A Presentation on Personal Views on 5 Good & 5 Bad

Advertisement in India

Subject – Integrated Marketing Communication

Submitted to -: Prof. Rajesh NambiarBy

Faizaan KhanRoll No- 24Marketing

“ Advertising is any paid form of

non-personal presentation and promotion of ideas, goods and services by an identified sponsor.”

(According to American Marketing Association)

What is Advertising:

Advertising performs 3 basic

functions: Inform Function Persuasive Function Reminder Function

Now as per the assignment I will give my own views on 5 Best And 5 Worst Advertisement according to me

Basic Functions Of Advertising:

The best ad I think would be airtel, the one where they

give various lines like “one finger can break a billion hearts, one voice can move a nation, another can break walls …. ” it is really an amazing and extemely moving ad.

The Airtel ad is indeed the best of its creativity!!! very touching and moving. but relating to the service requires more the repetition of the same ad to register in mind. some people might skip the last frame. Some people might remember every scene but not AIRTEL!

Five Best Advertisement

1.Airtel

Airtel

LinkAirtel.flv

This is one of my personal favorite

advertisement, the add is itself sensational with awesome jingle which actually give the refreshment feeling .the execution is superb giving the message very smartly about the confidence of having fresh breath after the closeup, I think this add had done the job many youth attracted to this add and consuming the closeup.

2. Close Up Commercial - India NEW!!!

Close- Up

LinkClose Up Commercial - India NEW!!! - YouTubewf.flv

I never saw any great ad of limca which make me

remember, this one is something fresh which is presented on a boy and girl with an very good visual presentation with water. 

The concept: Is good, The product also comes around beautifully as the it stays away from the jingoistic line that some other competitors take. Simply put it sends across the message that Limca refreshes! Jingle: The jingle works in favor of the ad.

3.Limca

Limca

Link 'Limca' Ad - Bollywoodhungama.com - YouTube.flv

This Beautiful Surf Excel Ad Remembers

Your Childhood for Sure. The Boy’s Lovely Affection for his Favourite Teacher Rosey Miss!

The ad has captured a very emotional moment, with witty humour but at the same time it also has the rational benefits. I personally think the tag line,’daag acche hai’ works,(though some may term it negative), is for the fact that it denotes freedom to be. surf as a brand in a subtle manner has developed a trust, saying we are there, so go ahead let your hair down.this can be termed revolutionary as it uses a negative aspect, i.e. ’daag acche hai’ to great effect. 

4.SURF EXCEL

LinkSurf Excel.flv

This Advertisement is the best example of

Creativity, Hats off to the Creative team of this add , How Brilliantly they have used a mouse to show the Quality of their product,in the Intial seconds you will show sympathy to the mouse as he is trapped by mouse cather through cheese nbut how smartly things Change around and with the same death trapped he started doing exercise, greaaaaaaaaaaaat Add

5.Nolan Cheddars

Nolan Cheddars

LinksNolan's Cheddar by John Nolan - YouTube2cE.flv

  The Emami fairness cream for men was dumb ,why go to a girl’s hostel to get the girlie cream; why not buy it from the market?; but it is one of the worst ads i had ever seen in my life making no sense.

Bad Advertisement1.Emami Men's Fairness Cream

Fair & Handsome

Links Shah Rukh Khan in Fair and Handsome Emami Commercial -.mp4

  I think this the height of stupidity advertiser think viewers are dumb, A woman becomes supermodel after her father gives ayurvedic treatment. Why did the father not give her the same treatment earlier?This is just mere waste of time and money, how they can think that viewer will believe them.

2.Fair and Lovely Ayurvedic

Fair& Lovely

Link FAIR LOVELY tvc - YouTube8.flv

The ad shows an Indian business tycoon going for a

business deal with “East India Company” and later buying the “East India Company” saying in most artificial way “Inhone hum par 100 saalon tak raaz kiya tha, ab hamari baari hai” and having the brand Rajnigandha in his hand and some chewing under his mouth. The ad later says “Munh mein Rajnigandha, kadamon mein duniya”. What I say “Arrey bhaiya Rajnigandha khane se hi agar sab kuch ho jata to log mehnat nahin karte”.

3.Rajnigandha

Rajnigandha

Linkhttp://youtu.be/wfDje4PdPvE

Nothing but stupid even in the follow up, the

first campaign in which they used a red bikini clad girl emerging out of water had literally no connect with the product. It was written about strongly, but with the outdoor impact the campaign had good recall because it soothed many an eyeballs across the terrain of the country but eventually the brand didn’t gain.

4.JK Super Cement

JK Cement

LinkJ K Cement Ad - YouTube.flv

5.LUX (SRK):

I put a lot of stress on my mind to find the reason behind putting SRK in bathtub for this ad and finally I got the crux that SRK is hit in everything be it a masala movie like “Main hoon na”. The only reason they put four lovely ladies with SRK is SRK would not look good saying “meri komal sundar twacha ka raaz, Lux”. Again everything looks senseless behind this ad.

Lux Soap

LinkShahRukh Khan AD Lux 02 - YouTubehzuJefbdQ.flv