A p a r t n e r s h i p f o r a m o r e d i v e r s e a n d i n c l u s i v e e n t e r t a i n m e n t m a r k e t i n g i n d u s t r y

L E A DERSHIP T HROUGH D I V ERS I T Y i s P r oma x BD A’s f l a g sh ip d i v e r s i t y and i n c l u s i on p a r t n e r sh ip f o r t h e en t e r t a inmen t ma r ke t ing and de s i gn c ommun i t y .

Ou r n e t w o r k o f ma r ke t ing , c r e a t i v e s e r v i c e s and human r e s ou r c e s e xe cu t i v e s r ep r e s en t e v e r y s e gmen t o f ou r i n dus t r y , f r om b r o adc as t & c ab l e n e t w o r k s , t o d i g i t a l p l a t f o r ms , and s t ud i o s .

L e ade r sh ip T h r ough D i v e r s i t y i s c ommi t t e d t o :

■ Bu i l d ing an i n c l u s i v e & d i v e r s e c r e a t i v e c ommun i t y

■ I d en t i f y i n g and empo w e r ing t a l en t f r om en t r y l e v e l t o t h e C-Su i t e

■ Dr i v i n g me an ing f u l and s us t a in ab l e change t h a t l e a v e s t h e i n dus t r y

b e t t e r t h an w e f ound i t

>> BR A ND IN G A ND P O SI T I O NIN G

■ S e a t s f o r y ou r c omp an y and b r ands on t h e L e ade r sh ip T h r ough D i v e r s i t y

t a sk f o r c e , t h e de c i s i on-mak ing b od y f o r t h e p a r t n e r sh ip a s a w ho l e

■ L ogo and b r and ing on a l l ma r ke t i n g ma t e r i a l s r e l a t e d t o t h e i n i t i a t i v e

■ Br and p r e s enc e a t a l l e v en t s s uppo r t e d o r p o w e r e d b y

L e ade r sh ip T h r ough D i v e r s i t y

■ L ogo , c omp an y de s c r i p t i on , and l i nk on t h e P r oma x BD A W eb s i t e

PARTNERSHIP BENEFITS

PARTNERSHIP BENEFITS - PROMAXBDA: THE CONFERENCE

>> PROM A X BDA : T HE C ONFERENCE

Each June , P r oma x BD A ho s t s

t he g l ob a l c on f e r enc e f o r t h e

en t e r t a inmen t mar ke t ing and

de s i gn indus t r y . L e ade r sh ip

T h r ough D i v e r s i t y p a r t ne r s en j o y

an e l e v a t e d b r and p r e s enc e a t

t h i s c an’ t-m i s s i ndus t r y e v en t .

>> C O -H O S T BIL L IN G O F T HE F O L L O W IN G INI T I AT I V E S AT T HE C O NFEREN CE:

■ E xe cu t i v e ke y no t e and w o r k shop

■ P r omo Pa t h w a y S t uden t Po r t f o l i o N i gh t

■ E xe cu t i v e Men t o r sh ip P r o g r am

■ T h r i v e - a c r e a t i v e l e ade r sh ip de v e l opmen t p r o g r am f o r r i s i n g e x e cu t i v e s

■ L ogo and b r and ing on b a l l r o om and d i s p l a y s c r e en s p r i o r t o a l l L e ade r sh ip T h r ough

D i v e r s i t y - s upp o r t e d e v en t s

■ O f f i c i a l s p on s o r r ep r e s en t a t i on on a l l ma r ke t i n g ma t e r i a l s f o r T he C on f e r enc e ,

i n c l ud ing app r op r i a t e i n - v enue s i gnage and ema i l c ommun i c a t i on

■ L ogo and b r and ing on t h e c on f e r enc e w eb s i t e and i n t h e c on f e r enc e app

>> MEMBERSHIP / REG IS T R AT I O N ■ One G l ob a l E x e cu t i v e Memb e r sh ip . G l ob a l E x e cu t i v e t i e r memb e r s en j o y

c omp l imen t a r y r e g i s t r a t i on f o r a l l P r oma x BD A c on f e r enc e s and e v en t s w o r l d w ide ,

i n c l ud ing t h e g l ob a l c on f e r enc e i n June

■ Tw o P r o f e s s i ona l Memb e r sh ip s f o r Human Re s ou r c e s / D i v e r s i t y e x e cu t i v e s

i n c l ud ing c omp l imen t a r y r e g i s t r a t i on f o r P r oma x BD A : T he C on f e r enc e

■ F i v e P r o f e s s i ona l Memb e r sh ip s f o r e a r l y - s t age ma r ke t i n g and c r e a t i v e s e r v i c e s

p r o f e s s i ona l s w ho ha v e no t b e en memb e r s o f P r oma x BD A

>> PRO M O PAT H WAYP r omo Pa t h w a y i s t h e n a t i on’s f i r s t a c c r e d i t e d on-a i r p r omo t i on s t r a i n in g

p r o g r am . P r o duc e d i n p a r t n e r sh ip w i t h S an t a Mon i c a C o l l e ge —and w i t h t h e

gene r ous s upp o r t o f t h e P r oma x BD A L e ade r sh ip T h r ough D i v e r s i t y P a r t n e r s—t h i s

one - y e a r p r o g r am immer s e s eme r g ing t a l en t i n ou r i n dus t r y t h r ough an e x c i t i n g

h ands - on cu r r i c u l um .

■ L e ade r sh ip T h r ough D i v e r s i t y p a r t n e r s r e c e i v e p r i o r i t y a c c e s s t o r e e l s ,

r e s ume s , and i n t e r v i e w s w i t h P r omo Pa t h w a y s t uden t s a s p a r t n e r s s e ek

t o me e t t h e i r o w n r e c r u i t men t and d i v e r s i t y g o a l s

>> E X EC U T I V E MEN T O RSHIP PRO G R A M P r oma x BD A’s B e s t i n C l a s s men t o r sh ip p r o g r am ma t che s l e ade r s i n ou r memb e r

c ommun i t y w i t h h i gh-p o t en t i a l , m id- l e v e l p r o f e s s i ona l s t o de v e l op t h e n e x t

g ene r a t i on o f l e ade r s i n t h e en t e r t a inmen t i n dus t r y .

■ Pa r t n e r s r e c e i v e p r i o r i t y c on s i de r a t i on f o r t h e i r emp l o y e e s t o s e r v e a s

men t o r s o r men t e e s b e f o r e t h e p r o g r am i s op ene d e ach y e a r t o t h e en t i r e

a s s o c i a t i on memb e r sh ip

>> PRO GR A MS P O W ERED BY T HE PA RT NERSHIP

PARTNERSHIP PROGRAMS

>> T HRI V EP r oma x BD A T h r i v e a c c e l e r a t e s t h e de v e l opmen t o f t h e l e ade r s eme r g ing f r om

t he i n dus t r y ’s c r e a t i v e w o r k f o r c e . U s ing an i n t e g r a t e d app r o ach o f t r a i n in g ,

men t o r sh ip , c o ach ing and i n dus t r y engagemen t , p a r t i c i p an t s de v e l op and

app l y manage r i a l t o o l s , s t r a t e g i e s and a cumen ne c e s s a r y t o l e ad w i t h in t h e i r

o r gan i z a t i on s and t h e me d i a ma r ke t i n g i n dus t r y a t l a r ge . T he p r o g r am l aunche s

a t P r oma x BD A : T he C on f e r enc e , bu i l d s t o a mu l t i - da y T h r i v e s em ina r w i t h

c o ach ing , e x e cu t i v e men t o r sh ip and ongo ing i n dus t r y e x p o su r e

t h r oughou t t h e y e a r.

■ Pa r t n e r s r e c e i v e t h e f i r s t oppo r t un i t y t o s ubmi t c and i da t e s t o e x c l u s i v e

T h r i v e p r o g r am

>> PRO M A X BD A A C A D EMI C PA R T NERS

P r oma x BD A s upp o r t s r i s i n g t a l en t b y o f f e r i n g r e a l- w o r l d ma t e r i a l s f o r

e duc a t i ona l u s e a t c o l l e ge s and un i v e r s i t i e s a r ound A me r i c a . I n a dd i t i on t o

ma in t a in in g a r e s ou r c e l i b r a r y o f d ona t e d ma t e r i a l s f o r e duc a t i ona l u s e i n ou r

p a r t n e r s ’ c u r r i c u l ums , P r oma x BD A p r o v i d e s t h e a c ademic p a r t n e r s w i t h a c c e s s

t o i n dus t r y i n f o r ma t i on and s p e ake r s .

>> C A REER CEN T ERP r oma x BD A’s on l i n e C a r e e r C en t e r , w h i ch op e r a t e s unde r t h e umb r e l l a o f t h e

L e ade r sh ip T h r ough D i v e r s i t y P r o g r am , p r o v i d e s a r e s ou r c e o f d i v e r s e t a l en t f o r

h i r i n g manage r s a s w e l l a s a f o r um t o p o s t op en p o s i t i o n s f o r ou r membe r s t o

s e a r ch .

■ Pa r t n e r s r e c e i v e f i v e c omp l imen t a r y p o s t s i n t h e on l i n e C a r e e r C en t e r

PARTNERSHIP PROGRAMS

>> DA ILY BRIEFD a i l y B r i e f b y P r oma x BD A i s t h e w e ekda y mus t- r e ad n e w s and c r e a t i v e r e s ou r c e f o r

en t e r t a inmen t ma r ke t i n g e x e cu t i v e s and p r o f e s s i ona l s a r ound t h e w o r l d .

■ D ig i t a l D i s p l a y A d – One w e ek l ong f l i gh t

o f d i g i t a l b anne r a d v e r t i s i n g t o b e u s e d

b y A ugus t 31, 2 018

Fo r mo r e i n f o r ma t i on abou t j o in ing P r oma x BD A’s L E A DERSHIP T HROUGH D I V ERS I T Y P r og r am ,

p l e a s e c on t ac t :

S T EPHEN E A RL E Y V P o f S t r a t e g ic Pa r t ne r sh ip s

310 .789.1551 o r s t ephen .e a r l e y @p r oma x bda .o r g