A PROJECT ON SALES OF COMPETITIVE BRANDS OF

download A PROJECT ON SALES OF COMPETITIVE BRANDS OF

of 16

Transcript of A PROJECT ON SALES OF COMPETITIVE BRANDS OF

  • 8/7/2019 A PROJECT ON SALES OF COMPETITIVE BRANDS OF

    1/16

    A PROJECT ON SALES OF COMPETITIVE

    BRANDS OF WASHING MACHINES WITH

    SPECIAL REFERENCE TO IFB

    PRESENTED BY:

    AKTA MUKIM

    MBA 4537/09

  • 8/7/2019 A PROJECT ON SALES OF COMPETITIVE BRANDS OF

    2/16

    INTRODUCTION

  • 8/7/2019 A PROJECT ON SALES OF COMPETITIVE BRANDS OF

    3/16

    OBJECTIVES

    The first objective was to study the washingmachine market in South Delhi.

    The second objective was to study theconsumer behavior towards washingmachines in South Delhi.

    The third objective of project was to study

    the comparative sales analysis of IFB withother competitors in the South Delhimarket.

  • 8/7/2019 A PROJECT ON SALES OF COMPETITIVE BRANDS OF

    4/16

    RESEARCH METHODOLOGY

    RESEARCH DESIGN:

    It is a descriptive research.

    COLLECTION OF DATA:

    The data collected is both of primary and secondary nature.

    The primary data is collected by means of questionnaires

    filled up by the respondents. The secondary data iscollected from various sources such as internet, magazines,

    journals, etc.

  • 8/7/2019 A PROJECT ON SALES OF COMPETITIVE BRANDS OF

    5/16

    Contd.

    Sample Size- The sample size taken for the study

    was total 100 of which 50 were the washingmachine dealers in South Delhi while the other 50

    were the customers.

    Area of Survey- South Delhi

  • 8/7/2019 A PROJECT ON SALES OF COMPETITIVE BRANDS OF

    6/16

    RESEARCH TOOLS AND QUESTIONNAIRE

    Questionnaire- Two close ended structured

    questionnaires were developed-

    one for the dealersand the other for the customers.

    Sampling Method- Random sampling was used

    to choose the sample from the population.

  • 8/7/2019 A PROJECT ON SALES OF COMPETITIVE BRANDS OF

    7/16

    ANALYSIS AND INTERPRETATION

    Which all brands of washing machines do you keep at your

    store?

    0

    20

    40

    60

    80

    100

    IFB

    SAMSU

    NG LG

    WHIRLPO

    OL

    VIDEOC

    ON

    SIEM

    ENS

    GODR

    EJ

    OTHERS

  • 8/7/2019 A PROJECT ON SALES OF COMPETITIVE BRANDS OF

    8/16

    Number of washing machines sold per month?

    0

    2

    4

    68

    10

    12

    14

    16

    IFB

    SAMSU

    NG LG

    WHIRLPO

    OL

    VIDEOC

    ON

    SIEMEN

    S

    GODREJ

    OTHERS

  • 8/7/2019 A PROJECT ON SALES OF COMPETITIVE BRANDS OF

    9/16

    Do you have a washing machine at home?

  • 8/7/2019 A PROJECT ON SALES OF COMPETITIVE BRANDS OF

    10/16

    Which brand of washing machine do you own?

  • 8/7/2019 A PROJECT ON SALES OF COMPETITIVE BRANDS OF

    11/16

    On what basis did you purchase the brand of washing

    machine you own?

    0

    2040

    60

    80

    100

    QUA

    LITY

    SUPERIOR

    TECH

    PRICE

    DURA

    BILIT

    Y

    BRAND

    IMAG

    E

    RECO

    MMEN

    DE...

  • 8/7/2019 A PROJECT ON SALES OF COMPETITIVE BRANDS OF

    12/16

    FINDINGS OF THE STUDY

    IFB has a strong presence in the market followed bySamsung, Whirlpool and LG.

    Whirlpool has the highest sales in the market followed byIFB and Samsung.

    Washing machine has a strong presence in most of thehouseholds implying that it is an important tool for thepeople.

    Whirlpool is the brand which is preferred most by thecustomers followed by IFB and LG.

    Price is quoted as the most important factor while makingpurchase of a washing machine followed by quality andtechnological superiority.

  • 8/7/2019 A PROJECT ON SALES OF COMPETITIVE BRANDS OF

    13/16

    RECOMMENDATIONS

    IFB need to create public awareness in market & incurredheavily on promotional activities

    Need to increase number of dealers in south Delhi, searchfor new dealers in this region

    IFB try to come up with special customize shop only forIFB products

    Give much concern to exhibition on different location inDelhi, where IFB can reach maximum and potentialcustomers

    Need capture as much display as it can in the stores forbatter sales

    Dealers discounts and schemes should be maintain tosatisfy dealers

  • 8/7/2019 A PROJECT ON SALES OF COMPETITIVE BRANDS OF

    14/16

    LIMITATIONS OF THE STUDY

    Due to the time constraints and other factors affecting the

    study the survey was limited only in the South Delhi

    region.

    The data was gathered from 100 respondents only (50

    dealers and 50 customers) depending on convenience and

    it was done through random sampling.

    Moreover the responses are based on the perceptions of

    just 50 customers who were surveyed through thequestionnaire.

  • 8/7/2019 A PROJECT ON SALES OF COMPETITIVE BRANDS OF

    15/16

    CONCLUSION

    Thus from the study it can be concluded that washing machinesegment has tremendous potential in the electronics market segment.Washing Machines have become a necessity in the busy fast-pacedlives of the individuals in the current scenario. People prefer washingmachines over hand washing their clothes for hassle free and quickwashing experience.

    IFB, Whirlpool and LG are undoubtedly the market leaders in thewashing machine segment followed by Samsung giving thesecompanies a tough competition.

    Although IFB has a strong presence in the stores as compared to itscompetitors yet its competitors like LG and Whirlpool remain leaderswhen it comes to the preferences of the consumers.

    IFB need to create public awareness in market & incurred heavily on

    promotional activities. It needs to increase number of dealers in southDelhi, search for new dealers in this region. IFB should try to come upwith special customized shop only for IFB products and give muchconcern to exhibition on different location in Delhi, where IFB canreach maximum and potential customers

  • 8/7/2019 A PROJECT ON SALES OF COMPETITIVE BRANDS OF

    16/16

    THANK YOU.