A non-geek’s introduction to the benefits new technology can bring to your campaign #tech4change...
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Transcript of A non-geek’s introduction to the benefits new technology can bring to your campaign #tech4change...
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a non-geek’s introduction to the benefits new technology can bring to your campaign
#tech4
chang
#tech4
chang
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presents...
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what do people mean when they talk what do people mean when they talk about ‘new technology/media’?about ‘new technology/media’?
““web 2.0”web 2.0”
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democracy, people + the internetdemocracy, people + the internet
... now we talk to each other to get information
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why are campaigners using new why are campaigners using new technology?technology?
• to reach greater numbers• e.g. – MySociety, MPs expenses vote
• to involve your supporters• e.g. – Greenpeace, GreenMyApple
• to engage a younger audience• e.g. – The Scouts Association, Rain Tax Campaign
• to save money• e.g. – BullyingUK
• to increase speed of communication•e.g. – Avaaz.org / MoveOn.org / 38Degrees.org.uk
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• the ‘If you build it, they will come’ philosophy
• using tools as an ‘add-on’, not as part of a broader strategy
• not understanding supporters’ or targets’ relationship with technology
• disconnect from other campaign activities
common pitfalls of online campaignscommon pitfalls of online campaigns
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• build a strong database
• brief, focussed communication
• make it personal• strategise for different levels of
engagement
• coordinate online and ‘offline’ activism
• don’t obsess over the numbers!
tips for new ‘e-campaigners’tips for new ‘e-campaigners’
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what’s out there for e-campaigners?what’s out there for e-campaigners?
• join the eCampaigners’ Forum email group• start a campaign on Louder.org.uk• get some help from Duane @ FairSay.com• read Advocacy Online’s client’ case studies
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Thanks for taking part!Thanks for taking part!
liam barrington-bushemail: [email protected]
web: www.concretesolutions.org.uktwitter: @hackofalltrades
mobile: +44 (0) 7775732383