Kimberly M. Robertello, Ph.D., ATC

WSKW Dr. G. Arthur Broten Young

Scholars Program

1960’s:

Cronbach, Stufflebeam, Tyler, and

others

Evaluation curricula

National Science Foundation & Joint

Committee Program Evaluation

Standards

Education and social sciences

“… a study designed and conducted

to assist some audience to assess

an object’s merit or worth”

(Stufflebeam, 2001, p. 11)

Program theory

Is the program grounded in a validated theory?

Is the theory reflective of recent research?

Are the program’s beneficiaries, design, operation, and intended outcomes consistent with the guiding theory?

Expectations: if people enroll in a weight loss

program, they expect to lose weight

Reinforcement: Giving verbal encouragement

to those who have acted in a healthy manner

Consequences: I have more energy since I

have lost weight.

Expectations Reinforcement Consequences Shaped

behavior

Why is this so difficult for

practitioners?

Lack of control

Applying theory to different

problems/populations

Academic preparation

Mission – a short narrative which describes

general program goals

Goals – broad statement, long-range program

purpose

Objectives – measureable, short-term steps to

reach program goals

Mission statement

The mission of ABC is to provide a wide variety of

primary prevention activities for residents of the

community.

Goals

To reduce incidence of CV disease in the employees

of X Company.

Objectives

By May 1st, two different heart disease brochures will

be distributed to all residents in the county.

Alcohol treatment

An assessment of program theory,

mission, goals, and objectives

Alcohol treatment

Client recidivism

Implementation of evidence-based

practices

No formative or summative

evaluation processes in place

Assessment and implementation is

essential!

Implementing evaluation into

kinesiology and the classroom