A perspective on business intelligence leadership in the housing
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Transcript of A perspective on business intelligence leadership in the housing
A perspective on BI leadership in the housing sector
Delivered by Stephen Russell –Head of Communications & Research
Intelligence, Midland Heart Katie Moore – Head of Business Intelligence, WM Housing
Group 14TH July 2015
About us…
• Midland Heart • 33,000 Homes• 70,000 customers• Largest landlord in
Birmingham• Also significant Care
& Support Provider
• WM Housing Group• 30,000 Homes • 50,000 people we
serve • Federated structure • 3 mergers in 5 years • Our mission ‘Creating
Places People are Proud to Live & Work’
Why is it now relevant?
• ‘Big Data’ buzz • More data than ever before• Competition • External market changes • Risks to income • Technology & Products available
Getting the right people?
Decision Makers
IT / Business Analysts
Analytical translator / Light Quant
- Inquisitive mind- Storyteller- Straddle both worlds- Use open data
Growth Areas for BI
TopicsHousing Market
Dynamics
Customer Data (prediction & prevention)
Internet of Things ‘Smart’ home
Trends Self service analytics Social Intelligence Visualisation above
processing
Interactive storytelling / content
marketing Mobile analytics Smart analytics
Lasting Thoughts
• Be realistic – in what your organisation can achieve
• Be relevant – to your our organisation, sector
• Be creative – with tools and applications