A picture speaks a thousand posts july 2014
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Transcript of A picture speaks a thousand posts july 2014
A picture's worth a thousand posts: Instagram for business
Jack DotchinDigital Strategist
@jackmashbo
What is social media for?
14% of pets are on Facebook
That's over 30 million
16,000,000,000shareddaily
1 in 10 profiles are fake
Row 1 Row 2 Row 3 Row 40
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4
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10
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Column 1
Column 2
Column 3
The big six...Current
^
Framing
Get involved...
Don'ttrytoohard
Be VIP!
5 million in first 24 hours!
Your customer is a...
Author, photographer, chef, model, critic, curator, barman, film director, product tester,
journalist...
14% of pets are on Facebook
Don't be sneaky
What am I trying to achieve?
Hows does Instagram fit into this?
Remember these?
Where do my customers hang out online?
Don't know?
Well ask them!
Do your homework!
What am I saying...and why?
So how do I make people listen?
Love your audience!
Find the right balance
Target!
Real-time marketing...
Where am I saying it?
Measurables: what are they?
What needs improving?
Socialise = Organise!
studiomashbo.com
Jack DotchinDigital Strategist
@jackmashbo