A picture speaks a thousand posts july 2014

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A picture's worth a thousand posts: Instagram for business Jack Dotchin Digital Strategist @jackmashbo

Transcript of A picture speaks a thousand posts july 2014

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A picture's worth a thousand posts: Instagram for business

Jack DotchinDigital Strategist

@jackmashbo

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What is social media for?

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14% of pets are on Facebook

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That's over 30 million

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16,000,000,000shareddaily

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1 in 10 profiles are fake

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The big six...Current

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Framing

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Get involved...

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Don'ttrytoohard

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Be VIP!

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5 million in first 24 hours!

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Your customer is a...

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Author, photographer, chef, model, critic, curator, barman, film director, product tester,

journalist...

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14% of pets are on Facebook

Don't be sneaky

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What am I trying to achieve?

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Hows does Instagram fit into this?

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Remember these?

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Where do my customers hang out online?

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Don't know?

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Well ask them!

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Do your homework!

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What am I saying...and why?

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So how do I make people listen?

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Love your audience!

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Find the right balance

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Target!

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Real-time marketing...

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Where am I saying it?

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Measurables: what are they?

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What needs improving?

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Socialise = Organise!

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studiomashbo.com

Jack DotchinDigital Strategist

@jackmashbo