A New Market for Content Creators

Zahavah Levine Director, Content Partnerships

Google Play

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Movies/TV Books Games Magazines Apps Music

What is Google Play?

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What is Google Play?

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Sep ’09

1B activated devices

1.5M activated/day

190+ countries

325+ carriers

80% of Android users use Google Play

Sep ’13

Google Play was born with Android

Enhancing competition among content platforms

2001 2002 2003 2004 2005 2006 2007 2007 2008 2009 2010 2011 2012 2013

Music Launches

Video Launches

Books Launches

App Store Launches

App Store Launches

Amazon MP3

Launches

Amazon Instant Video

Launches

Apple Newsstand Launches

Launched

Launched

Android Market

Launched

Magazines, All Access Music

Launched

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as of 14 Oct’13

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Reach to 190 countries

Making it as easy as possible to purchase and consume quality content

Accessible from desktop, tablets and phones

Content purchases made easy

Making purchases easy

Gift cards Direct carrier billing

Making Money for Creators

• Vast majority of revenue goes to content creator

• Partner with all major movie studios, book publishers, record labels, as well as independents

• Apps are most popular content in Play, which drives growth to music, movies, TV, magazines and books

• Globally, Play revenue per user has grown at least 2.5 times from 2012 to 2013

Music

Partners:

• Store: More than 18 million songs for purchase

• More music in Google Play than any person could listen to in a lifetime

• One of top 3 digital music retailers

• Locker: Free licensed storage for your personal music library

• All Access: subscription service (support both offline listening and streaming models)

Movies & TV • Thousands of movies and

TV shows

• Buy or rent options

• Digital HD releases (as alternative to DVD)

• Chromecast link to TVs

Partners:

Books • World’s largest selection of eBooks -- more than 5 million titles available

• Recently added catalog of textbooks

• Day/night modes, read aloud

• Easy note-taking

Partners:

Magazines • Most major magazines available

• Single-issue or subscription

Partners:

Games • Social gaming

• Multi-player modes

• Leaderboards

Partners:

Parting Thoughts...

• The market is working; more legal digital content options than ever before

• Google is partnering closely with content creators to drive revenue

• Continue to support policies that allow platforms for

digital content to thrive