najla ghazal {

creative: advertising-marketing; years of experience: 20; languages: english, french; phone: (954)695-6536; mailto: uru@iuniqueu.com;

}

My life journey threw me on a

peculiar career path. It seems straight

forward at first, but looking deeper

you’ll see a medley of freestyle

elements that shaped my DNA.

Having specialized in Advertising/

copywriting, my stretch into design

didn’t come as a surprise to many

who knew me. Moving to a new life in

the early 2000s where my wit had no

translation, I plunged into developing

my eye, something that came easy

thanks to the fine arts school who

claimed they make creative directors.

And yes they do.

What I bring is my view of the big

picture and my addiction to create

the one concept that absolutely fits.

Once this ecstasy has been attained,

it kicks in my urge for perfection.

Having crossed path with

inspirational mentors, I feel driven to

inspire designers professionally and

also spread motivation for wellness,

creativity and effective productivity.

My experience is outlined in my CV,

my work will captivate you. But to

quell your anticipation, for every one

of these elements in my portfolio, I

have a thousand words.

a pictureis wortha thousandwords

creativeM A R K E T I N G

April 2018 Creative Consultation, Art Direction & Design@ iUniqueU- Branding and creative strategy- Pitch campaigns- UX and UI design

2014- 2018 Creative Director - Internet Marketing & Product Development@ Floorforce LLC and DentalVibe®, Boca Raton, FL

- Created internet marketing campaigns across a variety ofplatforms.

- Provided creative direction and mentoring to a team of webdesigners.

- Contributed in developing new programs for the clients.

2008 - 2014 Creative Advertising & Branding@Spectaculart

- Worked independently with a variety of clients in automotive,healthcare and fundraising industries.

- Provided full creative services (quotes, campaigndevelopment, production).

- Worked closely with developers, writers and videographers.

2006 - 2008 Art Director@Soleil Communications, Montreal, Canada

- Created concepts and developed campaigns with copywriters,video editors, developers and designers.

- Developed campaigns for pitching new business.- Oversaw designers on execution and deliveries.- Communicated with suppliers - print and digital.- Participated in strategy meetings internally and with clients

2001 - 2003 Graphic Artist - Automotive@DME, Daytona Beach, FL

- Created direct mail flyers and brochures- Adapted designs to seasonal and promotional campaigns- Found design solutions by conceiving new templates- Closely worked with production, imaging departments and

sales reps

1998-2001 Copywriter @FP7/McCann-Erickson, Lebanon

- Wrote radio jingles, tag lines, catchy phrases, newsletters...- Conceptualized TV campaigns, billboards and POS material- Worked closely with recording studios, audio visual

department & client representatives- Attended and contributed in brainstorming sessions- Followed through with mentoring sessions with the

industry’s regional creative directors

1996-1998 Promotional Events Art Director@Promotri Advertising & Promotional Events, Lebanon

- Conceived and co-developed events such as Jounieh BoatShow and Casino Area lighting and banners

- Worked closely with production agencies, architects andsponsors

- Participated in pitches to city and ministry of tourismrepresentatives

experience { main accounts and markets

Retail: Coca Cola, McDonald’s, P&G brands, DHL, L’Oréal

Car dealerships: BMW, Honda, Lexus, Mercedes, Harley D. Pharmaceutical: Pfizer brands, Novartis, Bristol-Myers Squibb,

Bayer. Fundraising: UNHCR, Clinemetrica Banking: RBC Royal Bank of CanadaCrafts and arts: Lightsense, Chemali Labs, independent

jewelry designers. Technology: Luzoft Technologies, Pazzazz Printing,

Floorforce, Justice Digital. New inventions: Dentalvibe, Digivibe, Larimar. Industrial: Hesse trucks, Jas Filtration, Posi Plus. Restaurants: Joe The Baker, Histoire De Pâtes, Pizza

Fusion, Hookah Express, Oven-Baked Traditions.

Academic: Saatchi & SaatchiY&RMad Maddison

Professional: McCann EricksonPromotriDMEPinnacle DirectIZ CummunicationsSoleil CommunicationSpectaculart

agency experience

1994-1999 Masters in Advertising / D.E.S.S. (Diplôme d’Études Supérieures Spécialisées)ALBA Académie Libanaise Des Beaux-ArtsUniversity of Balamand

http://www.alba.edu.lb/

Program: Art Direction / Illustration / Copywriting / Creative writing / Scenario writing / Photography / Audio visual / Film critiquing / Campaign development / Theater / Social psychology / Introduction to Interior Design and Architecture

Specialization: Creative direction - Copywriting

education

languages

English, French }

http://www.iuniqueu.com/

http://www.najlaghazal.com/