg 177

Bad 23

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 57

Billing of BSNL

BSNL

145 483 483 483

1 3 3 487

67 223 223 710

62 207 207 917

25 83 83 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of BSNL

83

207

223

3

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 55

B) Billing of Airtel

Airtel

205 683 683 683

2 7 7 690

33 110 110 800

53 177 177 977

7 23 23 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Airtel

23

177

110

7

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 56

Interpretation

The billings of the services provided by Airtel are expected to be good at 11 as it

can be seen from the above graphfollowed by

Avg 177

Bad 23

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 57

Billing of BSNL

BSNL

145 483 483 483

1 3 3 487

67 223 223 710

62 207 207 917

25 83 83 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of BSNL

83

207

223

3

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 56

Interpretation

The billings of the services provided by Airtel are expected to be good at 11 as it

can be seen from the above graphfollowed by

Avg 177

Bad 23

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 57

Billing of BSNL

BSNL

145 483 483 483

1 3 3 487

67 223 223 710

62 207 207 917

25 83 83 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of BSNL

83

207

223

3

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 57

Billing of BSNL

BSNL

145 483 483 483

1 3 3 487

67 223 223 710

62 207 207 917

25 83 83 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of BSNL

83

207

223

3

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 58

Interpretation

The billings of the services provided by BSNL are expected to be good at 22 as it

can be seen from the above graph Followed by

Avg 21

Bad 8

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 59

Billing of Tata Indicom

Tata indicom

264 880 880 880

1 3 3 883

7 23 23 907

19 63 63 970

9 30 30 1000

300 1000 1000

Non Users

Very Good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 60

Billing of Tata indicom

30

63

23

3

880

Bad

Avg

Good

Very Good

Non Users

Interpretation

The billings of the services provided by Tata Indicom are expected to be good 2 as

it can be seen from the above graph Followed by

Avg 6

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 61

Billing of Reliance

Reliance

286 953 953 953

2 7 7 960

9 30 30 990

3 10 10 1000

300 1000 1000

Non Users

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Billing of Reliance

10

30

7

953

Bad

Avg

Good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 62

Interpretation

The billings of the services provided by Reliance are expected to be good 7as it can

be seen from the above graphFollowed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 63

C) Fault Correction of Airtel

Airtel

205 683 683 683

7 23 23 707

26 87 87 793

47 157 157 950

15 50 50 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Airtel

50

157

87

23

683

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 64

Interpretation

From the above graph shows that Fault correction whenever the crisis for Airtel

service is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 65

Fault correction of BSNL

BSNL

145 483 483 483

16 53 53 537

68 227 227 763

63 210 210 973

8 27 27 1000

300 1000 1000

Non Users

Very good

Good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of BSNL

27

210

227

53

483

Bad

Avg

Good

Very good

Non Users

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 66

Inter

Interpretation

From the above graph shows that Fault correction whenever the crisis for BSNL

Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 67

Fault correction of Tata Indicom

Tata indicom

264 880 880 880

7 23 23 903

22 73 73 977

7 23 23 1000

300 1000 1000

Non

Users

Good

Avg

Bad

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Fault correction of Tata indicom

23

73

23

880

Bad

Avg

Good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 68

From the above graph shows that Fault correction whenever the crisis for Tata

Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 69

Fault correction of Reliance

Reliance

286 953 953 953

5 17 17 970

7 23 23 993

2 7 7 1000

300 1000 1000

Non Users

Very good

Avg

Bad

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Fault correction of Reliance

7

23

17

953

Bad

Avg

Very good

Non Users

Interpretation

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 70

From the above graph shows that Fault correction whenever the crisis for Reliance

Service is Very good at the 2Followed by

Avg 2

Bad 7

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 71

7) How would you rate the tariff plans provided by Airtel as compare to others

Tariff plans

167 557 557 557

133 443 443 1000

300 1000 1000

Good

Avg

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Tariff plans provided by Airtel comapare to others

AvgGood

Fre

que

ncy

200

100

0

Interpretation

The tariff plan represents the price at which the customer avails the services at the

cost of companies resources to fulfill his needs Thus from the research it is seen that

the tariff plans provided by Airtel as replied by the respondents are good and the Avg

must be in between Good and Avg The of both being 56- Good

44- Avg

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 72

8) Do you wish to switch to any other telephone

Switch to any

16 53 53 53

284 947 947 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

Wish to switch to any other telephone

947

53

No

Yes

Interpretations

With an increasing number of Landline providers entering the market it has become a

indistinct for the consumer or the user to determine what kind of services to be

availed from the different providers Thus this question was asked to know the same

Thus it can be seen that the Customersusers dose not want to change their existing

services The satisfaction level is measured earlier The respondents rated

No 95

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 73

And Yes 5

Thus the service providers have a 5 market remaining for their sales to be realized

and the remaining must be targeted with a different strategy to convert into other

service providers

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 74

9) Whether Broadband Internet connections is availed

BroadbandInternet

207 690 690 690

93 310 310 1000

300 1000 1000

Yes

No

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

BroabandInternet connection is availed

310

690

No

Yes

Interpretation

From the above graph shows that 69 of the respondents are availed with the

Broadband Internet Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 75

FINDINGS

AND

SUGGESTIONS

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 76

Findings

Out of the various landline service providers the majority of the

Landline connection go for BSNL Landline connections with the market

share of 52 within the sample of 300 individuals followed by

Airtel 32

Tata Indicom 12

Reliance 5

The satisfaction level is measured on the basis of above parameters

Thus the graph shows that for the existing customers of BSNL 54 of

the total respondents are highly satisfied Followed by Satisfied 45

Neither Nor 1

The Airtel Services among the three hundred sample analyzed 32 had

already availed the services and are continuing and remaining are

following up or are utilizing other connections

It can be seen that 9 of the total respondents have a very good opinion

about Airtel services and followed by 24 of people have above the

average rating for Clarity

It can be seen that 13 of the total respondents have a very good

opinion about BSNL services and followed by 8above Avg

Bad 1

It can be seen that 2 of the total respondents have a very good opinion

about Tata Indicom services and followed by

Good 6

Avg 27

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 77

Bad 7

It can be seen that 3 of the total respondents has a very good opinion

about Reliance services and followed by

Good 27

Avg 13

Bad 3

The billings of the services provided by Airtel are expected to be good

at 11 as it can be seen from the above graphfollowed by

Avg 177

Bad 23

The billings of the services provided by BSNL are expected to be good

at 22 as it can be seen from the above graph Followed by

Avg 21

Bad 8

The billings of the services provided by Tata Indicom are expected to be

good 2 as it can be seen from the above graph Followed by

Avg 6

Bad 3

The billings of the services provided by Reliance are expected to be

good 7as it can be seen from the above graph Followed by

Avg 3

Bad 1

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 78

From the above graph shows that Fault correction whenever the crisis

for Airtel is Very good at the 2 Followed by

Good 9

Avg 16

Bad 5

From the above graph shows that Fault correction whenever the crisis

for BSNL Service is Very good at the 5Followed by

Good 23

Avg 21

Bad 3

From the above graph shows that Fault correction whenever the crisis

for Tata Indicom Service is good at the 2Folllowed by

Avg 7

Bad 2

From the above graph shows that Fault correction whenever the crisis

for Reliance Service is Very good at the 2Followed by

Avg 2

Bad 7

The 69 of the respondents are availed with the Broadband Internet

Service followed by 31 which are not availed the services of

BroadbandInternet

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 79

SUGGESTIONS

The company has to concentrate on the pricing of call rates

Currently BSNL enjoys a leading market share which is revealed in the research

hence the opportunity should be utilized in order to capture more market shares

Company has to enhance the coverage facility

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 80

LIMITATIONS OF THE STUDY

The information provided by the respondents may be accurate

The area should be limited to Belgaum city only

The Study is confined to some part of Belgaum City only Any suggestions

given by analyzing data collected may not be accurate for other locations as

people mindset and Expectations differ from one place to other

The study of Comparative analysis of Airtel and BSNL Landline is very

limited due to time constraint

The study is empirical in nature as sample size is limited to 300 only the

inference cannot be treated as scientific

Getting negative responses from the respondents

Unforeseen changes in methods adopted in the industry

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 81

BIBLIOGRAPHY

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 82

BIBLIOGRAPHY

WEBSITES

wwwAirtelcom

wwwGooglecom

wwwTRAIcom

JOURNALS Company Journals and magazines

Magazines like

o Business world

o India Today The Week etc

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 83

ANNEXURE

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 84

QUESTIONNAIRE

Name

Address

Ph No

1) Do you have landline connections

Yes [ ]

No [ ]

2) Which landline connection do you have

Airtel [ ]

BSNL [ ]

Reliance [ ]

Tata Indicom [ ]

3) How would you rate your satisfaction level with the services of existing service

provider

Highly Satisfied [ ]

Satisfied [ ]

Neither or Nor [ ]

Dissatisfied [ ]

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 85

Highly Dissatisfied [ ]

4) Reasons for your preference of service provider while availing landline connection

(Rank 1-5)

(5 as Very Good and 1 as Very Bad)

Service [ ]

Brand Name [ ]

Coverage [ ]

Call Rates [ ]

Clarity [ ]

Any Other __________________

5) Do you ownhave used Airtel landline Phone Service

Yes [ ]

No [ ]

6) How would you rate the tele services providing by the following

A) CLARITY

V Good Good Avg Bad V Bad

Airtel

BSNL

T Indicom

Reliance

B) BILLING

V Good Good Avg Bad V Bad

Airtel

BSNL

T Indicom

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 86

Reliance

B) FAULT CORRECTION

V Good Good Avg Bad V Bad

Airtel

BSNL

T Indicom

Reliance

7) How would you rate the tariff plans provided by Airtel as compare to others

V Good [ ]

Good [ ]

Avg [ ]

Bad [ ]

V Bad [ ]

8) Do you wish to switch to any other telephone and Why

Yes [ ]

No [ ]

If Yes (Why)

9) Whether Broadband Internet connection is availed

Yes [ ]

No [ ]

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 87

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 84

QUESTIONNAIRE

Name

Address

Ph No

1) Do you have landline connections

Yes [ ]

No [ ]

2) Which landline connection do you have

Airtel [ ]

BSNL [ ]

Reliance [ ]

Tata Indicom [ ]

3) How would you rate your satisfaction level with the services of existing service

provider

Highly Satisfied [ ]

Satisfied [ ]

Neither or Nor [ ]

Dissatisfied [ ]

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 85

Highly Dissatisfied [ ]

4) Reasons for your preference of service provider while availing landline connection

(Rank 1-5)

(5 as Very Good and 1 as Very Bad)

Service [ ]

Brand Name [ ]

Coverage [ ]

Call Rates [ ]

Clarity [ ]

Any Other __________________

5) Do you ownhave used Airtel landline Phone Service

Yes [ ]

No [ ]

6) How would you rate the tele services providing by the following

A) CLARITY

V Good Good Avg Bad V Bad

Airtel

BSNL

T Indicom

Reliance

B) BILLING

V Good Good Avg Bad V Bad

Airtel

BSNL

T Indicom

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 86

Reliance

B) FAULT CORRECTION

V Good Good Avg Bad V Bad

Airtel

BSNL

T Indicom

Reliance

7) How would you rate the tariff plans provided by Airtel as compare to others

V Good [ ]

Good [ ]

Avg [ ]

Bad [ ]

V Bad [ ]

8) Do you wish to switch to any other telephone and Why

Yes [ ]

No [ ]

If Yes (Why)

9) Whether Broadband Internet connection is availed

Yes [ ]

No [ ]

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 87

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 85

Highly Dissatisfied [ ]

4) Reasons for your preference of service provider while availing landline connection

(Rank 1-5)

(5 as Very Good and 1 as Very Bad)

Service [ ]

Brand Name [ ]

Coverage [ ]

Call Rates [ ]

Clarity [ ]

Any Other __________________

5) Do you ownhave used Airtel landline Phone Service

Yes [ ]

No [ ]

6) How would you rate the tele services providing by the following

A) CLARITY

V Good Good Avg Bad V Bad

Airtel

BSNL

T Indicom

Reliance

B) BILLING

V Good Good Avg Bad V Bad

Airtel

BSNL

T Indicom

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 86

Reliance

B) FAULT CORRECTION

V Good Good Avg Bad V Bad

Airtel

BSNL

T Indicom

Reliance

7) How would you rate the tariff plans provided by Airtel as compare to others

V Good [ ]

Good [ ]

Avg [ ]

Bad [ ]

V Bad [ ]

8) Do you wish to switch to any other telephone and Why

Yes [ ]

No [ ]

If Yes (Why)

9) Whether Broadband Internet connection is availed

Yes [ ]

No [ ]

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 87

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 86

Reliance

B) FAULT CORRECTION

V Good Good Avg Bad V Bad

Airtel

BSNL

T Indicom

Reliance

7) How would you rate the tariff plans provided by Airtel as compare to others

V Good [ ]

Good [ ]

Avg [ ]

Bad [ ]

V Bad [ ]

8) Do you wish to switch to any other telephone and Why

Yes [ ]

No [ ]

If Yes (Why)

9) Whether Broadband Internet connection is availed

Yes [ ]

No [ ]

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 87

A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND

BSNL LANDLINE

Babasabpatilfreepptmbacom Page 87