A Partnership for Business

Macomb County Planning & Macomb County Planning &

Economic Development

and

B2B CFO®

What Businesses Need

• Access to Capital, Financing (bank and non-

bank)bank)

• Flexibility to Grow, Scale Up or Down

• Diversifying to New Products / Other Business

Lines

• Finding Good, Qualified People

Economic Development Services

Group Mission

• Maintain jobs and generate new job • Maintain jobs and generate new job

opportunities for residents

• Expand Macomb County’s tax base

• Promote the adoption of creative, technology-

based solutions in business and industry

Economic Development Services

Group ResponsibilitiesBusinessBusiness

• Retention

• Expansion

• Attraction

Most Promising for Growth and

Sustainability

• Advanced Automotive

• Advanced Manufacturing

• Aerospace

• Alternative Energy

• Defense / Homeland Security

• Medical Research / Healthcare

What Role Do We Play?• Financial & Goal Clarity

• Increased Profits & Cash

• Trusted, Long-Term Business Advisor • Trusted, Long-Term Business Advisor

• Successful Exit Strategies

• National Partnership Resources – 180 partners in 39

states; 5,000 years collective experience

• Seasoned Partners – average 25 years experience

• No Contract

We serve owners of emerging and mid-market companies with revenues up to $75 million that want to increase cash, profitability, sales, and company value.

How Do We Help?

B2B CFO® is the trusted business advisor that creates financial and goal clarity to increase cash, profitability, sales and successful exit strategies.

Cash is the life-blood of any business. With adequate cash a company will most likely live. Without adequate cash a company will most likely die.

Some of the ways we help improve the cash position of our clients include the following:

How Do We Help?Banking & Lending Relationships ....

We build banking and lending relationships to help our clients with their banking and lending needs. We know how to talk with bankers and lenders on behalf of our clients. We understand how to present our client's financial information. Any business that hires one of our partners will improve their chances to maximize banking and lending relationships.

Profit Improvement ....Our partners average 25 years of Chief Financial Officer - level experience. We have the skills necessary to look at a company in its entirety to improve profits.

Financial & Strategic Planning ....The success of any company is dependent upon its ability to look into the future to adjust to ever-changing market conditions. The owner of a company should assume that its competition is making financial and strategic plans to take away its customers.

How Do We Help?Cash Flow Projections ....

Business owners often call us because their staff has just notified them that the company is unexpectedly out of cash. This situation is not only frustrating to the owner but takes valuable time and resources to fix the problem.

Our partners have the experience to assist a company develop cash flow projections. We can train a company's staff how to use proven models to project future sources and uses of cash. Cash excesses or shortages are usually future sources and uses of cash. Cash excesses or shortages are usually predictable. Our goal is to forecast the cash flow, and help the business owner anticipate both cash shortfalls and surpluses.

Working Capital Improvement ....Working capital is a financial measurement that represents a company's operating liquidity. It is not uncommon for a company to have significant profits or sales, but be short in working capital. This shortfall in working capital can cause a company problems making payroll or paying vendors.

Our partners, supported by national partnership resources, are experienced at communicating the working capital situation of a company. More important, we canshow a company ways to improve its working capital.

.

How Do We Help?Gross Profit Optimization ....

Gross profit is the difference between revenue and the cost of making a product or providing a service before deducting overhead expenses, income taxes and interest payments.

It is not uncommon to see gross profits decrease as sales increase. The decrease in gross profits can have a significant negative impact on the net profits of a company. There are many reasons for a decrease in gross profits, and we help company. There are many reasons for a decrease in gross profits, and we help owners understand and uncover what they are.

Expense Reduction ....Expense reduction is an important topic for any business owner. We have witnessed companies increase expenses to the point that they have gone out of business, or have experienced significant financial stress. Expense reduction is usually not a matter of simple math. We help sort out waste and excess spending, to maximize profits.

How Do We Help?Timely & Accurate Financial Statements ....

One of the secrets to obtaining cash from bankers and lenders is to have timely and accurate financial statements. With good financials, a banker has the opportunity to quickly determine the amount they can lend to a company. Without them, a banker is left to suppositions and delays, which is usually very frustrating to a business owner that needs action from a lender.

A business owner can't make good business decisions based upon bad financial A business owner can't make good business decisions based upon bad financial information. Bad financial decisions are typically the effect of untimely or inaccurate financial statements.

Increased Sales ....Business owners can usually increase sales significantly if they are allowed to spend time in what we at B2B CFO® call "Finding Activities." Finding activities allow an owner to be a visionary, idea generator, and a catalyst for change. These activities usually allow an owner to spend time building relationships and ideas to bring future sales into the company.

We help a company improve its infrastructure to allow an owner to escape many of the administrative and operating tasks, and to spend more time in finding activities. Typically, significant increases in sales result from this effort.

How Do We Help?

Exit Strategies....Each business owner will some day no longer be associated with the business. B2B CFO® is the trusted business advisor that creates financial and goal clarity to help with successful exit strategies. A successful exit strategy usually takes a strategic process to improve infrastructure and company value in order to improve the probability of a successful exit strategy.

How B2B CFO®

Can Help Businesses

Meet Their Needs• Access to Capital, Financing

• Flexibility to Scale Up or

• Yes

• Yes• Flexibility to Scale Up or

Down

• Diversifying to New Products /

Other Business Lines

• Finding Good, Qualified

People

• Yes

• Yes

• Yes

Edward Allon

Partner, B2B CFO®

Partner, B2B CFO

www.edwardalloncfo.com

Office: 248.677.1159 Cell: 248.259.1144

eallon@b2bcfo.com