A Profitable Passage to India
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Transcript of A Profitable Passage to India
8/20/2019 A Profitable Passage to India
http://slidepdf.com/reader/full/a-profitable-passage-to-india 1/7
A PR O FITABLE PASSAG E TOIN D IA
Alok KatariyaChirag JainReema Jain
Saurav KumarV. ChaitanyaVivek RaviChandran
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Introduction
Koreancompanies inIndia and theirincreasing salesand marketshare.
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M istakes done by other M NCs
The other MNCs didn’t do much toadapt their products to Indianmarket.
Ford’s frst model Escort andGeneral Motors’ Opel stra !"othaging #ersions o$ midsi%e& 'ith costout o$ the reach o$ most Indians.
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Secret of Korean success
(id e)tensi#e market research to learne)actl* 'hat Indians 'anted.
+earned it 'as important to li#e up toIndian consumers e)pectations and,tarted to think like an Indian local.
Eg. -*undai’s ,antro and T sets "*,amsung and +G.
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Korean companies ha#e "een "uilding
$actories since /001 and make up to234 o$ their products locall* 'hichhelps cut costs dramaticall* "*a#oiding high tari5s.
The* are $urther in#esting in India and-*undai e#en plans to e)port ,antro
cars to Europe and North merica
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Conclusion
E)tensi#e market research can "eused to kno' 'ants o$ theconsumers.