A Presentation on Sandhills Farm to Table Case Study
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Transcript of A Presentation on Sandhills Farm to Table Case Study
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A Presentation on Sandhills Farm to Table Case Study
Presented By:
James Matson
Partner- Matson Consulting
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Business Profile
(SF2T)= CSA + multi-stakeholder cooperative.
Sandhills Farm to Table Co-op’s goal: Meeting local food needs with local food
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Services
• Product delivery• Aggregation• Producer & Consumer
Education/ Training• Community Outreach• Produce box subscriptions
▫ Sample items: Fresh produce. Shelf stable items: honey, jams, dry
pasta, and bread. Special handling products: meats, eggs,
and dairy.
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Subscription Schedule
SF2T Produce Subscriptions
Full Year (April to November)
Spring/Summer Season (April to August)
Fall Season (September to November)
Standard Produce Box
•Weekly: 28 boxes•Bi-weekly: 14 boxes
•Weekly: 18 boxes•Bi-weekly: 9 boxes
•Weekly: 10 boxes•Bi-weekly: 5 boxes
Double Produce Box
•Weekly: 28 boxes•Bi-weekly: 14 boxes
•Weekly: 18 boxes•Bi-weekly: 9 boxes
•Weekly: 10 boxes•Bi-weekly: 5 boxes
“Lite” Produce/Bread Box
•Weekly: 28 boxes•Bi-weekly: 14 boxes
•Weekly: 18 boxes•Bi-weekly: 9 boxes
•Weekly: 10 boxes•Bi-weekly: 5 boxes
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Location
• Rural area.
• Whispering Pines in Moore County, NC.
• Local is Moore County and nine contiguous Sandhills Counties.
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BUSINESS SITUATION: INTERFACE WITH LOCAL FOOD SYSTEMS
SF2T helps
1. Local farms find economic viability
2. Residents gain access to local foods.
3. Provide conventional prices and education for healthy eating.
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Consumer MembershipConsumersClientsFamilies of ClientsInstitutional Purchasers
Worker MembershipProfessional Employees Workers
Multi-Stakeholder Structure
• Create solidarity between groups.
“We’re all in this together.”
ProducerMembershipProducersGroups of ProducersProcessors, Distributors, etc.
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Entrepreneurial Focus of Study
• Success is highly impacted by:Unique
organizational structure Community outreachUnderstanding and
use of marketing, the supply chain, and growth challenges.
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Marketing and Expansion
Current Market
• Most sales through subscription model.
• Social media sites and interactive website.
Opportunities for growth:• Institutions, Wholesale,
Online Sales• more products to low
income areas.
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Supply
• Built a network of farmers and producers.
• The cooperative continues to grow:
Includes over 38 farmer members and 14 invested core growers.
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Customer Base
• 2013-Cooperative delivered to more than 1,500 members.
• Around 3.5% of households in the County.
• Retiree community.
• Military family from Fort Bragg.
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Sales
2011 sales increased 48%
2013sales levels of about $600,000; cooperative delivered 22,000 boxes.
Farmers receive 70% or more of retail price for their products.
$320,000 returned to farmers and artisans in 2013
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Barriers to Growth: Producer Growth
• Limited to local farmers and producers
• Competition within the cooperative.
• Difficult and costly to become organic.
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Barriers to Growth: Customer Growth
• Revising business plan to further explore how to capture a larger audience.
• Making changes and/or additions that better meet consumer needs.
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Positive Outcomes
• Provided fresh local food to over 1,500 members.
• Provide producers with 70% of food dollars.
• 25 gathering sites are used for members to pick up their boxes. ▫ Host sites receive $2 for every box picked up.
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Benefits to Community
• Started SF2T University (farmer training).
• Inspires other rural cooperatives.
• Donated more than 3 tons of produce.
• Donated about $40,000 to the community, schools, & churches,
• Works with schools to raise money and engage students.
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For More Information
James Matson
Matson Consulting
www.matsonconsult.com
(803) 233-7134