A Presentation for Business Partners March 2006 Babydream Co., Ltd.

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A Presentation for Business Partners March 2006 Babydream Co., Ltd

Transcript of A Presentation for Business Partners March 2006 Babydream Co., Ltd.

Page 1: A Presentation for Business Partners March 2006 Babydream Co., Ltd.

A Presentation forBusiness Partners

March 2006

Babydream Co., Ltd

Page 2: A Presentation for Business Partners March 2006 Babydream Co., Ltd.

about Babydream

www.babydream21.co.kr

Company Overview

BabyDream produces high quality baby and infant products including:

• Nurser / Nurser System Cups• Pacifiers• Nipples and• Other main products such as feeding bottles and cups, designed for safe baby feeding

We offer a full line of infant feeding products, to support breastfeeding, in order to satisfy client’s needs.

Each product has been Scientific Developed and designed to meet the Hygienic needs of nursing mothers and medical service providers.

Page 3: A Presentation for Business Partners March 2006 Babydream Co., Ltd.

Company Profile

Summary of Company History- 1998 Babydream founded by Mr. Joo-Sung, Park

- 1998 Developed an Endocrine Disruptor Feeding Bottles, Nipple a

nd 5 other products

- 1999 Introduction of NANO Silver Technology into baby products fo

r the first time, Establishment and management of nationwide shop

outlets (Mega Mart) and access to major discount and department s

tores (Lotte Mart)

– 2000 Exhibition in the international nursery products

- 2001 Supply Contract with the Seoul University Hospital The bigge

st hospital in Korea

- 2001 Q-mark acquirement

- 2002 Register the our brand No.0501086 (the Industrial Property

Office)

- 2003 Succeed safety inspection -nursery nipples etc.

Stock Info.- Common stock of 2~5 million shares outstanding- Major Shareholders: Mr. Joo-Sung, Park

Page 4: A Presentation for Business Partners March 2006 Babydream Co., Ltd.

The success of BabyDream corporation is result of my determination and a group of hard working staff and supporters, to produce a range of high quality and safeproducts, that is respected and used, across Korea and the World.

Leadership Profile

CEO: Mr. Joo-Sung, Park

Business Credentials

– Apr.1984-Dec.1988 Lucky-Goldstar Advertising LTD. Seoul, Korea

– Jan.1990-July1990 Saatchi & Saatchi Advertising, London, United Kingdom; Account Supervisor, Client Service

– July 1990-Dec.1994 Saatchi & Saatchi Advertising GmbH, Frankfurt, Germany Advertising Agency and Marketing Consultancy

Page 5: A Presentation for Business Partners March 2006 Babydream Co., Ltd.

• NANO Silver GS Nipple Bottle

Product Description

*MedicalSilver Nano-poly system controls germs up to the rate of 99.9%, performs the function of an anti-bacterial deodorant, and maintains freshness.

*HygienicA lid is useful for hygiene of a straw.

*ErgonomicA straw helps brain development and intelligence training such as hearing auditory sensory development.

*MedicalAn air valve at the back controls air flow and prevents reflux in the occasion of feeding.

*ScientificBoth grips are designed for comfortable grabbing and independent mind training.

*ErgonomicA nipple is suitable for baby˚Øs composition designed for preventing uneasy digestion and vomiting through mixing well saliva in the mouth.

*ScientificAn air hole controls air flow and prevents stomachache and inflammation of the middle ear.

*HygienicA lid can be fit into a bottom of a feeding bottle, which is very hygienic and also reduces its loss.

Hygienic

Ergonomic

Scientific

Medical

Page 6: A Presentation for Business Partners March 2006 Babydream Co., Ltd.

NANO Silver GS (Good system)•Feeding bottles and mug cups developed with this technology, help protect babies with weak immunity from germs, the source of all diseases.•Through new Nano-poly technology [1/1000,000,000m], and cutting-edge science, for the first time in the world, this perfectly prevents Secondary Virus Inflammation by controlling germs, and acting as an anti-bacterial deodorant, and maintaining freshness up to 99.9% without additional disinfecting by boiling and sterilization.

All products of Babydream have no trace of an endocrine disrupting chemical, Bisphenol- A at all.

Babydream Technology

Silver is the expensive noble metal known for 5000years with strong antibacterial power killing about 650 kinds of germs without boiling.〔 Actually silver attracted the world attention for its antibacterial power against almost every unicellular germ which had been proved from laboratory results so far.〕

Page 7: A Presentation for Business Partners March 2006 Babydream Co., Ltd.

New Product 1– Multi Twin Bottle

Page 8: A Presentation for Business Partners March 2006 Babydream Co., Ltd.

New Product 2 – Ceramic Magnet Bottle

Page 9: A Presentation for Business Partners March 2006 Babydream Co., Ltd.

A Cross Section of Ceramic Magnet Bottle

Page 10: A Presentation for Business Partners March 2006 Babydream Co., Ltd.

Product 1

Feeding Bottle

Greenness bottleNo. 2500

Nano Silver GS Mug Cup No. 2678

Straw nipple mug cup No.2104

Nano Silver GS bottle No.2494

Nano Silver NS bottle No.2487

Nano Silver GS bottle No.2470

Page 11: A Presentation for Business Partners March 2006 Babydream Co., Ltd.

Product 2

Nipples

Royal nipple 3p(1~4 stages)No.1176/1183/1190/1206

Gold dream king Safety nipple(1~4stages)No.1633/1640/1657/1664

Gold nipple 3p(1~4 stages)No.1138/1145/1152/1169

Nano Silver nipple 2p(1~4stages)No.2104/2258/2265/2272

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Product 3

Other products

Nano Silver finger Toothbrush NO. 1732

Nano Silver Teeth Developer NO. 2128

Nano Silver Royal feeding bottle brush No.1381

Nano Silver Gold feeding bottle brush No.1367

Nano Silver Multi -feeding bottle brush No.2517

Nano Silver Pacifier NO. 2449

Page 13: A Presentation for Business Partners March 2006 Babydream Co., Ltd.

17.67%

10.21%

14.89%

8.76%

46. 51%

Business Status (Or Revenue Trend)

100

200

300

1998 1999 2000 2001 2002 2003

400

2004

Sales Trends

Feeding BottleMug Cup

Nipple

BrushTeether

Market share of products

BabyDream has already captured a large % of the market, yet there is still plenty of opportunity for growth across key product groups.

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2

5

10

2003 2004 2006

Operating Income Trends

6.88.7

25.1

(million)

Growth and Profitability

The company has maintained a minimum 30% operating margin over the past six years. Profitability is improving based on an increasing scale.

2

5

10

2003 2004 2003

Profit Trends

(million)

Page 15: A Presentation for Business Partners March 2006 Babydream Co., Ltd.

Global Organizational Structure in the Future

“Baby Industries and Business Specialist Creating Future by Technological Innovation”Babydream is going to embody global corporation with constantly efforts and technology

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• Strength of BabyDream Our company strength is to expand its boundary to the world market with

competitive power through consistent R&D activities and achievement of new technology for the best quality and multi-functional products.

Babydream Strengths

• Patent and achievements

*No trace of Bisphenol-A, Cadmium, Lead, and Arsenide certification organization*No Endocrine disrupting chemicals-feeding bottle, nipple and other 9 products*Pass for safety test certified by the National certification organization-feeding bottle, nipple, and so on*Certification and attainment of Golden Brand 〔 by KOSMA 〕*The First prize at 2004 Well-being Life 〔 by the Sports Seoul 〕*One of the most promising enterprise 〔 by the Hankook Ilbo 〕*Supply Contract with the Seoul University Hospital 〔 The biggest hospital in Korea 〕*Sales at some big discount stores and popular department stores and direct management of nationwide shops, product development and production by introducing NANO silver technology into baby products for the first time*Attainment of Q-mark 〔 quality guaranteed company 〕

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Organization Structure

Page 18: A Presentation for Business Partners March 2006 Babydream Co., Ltd.

Character and Logo (Dream and Hope)

The Characters and Symbols of Babydream Co., Ltd are Kkomdori (dream boy) and Himangyi (hope boy), which bring good dreams and hope to children, as their best friends.

Page 19: A Presentation for Business Partners March 2006 Babydream Co., Ltd.

Accommodating your specific requirements

is our duty.

The Smart Choice makes

good partner for all our life.

Babydream thinking …

Page 20: A Presentation for Business Partners March 2006 Babydream Co., Ltd.

Contact

Babydream Co., Ltd 671-4, BongCheon-Dong KwanAk-gu,Seoul, KoreaPhone: +82 2 872 5225Fax: +82 2 875 [email protected]

www.babydream21.co.kr