A New Roadmap for Insight Management

ANewRoadmapforInsightManagementJamesWycherley,InsightManagementAcademy Beyond MR

A New Roadmap for

Insight Management

James Wycherley Insight Management Academy


Customer Insight: organisation’s most valuable asset YourPhoto

©InsightManagementAcademy


But it has no value at all unless it is used YourPhoto

There is no point in doing any research or

analysis unless it drives decisions

Insight is information

which can make a difference

Insight management is all about making it

make a difference



Progressive Insight functions are going on a journey YourPhoto

...a journey from service provider to strategic asset



An Insight journey needs an Insight Roadmap YourPhoto



Insight Generation & Insight Knowledge YourPhoto



Insight Influence & Insight Communication YourPhoto



Insight People & Insight Positioning YourPhoto



Insight Strategy & Insight Commerciality YourPhoto



Check your current location and invest in a map YourPhoto



Before your spend on research, invest in Insight YourPhoto

•  Free Insight Benchmarking

•  Free 5 Minute Insight articles

•  Free 6 month membership trials

Ø  [email protected]



ThankYou!

[email protected]

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Transcript of A New Roadmap for Insight Management