AIMS OF THE CLASS

Revision: Reading – Outsourcing production

Case study: Caferoma

OUTSOURCING AND OFF-SHORING

spoljne usluge preduzeće osnovano u inostranstvu,

najčešće na egzotičnim destinacijama =

offshore company

Outsoucing – the way to increase profit?

What are some benefits of outsourcing?

What are the two opposing views on offshore production?

Is style the expression of culture or the „Made in Italy“ label?

Can you sum up the article in two sentences?

Caferoma – case study

Photo – advertising

Task

• As members of PEFD's marketing team, hold an informal meeting. Consider the advantages and disadvantages of each solution. Then decide what to do to stop the decline in the product's market share and to increase profits.

• Claudia, Caferoma's Marketing Manager, has some recent news from one of Caferoma's biggest customers, Majestic Hotels, a major European Hotel chain. She discusses the news with Caferoma's Sales Director, Pietro. Listen to their conversation. How does this new information affect your decision?

Thank you for your attention!